PORTFOLIO 2015
Namrata Rajpal Retail and Exhibition Design namrata.rajpal@mitid.edu.in
Content
05
EXHIBITION DESIGN
09
SPACE TRANSFORMATION
10
SOUND AND ACOUSTICS
01
ENVIRONMENTAL GRAPHICS
02
THE TENSILE STRUCTURE
06
BRANDING AND SPACE GRAPHICS
03
THE DESTINATION MALL
07
VR BANGALORE
11
SHORT COMMERCIALS
VISUAL MERCHANDISE
08
THE BAMBOO PROJECT
12
WORKSHOP SKILLS
04
Splendour,Kalpataru
Urban Hast,Navi Mumbai
Elpro Mall Office, Thematic Space
Window display
Incredible India
Robocon 2014
Static Directory
Outdoor structure
Paper recycling Unit
Informative panels
Production, advertisement.
Structures, Materials, joinery
01
ENVIRONMENTAL GRAPHICS
Splendour, Kalapatru
Space graphics, Signage,
The Kalpataru Group deals in real estate development, property and project management, engineering, procurement and construction (EPC) contracting for power transmission and infrastructure projects including road projects, relationship with Kalpataru Group and the strong brand equity generated from the “Kalpataru� brand name. Brief To design signage for the residential apartment, Splendour situated in Wakad, Pune, made by Kalpataru. Objective Opportunity needed destination.
7
Residential Building
Site visit Wakad , Pune
KA L PAT R U
LOCATED Wakad,Pune Wakad is a locality in Pimpri-Chinchwad in Pune district of Maharashtra state, India. Wakad is one of the fastest growing localities in the vicinity of Pune.
CLIENT The Kalpataru Group has interests in real estate development, property and project management, engineering, procurement and construction (EPC) contracting for power transmission and infrastructure projects including road projects, warehousing and logistics. One of their key strengths is affiliation and relationship with the Kalpataru Group and the strong brand equity generated from the “Kalpataru� brand name.
CONSUMER PROFILE IT Professionals prefer to stay in Wakad due to its proximity to Rajiv Gandhi Ahmadinejad IT Park . Modern day conveniences like schools, malls and hospitals are very nearby. Upper middle class working at IT sector From above : Reception desk , Building front, Front gate, lift .
References of residential way finding
Concept Development Concept 1 :
Create large - based on geometric shapes. SPLENDOUR Brilliance is the most essential feature of a diamond. The word splendour evokes the feeling of sheer brilliance, sparkle and durability, all the qualities that splendour as a project would achieve. The signage draws inspiration from the form of the diamond and its simple applications would help ensure that every resident as part of splendour would be made to feel special and unique.
Design element
Splendour
K A L PATA RU
Splendour
Final concept Concept 2 :
Typography - based on type design.
SPLENDOUR
“A great light of brilliance and a place that exudes being magnificent and larger than life.� Taking inspiration from the name and the tag-line, the signage design was created in such a way so that it can drive home the aspect of pure brilliance through signage applications. A two coloured signage system was made, where the main concept was to create large and bold typography based signage in a sleek simple manner. A larger than life experience at every step of the way.
Since the design approach is based on typography, I have derived a pattern from the typeface of the logo unit itself .This reflects in various signage applications.
COLOUR PALETTE
Majestic
abcdefghijklmno pqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ
0123456789
Pistilli
Typeface
Design element
CONTENT- Building Names SIZE - Approx Size: Width - 15ft X Height - 2ft, Actual size to be taken on site MATERIAL SPECIFICATIONS BACK FRAME - Grey ACP with router cut design TEXT - S.S 304 grade box types letter MOUNTING Wall mounted QUANTITY- 1 + 1 + 1 + 1 = 4 LOCATION On the wall surface above the shutters
dazzle
Reference Image
S.S. 304
luminous S.S. Screw cap
radiance exquisite LOCATION
wonder Building names
rad rae ine ac
dia nc
e x w u t ndr is e oe
q
i
LOCATION
eut q x
isie 34.735inch
Mural
48inch
l
m u al d nu zze ios
CONTENT- MURAL - Building Name (EXQUISITE) SIZE - Final size to be decided as on site W- 34.7351inch H - 48inch MATERIAL SPECIFICATIONS Base 6mm MDF on top cover with 10mm Acrylic cut letters and PU coated TEXT COLOUR Same as wall colour MOUNTING Wall mounted QUANTITY- 1 LOCATION On the wall surface opposite the Reception/Directory Desk
Final concept
Adaptation of the artwork was done using Photoshop to get a rough idea of how they would look on the proposed site.
Learning The project helped in understanding the idea and the need of properly designed wayfinding . It stated that how simple things could be made noticeable It also taught the importance of icons and how they could be modified to fit the need and also how the use of right material .
02
THE TENSILE STRUCTURE Urban Haat
Temporary, Dynamic, Versatile
My Tensile roof is to encourage Fishing + giving people a Fishing Experience + making them familiar about new fishing techniques and equipments Brief Understanding the properties of tensile structures and their varied forms and surfaces in order to generate a canopy for an Event or an Exhibition. Form based project. Objective To create a temporary canopy for an event that encourages Fishing. Opportunity The project helped in understanding the temporary structures that are made my using Tensioned Fabric Structures. The main reason being: E ase of assembly. Complete breakdown and reuse option. Interesting form possibilities. Organic and Dynamic canopy that goes with the semiotics of location.
PROPOSED
Small water body Fishing area for children since its a small pond and no uphill terrain ..so no risk of children harming them selfs
LOCATION
URBAN HAAT (Navi Mumbai) site map Existing space : The Cultural epicentre Proposed Theme : Promote Fishing Highlighted part : Selected area for my tensile structure
Site map
Amphitheater Fishing ares for families and the tensile created ion it would project curious information about fishes
b Bigger water body Teach the visitors how to fish, make them familiar about all the equipments used for fishing, koli dance events..
a c Existing location
PROJECT EXPLORATION
CONCEPT
INSPIRED
Various properties of a tensile form were explored by stretching net -Lycra on MDF forms that were delivered from geometric grids it gave us a basic understanding of the behavior and contours of a tensile structure
BRIEF
My Tensile roof is to encourage Fishing + giving people a Fishing Experience + making them familiar about new fishing techniques and equipments
FORM
Inspired by the swirl (To move with a twisting or whirling motion) basically, a whirling or spinning motion, created in water while fishing.
form exploration
a
c
b
PROTOTYPE
The night time luminosity creates a magical aura of being outdoors while enjoying the comfort and security of indoors. a. Small water body b. Small water body c. Bigger water body
03
THE DESTINATION MALL
Elpro Mall Office Thematic Space
ELPRO -an upmarket fashion and fun destination MALL Located in the heart of Chinchwad Situated with in 8 Kms of radius of 14 colleges for MBA & Engineering. Including DY Patil, Symbiosis, Indira Institute of management etc. Brief To design the office mall space in such a manner in order to invite the clients to invest All possibilities where open , budget caused the issue.
Concepts
ROUTE 1 Young vibrant colours that make the space come to life. Typography that is bold and is bound to make a statement. Fun artistic imagery that stands out because of a screen printed treatment to it. Young energetic patterns superimposed with solid typography to make the brand more casual & friendly.
ROUTE 2 Classic with a hint of royal, this colour palette is a mix of black and white with wood. Super clean typography with hints of gold. Black & white imagery with depth of field. Patterns made out of wood and gold.
ROUTE 3 Bright yet mature colours to make a subtle statement. Clean, ultra modern and simple typography. Its simplicity is what makes it unique. Straight forward and upfront imagery which will surely catch your attention. Solid geometric pattern combined with clear expression of the brand identity.
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT Spilt AC Spilt AC
Spilt AC Spilt AC
Spilt AC Spilt AC
Spilt AC Spilt AC
a
p
m
q
g
r
e
s
c
t
Glass partition Glass partition
Meeting Room Meeting Room
Glass partition Glass partition
Conference Room Conference Room
Spilt AC Spilt AC
Gypsum Partition Gypsum Partition
Spilt AC Spilt AC
Gypsum Partition Gypsum Partition
Gypsum Partition Gypsum Partition
Glass partition Glass partition
Glass partition Glass partition
Glass partition Glass partition Wall paint Wall paint
Wall paint Wall paint
Wall paint Wall paint
Wall paint Wall paint
Gypsum Partition Gypsum Partition
Work station Work station
Work station Work station
Work station Work station
Work station Work station
a
Cabin-2 Cabin-2
Cabin-1 Cabin-1
Work station Work station
Work station Work station
Work station Work station
Gypsum Partition Gypsum Partition
Work station Work station
Gypsum Partition Gypsum Partition
Elevation-BB Elevation-BB
26
ENTRANCE ENTRANCE
3
o
n
Meeting Room Room Meeting
A A
DN DN
m c
Waiting & & Reception Reception Waiting
r
Storage Storage
b
1
l
g
Contractor Contractor Area Area
q
Server ServerArea Area
k j
Conference Area Area Conference
h
p
Pantry Pantry Area Area
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A A
UP UP
d B B
4
Cabin-1 Cabin-1
Cabin-2 Cabin-2
s
t
e Storage Storage
Storage Storage
f
B B
k j o
8658 QUARRY STONE DECK 5-158
b h n
0506 DEEP ORANGE DECK 6-79
f d
7368 THUNDER BAY DECK 1-156
l MALL OFFICE LAYOUT MALL OFFICE LAYOUT
MALL OFFICE LAYOUT
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRODUCED DESK EDUCATIONAL EDUCATIONAL PRODUCT PRODUCT PRODUCED BY BY AN AN AUTO AUTODESK
Elevation-AA Elevation-AA
PRODUCED PRODUCED BY BY AN AN AUTODESK AUTODESK EDUCATIONAL EDUCATIONAL PRODUCT PRODUCT
Cabin Door's Cabin Door's
i
X110 ORANGE VISION DECK 6-70
Site visit , Pune
Reception area wall painted in quarry stone colour with a framed map of the catchment area
Walk way to the office
Left side of the wall
Conference room wall
Right side of the wall Conference Room – View from window
Reception
Final outcome
Front wall of the office
n
2
2 CONFERENCE ROOM WALL PAINTED IN DEEP ORANGE COLOUR WITH FRAMED RENDERS OF THE MALL
3
3
1 3D ACRYLIC INFORMATIVE PANELS NO PAINT REQUIRED
IMAGERY ON VINYL WITH CUT LETTERS NO PAINT REQUIRED
WALK WAY TO THE OFFICE WALL WOULD HAVE TYPOGRAPHY ON VINYL
04
VISUAL MERCHANDISE
Yoforia, Frozen yogurt Window display
Brief The primary purpose of this course was to redesign / design a visual merchandising system for our selected brands. Objective I chose the brand YOFORIA, a unique yogurt brand. Objective was to come up with a distinguished, unique USP for yoforia in the Indian market. That talks about the soul of the brand, the mission statement, the target audience and brand strategy. Opportunity The project helped in creating a unique experience for yoforia focusing on the various aspects of the consumers needs, market scenario and purchasing habits
BRAND YOFORIA
Brand
FROZEN YOGURT Yoforia is a unique yogurt place It is a new concept in India Yogurt traditionally is known as dahi in India Has been a part of the Indian meal Home -Made Dahi consumed daily Indian Palate is Well - accustomed to the taste Dahi is eaten in the Form of : Lassi,chass,shrikhand,mishti doi ,raita etc. People who have tasted it and know about it People who clearly don’t know anything about it Present in India for over 4 years Getting popular Global frozen yogurt chains - investing in India Invest - new formats - reach out to customers Market still at its easy stage Considered as the major challenge Indian consumers : Doubts, Queries - Regarding this Category.
MISSION Believe in using only fresh organic milk. All natural ingredients Whenever possible to create a healthier better tasting yogurt experience. To treat the health of out environment as important as our individual health To bring an instant smile to every customer.partner.employee.
