Content
01 ..................................................................
LAURA ASHLEY - HOME
INDIA - Ambience mall, Gurgaon Project plan - Visual merchandising and store planning
02 ..................................................................
HOMETOWN T Nagar, Chennai
Project plan - Visual merchandising and store planning
03 ..................................................................
DESIGN FOR SHORT COMMERCIALS Production design, Art direction, Space styling
04 ..................................................................
ENVIRONMENTAL GRAPHICS
05 ..................................................................
THE BAMBOO PROJECT Outdoor structure
Space graphics, Signage, way-finding
Landscape, sustainable, organic, event.
01
Laura Ashley is an international lifestyle brand headquartered in London, which specialises in retailing furniture, home accessories, decorating and fashion products. The Group trades in 446 stores worldwide; 194 of which are located in the UK, Ireland and France, with the remaining 252 being Franchise stores situated in 29 territories across the world. Laura Ashley also has a number of Licensing partners in the UK, Europe, Japan, America, Australia and now India.
LAURA ASHLEY - INDIA
Future Group signed the licensing deal for its larger business - home furnishings. This partnership is another step towards bringing aspirational products in the Indian market. Customers will now have a wider range of home furnishings to choose from.
Ambience mall, Gurgaon
Project plan - Visual merchandising and store planning
Areas of Responsibility : Store Layout Design, Wallpaper and Paint Allocation, Theme-wise Zoning, Merchandise Planning & Allocation, Visual Merchandising & Display Plan
Top View Theme-wise Zoning
Theme 1 : Duckegg Damask Theme Reference
Final outcome
Theme 2 : Natural By Design Theme Reference
PANTONE:
CMYK: 16, 11, 11, 27
Final outcome
Theme 3 : Floral Heritage Theme Reference
PANTONES:
Pink - 205 C CMYK – 0 83 16 0 Yellow – 143 C CMYK - 0 32 87 0 Light Pink: CMYK – 13,45,0,0 Final outcome
Theme 4 : Willow Leaf
Theme Reference Pantone - 7494 C CMYK – 35 5 42 14 Pantone – 5773 C CMYK – 29 10 52 32
Final outcome
Theme 5 : Monochrome Living
Final outcome
02
HOMETOWN T Nagar, Chennai Store
Visual Merchandising Store Docket
HomeTown is one of the India's largest and most trusted retail format for furniture, home decor & home improvement. It promises to be an ideal home shopping destination for all. Store Location : Home Town, T Nagar, Chennai, Tamil Nadu 600017 No. of Floors : spans across three floors Approximate Size : 35,000 Sq. ft. Areas of Responsibility : • Designed and conceptualized the display • Created store layouts and merchandise allocation plans • Created planograms • Conceptualized and designed focal points in prominent areas • Designed new Fixtures for focal area • Created Trend rooms based on the trend stories of the year 2017-2018 • Developed the Mattress section, Garden Section, Home Improvement section and the wallpaper area
Merchandise Plotting - Homeware 22
21
20
Songbird Specialty Serveware Brand
24 25
LE CERAMIC/ GREYROSE CROCKERY
16
SONG BIRD
15 LE CUTLERY +
10 LOCK N’LOCK SS DINING/SS Containers
BURNERS/ COOKERS
CHROMEWARE /STRAINERS/ DISHRACKS
7
KNIVES/CBS/GRATERS/ GADGETS/SERVING SPOONS/ OIL & SPICE
3
BAR ACCESSORIES + BEER STORY 1M SANJEEV KAPOOR 1M LUMINARC 1M OCEAN 1M BOHEMIA CRYSTAL 1M
GLASSWARE
TRENDY DRINKING + TRAYS
1
TRENDY DRINKING + TRAYS
(PREMIUM BRANDS IN JALI)
PLANOGRAM? Visual description; diagram or drawing of a store’s layout to include placement of particular products and product categories Also known as plan-o-gram, POG To be received before a new product/ product range hits the store
11
AWESOME GOODNESS/ CLARK/ CLARA
MICROYOGA/ GLASS CONTAINERS+ MAGIC SEAL/ PIONEER
9
4
TRENDY DRINKING + 14 TRAYS
12
NUTRIBULLET
LE COOK WARE MAYER COOKWARE
5
LUNCHSETS + PROBOTT/ CASSEROLES 13
PROMO DISPENSER
2
24 PC CUTLERY/FNS
6
23 PROBOTT + NOVETTA
SONG BIRD
16
MUGS/ CUP & SAUCER SETS/ MUGS
CORELLE SETS/DIVA LOOSE SK CERAMIC
BEAUTIFUL KITCHEN+ OAK SERIES
17
MELAMINE+ HAPPINESS/ MINIONS KIDS
TEA & COFFEE
18
SS FRIIDGE/ TERRA C + CORELLE COPPER RANGE/ SK SERVEWARE
19
DIVA OPAL WARE
8
FEAST DINNER SET 19/27 MELAMINE DINNER SET 12/32 WOVEN TUMBLER SK ALLURE COOKWARE SET OF 4 SK MICROWAVE S/3 FREEZER STAR S/2 COOLER+MASON JAR S/4
TABLEWARE
KITCHENWARE
Planogram Songbird Specialty Serveware Brand Full range plan - 3 wall meters
BACKLIT SONG BIRD LOGO
32”
32” TV BOXING FOR THE TV
MEXICAN
17
90
85
COPPER
LINK WITH ALL ARTWORKS :
ENTERTAINMENT
https:// drive.google.com/ open? id=1F5yd0JgOaoHytTG gzA1rDvpwOy3xCBHf
9
15
16
11
19
80
84
78
4
12
92
93
77
81
94 101
87
89
2
59
52
53
58
64
57
62
91 86
100
102
103
97
107
104
116
67
109 8
98
95
14 79
75
55
68 106
WALLPAPER / VINYL (SS IMAGE 740658736) ITALIAN
13
88
71
72
99
96
18
1
54 65
56
83
82
73
60
112
61
70
113
105
108
111
110
105
4” 10
6
5
7
3
63
66
69
76
74
115
117
114
INDIAN FAST FOOD
INDIAN COPPER
INDIAN FAST FOOD
ITALIAN & MEXICAN)
DIANA
Merchandise Plotting and Zoning - Furniture
EDWINA
STELLAR
GEO
ATLAS
STERLING
CASABLANCA
MORRISON
Bedroom - B8|B9 PALACE LIFE ROOMS
Reference image
Bedroom - B2|B3 BLING ROOM
CATALOGUE NAME : LS BRANDED COLLECTION (IMPORTED) CARPENTO, PAGE 63
Trend Trend
Bedroom - B12|B13|B14 BOTANIQUE ROOM CATALOGUE NAME : LS BRANDED COLLECTION (IMPORTED) AMSFIELD WINDOW AMSFIELD
Bedroom - B6|B7 CLASSIQUE ROOM
SIMPLE LEDGE & BLINDS
WALLPAPER ON BACK WALL & SIDE WALLS
Trend Trend 10FT (L) X 8FT(HT) PARTITIONS WITH FRAME
Store Layout: Third Floor
Mattress section
Wallpaper section details
MATTRESS SECTION
HI SECTION
SOLIDWOOD
GNG
MODULAR KITCHEN
GARDEN SECTION
03
DESIGN FOR SHORT COMMERCIALS
Production design, Art direction, Space styling
CLIENT Kotak Mahindra Bank is the fourth largest Indian private sector bank
by market capitalization, head-quartered in Mumbai, Maharashtra. The bank’s registered office (headquarters) is located at BKC, Bandra Kurla Complex, Bandra East, Mumbai, India.
In February 2003, Kotak Mahindra Finance Ltd, the group's flagship company was given the license to carry on banking business by the Reserve Bank of India (RBI). Kotak Mahindra Finance Ltd. Is the first company in the Indian banking history to convert to a bank.
Brief: Kotak Mahindra Bank’s ad campaign says ‘Phone Phone Mein Kotak’ The TVC tells the consumers how mobile banking using Kotak’s app and Hashtag Banking features, has transformed the way people lead their lives The campaign has 3 TV commercials built around flight booking, message money, and tweet-to-buy-a-book. Inspiration: WES ANDERSON The vision for art was inspired by – Wes Anderson > doesn’t just make movies — he makes art. The director behind films like The Grand Budapest Hotel and Moonrise Kingdom Visual style: Symmetry, Anderson’s penchant for centring shots isn’t just an overindulgent quirk. It’s actually proof that symmetry can be a highly effective visual technique. Opportunity: I worked as an Asst. Production Designer / Set Decorator / Space Stylist / On Set Art Supervisor for the 3 TV commercials
VIDEO LINK : https://www.youtube.com/watch?v=YK6n508RSac
#1a. Board Room
#1b. Guwahati House
Mood Board
Set Pictures
Bubble plan
Final outcome
Final outcome
VIDEO LINK : https://www.youtube.com/watch?v=YK6n508RSac
#2a. Bedroom
#2b. Dinning
Final outcome
Final outcome
#3a. City House
CLIENT Kotak Mahindra Bank is the fourth largest Indian private sector bank by market capitalization, head-quartered in Mumbai, Maharashtra. The bank’s registered office (headquarters) is located at BKC, Bandra Kurla Complex, Bandra East, Mumbai, India. In February 2003, Kotak Mahindra Finance Ltd, the group's flagship company was given the license to carry on banking business by the Reserve Bank of India (RBI). Kotak Mahindra Finance Ltd. Is the first company in the Indian banking history to convert to a bank.
