Trend Report
Autumn/Winter 17/18
I.N. Advance Visual Merchandising
Light it Up Lets Get Personal
Raw Earth
Menswear
Sports Luxe Daytime Sleeper
That’s So Vintage
Print & Graphic
Propoganda Rebel Can You See Me? Mismatched Mayhem
Illustrations
Contents
I.N. Advance
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I.N. Advance aim to keep you up to date with all the latest trends that we believe you need to know about. We take into account current social factors and show you how they have an influence over fashion lifestyle trends. I.N. Advance are an agency of creatives who collaborate together, specialising in prediciting trends for a contemporary lifestyle.
Autumn/Winter 2017/2018
Visual Merchandising
Light It Up fig 3 \ own image \ 2017
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Cute quotes and branding meets neon lighting. Modern, colourful and playful. Whether it be a name, action or a short and snappy quote, expect to be seeing a lot more of this trend appear.
Where is it Now?
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Many brands and places you go today can already be seen to be adopting this trend. The bright neon signs can be seen in the likes of music album covers, in restaurants with inspirational/fun quotes and actions as well as outside shops to advertise the brand name in a bright, playful way.
Light It Up
Instead of lighting just being a part of the overall aesthetic, it is now beginning to move into a world of its own and is now becoming a main feature of many brands and within visual merchandising. Colourful neon text signs with elements of pop art influence begin to prove very popular this coming season as they begin to take centre stage.
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This trend works perfectly against the minimalistic aesthetic which is commonly seen within visuak merchandising - this humourous and playful trend will soon be seen everywhere you visit.
Red Alert
Pink Out Loud
Blinding Blue
Yell it Out Yellow fig 12 \ online image \ 2017
Where is it Going? The neon sign has always been seen and used to show playful quotes and brand names in a more stand-out, playful way in order to grab attenetion and appeal to their targeted consumers. However, come the Autumn/Winter 17/18 season we as a trend agency predict that we’ll start to see less cunning quotes lit up in neon around us, instead sculptural art will instead be created from this neon lighting trend and be used in visual merchandising to promote the latest products or perhaps seasons - which we have seen a few brands like Bloomingdales do this previous Valentine’s Day, placing neon pink hearts around their stores.
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The sculptures still create that quirky, playful vibe that the quotes had previously achieved but this time with an extra twist. The bright sculptures atract attention immediately and can even become a point of interaction for the consumers in store.
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Raw Earth fig 17 \ online image \ 2017
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Contemporary, organic and fluid. This stripped back trend has developed from a current botanical foucs to one which takes its inspiration from the earths natural elements.
Where is it Now?
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Elements of what we believe will be the main feature for the coming season are already starting to appear within visual merchandising. The green picturesque floral sculptures are starting to be replaced by wood and stone features creating a more stripped back look.
Raw Earth
This trend is inspired by nature and is driven by the consumers want for a first hand experience with nature. A desire to tap into the wider side of our surroundings. Natural tones and organic textures underpin this immersive trend for Autumn/Winter. Free form structures combined with elemental influences create a refined and contemporary attitude and aesthetic.
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Burnt Timber
Moss Blanket
On the Rocks
Dusty Wall fig 26 \ online image \ 2017
Where is it Going? The outside/inside visual merchandising trend has been around for quite some time now, however, we predict that is about to make a shift in a new direction. We’ve previously seen this trend in previous seasons using items such as cacti, succulents and palm trees, as demonstrated in Anthropologie’s previous visual merchandising window displays. Todays trend introduces large sculptures made up of leafy greens and multiple flowers, either on a standing display or from hanging plants. We predict that the next shift in direction will show VM taking a large influence from the natural elements rather than the picturesque greenery that surrounds us daily. Brand’s will begin to use tactile and sensory elements to create an immersive in-store experience. We will see the incorporation of the elements come a part of both indoor and outdoor installations. Bruce Monroe used lights to create a feature that looks like rain falling - perhaps we’ll begin to see more creativity like this.
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Lets Get Personal fig 31 \ own image \ 2017
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Living in a digital world personalisation and doing it yourself has become a key trend within visual merchandising this coming season.
Where is it Now?
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Elements of this trend appear in a few brands already, but perhaps not always in visual merchandising. Sports brands such as Nike and Adidas are known for allowing their consumer to personalise a number of their products - giving the consumer an experience and of course promotion for the brand.
