RETAILING Retailer is a person who interacts with both the manufacturer and the customer. He is the link between the manufacturer, wholesaler and the end consumer
Manufacturer
Whole-saler
Retailer
End Consumer
What is retailing? Retailing is a distribution channel function, where one organisation buys products from supplying firms or manufactures products themselves, and then sells these directly to consumers. In majority of retail situations, the organisation, from whom a consumer buys, is a reseller of products obtained from others, and not the product manufacturer. However, some manufacturers do operate their own retail outlets in a corporate channel arrangement. Retailers offer many benefits to suppliers and customers as resellers. Consumers, for instance, are able to purchase small quantities of an assortment of products at a reasonably affordable price. Similarly, suppliers get an opportunity to reach their target market, build product demand through retail promotions, and provide consumer feedback to the product marketer.
CLASSIFICATION OF RETAIL FORMATS Non-store based Retailing
Store-based Retailing
Service Retailing
Form of Ownership
Merchandise Offered
Non-Store Retailing
Service- Retail
Independent Retailer
Convenience Stores
Direct Selling
Banks
Chain Retailers (Corporate Retailers)
Supermarket
Mail Order
Insurance
Hyper Market
Telemarketing
Repairing Services
Specialty Stores
Cyber Marketing
Rental Services
Departmental Stores
Automated Vending
Personal Services
Off price Retailers
Other Forms
Other Service Providers
Franchise Retailer Lease Departments Consumer Cooperatives
Factory Outlets Catalogue Showrooms Other Modes
STORE -BASED RETAILING Major retail segments
clothing and accessories food and grocery footwear electronics
KIDS RETAIL
catering services (F&B) home and office improvement
Kids section in a hyper market senario
telecom
&
entertainment
Independent retail store dedicated to kids (Specialty Stores)
jwellery books,music,gifts watches pharmaceuticals beauty and wellness
HYPER MARKET: A hypermarket is a superstore which combines a supermarket and a department store. Hyper markets are huge retail stores that offer various products such as clothes, jeweler, stationery, electronic goods at cheaper price. Example: Big Bazaar, Star Bazaar, Giant Stores etc. They focus on high volume.
SPECIALTY STORES: A specialty store is a store, usually retail, that offers specific and specialized types of items. They offer a narrow product line that concentrates on specialised products such as jeweler, fabrics, furniture etc. Customer service and satisfaction are given due importance. For example, a store that exclusively sells child care products would be considered specialized. A specialty store specializes in one area.
SURVEY PARENT QUESTIONNAIRE FOR EVALUATION OF CHILD BEHAVIOR PROBLEMS DURING SHOPPING TRIPS
INVOLVE KIDS WHILE SHOPPING
CASE STUDIES ON KIDS SEACTION IN DIFFERENT SENARIOS Future Group
Future Group is an Indian private conglomerate, headquartered in Mumbai. The company is known for
having a significant prominence in Indian retail and fashion sectors, with popular supermarket chains like Big Bazaar and Food Bazaar, lifestyle stores like Brand Factory, Central etc.
Big Bazaar
Food Bazaar FBB (Fashion @ Big Bazaar) HomeTown E Zone Foodhall FutureBazaar.com (e-retailing) Future Lifestyle Fashion Ltd[edit]
Central
Brand Factory Planet Sports Future Consumer Enterprise Limited[edit] KB's FairPrice
CENTRAL Central is Retail hypermarket chain operated by Future Retail Limited, the operating company of Future Group which also runs another popular hypermarket chain, Big Bazaar.
