Thomas Tallis School – BTEC Programmes Observation Record Form Learner:
Nana Assibley
Programme:
BTEC National Diploma in Creative Media Production (TV & Film)
Level:
Unit Name:
Communication Skills for Creative Media Production
Unit Number:
3
2
Description of activity undertaken (please be as specific as possible) The student completed a period of research on their chosen brand/product including basic history, prior advertising, SWOT analysis, place in market and target audience; participated in several ideas creation workshops; developed a range of advertising ideas, and used the material and knowledge gained to develop a presentation pitch for a TV Commercial production. In pairs students then peer reviewed their presentations and agreed next steps for improvements.
Assessment criteria (to which the activity provides evidence)
P2, M2, D2, P3, M3, D3, P4, M4, D4, P5, M5, D5
How the activity meets the requirements of the assessment and grading criteria (please explain how the learner met the criteria and the qualitative aspects of their performance)
Nana presented with a strong clear voice, good eye contact and used Prezi, an online multimedia presentation software that allows fluidity of transition to facilitate professional looking delivery. His presentation covered most areas required, but the slides overly relied on text and he did a lot of reading from the screen which affected body positioning. He had adequate secondary research but primary research didnʼt feature in his pitch delivery and he had not considered the legal and ethical issues around ʻtaking a pillʼ. He had clearly proof read and spell grammar checked his work, but there were still some errors.
Grade Awarded: P2, P3, M4, P5
Assessor’s name:
Tom DW
Assessor’s signature: Learner’s name: Learner’s signature:
Date: Nana Assibley Date:
Internal Verifier’s signature:
Date: