Alzheimer Society direct mail - fundraising

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I have enclosed my cheque payable to Alzheimer Society of Toronto

20 Eglinton Avenue West, 16th Floor Toronto, Ontario M4R 1K8

I prefer to charge my donation to:

know that where words fail, music speaks. YES! IPlease use my holiday gift to support the Alzheimer Society of Toronto’s Music Project.

$25

$35

$50

CARD NO. EXP.

Other $

CARDHOLDER NAME SIGNATURE

Mrs. Sample 123 Any Street Anytown, Province Y0Y 1Y0

TELEPHONE EMAIL  I ’d like to receive email updates about the work Alzheimer Society Toronto is doing. P lease send me a receipt for my gift of less than $15  I want to join the monthly giving program. (Please turn over for details.)

2017 Supporter Card

Date XX, 2017

Press play to start healing!

Mrs. Sample 123 Any Street Anytown, Province Y0Y 1Y0

Your holiday gift can make the magic happen.

Dear Mrs. Donor, One of the things I always do, especially as the holidays approach, is take some time to reflect on the generosity of supporters like you. Because you care, we are able to care — which is why I knew you’d be moved by the story of an elderly woman I met recently. Sally is unlocking treasured memories thanks to the healing power of music. The Alzheimer Society of Toronto launched the music program in January 2013, with the simple premise of reconnecting people with the soundtrack of their lives. We had put together a personalized playlist for Sally, who was in the middles stages of Alzheimer’s disease, with music that had played at her wedding 40 years ago. When we started playing it out loud for her and her husband, Robert, she instantly launched into the most descriptive account of her wedding day, right down to the weather and some of the things her husband had said to her that day. I literally felt like I was at their wedding. It was the music that unlocked all those memories for her. Robert had tears in his eyes, recognizing that his wife was still there and those moments were still there for her even though the disease had started to progress. I have to tell you, it gave me goosebumps. When you see a person escape from the confusion of the disease for a moment, you understand how powerful the music program really is. Right now, our biggest challenge is keeping up with demand for music therapy, and your support will help ensure we don’t have to turn anyone away. As you gear up for the excitement of the holidays with your family, would you put one more gift under the tree for someone suffering with Alzheimer’s? <Your holiday gift will help us buy iPods and over-the-ear headphones, and curate personalized playlists to help them rediscover their most treasured memories and reconnect with loved ones.>

20 Eglinton Avenue West, 16th Floor, Toronto, Ontario M4R 1K8 | 416-640-6311 | alz.to

8762 AST Holiday Donor LREP vf.indd 1

2017-10-05 5:42 PM

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8.5” x 10.25” and 8.5” x 3.5” flat size: 8.5” x 14” file name: 8762 AST Holiday Donor LREP vf

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