VIDEO LINK : https://www.youtube.com/watch?v=D1gGJL4SVBI.
#3b. Sarpanch House
VIDEO LINK : https://www.youtube.com/watch?v=D1gGJL4SVBI
#3a. City House
#3b. Sarpanch House
Final outcome
Final outcome
04
ENVIRONMENTAL GRAPHICS
Splendour, Kalapatru Space graphics, Signage, way-finding
The Kalpataru Group deals in real estate development, property and project management, engineering, procurement and construction (EPC) contracting for power transmission and infrastructure projects including road projects, warehousing and logistics. One of their key strengths is affiliation and relationship with Kalpataru Group and the strong brand equity generated from the “Kalpataru” brand name. Brief: To design signage for the residential apartment, Splendour situated in Wakad, Pune, made by Kalpataru. Objective: To provide solution of way finding for residential building, Splendour. Opportunity: The project helps in providing a organised and well – designed way finding system in residential apartments so that it gets easier for people to find needed destination.
7
Residential Building
Sitevisit Wakad ,Pune
KA L PATRU
LOCATED Wakad, Pune Wakad is a locality in Pimpri-Chinchwad in Pune district of Maharashtra state, India. Wakad is one of the fastest growing localities in the vicinity of Pune.
CLIENT The Kalpataru Group has interests in real estate development, property and project management, engineering, procurement and construction (EPC) contracting for power transmission and infrastructure projects including road projects, warehousing and logistics. One of their key strengths is affiliation and relationship with the Kalpataru Group and the strong brand equity generated from the “Kalpataru� brand name.
CONSUMER PROFILE IT Professionals prefer to stay in Wakad due to its proximity to Rajiv Gandhi Ahmadinejad IT Park. Modern day conveniences like schools, malls and hospitals are very nearby. Upper middle class working at IT sector From above : Reception desk , Building front, Front gate, lift .
References of residential way finding
Concept Development Concept 1 :
Create large - based on geometric shapes. SPLENDOUR Brilliance is the most essential feature of a diamond. The word splendour evokes the feeling of sheer brilliance, sparkle and durability, all the qualities that splendour as a project would achieve. The signage draws inspiration from the form of the diamond and its simple applications would help ensure that every resident as part of splendour would be made to feel special and unique.
Design element
Splendour
KALPATARU
Final concept
Since the design approach is based on typography, I have derived a pattern from the typeface of the logo unit itself .This reflects in various signage applications.
Concept 2 :
Typography - based on type design.
SPLENDOUR “A great light of brilliance and a place that exudes being magnificent and larger than life.� Taking inspiration from the name and the tag-line, the signage design was created in such a way so that it can drive home the aspect of pure brilliance through signage applications. A two coloured signage system was made, where the main concept was to create large and bold typography based signage in a sleek simple manner. A larger than life experience at every step of the way.
COLOUR PALETTE
abcdefghijklmno pqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ
0123456789
Pistilli
Typeface
Designelement
CONTENT- Building Names SIZE - Approx Size: Width - 15ft X Height - 2ft, Actual size to be taken on site MATERIAL SPECIFICATIONS BACK FRAME - Grey ACP with router cut design TEXT - S.S 304 grade box types letter MOUNTING Wall mounted QUANTITY- 1 + 1 + 1 + 1 = 4 LOCATION On the wall surface above the shutters
Reference Image
dazzle luminous radiance
S.S. 304
S.S. Screw cap
ex q u i s i t e LOCATION
wonder Building names
l
a
um nu io s
dzzle raacd dria i n e n ce
CONTENT- MURAL - Building Name (EXQUISITE) SIZE - Final size to be decided as on site W- 34.7351inch H - 48inch MATERIAL SPECIFICATIONS Base 6mm MDF on top cover with 10mm Acrylic cut letters and PU coated TEXT COLOUR Same as wall colour MOUNTING Wall mounted QUANTITY - 1 LOCATION On the wall surface opposite the Reception/Directory Desk
a
w ndr
oe
q
isie
LOCATION
e
Mural
q x
u t is i
Adaptation of the artwork was done using Photoshop to get a rough idea of how they would look on the proposed site.