Lets Get Personal fig 39 \ own image \ 2017
Getting the consumer involved with the brand is a major promotional tool that many brands could benefit from. Although we see personalisation within products it’s not very often that we see it instore within visual merchandising. Creating an immersive space for consumers to involve themselves in will be the next visual merchandising trend that we will start to see pop up all around us.
Bold Move
Custom Made
Blush fig 40\ own image \ 2017
It’s All About You
Where is it Going? Sports brands have already begun to incorporate the idea of adding personalised attractions into the visual merchandising. Adidas knit store in Bikini Berlin allows consumers to come in store and take full control of designing thier own article of clothing - sitting down at the knit for you station and choosing everything from colour to pattern. Once you’ve created your item you can then watch it get made right in front of you, overall giving the consumer an experience as well as something they can call their own that nobody else will own. Nike have also begun to adopt this trend, recently creating an LED running track which records the consumers first lap and then replays the run on an LED screen as the consumer runs alongside it to see if they can outrun themselves. Again, giving the consumer a new experience they won’t get anywhere else.
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The trend takes a lot of influence from technology and the rise of Virtual Reality but instead of using a VR machine brands will soon be able to experience this in actual reality instore. fig 43 \ online image \ 2017
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Autumn/Winter 2017/2018
Menswear
Sports Luxe fig 45 \ online image \ 2017
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Tailoring meets streetwear. Lavish, distinctly modern and composed. Evolving from the present athleisure trend - luxurious fabrics and rich tones lead the way this coming season.
On the Runway...
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Already we’re starting to see elements of this menswear trend hit the runway. The luxurious fabrics and rich tones were seen on the likes of Astrid Anderson’s, Les Benjamins’, Versace’s, Louis Vuitton’s and Willy Chavarria’s runway shows across men’s fashion weeks 2017.
Sports Luxe
Everyday streetwear becomes sophisticated and refined through the addition of tailoring. Premium fabrics: suede, leather, velour and velvet are crucial to the trend, whilst pile fabrics add a tactile feel. The trend is made up from a restrained colour palette and an absence of overblown graphics which previosuly was a main feature of the athleisure trend that is currently seen. Combining formal silhouettes and lines with a sports inspired casualwear attitude.
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Bright Opulance
Military Indulgence
Regal Wine
Blue Blood fig 53 \ own image \ 2017
Where’s it Going?
Athleisure has been a huge trend throughout past seasons, although we believe that it is coming to an end and will be replaced by the new ‘Sports Luxe’ trend come Autum/Winter 17/18.
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As comfort becomes a key element within the concept of luxury, everyday pieces are made more luxurious with the use of higher end fabrics. Baggy 1990’s silhouttes get a luxury makeover with deep-pile fabrics used to create deluxe outfits. There are clear nod to hip-hop and street culture within this trend. However, the pieces feel more grown up and sophisticated with a mature colour palette.
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Daytime Sleeper fig 58 \ online image \ 2017
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Nightwear becomes daywear. An elegant and sophisticated story of casual luxury.
On the Runway...
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Elements of this night-to-day trend have been seen creeping up on the runway across men’s fashion week. The likes of D&G, Louis Vuitton and Per Gotesson were seen debuting their take on this up and coming trend before it becomes a trend we see everywhere.
Daytime Sleeper
Nightwear makeover
gets into
a sophisticated casual daywear.
Pyjama shirts in bold, lustrous shades are teamed up with satin or velvet pieces, whilst quilting is key in order to create a smart piece of clothing. Designers daringly play with print and fabrics in order to create this elegant look.
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Starry Night
Blue Breeze
Dusk
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Sunday Sunrise
Where’s it Going? This new trend for the up and coming season is perhaps only for those who consider themselves brave and will dare to try to try something different. The pyjama shirt would be paired alongside similarly designed fabric pieces, such as velevet trousers.
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The piped detail and collaring of the shirt are the defining details of this trend. The pyjama shirt has been around for the past few seasons playing a subtle part in slowly bringing nightwear pieces across the daywear items. For this season however, there seems to be a larger variety of styles for the pyjama shirt, with plainer pieces having a simple piping incorporated for decoration, printed all-over with stand out patterns, whilst the simple textured silk fabric still proves to be a popular choice amongst many.
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That’s So Vintage fig 71 \ online image \ 2017
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Menswear 1980’s
staples that give a nod to the late 1970’s/ early that have a distinct luxurious edge to the items of clothing.
On the Runway...
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Elements of this vintage trend began to show through many desingers collections at this years Mens fashion week. Designers such as BOSS, Valentino, Raf Simons and Louis Vuitton incorporated elements of this trend such as the roll neck jumper into their collections.