Pune ,Viman Nagar ( phoenix mall) outlet.
Bubble plan ( Yoforia store,Pune )
LOCATED A Basic bubble plan of the Pune ,Viman Nagar ( phoenix mall) outlet. For a fair idea regarding the zoning ,process,layout,etc..
H
I
FOOD COURT
Ambiance Decor : G
J F
K
Confusing ,pastel coloured wallpaper ,a total mismatch with the bulky furniture The signages -process - NOT CLEARLY MENTIONED The ambiance did not have any connect to the brand / Product experience
E
L
What works The idea that they pay by weight - works for Indians Because Indians don’t feel cheated. Free-load - Toppings(expensive) -standard 75p softboard - walk-in -People have shown love through their notes (stick notes)
Problem area
M
A
B C
Nowhere in their visuals - promotions have they said about health Start up industry - awareness - health Attractive - children should prefer Yogurt over Ice creams Process not shown clearly - no proper signage Ambiance: does not follow the brand language
A
C
I SANITIZER MENU
DISPLAY UNIT FRONT ELEVATION
J
CHILDREN INTERACTION
B
H
G F
E
K
SEATING
YOGURT MACHINE
L
M
WALL FACING THE FOOD COURT
D
TOPPINGS
Problem areas ( opportunities )
SAUCES
FEEDBACK WALL
PROMOTION
Reference Images
To promote it to the already health conscious people in mall gyms To promote it for children so that they prefer yogurt over ice creams (interactive ,colourful experience) To promote the product quality ( seasonality,fresh fruits ,healthy ,awareness..) To increase sale in malls ( since the mall is not open during peak hours - night - restricted hours of operation )
Brand and store analysis
CONCEPT NOTE TO PROMOTE THE PRODUCT QUALITY ( seasonality,fresh fruits ,healthy ,awareness..) Through an interactive menu board (life size) and a hint about the kind of flavours they serve through a window display which gives a clear idea as to what the store serves and also tempts the customer to step inn.. By creating an impact !
A daily serving of yogurt keeps cold away MONSOON Berries Yearround Watermelon Plums Peaches Fig
Yogurt can give you flat abs YOGURT CONTAINS GOOD-FOR-YOU BACTERIA’S MONSOON-WINTER Guava Pomegranate
AUG SEP
JULY
E JUN
MER UM
MAY
NOV
R
C
DE
S
JA
R
T
AP
Yogurt is loaded with B5 & B12 60% OF WHAT WOMEN NEED DAILY
OC
NSOON MO
WINT E
SUMMER Pineapple Mango
T
WINTER Coconut Cranberry Apple Kiwi
MA R
N
FEB
YEAR-ROUND Chocolate Vanilla Pistachio Rose Original
POST - SWEAT - SESSION -- SNACK YOGURT PREVENTS HIGH BLOOD PRESSURE
Yogurt can help you smile - no cavities Raw doesn’t mean better -frozen are better
Yogurt is high protein food
A 3d life size menu board attached to the glass panel indicating the flavours available .This glass panel faces the food court .it is basically to attract the audience and make them curious and this also gives a clear idea as to what it serves
To promote it to the already health conscious People in gyms in order to include yoforia into their diet plans through print media for the recall value of the brand through the logo and print ads
TO INCREASE SALE IN MALLS ( Since the mall is not open during peak hours - night - restricted hours of operation ) by having the yoforia logo for a recall value which makes the consumer connect to the brand immediately . and for the people who are unaware of it ,makes them curious to know more about it The words mentioned above give a direct connection to what the brand is all about
Adaptation of the artwork was done using Photoshop and sketch Up to get a rough idea of how they would look on the proposed site. Final outcome
05
EXHIBITION DESIGN
Incredible India
INCREDIBLE INDIA is a BRAND that has been created a DESTINATION BRAND LAUNCHED : 2002 INITIATIVE : Ministry of tourism India AGENT SERVICE : Oglivy and Mather OBJECTIVE : Integrated marketing, promote India as a tourist destination, global campaign MEDIA USED :360 degree global campaign FOCUSED : Aspects that made India unique in the world SPENT : Marketing and publicity TV commercials and print ads APPRECIATION : Tourism industry observers Brief A Classroom project to design an exhibition to promote Tourism in INDIA Objective The concept of this exhibition is to promote the brand ( incredible India ,a destination brand ) by promoting the brand essence ,where the Outdoor activities and life style is emphasised
LOCATION
DESTINATION BRAND INDIA : 27-30 languages, cultures, diversity, destination (unique) INCREDIBLE INDIA : International marketing campaign by government REASON : Promote tourism in India Since tourism : major in India Tourism ministry made efforts to bring professionalism : INCREDIBLE INDIA India : attractive tourist destination
-Packages -Food -Transport-hospitality.. -Forum -Travel books -Cultures -Language
N
THEATRE EXPERIENCE
TARGET AUDIENCE
E
W THEATRE EXPERIENCE
The job is to attract tourist to India from the western world. Europe and USA demographic is contrast - India Population there is ageing / verge of retirement / retires , high spending power n
ATTEMPT : shift the country -higher spending destination compared to historical , low budget trip spirituality or plain backpacking.
