y a d To
MUCH MORE THAN A TV SHOW
D E V E LO P I N G R E L AT I O N S H I P S W I T H J E S U S T H R O U G H D I R E C T E N G AG E M E N T D I G I TA L M E D I A
I F YO U H AV E FA I T H A S S M A L L A S A M U STA R D S E E D … N OT H I N G W I L L B E I M P O S S I B L E F O R YO U . M A T T H E W
CROSSROADS MISSION WITH INSPIRED MEDIA WE WILL H E L P P E O P L E O F A L L AG E S A N D S TAG E S B E C O M E F O L LOW E R S O F J E S U S C H R I ST.
1 7 : 2 0
CROSSROADS VISION TO C R E AT E L I F E - C H A N G I N G CONNECTIONS WITH 10 MILLION PEOPLE UNDER 50 IN THREE YEARS.
t
I
is
God’s
idea,
God’s
supernatural push of love, that
world, to speak boldly about the love of God.
people are to speak the story of God’s salvation and hope into
Our great media missionary task is to
our world.
daily bring stories to media consumers in a way that both relates to their
We are the team that has been called to
lives and clearly shows the offer of
do that work in media.
reconciliation with Christ.
People are averaging nearly ten hours a
Our story possibilities are endless, and
day on devices delivering information.
as complex as each of our families. There
Crossroads
God’s
is no place we have yet to find that God
Spirit has equipped us to respond to
has not already been present, waiting
the
exists
questions
people
have
because
that about
life. Our stories reveal the they
Bible’s point
answers, people
to the truths of God at
work
and
the
reality of salvation in Jesus Christ.
to be in relationship “ C A N A D I A N C U LT U R E H A S
with people.
D R A M AT I C A L LY S E C U L A R I Z E D, Y E T O U R AU D I E N C E S H AV E G R OW N . W E T H I N K I T ’ S T H E B E ST T I M E I N A C O N F U S E D, A N D H U R T I N G WO R L D, TO S P E A K B O L D LY A B O U T T H E LOV E O F G O D.”
As
we
gather
the
story of God at work in
our
world,
our
purpose is to create direct
engagement
media that introduces people to Jesus.
With a more than 40
A
year legacy in media mission behind
It is our prayer that as you read about
this work, today our team moves with
the work that follows in these pages,
instant access to audiences who look
you will be inspired and compelled
for the story of Christian hope in a vast
to partner with Crossroads to touch
array of media platforms.
millions of more lives through the guiding love of Christ.
We have producers and storytellers who every day are sharing interviews,
Join us in the adventure of sharing
testimonies, Bible teaching, lifestyle,
Christ with the world,
and Biblical worldview content.
Over
our broadcast history, Canadian culture has dramatically secularized, yet our audiences have grown. We think it’s the
Chief Executive Officer
best time in a confused, and hurting
Crossroads Global Media Group
M E S S A G E
F R O M
O U R
C E O
Lorna Dueck
Beyond
1 0 0
H U N T L E Y
CONTENT WE CREATE
C
S T R E E T
HOW WE DISTRIBUTE
rossroads’ iconic flagship television
While traditional TV watching is fading we’re
program, 100 Huntley Street, is the
proud that our on-air TV program audiences
longest-running daily TV program
are growing and continue to generate
in Canada. It continues to reach millions
more and more results. Meanwhile, our
every month. But we’re much more than
digital audiences are exploding and driving
just a TV show. Today, we’re Canada’s
meaningful, life-changing engagement from
leader in providing faith and values media
brand new audiences - primarily those in
content for people of all ages, producing:
younger generations. Today our programs are broadcast on:
•
TV talk shows
•
Documentaries & docuseries
•
Secular broadcast TV
•
Comedies
•
YES TV network
•
Digital and social media
•
Websites
•
Animation
•
YouTube, Facebook and other
•
Musicals
•
Live events
•
Crossroads’ CastleTM media platform
•
Publications
•
social media platforms
24/7 PRAYER CENTRE CALLS
HOW WE ENGAGE Pioneered by Crossroads founder Rev. David Mainse 41 years ago when he put a phone number on the TV screen and invited viewers to call for prayer, Crossroads’ 24/7
Prayer
Line
remains
the
heartbeat
of
Relationship Issues
37%
Personal Healing
33%
Christian Growth
our
life-changing mission. Today we now receive more than 47,000 contacts a
Financial
10%
Addictions
4%
Sexual, Suicide, Abuse, Other
month (more than half a million annually) from people
11%
5%
seeking prayer for emotional, physical, relational and other needs. All those we are able to handle are invited to begin, resume or deepen a relationship with Jesus and connect with a local church. Many are connected with professional help. All are offered a Bible. And starting summer of 2018, Crossroads’ new “Walk of Faith” ongoing spiritual mentoring program will be available to all – especially those who are unable or unwilling as yet to attend church.