That’s So Vintage
This confident, streetwise appeal is made more refined with the use of beautiful wools and skins for outerwear pieces, whilst the high end knitwear offers a slight sense of quality. Subtlety is everything in this trend, silhouettes feature wider details and a slightly more gentle volume.
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Subtle Navy
Plush Green
Retro Lover
Relaxed Masculinity fig 79 \ online image \ 2017
Where’s it Going? This trend is moving forward with its use of fabrics that have rich textures and colours that have a relaxed sense of masculinity. Emphasis on a clean style that nods to retro themes is a key element of this trend.
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Retro subcultures have always been and continue to be relevant when it comes to menswear designs, and this season it’s receiving a smart update. Graphics adorn outerwear and overcoats are chequerboard printed, demonstrating the importance of combining cult graphics with grown-up outerwear. High necks are also a key element of this trend, from stand-up turtle necks to protective roll-necks.
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Combined wools, marl blends and mohair have plush luxurious appeal in core neutral grounds which characterise the modern classic direction this trend will adopt.
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Autumn/Winter 2017/2018
Print/Graphic
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Unruly, daring and empowering. This vigilante, skate wear inspired trend has moved on from everyday flannel shirts to striking propoganda graphics that convey a strong political statement.
On the Runway...
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During the most recent men’s fall fashion week we started to see strong elements of this trend flood through. From the likes of Versace and Givenchy we seen numerous amounts of distressed plaid shirts, to achieve that vintage style, paired with graphics or statements to reflect the anarchy and rebellion attitude that comes along with this trend.
Propoganda Rebel
Bold colours with unruly graphics. The dark utilitarian palette is broken up by the use of hazard red highlights. Layered graphics on top of the brushed and pilled blanket stripes provide the consumer with the opportunity to express a defiant attitude.
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Utilitarian Green
Cut-throat Black
Free Speech Red
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Anarchy Blue
Where’s it Going? In past years this trend has been divided up into two seperate ones, but now we predict that the two will begin to blend togetherand form a trend of their own that we will begin to see a lot of throughout the autumn/winter 17/18 season.
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The plaid flannel shirts that we’ve previously seen come in and out of trend again and again will be making a return with a new twist. The trend gives a nod to the 1980’s Buffalo style movement with a military undercut and hazard red highlights standing out against the dark palette. Taking influence from recent social and political happenings there has been a rise in t-shirts that feature political slogans or graphics. As an agency we believe that this trend will combine with the plaid flannels to create the propoganda rebel trend.
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The political slogans and graphics layered on top of the plaid patterns reflect the sense of anarchy and rebellion feel of this trend.
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Can You See Me? fig 97 \ online image \ 2017
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Camouflage. It’s a trend that never really seems to go away. So what’s different this time round? Well, simply, it’s the way you wear it.
On the Runway...
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Camo is always seen throughout Mens fashion week, and this year was no different. Everyone from Moschino, Etro and Robert Geller were seen to feature some camouflsge pieces throughout their collections this season, though this time they seem to play around with pattern more.
Can You See Me?
Woodland inspired camos have an abstract feel in earth tones of brown, balck, plum and green. Surfaces almost become threedimensional in this update of the trned through the use of brused, felted and marl yarns.
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Picturesque Burst
Animalistic Nature
Woodland Adventure
Natural Earth fig 105 \ online image \ 2017
Where’s it Going? In previous seasons the camo look has concentrated on the ‘prepification’ of the print and was seen everywhere from suits to umbrellas. Now for this season it seems to be headed in a far more casual, street wear orientated direction. AW17/18 sees unorthodox prints disguised as this consumer favourite trend - from picturesque roses to tropical foliage. Prints are recoloured in classic earthy camo tones and introduce a more decorative approach to this utility staple.
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Mens outdoor clothing blends against urban influences, and streetwear classics are softened with organic textures. A textural feel is given to the camouflage looks, updated with an animalistic edge in relation to the trend taking direct inspiration from the natural landscape.
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Taking inspiration from irregular, abstract patterns in nature. The results sit between classic camo and floral, providing a sophisticated, textured update to this classic trend.
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Mismatched Mayhem fig 110 \ online image \ 2017
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Fabrics, richly
patterns and crafted items
textures are carefully mismatched, that work as treasured statement
creating pieces.
On the Runway...
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Designers such as Givenchy, Raf Simons and Kenzo have shown elements of this mismatched mayhem trend in he most recent Mens fashion week.