BEFORE YOU TRAVEL -Outdoor activities (interesting activities) -Packages (best deals) -Food (local food ,stall ,dhabas) -Transport (maps ,local transport,cheap flights) hospitality.. -Geography (climate , landscapes) -Facts ( unusual interesting facts ) -Photo contest ( post pictures event ) -Forum ( experienced people , questions,links, websites) -Travel books ( guide, site map , contact details ,magazines ) -Cultures ( clothing , music ,dance art) -Language ( communication with locals )
S BUBBLE PLAN OF THE EXHIBITION The 29 States are divided into 4 parts
Narrative
THE MARKET OF MY EXHIBITION The exhibition tends to gear all of the activities and services mentioned in the narrative. Outdoor activities are marketed and life style emphasised
-Outdoor activities -Geography -Facts (-photo contest ( post pictures event )
ENTRANCE
ENTRANCE TO THE NORTH ZONE
NORTH ZONE
Final outcome
BOX OFFICE
FOOD (CAFE)
PHOTO CONTEST BOOTH
HOSPITALITY DESK
Location north zone THEATRE INTERIOR
-Packages -Food -Transport -Forum -Travel books -Cultures -Language
06
BRANDING AND SPACE GRAPHICS Robocon 2014
Environmental graphics, identity
ROBOCON is the Asia Oceanian college robot competition founded by Asia Pacific Broadcasting Union and is held every year in different countries. Brief This project was done for an International Robotics Competition which was hosted by India in 2014. It involved branding and identity for the event. The Space graphics of the venue along with the signage was also done. Objective A Classroom Project to Brand Robocon 2014 , Theme : A Salute to Parenthood
THEME Robocon 2014, was hosted in India .The theme to this years competition was ‘ A Salute to Parenthood ’ The tasks performed by the teams and their robots would be based on this theme.
