Berlin Jobs Project

International Masters of Arts & Integrated Design (MAID) Professor Tanja Diezmann Interactive Design

INTEGRATION IN GERMANY Project developed by Fernanda Dias

International Masters of Arts & Integrated Design (MAID) - Professor Tanja Diezmann Interactive Design Project developed by Fernanda Dias

15 million immigrants

EU’s largest migrant population

466,518 foreigners

160,000 Muslin 73% turkish

4 million Muslim

International Masters of Arts & Integrated Design (MAID) - Professor Tanja Diezmann Interactive Design Project developed by Fernanda Dias

TARGET Turkish young people

RESEARCH DATA

International Masters of Arts & Integrated Design (MAID) - Professor Tanja Diezmann Interactive Design Project developed by Fernanda Dias

SOLUTION Display statistical data in a simplified way with an easy access [internet based].

Improve communication to the young people using iconographic language instead of making use of complex statistical terms; This project was also inspired by the Isotype system, language created by Otto Neurath. The Vienna Circle and its method contributed to communicate to Vienna citizens relevant data about their city and economy. The numbers and statistical data used to be represented on simplified iconographic basis.

International Masters of Arts & Integrated Design (MAID) - Professor Tanja Diezmann Interactive Design Project developed by Fernanda Dias

ISOTYPE

Statistical data represented in icons. Immediate understanding.

Graphics informing the use of automobiles in different countries and years.

USA is largelly ahead of the others in this point of the history.

Graphics representing relevant data to the industry and citizens.

Each ship represents 500,000 net tons of newly built ships

Simplified icons to represent diverse industrial fields and ethnic groups.

International Masters of Arts & Integrated Design (MAID) - Professor Tanja Diezmann Interactive Design Project developed by Fernanda Dias

VISUAL COMMUNICATION The world of games is considered as an effective way to approach the young people, that usually enjoy spending hours on line playing. The intention on this project is to get the public attention with a similar visual language, creating metaphors between real life and game worlds.

The idea is to create a platform that encourages the youth to fight for better positions in society, by a friendly and uncomplicated interface and gamelike visual.

ICONOGRAPHIC SYSTEM Pixel art style

International Masters of Arts & Integrated Design (MAID) - Professor Tanja Diezmann Interactive Design Project developed by Fernanda Dias

The name Berlin Jobs represents the place and the main feature of the tool. Its supposed to be simple and communicate immediately. The unpretentious and simple approach tends to reach the young people in different educational levels. Although the tool also is used to other services, such as displaying the statistical data trough the years of specific careers and areas of the city, the main purpose is to provide a bridge between the youth and their future employer.

The lettering was designed to represent urban landscapes, buildings and also obstacles present in games, where the player has to jump, grab special items, open portals, etc, in order to pass to the next level. The green is related to traffic lights. The message: pass the obstacles and go ahead! The grey is related to the buildings present in big cities, the dots represent extra points to conquer on the way. The red dot was a small reference to Berlin flag colour. Contrasting with the green generates dynamic and movement.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

The welcoming screen allows the user to have a brief idea about the service offered by Berlin Jobs

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

The welcoming screen allows the user to sign in or create a new account. It also shows in real time how many offers are available in Berlin.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

When creating a new account the user has to specify if he / she wants to offer a job or search for opportunities.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

The user creates his user name and password. Later on he can edit his profile according to his needs. It is supposed to be uncomplicated at first sight.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

First page after signed in, then the user visualize on the map how many jobs and people are available in Berlin. Each icon represents 10 units.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

Making use of mouse over event the user can visualize which areas offer more options.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

Making use of mouse over event the user can visualize which areas offer more options.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

The user chooses one neighborhood according to his interest or number of offers.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

The neighbourhood screen will display all the jobs, people offers and educational institutions.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

The user can chose only one option at time [for instance jobs] to visualize more clearly the icons.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

When the user click on the icon he will visualize the description of the job offer and there he will have more 10 options in the same screen, clicking on the arrow he navigates to the next offer. He can apply for the job clicking “apply� and the company will get a link to his profile.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

The Career statistics screen will display how many offers of each careers were available in that year on that area of Berlin.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

Making use of the timeline the user can navigate to previews years and also select 5 years time group.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

In the statistics section the user can visualize the proportion of job offers and people looking for new opportunities. It is easy to visualize the months where the economy is more favorable or not.

International Masters of Arts & Integrated Design (MAID) | Professor Tanja Diezmann | Interactive Design | Project developed by Fernanda Dias

In the profile page the user can add new CV’s, filter job options and check his Scores.

International Masters of Arts & Integrated Design (MAID) - Professor Tanja Diezmann Interactive Design Project developed by Fernanda Dias

results...

It displays important data in a simple way orientating young people; It maps the city encouraging their citizens to to find new opportunities exploring new areas; It highlights each neighbourhood individually, helping the user to discover which areas offer more opportunities to his career; By it “game like” visual encourage the user to be more competitive; - Perhaps visualizing his peers profiles the user will be encouraged to improve his score;

The educational institutions displayed on the map will be easier found in the future; The tool shows that “more qualification” means “self improvement and better positions”.

International Masters of Arts & Integrated Design (MAID) - Professor Tanja Diezmann Interactive Design Project developed by Fernanda Dias

extras...

It displays important data helping the government to find out each areas need more attention; - New schools, new social centres, to attract new companies;

Indirectly can provide a better quality of life, considering that people can visualize more easily the job offers closer to their homes and go walking or using bikes; Helps companies to have access to statistics of the market of the city. For instance wich areas are more favorable to certain kind of business.

Helps the young people to know better the city, in case they are not used to explore other areas besides the one they live.

The tool can help the young people to make new contacts with similar interests.

International Masters of Arts & Integrated Design (MAID) - Professor Tanja Diezmann Interactive Design Project developed by Fernanda Dias

thank you!!

“You must be the change you want to see in the world.�

Mahatma Gandhi.