Type
Public company
Industry
Retailing
Founded
2001
Headquarters
Mumbai, Maharashtra, India
Products
Hypermarket
Revenue
â‚š 1400 crores (in 2010)
Number of employees
25000 people
Parent
Future Group
Divisions
214
Slogan
Brand.New
BRAND PLACEMENT AMANORA MALL CORRIDOR
STORE ROOM
1st FLOOR ENTRY
GINNI & JOHNNY
RUFF
U.S. POLO
JJO
MCKY
612 LEAGUE
UCB
ALLEN SOLLY
SECURITY CHECK ENTRY 1
RIG MINI KLUB
PEPPERMINT
BARE
Wall Boundry Coloums Girls section
FIRE EXIT
Boys section Toy section
ENTRY 2
MEE MEE
SCULLERS
Customer service
TOY SALE TINY GIRL /JJO
MEN’S SECION
Trial room
CUSTOMER SERVICE ENTRY FROM THE MEN’S SECION
TRIAL ROOM
PAUSE POINTS + FLOW OF THE USER (MOVEMENT) AMANORA MALL CORRIDOR
1st FLOOR ENTRY ORGANIZED MOVEMENT SECURITY CHECK
UCB
ENTRY 1
FIRE EXIT UNORGANIZED MOVEMENT
UNORGANIZED MOVEMENT
TOY SALE
ENTRY 2
MEN’S SECION
TRIAL ROOM
VISIBILITY +
VISUAL MERCHANDIZE
AMANORA MALL CORRIDOR
1st FLOOR ENTRY
SECURITY CHECK
UCB
FIRE EXIT
TOY SALE ENTRY 2
MEN’S SECION
TRIAL ROOM
TOY SECION
ENTRY 1
FIRE EXIT
ENTRY 2
TOY SALE
CLOTHING SECION+ BRANDS + DISPLAY
ENTRY 1
FIRE EXIT
ENTRY 2
TOY SALE
VISUAL MERCHANDISE AND INTERACTION POINTS
ENTRY 1
FIRE EXIT
ENTRY 2
TOY SALE
BIG BAZAAR Big Bazaar is the largest hypermarket chain in India
Type
Public company
Industry
Retailing
Founded
2001
Headquarters
Mumbai, Maharashtra, India
Products
Hypermarket
Revenue
â‚š110 billion crores (in 2012) (Big Bazaar and Food Bazaar combined)
Number of employees
36000 people
Parent
Future Group
Divisions
214
Slogan
Making India Beautiful
TARGET AUDIENCE 3-C Theory
According to Kishore Biyani's 3-C theory, Change and Confidence among the population is leading to rise in Consumption, through better employment and income. Big Bazaar has divided India into three segments:
India one: The Consuming class which includes upper middle and lower middle class (14% of India's population). India two: The Serving class which includes people like drivers, household helps, office persons, liftmen, and washermen (55% of India's population)
India three: The Struggling class (31% of India's population).
PROMOTION Schemes and innovations Wednesday Bazaar
The concept of Wednesday Bazaar was promoted as 'Hafte Ka Sabse Sasta Din' (Cheapest Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw customers to stores on Wednesdays, the day when consumer presence is usually less. According to the chain, the aim of the concept was 'to give home makers the power to save the most'.
Maha Bachat
The concept of 'Maha Bachat' (Mega Saving) was introduced in the year 2006 as a single day campaign with promotional offers across the company outlets. Over the years, the concept has grown to become a six-day biannual campaign. During the campaign, offers are given in all the value formats including Big Bazaar, Food Bazaar, Electronic Bazaar, Furniture Bazaar, Fashion bazaar.
The Great Exchange Offer
Introduced on 12 February 2009, 'The Great Exchange Offer' allows customers to exchange their old goods for Big Bazaar coupons. The coupons can be redeemed later for buying brand new goods from Big Bazaar outlets across the nation.
Advertising campaigns and marketing initiatives
Big Bazaar came up with a new logo for the company with a tag line that says: 'Naye India Ka Bazaar' (Market for New India). This replaces the earlier tag line: 'Isse Sasta Aur accha Kahin Nahin' (Nothing is Cheaper and good than Here).
Advertising initiatives
Big Bazaar has launched a promotion drive covering the three prime media, television, print and social media, to mark the launch of the new logo. The media campaign was developed by Mudra Communications.
SWOT ANALYSIS major retailers of India – Big bazaar.