ABOUT Robotic Contests organised by Asia Pacific Broadcasting Union (ABU) and its member countries including offer young engineers is a platform to innovative and excel in creative thinking .Here, they demonstrate their technical ideas in robotics, as well as establish cross cultural contacts. These events also offer great opportunity to broadcasting agencies for advancing their technological skills and international cooperation
CONCEPT NOTE Square - Reliable and a complete form Grid ( systematic )- having, showing, or involving a system, method, or plan ...a metallic framework employed in a storage cell or battery for conducting the electric current and supporting the active material. The framework and the digits denote accuracy Relation between 2 forms of the same kind and their interaction ( showing parenthood)
Design element
Concept : Theme - based on ‘ A Salute to Parenthood’
ROBOCON The concept of the identity is to graphically represent the actual event by celebrating the grid(boxy) nature of the robots, its randomness and the concept of Grid ( systematic )- having, showing, or involving a system, method, or plan ( diagrammatic representation used by engineers )
ROBOCON’14
ABCDEFGHIJKLMNO PQRSTUVWXYZ
0123456789
ISOCTEUR
Typeface
RO BO CO N’ 14
abcdefghijklmno pqrstuvwxyz (KlinicSlab)
RO BO CO N’ 14
COLOUR PALETTE
Basic collaterals
LOCATION Balewadi, Pune, Maharashtra 411045
Final outcome
07
VR BANGALORE
Directory design Floor directory
Bangalore often referred to as the garden city - Bangalore is home to several landmark gardens and lakes. Brief To design a stand alone floor directory for the VR BANGALORE mall (static directory)
The Ground, Upper Ground, First, Second and the Third floor plan layout would me on similar lines as of the LAYOUT BELOW and also the positioning and the placement of the Directory
DIRECTORY
References of images ,stand alone floor directory (static directory)
3D exploration OPTION 1 (EDGY)
63
8m
m
1m
m
144 mm
144 mm
154.5 mm
69
55
1m
m
67
4m
1m
m
4m
34
23
73
.3m
m
m
m
362.2mm
430.4mm
2D elevation exploration
Screen size 1125.6mm (L) X 608.2mm (H) X 23.3mm (D) Frame size 40mm from all 4 sides
147.4mm
OPTION 2 (ROUNDED EDGES)
Final outcome
Adaptation of the artwork was done using Photoshop to get a rough idea of how they would look in the mall.
08
THE BAMBOO PROJECT
Outdoor structure,
Landscape, sustainable, organic.
Brief The Bamboo project was offered as a part of the course - Open Elective we were required to make a structure for social interaction also integrating the natural environment in the form of our structure. Objective The aim was to make an outdoor structure while exploring bamboo as a material. It would provide a platform for social interaction and make an ambient canopy in the lawn outside the Institute building Opportunity Exploring Bamboo as a material and learning about its Properties and making maximum use of its strength.
Top view
3d plan
5021
4521
4030
3521
Side view
9 53 1.
4 40
4041.517
Mock-up model
The structure comprised of arches, joineries using dowel and curves, supple bamboo was used. It was sliced into parts depending on the requirement of the thickness, and then it could easily be bent into the arches and further into thin slices for the weaving. The only energy needed for making the entire structure was using a power drill. Bamboo is both a very stable, yet a very soft material to work with.
Construction
Details
Final outcome
In use
09
SPACE TRANSFORMATION
Paper recycling Unit
Brief This project was done under the course Space Analysis and Transformation. It involved extensive research about the chosen space, in my case, retail and exhibition design department studio. Then, redesign by giving it a different function to it as per my understanding of the space. Objective Studying recycling units all over, and how they work /process, The aim was to follow a design process - look into the function of the space and how it could be redefined. Opportunity This exercise got out both the functional and symbolic aspects of the space.
Retail and exhibition design studio converted into a paper recycling unit+ paper workshop
Studio layout
4200
3899.5
Retail and exhibition design studio
14790 3690
DRYING AREA
CORRIDOR 2
A'
COLLAGE WALL
B
ENTRANCE
300
14940
1200
480
DRYING AREA
C
CUTTING MAT
3553.9
DISPLAY WALL
D
CORRIDOR 1 300
DISPLAY UNIT
DISPLAY UNIT ENTRANCE
480
A
NAMRATA RAJPAL SEMESTER 4 RED RED STUDIO CONVERTED PAPER RECYCLING UNIT
CORRIDOR 3
ALL DIMENSIONS IN MM SCALE : 1:33 N DATE : 28/5/2013
Collage wall Drying area Display of work Cutting mat Work area ( furniture )
Display of stationary Display of recycled paper Hand made paper area Paper mache area Storage of decorative stuff
Storage of waste paper Segregation of paper Corridor area Glass windows Wooden frame
Functions
Model making
10
SOUND AND ACOUSTICS Informative panels
Brief Sound proof a room and make informative panels based on the inferences drawn after the experiment Objective materials and also based on the research and understanding about sound it required us to make informative panels for the college Opportunity the technicality in sound systems,acoustic treatments...
Corrugated sheets
Gasket
Informative panels
3
2
1
SOUNDPROOFING & ACOUSTIC TREATMENT
SOUND SYSTEMS A loudspeaker (or "speaker") is an electro acoustic transducer That produces sound in response to an electrical audio signal input.
