Crossroads brochure

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MUCH MORE THAN A TV SHOW

D E V E LO P I N G R E L AT I O N S H I P S W I T H J E S U S T H R O U G H D I R E C T E N G AG E M E N T D I G I TA L M E D I A

I F YO U H AV E FA I T H A S S M A L L A S A M U STA R D S E E D … N OT H I N G W I L L B E I M P O S S I B L E F O R YO U .

M A T T H E W

CROSSROADS MISSION WITH INSPIRED MEDIA WE WILL H E L P P E O P L E O F A L L AG E S A N D S TAG E S B E C O M E F O L LOW E R S O F J E S U S C H R I ST.

1 7 : 2 0

CROSSROADS VISION TO C R E AT E L I F E - C H A N G I N G CONNECTIONS WITH 10 MILLION PEOPLE UNDER 50 IN THREE YEARS.

t

I

is

God’s

idea,

God’s

supernatural push of love, that

world, to speak boldly about the love of God.

people are to speak the story of God’s salvation and hope into

Our great media missionary task is to

our world.

daily bring stories to media consumers in a way that both relates to their

We are the team that has been called to

lives and clearly shows the offer of

do that work in media.

reconciliation with Christ.

People are averaging nearly ten hours a

Our story possibilities are endless, and

day on devices delivering information.

as complex as each of our families. There

Crossroads

God’s

is no place we have yet to find that God

Spirit has equipped us to respond to

has not already been present, waiting

the

exists

questions

people

have

because

that about

life. Our stories reveal the they

Bible’s point

answers, people

to the truths of God at

work

and

the

reality of salvation in Jesus Christ.

to be in relationship “ C A N A D I A N C U LT U R E H A S

with people.

D R A M AT I C A L LY S E C U L A R I Z E D, Y E T O U R AU D I E N C E S H AV E G R OW N . W E T H I N K I T ’ S T H E B E ST T I M E I N A C O N F U S E D, A N D H U R T I N G WO R L D, TO S P E A K B O L D LY A B O U T T H E LOV E O F G O D.”

As

we

gather

the

story of God at work in

our

world,

our

purpose is to create direct

engagement

media that introduces people to Jesus.

With a more than 40

A

year legacy in media mission behind

It is our prayer that as you read about

this work, today our team moves with

the work that follows in these pages,

instant access to audiences who look

you will be inspired and compelled

for the story of Christian hope in a vast

to partner with Crossroads to touch

array of media platforms.

millions of more lives through the guiding love of Christ.

We have producers and storytellers who every day are sharing interviews,

Join us in the adventure of sharing

testimonies, Bible teaching, lifestyle,

Christ with the world,

and Biblical worldview content.

Over

our broadcast history, Canadian culture has dramatically secularized, yet our audiences have grown. We think it’s the

Chief Executive Officer

best time in a confused, and hurting

Crossroads Global Media Group

M E S S A G E

F R O M

O U R

C E O

Lorna Dueck

Beyond

1 0 0

H U N T L E Y

CONTENT WE CREATE

C

S T R E E T

HOW WE DISTRIBUTE

rossroads’ iconic flagship television

While traditional TV watching is fading we’re

program, 100 Huntley Street, is the

proud that our on-air TV program audiences

longest-running daily TV program

are growing and continue to generate

in Canada. It continues to reach millions

more and more results. Meanwhile, our

every month. But we’re much more than

digital audiences are exploding and driving

just a TV show. Today, we’re Canada’s

meaningful, life-changing engagement from

leader in providing faith and values media

brand new audiences - primarily those in

content for people of all ages, producing:

younger generations. Today our programs are broadcast on:

•

TV talk shows

•

Documentaries & docuseries

•

Secular broadcast TV

•

Comedies

•

YES TV network

•

Digital and social media

•

Websites

•

Animation

•

YouTube, Facebook and other

•

Musicals

•

Live events

•

Crossroads’ CastleTM media platform

•

Publications

•

Print

social media platforms

24/7 PRAYER CENTRE CALLS

HOW WE ENGAGE Pioneered by Crossroads founder Rev. David Mainse 41 years ago when he put a phone number on the TV screen and invited viewers to call for prayer, Crossroads’ 24/7

Prayer

Line

remains

the

heartbeat

of

Relationship Issues

37%

Personal Healing

33%

Christian Growth

our

life-changing mission.