Mismatched Mayhem
Stripes and checks are pieced together on shirting for a smarter take on previous patchwork pattern trends. Varying scales are spliced together in asymmetric compositions, yet clean stripes and simple grid checks keep the overall look refined and sophisticated.
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Childhood Dreams
Bright & Bold
Youthful Thinking
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Colourful Mischief
Where’s it Going? This seasons take on this trend adds a modern twist on graphic pattern and gives geometric shapes and argyles a fresh look. Traditional motifs such as chevrons and diamonds are combined with sportif stripes and blocked trims.
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Typical stripes feature high-impact block striping in two and three colourway bands seen across slouchy crew necks. Primary brights and black accents are worked in wide irregular looks for a youthful trend. Neutral colour usage grounds bold colour bursts, whether applied as accents on panels, or as full colour blocked items.
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In terms of pattern, stripes and checks are cut about with plains and contrasting colourways form an optic effect.
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Illustrations Fig 2 - Xing. Instagram. Online Image. 2017
Fig 25 - MonkeyBar, Bikini Berlin. Own Image. 2017
Fig 3 - Obey. Berlin Trade Show. Own Image. 2017
Fig 26 - WGSN Trend Report. Online Image. 2017
Fig 4 - Cocktails & Dreams. Online Image. 2017
Fig 27 - Bruce Monro. Online Image. 2017
Fig 5 - Girlboss. Online Image. 2016
Fig 28 - WGSN Trend Report. Online Image. 2017
Fig 6 - Hype. Berlin Trade Show. Own Image. 2017
Fig 29 - WGSN Trend Report. Online Image. 2017
Fig 7 - Hockley Arts Club, Nottingham. Own Image. 2017
Fig 30 - WGSN Trend Report. Online Image. 2017 Fig 31 - Berlin Trade Show. Own Image. 2017
Fig 8 - The 1975 Album Cover. Online Image. 2016 Fig 32 - Chloe Lloyd. Instagram. Online Image. 2017 Fig 9 - Good Vibes Only. Online Image. 2015 Fig 33 - Cara & Margo. Online Image. 2017 Fig 10 - Pieminister, Nottingham. Own Image. 2017 Fig 34 - Berlin Trade Show. Own Image. 2017 Fig 11 - Bring On The Night. Online Image. 2017 Fig 35 - Adidas Knit. Bikini Berlin. Own Image. 2017 Fig 12 - Motel Sign. Online Image. 2016 Fig 36 - Nike LED Track. Online Image. 2017 Fig 13 - Hockley Arts Club, Nottingham. Online Image. 2017
Fig 37 - NikeID Trainers. Online Image. 2017
Fig 14 - Bloomingdale’s Heart. Online Image. 2017
Fig 38 - Adidas Knit. Bikini Berlin. Own Image. 2017
Fig 15 - Neon World Sculpture. Online Image. 2017
Fig 39 - Adidas Knit. Bikini Berlin. Own Image. 2017
Fig 16 - Pink Neon Sign. Online Image. 2017
Fig 40 - Adidas Knit. Bikini Berlin. Own Image. 2017
Fig 17 - Anthropologie VM. Online Image. 2016
Fig 41 - VR. Online Image. 2017
Fig 18 - Molton Brown VM. Online Image. 2016
Fig 42 - DIY Task. Online Image. 2016
Fig 19 - WGSN Trend Report. Online Image. 2017
Fig 43 - Victoria Beckham Shoe. Online Image. 2017
Fig 20 - Anthropologie VM. Online Image. 2015
Fig 44 - Cara Delevigne. Online Image. 2015
Fig 21 - Diesel, Nottingham. Own Image. 2017
Fig 45 - WGSN Trend Report. Online Image. 2017
Fig 22 - Penhaligon. Online Image. 2017
Fig 46 - Topshop, Nottingham. Own Image. 2017
Fig 23 - Urban Outfitters. Own Image. 2017
Fig 47 - WGSN Trend Report. Online Image. 2017
Fig 24 - 360 Cashmere. Online Image. 2017
Fig 48 - Size? Clothing, Nottingham. Own Image. 2017