Sealed
The different channels in a speakers are:
ELECTRODYNAMIC LOUDSPEAKERS : • Most commonly used today. • Uses electromagnetic coil and diaphragm to create sound . •
Electromagnet
•SUPER TWEETERS: designed with high frequency . Can produce well beyond kilo hertz and reproduce high pitched sounds with little distortion. •TWEETERS: 20kHz •MID-RANGE SPEAKERS: 500-3000Hz
turns electric signals of varying strength into movements
ACOUSTIC TREATMENTS Is done to the room to hear better quality sound. HOW CAN IT BE DONE? - By overcoming inverse square law problem
ENERGY IS PARALLEL TO THE MOTION. (LONGITUDINAL WAVES)
SOUND PROOFING
Is done to the isolate the sound producing in a room from the outside World or vis versa. This can be done by sealing the room and by absorption. The part of the absorbed sound is converted into heat energy, Rather than being transmitted or reflected.
Connected to the vinyl cone ( This is a diaphragm That vibrates along coil. Uses induction .)
- Porous absorbers, typically open cell rubber foams or melamine sponges, Absorb noise by friction within the cell structure. But the performance is Less impressive at low frequencies. The wall cavities is filled with mineral wool or adding layers Of plasterboard to a partition wall.
the coil of the copper wire moves as the magnet energizes. The
•FULL RANGE SPEAKERS: covers a whole range of frequencies with single drive.
- By judicious use of reverberation
Rarefaction Low air pressure
Compression High air pressure
Human can detect ranges from 20- 20k Hz Frequency below 20 Hz = Infrasound above 20k Hz = Ultrasound When the sound is moving Through a 2D or a 3D medium, It's intensity is reduced. Energy (conserved) = Intensity * time * area SPEED OF SOUND The speed of sound depends On the INERTIAL AND PLASTIC PROPERTIES of the MEDIUM. eg) Steel - rigid - atoms tightly Bonded- if stretched prevents Deformation - maintains shape - Hight ELASTICITY.
Sound is created + amplified through it.
Mechanical energy (Pressure wave) - Oscillation of matter and Therefore transfers energy Through the medium. - This wave can be Produced only in media Which possess elasticity And inertia.
Frequency: number of vibrations per unit time. Unit- Hertz
HOW CAN IT BE DONE?
•WOOFERS : 40-1000Hz •SUBWOOFERS: deep sounds 20Hz – 200Hz or lower ( which is the lower end of the hearing spectrum.
SOUND Sound is a ‘mechanical wave’ Resulting from back and forth Vibration of the particles of The medium through which The sound wave is moving.
THRESHOLD OF HEARINGHuman can hear minimum 1*10-12 W/m2 (In the decibel scale) Threshold of hearing (TOH) Is marked as 0dB = 1*10-12 W/m2 It is in the scale of 10 Intensity is 10 times more. INTERFERENCE OF SOUND
BOUNDARY BEHAVIOR There are 2 types of reflections: Similar medium
WHAT IS THE BEST MATERIAL FOR A SPEAKER BOX? MDF or Ply is normally used. Reason: Not because its cheaper than solid wood , but because the density of each wood is different, leading to each speaker sounding differently. And also solid wood compresses or expands depending upon the change in weather conditions.
To avoid DECONSTRUCTION In THEATERS caused by Speakers and the reflected Sound, absorbing Walls and ceilings are used.
- Resonant panels, Helmholtz resonators and other resonant absorbers Work by damping a sound wave as they reflect it. Effective for low- medium frequencies. - By overcomming the bass loss problem
Ear plugs captures the Environment's sound then Creates another sound which Is 1/2 cycle out of phase, Creating deconstruction of Sound. This is called NOISE CANCELLATION
Different medium
TYPES OF SPEAKERS / SOUND AMPLIFICATION: TYPES OF SOUND
Egg trays
1D
1D
1D
- Engineering / embankments / paneling are often used to Reflect sound into the sky
Air
- By even dispersion of sound -The reverberation would bring the liveliness and fullness In the auditorium, increased reverberation time On the clarity. 2D
TYPES OF SURROUND SOUND (2D)
Sound
- ROOM IN ROOM CONCEPT
The vibration passes directly through the brick, woodwork and Other solid structural elements. When it meets with an element such as a wall, ceiling, floor or window, Which acts as a sounding board, the vibration is amplified And heard in the second space. Hence a room in a room is created. This process is also acoustic de-coupling.