Strengths:
Weakness:
High brand equity enjoyed by Big Bazaar A vast variety of stuff available under one roof Everyday low prices, which attract customers Maximum percent of footfalls converted in sales Biggest value retail chain in India It offers a family shopping experience, where entire family can visit together. Available facilities such as online booking and delivery of goods
General perception: ‘Low price = Low quality’ Overcrowded during offers Long lines at billing counters which are time consuming (ESPECIALLY FOR KIDS) Limited only to value offering low price products. A no of branded products are still missing from Big Bazaar’s line of products. E.g. Jockey, Van heusen...
Opportunity:
Threats:
A lot of scope in Indian organized retail as it stands at approximately 4%. Increasing mall culture in India. More people these days prefer to visit big stores where they can find large variety under one roof
Competition from other value retail chains such as Shoprite, Reliance , Hypercity and D mart. Unorganized retail also appears to be a threat to Big Bazaar’s business. A large population still prefers to visit local convenient stores for daily purchases Changing Government policies International players looking to foray India
PLACELMENT OF STORE
AMANORA TOWN CENTER , EAST BLOCK, KHARADI BY PASS, HADAPSAR , 411028 Pune (Maharashtra)
COSMETICS /BEAUTY
STORE EXTERIOR
BRAND PLACEMENT pink & blue BOYS 2-7yrs
SACHIN
HOME ACCESORIES DISNEY
UTENSILS
pink & blue GIRLS 2-7yrs CTEE BOYS 8-16yrs
CTEE GIRLS 8-16yrs
TRIAL ROOM
INNFANTS 0-2 yrs
GIRLS ETHNIC
NEW BORN
choclate section COSMETICS /BEAUTY
SCHOOL BAGS
FOOD AND GROCERY
security check Wall Boundry Coloums Girls section Boys section billing couter (25)
CHOCOLATE SEATING
KIDS ZONE
SECURITY CHECK
25 BILLING COUNTERS
kids zone Trial room
PAUSE POINTS + FLOW OF THE USER (MOVEMENT) UNORGANIZED MOVEMENT
HOME ACCESORIES UNORGANIZED MOVEMENT
TRIAL ROOM
GROCERY
COSMETICS /BEAUTY
ORGANIZED PATHWAY
ENTRY 1
CHOCOLATE UNORGANIZED MOVEMENT
SEATING
KIDS ZONE
SECURITY CHECK
25 BILLING COUNTERS
UNORGANIZED MOVEMENT
HOME ACCESORIES
VISIBILITY +
VISUAL UNORGANIZED MERCHANDIZE MOVEMENT
GROCERY
COSMETICS /BEAUTY
TRIAL ROOM
ENTRY 1
KIDS ZONE
SECURITY CHECK
COSMETICS /BEAUTY
KIDS ZONE + BILLING COUNTER + SEATING
COSMETICS /BEAUTY
STAR BAZAAR A hypermarket, where you get more value for every rupee you spend. A part of the Tata Group, Star Bazaar is one of India’s leading hyper market chains that offers customers the widest range of products and services at the most competitive prices. Type
Public company
Industry
Retailing
Founded
2004
Headquarters
Mumbai, Maharashtra, India
Products
Hypermarket
Revenue
1,845 Crore
Number of employees Parent Divisions Slogan
10000 people tata & tesco enterprise 100 helping you spend less
BRAND PLACEMENT TRIAL ROOM (MENS)
FOOTWEAR (MEN)
MENS SECTION TOY SECTION
VISUAL MERCHANDIZE
FOOTWEAR (WOMAN) FOOTWEAR (KIDS) KIDS SECTION window display Girls section
WOMAN SECTION
Boys section toy section footonwear secition trial room daily needs
INDIVIDUAL STORES 20 BILLING COUNTERS
WINDOW DISPLAY
SECURITY CHECK
WINDOW DISPLAY
PAUSE POINTS + FLOW OF THE USER (MOVEMENT)
MENS SECTION
UNORGANIZED MOVEMENT
TRIAL ROOM (MENS)
TOY SECTION
VISUAL MERCHANDIZE
FOOTWEAR (WOMAN)
KIDS SECTION
WOMAN SECTION
ORGANIZED MOVEMENT
INDIVIDUAL STORES 20 BILLING COUNTERS
WINDOW DISPLAY
SECURITY CHECK
WINDOW DISPLAY
VISIBILITY + TRIAL ROOM (MENS)
VISUAL MERCHANDIZE
FOOTWEAR (MEN)
MENS SECTION TOY SECTION
VISUAL MERCHANDIZE
FOOTWEAR SECTION
KIDS SECTION
WOMAN SECTION
INDIVIDUAL STORES 20 BILLING COUNTERS
WINDOW DISPLAY
SECURITY CHECK
WINDOW DISPLAY
INDIVIDUAL STORES
INDIVIDUAL STORES
MOTHERCARE Mothercare is a British retailer which specialises in products for expectant mothers and in general merchandise for children up to 8 years old. It is listed on the London Stock Exchange and is a constituent of the FTSE SmallCap Index.