Today we now receive more than 47,000 contacts a

Financial

10%

Addictions

4%

Sexual, Suicide, Abuse, Other

month (more than half a million annually) from people

11%

5%

seeking prayer for emotional, physical, relational and other needs. All those we are able to handle are invited to begin, resume or deepen a relationship with Jesus and connect with a local church. Many are connected with professional help. All are offered a Bible. And starting summer of 2018, Crossroads’ new “Walk of Faith” ongoing spiritual mentoring program will be available to all – especially those who are unable or unwilling as yet to attend church.

Our vision for total direct engagements with people seeking spiritual help is at least 1.5 million annually in three years through: •

24/7 prayer lines

•

Digital prayer chat

•

Social media

•

Web and email

TV 828 | TV episodes aired in the current year 63 4 | TV episodes aired in the previous year 2 Million | Avg weekly TV audience (approx.)

10% | Increase in avg. weekly TV audience since 2017

Todays

D I G I TA L 13 | New online/social media projects launched this year 3.5 million | Monthly views on digital media

N U M B E R S

23% | Increase in monthly views on digital media since 2017 3 million | Monthly YouTube viewing minutes 5,000 | Monthly digital prayer contacts 63 % | Increase in digital prayer contacts since 2017

A

s

a

producer

of

faith-

based media content, our calling is to convey the

unchanging message of

God’s love

P R AY E R L I N E 47,244 | Monthly contacts to Crossroads’ 24/7 prayer line 30% | Increase in prayer line contacts since 2017

to people around the world — and

48% | Increase since 2017 in commitments to follow Jesus

the Crossroads numbers today paint

9.7 million | Total prayer line contacts to date

a picture of a media influencer that

119,697 | Total on-call commitments to follow Jesus to date

continues to expand its reach.

THE PEOPLE BEHIND THE MISSION 139 | Number of Staff & Volunteer Prayer Partners 98 | Number of FTE* Staff Media Missionaries

*Full time equivalent

WHERE REVENUE COMES FROM

Mass Fundraising

55%

Major Gifts & Foundations

29%

Content Licensing

16%

HOW IT’S SPENT

Content Creation

19%

Content Distribution

20%

Content Marketing

5%

Digital Outreach

10%

Prayer Centre 8% Studio & Facilities

15%

Fundraising

13%

Administration

9%

R E N E WA L : M I SS I O N ACCO M P L I S H E D

F

aced with declining revenues, increasing debt, seven years of operating deficits and changes in leadership, the past decade has been financially challenging for Crossroads.

The plan to reduce expenses, realize cost-efficiencies, overhaul fundraising, develop new revenue sources and eliminate debt is succeeding.

Notable in our plan, we identified that our office and studio centre in Burlington, Ontario was too large for our needs and required a $ multi-million investment for upkeep. So, after a year of discussion, prayer and planning, and with the blessing of our founder Rev. David Mainse prior to his passing — we sold the building in spring 2018 to a Christian business leader with a vision and capacity to breathe new life into the centre.

Today, as we lease back the smaller space we need for our new Media Mission Centre and Content Creation Studios, we are debt-free, on track for another operating surplus year, and better able to focus our attention and resources entirely on the pursuit of our mission and vision.

STEVEN NOVOSELAC *CHAIRMAN Lawyer and Partner with Gowling WLG (Canada) LLP

PAMELA SHAW

PEDRAM TIV

VP of Marketing and Communications, Shaw Almex Industries

LORNA DUECK

Founder, Eisenach Technologies Inc.