Room in room concept.
Soft boards
Hard & Smooth Material
Air
Treatment is done By putting glass wool, Plaster board, Keeping air gap.
Soft Material
Sound
Since air and the cement Wall as media are different, Sound would be reflected Back. This reflected sound Would create deconstruction In the auditorium.
3D
- By avoiding focusing of the sound.
MORE THE SIMILAR MATERIALS MORE THE TRANSMISSION OCCURS. IN AUDITORIUM
Since air and the curtain / Fiber glass / acoustic tile As media are similar,most of The sound would be absorbed While the rest would be Reflected back.
Reflection of sound ECHO
When the reflected sound Reaches the receiver after 0.1 Second, it is perceived As another sound.
REVERBERATION
When a person stands 17m Away from the reflective Surface, the reflected sound Reaches him within 0.1sec. Since the human brain Keeps a sound for upto 0.1 second, the reflected sound Seems to be prolonged.
DIFFRACTION OF SOUND The change in direction of the sound through openings Or around barriers is called diffraction of sound. It is noticeable only if the wavelength is bigger than the Opening or the barrier.
(proper ventilation must be assured and gas heaters Cannot be used inside de-coupled space.) -Curtains -Honey shaped chambers.
REFRACTION OF SOUND Change in the direction of the sound when passed From one medium to another is called Refraction of sound.
- Double window pane. -Install bookshelves and fill them with books -Choose a room with a low ceiling. -Egg cartons, sealing the gaps with neoprene gasket, etc.
THIS IS THE CURRENT LATEST TECHNOLOGY ! GIVING A MORE REALISTIC FEEL OF THE ENVIRONMENT LIKE NEVER BEFORE!
DOPPLER’S EFFECT
Sampling final outcome
Adaptation of the artwork was done using Photoshop to get a rough idea of how they would look on the proposed site.
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DESIGN FOR SHORT COMMERCIALS
Production, advertisement, brand study
Brief A classroom project to do art direction with the Film and video students for 3, 30secs. Commercials. Objective This was a two week course on ad film making. It involved getting acquainted with the process of film making, mainly production and art direction. Opportunity I was a part of Sets/costumes/script writing/story boarding/camera/lighting/sound
#1 Bombay Dyeing
https://www.youtube.com/watch?v=Ir_ae7HuTlU
#2 Kailas Jeevan
#3 Awareness about the law on PDA in India Learning First hand exposure to the pre production and production aspect of an advertisement. Sets/costumes/script/camera/lighting/so und
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WORKSHOP SKILLS
Structures and joinery, mechanism, material handiling
Brief This was offered as a part of the course - materials and joineries, that required to explore every possibility using Materials/tools/ joints/forms.. Objective Exploring MDF/metal as a material. It would help in understanding the compression , tension, joineries / connectors of a structure Opportunity Exploring material and learning about its Properties and making maximum use of its strength.
Project Brief This exercise required us to create a 3 Feet by 4 Feet structure that critically explores the possible connections between wood members of varying material and properties. We are suppose to work in pairs. Each pair is to use the given material :MDF 8mm ,1 metal element ( rods ,pipes, sheets) ,Fasteners
CONSTRAINTS
Minimum 3 joints ,sketches, primary material :MDF, Secondary connectors.
MATERIAL USED
MDF of thickness : 8 mm and size 4 by 6 feet ;2 metal-rods and nut and bolts.
JOINTS USED
Rabbet joint , nut and bolt joint and wedge joint.
Showing a six position external Geneva drive in operation
Drive wheel
Pin
Driven wheel MDF cart made using joineries without any secondary connectors (S