Type
Public company
Industry
Retailing
Founded
1961
Headquarters
Cherry Tree Road, Watford, Hertfordshire
Products
Expectant mothers and merchandise for children
Revenue
ÂŁ766.4 million (2010) Operating income ÂŁ52.0 million (2010)
Number of employees
5852 people
Subsidiaries
Early Learning Centre
BRAND PLACEMENT KIDS BEDROOM
CAR SEATS
MATERNITY CLOTHING AND FEEDING
DINNER TIME
BATH TIME
TOYS AND GIFTS, SAFETY, NURSERY
BED TIME EARLY LEARNING CENTER
WINDOW DISPLAY TRAMPOLINE
EXIT
Girls section
ENTRY 1
PRAMS AND PUSH CHAIRS
window display
BOYS CLOTHES
Boys section elc kids zone Trial room
WINDOW DISPLAY SALES AND CLEARANCE
GIRLS CLOTHES
PAUSE POINTS + FLOW OF THE USER (MOVEMENT) UNORGANIZED MOVEMENT
MATERNITY CLOTHING AND FEEDING
TOYS AND GIFTS, SAFETY, NURSERY
EARLY LEARNING CENTER
WINDOW DISPLAY
BOYS CLOTHES
ENTRY 1
EXIT
TRAMPOLINE
ORGANIZED MOVEMENT
WINDOW DISPLAY
ORGANIZED MOVEMENT
SALES AND CLEARANCE
VISIBILITY +
VISUAL MERCHANDIZE
KIDS BEDROOM TOYS AND GIFTS, SAFETY, NURSERY
EARLY LEARNING CENTER
WINDOW DISPLAY
EXIT
TRAMPOLINE
ENTRY 1
MATERNITY CLOTHING AND FEEDING
BOYS CLOTHES
WINDOW DISPLAY SALES AND CLEARANCE
GIRLS CLOTHES
EXIT ENTRY 1
BOYS CLOTHES
EXIT ENTRY 1
BOYS CLOTHES
MOM & ME Mom & Me is the flagship of Mahindra Retail Pvt Ltd, VISION: To be the preferred destination/choice of every mother and child, to delight them with world class products and services, and to serve them in a personalized fashion with extraordinary love and care.
Type
Public company
Industry
Retailing
Headquarters
Mumbai, Maharashtra, India
Products
mother & Child products
Revenue
$750 Million ( mahindra retail in all )
Number of employees
4800 people
Parent
Mahindra Retail
Divisions
100 ^
Slogan
To bring love, joy and a sense of well-being to every mother and child.