Final outcome
Learning The project helped in understanding the idea and the need of properly designed wayfinding .It stated that how simple things could be made noticeable It also taught the importance of icons and how they could be modified to fit the need and also how the use of right material .
05 THE BAMBOO PROJECT Outdoor structure, Landscape, sustainable, organic.
Brief: The Bamboo project was offered as a part of the course - Open Elective we were required to make a structure for social interaction also integrating the natural environment in the form of our structure. Objective: The aim was to make an outdoor structure while exploring bamboo as a material. It would provide a platform for social interaction and make an ambient canopy in the lawn outside the Institute building Opportunity: Exploring Bamboo as a material and learning about its Properties and making maximum use of its strength.
Top view
Construction
5021
4521
4030
3521
Side view
39 .5 41 40
4041.517
3d plan
The structure comprised of arches, joineries using dowel and curves, supple bamboo was used. It was sliced into parts depending on the requirement of the thickness, and then it could easily be bent into the arches and further into thin slices for the weaving. The only energy needed for making the entire structure was using a power drill. Bamboo is both a very stable, yet a very soft material to work with.
Final outcome
Structure in use
Links to additional projects https://issuu.com/namratarajpal93 Television Commercials : 1 . Max Life Insurance TVC - Curious Video Link: https://www.youtube.com/watch?v=EYiRUruGiJc 2. Savlon TVC - Curious Video link : https://www.youtube.com/watch?v=-1pBMSZb7ks 3. Hike Messenger | the girls of ‘03 TVC - Curious Video link : https://www.youtube.com/watch?v=08feY9sXBTc
12. Roohafsa TVC - Gang motion Pictures Pvt. Ltd Video link : https://www.youtube.com/watch?v=oZlAhrJMV4Y 13. Mc. Donald's TVC - Equinox Films Pvt. Ltd Video link : https://www.youtube.com/watch?v=A4sfkRFCEi4 14. Samsung - (3 minute ad film) - A CSR initiative by Samsung India Good morning Films Video link : https://www.youtube.com/watch?v=SttFYufPKws
4. Hike Messenger | Photo filter & doodles TVC - Curious Video link : https://www.youtube.com/watch?v=08feY9sXBTc
Still Shoots :
5. Bornvita TVC - Good morning Films Video link : https://www.youtube.com/watch?v=kcVHXQSgDO0
1. Harper’s Bazaar Magazine - Editorial shoot for cover https://www.youtube.com/watch?v=FMcpcXihjPo
6. Kotak | Kona Kona Kotak TVC - Like Minded People Video link : https://www.youtube.com/watch?v=Izmb29BayVA Video link : https://www.youtube.com/watch?v=oqMSCeRF2f8 Video link : https://www.youtube.com/watch?v=MYMPGKADAbE
2. Vogue Magazine - Editorial shoot for cover https://www.vogue.in/content/sayani-gupta-and-radhika-apte-show-you-how-to-nail-bff-dressing/
7. Cornetto TVC - Elements Video link : https://www.youtube.com/watch?v=xNQrQMQYHb8 Video link : https://www.youtube.com/watch?v=pT0Sw4RoAdQ Video link : https://www.youtube.com/watch?v=ucgnFntCeD4
Movies :
8. Kit kat TVC - Good morning Films Video link : https://www.youtube.com/watch?v=FvPoJ5w94eg 9. Amul Sporto TVC - Coconut films Video link : https://www.youtube.com/watch?v=wgIiSjRAKwA 10. Lizol TVC - Far commercials Video link : https://www.youtube.com/watch?v=5l5ncG5K2pU 11. Goldplus TVC - Corcoise film Video link : https://www.youtube.com/watch?v=k9sbUiQoWC0
1. Excel Entertainment Pvt. Ltd Movie : Rock On2 (Part Schedule) Set Decorator - RockOn2 (Part Schedule) Director: Shujaat Saudagar Production Designer: Dhara Jain October 2016 | Mumbai, India 2. Madras Talkies Pvt. Ltd Movie : Kaatru Veliyidai Asst. Production Designer / Set Decorator / Space Stylist / On Set Art Supervisor - Kaatru Veliyidai Director: Mani Ratnam Production Designer: Sharmishta Roy June 2016 - September 2016 | Chennai, India Video link : https://www.youtube.com/watch?v=eEzQQTkEDmM
............................................................................................................
Thank you