Our vision for total direct engagements with people seeking spiritual help is at least 1.5 million annually in three years through: •
24/7 prayer lines
•
Digital prayer chat
•
Social media
•
Web and email
TV 828 | TV episodes aired in the current year 63 4 | TV episodes aired in the previous year 2 Million | Avg weekly TV audience (approx.) 10% | Increase in avg. weekly TV audience since 2017
Todays
D I G I TA L 13 | New online/social media projects launched this year 3.5 million | Monthly views on digital media
N U M B E R S
23% | Increase in monthly views on digital media since 2017 3 million | Monthly YouTube viewing minutes 5,000 | Monthly digital prayer contacts 63 % | Increase in digital prayer contacts since 2017
A
s
a
producer
of
faith-
based media content, our calling is to convey the
unchanging message of
God’s love
P R AY E R L I N E 47,244 | Monthly contacts to Crossroads’ 24/7 prayer line 30% | Increase in prayer line contacts since 2017
to people around the world — and
48% | Increase since 2017 in commitments to follow Jesus
the Crossroads numbers today paint
9.7 million | Total prayer line contacts to date
a picture of a media influencer that
119,697 | Total on-call commitments to follow Jesus to date
continues to expand its reach.
THE PEOPLE BEHIND THE MISSION 139 | Number of Staff & Volunteer Prayer Partners 98 | Number of FTE* Staff Media Missionaries
*Full time equivalent
WHERE REVENUE COMES FROM
Mass Fundraising
55%
Major Gifts & Foundations
29%
Content Licensing
16%
HOW IT’S SPENT
Content Creation
19%
Content Distribution
20%
Content Marketing
5%
Digital Outreach
10%
Prayer Centre 8% Studio & Facilities
15%
Fundraising
13%
Administration
9%
R E N E WA L : M I SS I O N ACCO M P L I S H E D
F
aced with declining revenues, increasing debt, seven years of operating deficits and changes in leadership, the past decade has been financially challenging for Crossroads.
The plan to reduce expenses, realize cost-efficiencies, overhaul fundraising, develop new revenue sources and eliminate debt is succeeding.
Notable in our plan, we identified that our office and studio centre in Burlington, Ontario was too large for our needs and required a $ multi-million investment for upkeep. So, after a year of discussion, prayer and planning, and with the blessing of our founder Rev. David Mainse prior to his passing — we sold the building in spring 2018 to a Christian business leader with a vision and capacity to breathe new life into the centre.
Today, as we lease back the smaller space we need for our new Media Mission Centre and Content Creation Studios, we are debt-free, on track for another operating surplus year, and better able to focus our attention and resources entirely on the pursuit of our mission and vision.
STEVEN NOVOSELAC *CHAIRMAN Lawyer and Partner with Gowling WLG (Canada) LLP
PAMELA SHAW
PEDRAM TIV
VP of Marketing and Communications, Shaw Almex Industries
LORNA DUECK
Founder, Eisenach Technologies Inc.
