Red cross letter final

As Red Cross personnel work to contain the spread of Ebola and respond to other disasters, your holiday season gift of <$XX> will be TRIPLED to provide <$XX> in life-saving solutions.

November, 2014 Dear <Title Lastname>, “If we don’t do it, who will?” asks a Red Cross medical volunteer working in the heart of the Ebola infection zone in West Africa.

It’s a tough question, and one I ponder more and more as the holiday season approaches.

What would happen if aid workers weren’t willing to separate themselves from loved ones and join the effort to contain the spread of Ebola and to provide compassionate care to those already afflicted with this lifethreatening disease?

No doubt you’ve seen through media reports the fear that Ebola has caused around the world. It’s understandable. Without quick, effective diagnosis and treatment, Ebola can kill in gruesome and swift fashion and has already claimed thousands in this most recent unprecedented outbreak.

It is an exceptional situation that requires an exceptional response.

But I want you to know that selfless Red Cross volunteers and aid workers are working around the clock in some of the hardest hit areas. Despite many challenges, their work is saving lives; identifying, isolating and caring for those confirmed to have the disease, and educating their families, friends and communities on additional measures that will contain and bring an end to the outbreak.

It’s why I’m writing today, <Title Lastname>. I’d like to share an extraordinary opportunity with you.

Our generous partners at Elastoplast have promised to TRIPLE your gift to save as many lives as possible before December 31 — which means:

Your gift of $<xx> automatically TRIPLES to provide <$XX> in lifesaving emergency supplies and your gift of $<xx> multiplies 3 times to provide <$XXX> in vital medical care, health and safety education and essentials such as clean water, food, and shelter.

see over…

q Yes, TRIPLE my donation to help save lives.

Your gift of: Is worth (when tripled): ( ) $XX………………. $XXX ( ) $XX………………. $XXX ( ) $XX………………..$XXX ( ) Other $___ ….…......TRIPLES

xxxxxxxxxNamexxxxxxxxx xxxxxxxxAddressxxxxxxxx xxxxxxxxAddressxxxxxxxx xxxxxxxxAddressxxxxxxxx 2014-BGP-11-1234567

Canadian Red Cross 170 Metcalfe Street Ottawa, ON K2P 2P2

Please charge my donation to: ❑ MasterCard ❑ VISA ❑ AMEX Card No: ____________________________ Expiry Date: ____/ ____ Signature: __________________ Phone No: ____________________ q I have enclosed my cheque payable to the Canadian Red Cross. q I would like an electronic receipt e-mailed to ___________________________________________________. q I would like to receive e-communications from the Canadian Red Cross.

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Flat Size: 8.5” x 14” Diecut or Score

Finish Size: 8” x 10.25” Litho: PMS 485 + Black / Black + PMS Reflex Blue Fold Perforation Fold and Perf Kisscut and Fold

LASER VERSION 1 Lasering XXX and FPO

I’m incredibly grateful for your support, which makes the work of the Red Cross possible. What we’re accomplishing through the efforts of people like Amanda McClelland, for example, is remarkable.

As the Senior Emergency Health Adviser for the International Federation of Red Cross (IFRC), Amanda is on the frontlines of the crisis in Guinea and Liberia. She acknowledges that Ebola is a fierce opponent, yet her confidence that it can be overcome gives me such hope.

“The Red Cross means something here,” Amanda says. “It means help, safety and support. Because of our volunteers, we are slowly convincing people that Ebola is real and they can take practical steps to protect themselves, meaning we can break the chain of infection and contain this outbreak.”

<Title Lastname, you have stepped up in a crisis before, so you know that time is of the essence, especially for people living in emergency situations such as those in West Africa. Your generosity in the past has helped the Canadian Red Cross respond to those most in need, and I want you to know that people urgently need your support again today.> Whether we’re on the ground fighting the spread of Ebola or answering the call of people in other hard-hit parts of the world, your donations help save lives every day.

And helping stop the deadly advance of Ebola is just one of the ways your gift will extend the reach of the Red Cross as we continue to respond to disasters all around the world.

I want you to know that hardworking Red Cross teams need your support now more than ever. Please select one of the vouchers I’ve enclosed and let us know right away how you’d like Elastoplast to triple your gift to save more lives. I’ve also enclosed an Elastoplast coupon so you can save on your next purchase. It is our small way of saying thank you.

Please take advantage of this triple offer before December 31.

Thank you for your continued support.

Sincerely,

Conrad Sauvé Secretary General & CEO P.S. P lease give today and TRIPLE the impact of your donation this holiday season. Your generosity will help save lives! Hurry, this TRIPLE offer ends December 31.

3 Ways to Give At the Canadian Mail: Return the reply coupon Red Cross, our & voucher in the envelope provided decades of www.redcross.ca/donations experience ensures Online: Phone: 1-800-418-1111 your gift delivers maximum impact.

At the Canadian Red Cross, transparency and accountability are priorities. Below, please find some key information:

2 Your decision to give to the Canadian Red Cross is a good one. MoneySense gave us the overall grade of A+ for overall charity efficiency, governance and transparency.