BOARD

MANAGEMENT

MEMBERS

TEAM HON. DAVID ONLEY Former Lieutenant Governor of Ontario

BRYAN MCIVER

Chief Operating Officer

DAVID HAZZARD

STEVE HUBLEY

General Secretary Treasurer, PAOC

ARNOLD SMALL

President and CEO, Fresnel Software

JACK VANDERKOOY

Chief Executive Officer

Chief Development Officer

AUGUST KONKEL

Owner, Home Hardware, Building Centre

CARLO ESPEJO

Professor of Old Testament McMaster Divinity College

JOEL AUGE

President Tricord Media

Crossroads has renewed its Board of Directors and

making

Senior Leadership Team to comprise experienced

strategies.

business,

a

audiences on many digital media platforms, we have

diverse range of relevant industries and backgrounds.

recruited and trained a whole new team of young

All are passionate about reaching people with the

content creators, digital media strategists, web

Good News of Jesus Christ in innovative, creative and

developers and even online pastors.

media

and

Christian

leaders

from

based

on

clear

short

Chief Growth Officer

and

long-term

And as we focus on reaching younger

cost-effective ways.

These changes are making Crossroads stronger and Operationally, we have restructured unified teams

more effective, empowering us to help people of

around

every age and stage become followers of Jesus Christ.

measureable

objectives

and

decision-

A Sizzle Reel

O F

O U R

M E D I A

C U R R E N T P R O J E C T S

For more than 50 years, Crossroads has been providing relevant messages of

F A I T H A N D I N S P I R A T I O N for millions of Canadians through a variety of inspired media.

Canada’s longest-running daily television show and the sixth longest-running in the world, this authentic and interactive show brings viewers the amazing stories of people who have had lifechanging encounters with God.

Hard-hitting and in touch with breaking news and events, this timely, issues-based program explores the intersection of faith and culture as it delves into the issues affecting Canadians and people around the world.

This program delivers a new platform for millennial women to tune in to as the hosts and special guests discuss social justice, Scripture, relationships, selfesteem and other trending topics from a unique, Christian, women’s perspective.

This first-of-its-kind media platform offers all of Crossroads’ rich library of life-changing programs. It features built-in technology that enables our online pastors to provoke viewer engagement and talk in real time with viewers.

Young Once explores a largely unseen world of college students who don’t fulfill the typical college stereotype in order to communicate a different way of thinking and living that is at once fulfilling and fun.

Canada’s leading Christian voice for the millennial generation in faith, arts and culture, Outside the Box uses faith-based messaging band performances, one-on-one interviews, field segments and discussion panels to show God’s love at work in millennials’ lives.

Hosted by Ron and Ann Mainse, this weekly broadcast gives married couples HOPE through Bible-based insights, honest and fun discussions, and practical tools for everyday life.

Designed specifically for children, this series features a fictional TV network airing shows that inspire young people with Bible-based messages.

Battling Darkness is just one of Crossroads’ many documentaries.

It’s a thought-provoking film in which questions about exorcism and spiritual warfare are examined with objectivity and insight.

I N OW N

“

T H E I R WO R D S

I can’t begin to thank you for the support you have given me - you have done everything you can to walk me into the throne room of God.” FELIX

“ “

I’ve been so blessed by your prayers – my pain is leaving. Thanks for loving me in my time of need.”

DA N

All the prayers for my son who has a drinking problem made a difference. Antony gave his heart to Jesus and has been delivered. God bless you…

MARY

“

Lorna,

the

financial

turnaround

I’ve

witnessed

at

Crossroads is nothing short of a miracle! Your vision to reach 10 million people in 3 years is bold and compelling.

God clearly has plans for the media mission work you’re doing and I’m pleased to be an “investor” and encourage others to be so as well. than transformed lives.”

P R E M WAT S A , C H A I R M A N , FA I R FA X F I N A N C I A L H O L D I N G S I N C .

No greater return

“

By God’s grace and His goodness and His love, He gave me this beautiful gift of forgiveness… thank you!”

MARCIA

PLEASE JOIN OUR TEAM OF MEDIA M I S S I O N A R I E S B O L D LY A N D E F F E C T I V E LY REACHING MILLIONS OF PEOPLE FOR JESUS THROUGH THE POWER OF LIFE-CHANGING M E D I A A N D D I R E C T E N G A G E M E N T.

W AY S T O G I V E

S I N G L E D O N AT I O N

ANNUITY

M O N T H LY D O N AT I O N

E S TAT E B E Q U E S T

PROGRAM SPONSORSHIP

GIFT OF SECURITIES

P R AY E R PA R T N E R VO L U N T E E R

C O N T E N T C R E ATO R

B U R L I N G TO N

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