BOARD
MANAGEMENT
MEMBERS
TEAM HON. DAVID ONLEY Former Lieutenant Governor of Ontario
BRYAN MCIVER
Chief Operating Officer
DAVID HAZZARD
STEVE HUBLEY
General Secretary Treasurer, PAOC
ARNOLD SMALL
President and CEO, Fresnel Software
JACK VANDERKOOY
Chief Executive Officer
Chief Development Officer
AUGUST KONKEL
Owner, Home Hardware, Building Centre
CARLO ESPEJO
Professor of Old Testament McMaster Divinity College
JOEL AUGE
President Tricord Media
Crossroads has renewed its Board of Directors and
making
Senior Leadership Team to comprise experienced
strategies.
business,
a
audiences on many digital media platforms, we have
diverse range of relevant industries and backgrounds.
recruited and trained a whole new team of young
All are passionate about reaching people with the
content creators, digital media strategists, web
Good News of Jesus Christ in innovative, creative and
developers and even online pastors.
media
and
Christian
leaders
from
based
on
clear
short
Chief Growth Officer
and
long-term
And as we focus on reaching younger
cost-effective ways. These changes are making Crossroads stronger and Operationally, we have restructured unified teams
more effective, empowering us to help people of
around
every age and stage become followers of Jesus Christ.
measureable
objectives
and
decision-
A Sizzle Reel
O F
O U R
M E D I A
C U R R E N T P R O J E C T S
For more than 50 years, Crossroads has been providing relevant messages of
F A I T H A N D I N S P I R A T I O N for millions of Canadians through a variety of inspired media.
Canada’s longest-running daily television show and the sixth longest-running in the world, this authentic and interactive show brings viewers the amazing stories of people who have had lifechanging encounters with God.
Hard-hitting and in touch with breaking news and events, this timely, issues-based program explores the intersection of faith and culture as it delves into the issues affecting Canadians and people around the world.
This program delivers a new platform for millennial women to tune in to as the hosts and special guests discuss social justice, Scripture, relationships, selfesteem and other trending topics from a unique, Christian, women’s perspective.
This first-of-its-kind media platform offers all of Crossroads’ rich library of life-changing programs. It features built-in technology that enables our online pastors to provoke viewer engagement and talk in real time with viewers.
Young Once explores a largely unseen world of college students who don’t fulfill the typical college stereotype in order to communicate a different way of thinking and living that is at once fulfilling and fun.
Canada’s leading Christian voice for the millennial generation in faith, arts and culture, Outside the Box uses faith-based messaging band performances, one-on-one interviews, field segments and discussion panels to show God’s love at work in millennials’ lives.
Hosted by Ron and Ann Mainse, this weekly broadcast gives married couples HOPE through Bible-based insights, honest and fun discussions, and practical tools for everyday life.
Designed specifically for children, this series features a fictional TV network airing shows that inspire young people with Bible-based messages.
Battling Darkness is just one of Crossroads’ many documentaries. It’s a thought-provoking film in which questions about exorcism and spiritual warfare are examined with objectivity and insight.
I N OW N
“
T H E I R WO R D S
I can’t begin to thank you for the support you have given me - you have done everything you can to walk me into the throne room of God.” FELIX
“ “
I’ve been so blessed by your prayers – my pain is leaving. Thanks for loving me in my time of need.” DA N
All the prayers for my son who has a drinking problem made a difference. Antony gave his heart to Jesus and has been delivered. God bless you… MARY
“
Lorna,
the
financial
turnaround
I’ve
witnessed
at
Crossroads is nothing short of a miracle! Your vision to reach 10 million people in 3 years is bold and compelling. God clearly has plans for the media mission work you’re doing and I’m pleased to be an “investor” and encourage others to be so as well. than transformed lives.” P R E M WAT S A , C H A I R M A N , FA I R FA X F I N A N C I A L H O L D I N G S I N C .
No greater return
“
By God’s grace and His goodness and His love, He gave me this beautiful gift of forgiveness… thank you!” MARCIA
PLEASE JOIN OUR TEAM OF MEDIA M I S S I O N A R I E S B O L D LY A N D E F F E C T I V E LY REACHING MILLIONS OF PEOPLE FOR JESUS THROUGH THE POWER OF LIFE-CHANGING M E D I A A N D D I R E C T E N G A G E M E N T.
W AY S T O G I V E
S I N G L E D O N AT I O N
ANNUITY
M O N T H LY D O N AT I O N
E S TAT E B E Q U E S T
PROGRAM SPONSORSHIP
GIFT OF SECURITIES
P R AY E R PA R T N E R VO L U N T E E R
C O N T E N T C R E ATO R
B U R L I N G TO N
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