Fig 49 - Versace Mens Fall Fashion Show. Online Image. 2017 Fig 50 - Les Benjamins Mens Fall Fashion Show. 2017 Fig 51 - Astrid Anderson Mens Fall Fashion Show. 2017 Fig 52 - Berlin Trade Show. Own Image. 2017 Fig 53 - Fred Perry, Nottingham. Own Image. 2017 Fig 54 - WGSN Trend Report. Online Image. 2017 Fig 55 - WGSN Trend Report. Online Image. 2017 Fig 56 - Adidas. Online Image. 2017 Fig 57 - Athleisure Street Style. Online Image. 2016 Fig 58 - WGSN Trend Report. Online Image. 2017 Fig 59 - WGSN Trend Report. Online Image. 2017
Fig 74 - WGSN Trend Report. Online Image. 2017 Fig 75 - Raf Simons Mens Fall Fashion Show. 2017 Fig 76 - BOSS Mens Fall Fashion Show. 2017 Fig 77 - Valentino Mens Fall Fashion Show. 2017 Fig 78 - WGSN Trend Report. Online Image. 2017 Fig 79 - WGSN Trend Report. Online Image. 2017 Fig 80 - WGSN Trend Report. Online Image. 2017 Fig 81 - WGSN Trend Report. Online Image. 2017 Fig 82 - WGSN Trend Report. Online Image. 2017 Fig 83 - WGSN Trend Report. Online Image. 2017 Fig 84 - Fuck Your Wall. Online Image. 2017 Fig 85 - Sheppard Fairey. Online Image. N/A
Fig 60 - WGSN Trend Report. Online Image. 2017
Fig 86 - Make America New York. Online Image. 2017
Fig 61 - WGSN Trend Report. Online Image. 2017
Fig 87 - Cow Vintage, Nottingham. Own Image. 2017
Fig 62 - D&G Mens Fall Fashion Show. 2017
Fig 88 - Versace Mens Fall Fahsion Show. 2017
Fig 63 - Louis Vuitton Mens Fall Fashion Show. 2017
Fig 89 - Givenchy Mens Fall Fashion Show. 2017
Fig 64 - MAN Mens Fall Fashion Show. 2017
Fig 90 - Versace Mens Fall Fashion Show. 2017
Fig 65 - WGSN Trend Report. Online Image. 2017
Fig 91 - Street Style. Own Image. 2017
Fig 66 - WGSN Trend Report. Online Image. 2017
Fig 92 - Wild Vintage Clothing. Own Image. 2017
Fig 67 - WGSN Trend Report. Online Image. 2017
Fig 93 - WGSN Trend Report. Online Image. 2017
Fig 68 - WGSN Trend Report. Online Image. 2017
Fig 94 - Street Style. Online Image. 2017
Fig 69 -WGSN Trend Report. Online Image. 2017
Fig 95 - Obama. Online Image. N/A
Fig 70 - WGSN Trend Report. Online Image. 2017
Fig 96 - Street Style. Online Image. 2017
Fig 71 - WGSN Trend Report. Online Image. 2017
Fig 97 - Drapers Fashion. Online Image. 2017
Fig 72 - WGSN Trend Report. Online Image. 2017
Fig 98 - WGSN Trend Report. Online Image. 2017
Fig 73 - WGSN Trend Report. Online Image. 2017
Fig 99 - Fashionista.com. Online Image. 2017
Fig 100 - WGSN Trend Report. Online Image. 2017 Fig 101 - Etro Mens Fall Fashion Show. Online Image. 2017 Fig 102 - Moschino Mens Fall Fashion Show. Online Image. 2017 Fig 103 - Etro Mens Fall Fashion Show. Online Image. 2017 Fig 104 - Hermes Mens Spring Fashion Show. Online Image. 2017 Fig 105 - Vogue. Online Image. 2017 Fig 106 - WGSN Trend Report. Online Image. 2017 Fig 107 - WGSN Trend Report. Online Image. 2017 Fig 108 - WGSN Trend Report. Online Image. 2017 Fig 109 - Camo Street Style. Online Image. 2017 Fig 110 - James Long Mens Fall Fashion Show. Online Image. 2015 Fig 111 - Street Style. Oxnline Image. 2017 Fig 112 - Patchwork Fashion. Online Image. 2013 Fig 113 - NYFW Street Style. Online Image. 2017 Fig 114 - Kenzo Mens Fall Fashion Show. Online Image. 2017 Fig 115 - Cedric Charlier Mens Fall Fashion Show. Online Image. 2017 Fig 116 - Raf Simons Mens Fall Fashion Show. Online Image. 2017 Fig 117 - WGSN Trend Report. Online Image. 2017 Fig 118 - Street Style. Online Image. 2017 Fig 119 - Comme Des Garcons. Online Image. 2012 Fig 120 - MFW Street Style. Online Image. 2017 Fig 121 - Valention Mens Spring. Online Image. 2016 Fig 122 - Dries Van Noten. Online Image. 2017
Nakina Lamont N0615992