BRAND PLACEMENT KIDS FURNITURE AND FURNISHING
MATERNITY CLOTHING AND FEEDING SMALL TROLLEY
MOTHER WELLNESS
BEANSTALK ( SMALL ENTRANCE TO THE TOY STORE )
SALES AND CLEARANCE
PRAMS AND PUSH CHAIRS WINDOW DISPLAY
STORE ROOM
window display Girls section
GAME ON
ENTRY 1
FALL CEILING (VM)
EXIT
Boys section toy section kids zone (void) Maternity Mother wellness
TOYS AND GIFTS, SAFETY, NURSERY
BABY WELLNESS
WINDOW DISPLAY
PAUSE POINTS + FLOW OF THE USER (MOVEMENT)
MATERNITY CLOTHING AND FEEDING
UNORGANIZED MOVEMENT
MOTHER WELLNESS
BEANSTALK ( SMALL ENTRANCE TO THE TOY STORE )
SALES AND CLEARANCE
PRAMS AND PUSH CHAIRS WINDOW DISPLAY
ORGANIZED MOVEMENT
ENTRY 1
UNORGANIZED MOVEMENT
ORGANIZED MOVEMENT
TOYS AND GIFTS, SAFETY, NURSERY
EXIT
GAME ON
ORGANIZED MOVEMENT
BABY WELLNESS
WINDOW DISPLAY
VISIBILITY +
VISUAL MERCHANDIZE
MATERNITY CLOTHING AND FEEDING
MOTHER WELLNESS
BEANSTALK ( SMALL ENTRANCE TO THE TOY STORE )
SALES AND CLEARANCE
PRAMS AND PUSH CHAIRS WINDOW DISPLAY
ENTRY 1
EXIT
GAME ON
TOYS AND GIFTS, SAFETY, NURSERY
BABY WELLNESS
WINDOW DISPLAY
EXIT ENTRY 1
FALL CEILING (VM)
EXIT ENTRY 1
FALL CEILING (VM)
EXIT ENTRY 1
FALL CEILING (VM)
TARGET AUDIENCE CHOOOSEN (CHILDREN) (Age group division)
Birth - 3 months 4 - 7 months 8 - 11 months
early exploratory practice play early exploratory
12 - 18 months
pretend and roleplay
19 - 23 months
construction play
2 years
construction play
3 years
pretend play/ construction play
4 - 5 years
educational play/ constructional play /pretend role play
6 - 8 years
sports and recreational play /educational ,media.game
9 - 14 years
media / educational / sports / games and activity play
AIM
To develop a SYSTEM for a MULTISTORE BRAND , which reflects the theory of education changing with time. ( THROGH SHOPPING EXPERIENCE )
Education is not about books anymore. it is a 360 degree approach towards a child’s development. Imparting values and education that nurture the child with activities that express self learning, teamwork, community and local awareness. can also happen while shopping in a mall
KIDS INTERACTION IN A SHOPPING ENVIRONMENT child scale environment helps /encourage children to interact ,learn, educate themselves
seats shopping cart dispaly storage trial room kids zone billing counter ceiling flooring walls partition display broard/signage entrance/door steps/raised platform
SEATING - Seasting that is more communal, where kids can sit around for more interaction - Furniture that is modular in nature, which engages the children to understand the functionality and shapes - Chairs in the shape of alphabets for better understanding of forms, structures, letters & numbers
SHOPPING CART Shopping carts in their scale helps them choose for themselves involves them in the best way possible they enoy dragging it
DISPLAY /VISUAL MERCHANDIZE Display + Storage of 2D objects : educational via promotional activities Display + Storage of 3D objects : educational via display systems
STORAGE
build between columns,awaken curiosity
TRIAL ROOM interactive /colourfull/dynamic/atractive/in return learn something out of it
KIDS ZONE behind the billing counter to attract the child more while standing in the line for your turn in a hyper market senario
BILLING COUNTER keep it spacious and attractive merchandize should be placed - back wall of the billing counter to attract children
CEILING on ceiling a solar chart , kite, etc. hang ropes or strings ... Simple things of how display could be made into engaing activities that lead to better organizational skills
FLOORING interactive flooring inorder to lead to to the correct path in return giving nice experience that leads to in the right path
PARTIONS AND WALLS
for zoaning to happen clearly and easy to locate
DISPLAY BOARD AND SIGNAGE display along with information always helps understand better
STEPS/RAISED PLATFORM stairways and raised platform surfaces could be used for colour interaction/one liner statement (educational)
ENTRANCE/DOOR door or entrance the scale of the child gets them facinated and also a colourfull pathway inreturn makes them happy