NANNIC HSR - Hair, Scalp & Roots - English version

EW N

AWA R D - W I N N I N G B E L G I A N S K I N C A R E B R A N D N A N N I C I S E X PA N D I N G I T S A C C L A I M E D A S S O R T M E N T :

C A R E - P R E V E N T - R E PA I R E S S E N T I A L D A I LY A N T I - A G E I N G C A R E F O R H I M A N D H E R B E C A U S E H E A LT H Y H A I R I S B E A U T I F U L H A I R

UNIQUE ANTI-AGEING CONCEPT

FOR HAIR IMPROVEMENT

The visible shine and beauty of our hair comes from the part that is invisible.

Hair roots continuously receive their strength and nourishment from a larger system: the healthy body.

RenĂŠ Nagels, February 2019

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

STRONG HAIR FROM ROOT TO TIP

The strength and health of our hair is directly related to the health of the entire organism in which its roots are anchored. To achieve beautiful hair, it is not enough to care only for the part of the hair that we can see. In fact, the scalp, the hair shafts and the roots require the most care.

We all know that we need to care for our skin every day by cleansing it with mild products and applying nourishing serums and hydrating creams. But it is just as important to care for our hair: in order to create and maintain a beautiful head of hair, we must maintain the part we can see as well as the part we can’t, every day.

The NANNIC Anti-Age HSR concept consists of a carefully balanced blend of ingredients that will bring about the desired results when applied regularly. Daily application of nourishing HSR lotions takes only a moment, which is a very small investment for such great returns. Your hair will benefit, and you will see it become beautiful, healthy, strong and full of volume.

The NANNIC Anti-Age HSR concept is a complete nourishing treatment for beautiful, healthy hair.

5

THE BEGINNING

Hair follicles develop from the sixth week of pregnancy onwards, with 5,000,000 eventually appearing over the entire body. Of these, about 100,000 will eventually produce head hair. After a baby is born, no more new hair follicles develop!

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

FACTS AND FIGURES

Humans have just as many hair follicles as apes. But thanks to evolution we no longer have as much hair, since hair does not grow out of each of our follicles.

People with brown hair have an average of 100,000 hair follicles on their heads, compared to blondes with 140,000 and redheads with about 80,000.

Hairs emerge from follicles at a rate of about 0.35mm per day, or about one centimetre per month. Adding this up, 100,000 follicles x 365 days x 0.35mm = 12,775,000mm per year means about 12.7km of total hair growth annually.

NANNIC HSR keeps the scalp healthy and ensures that hair follicles function as they should. Since no new hair follicles develop after birth, the only way to ensure beautiful, healthy hair is to keep existing follicles healthy.

7

HEALTHY HAIR IS AS STRONG AS STEEL. But even steel needs good maintenance .

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

FACTS AND FIGURES

The main function of our hair is to protect us from external influences. Friction, UV radiation, heat and cold, even insects are kept at bay by our hair – for example, our nose hairs. Eyebrows and lashes prevent sweat from dripping into the eyes and shield the eyes from the sun.

Hairs consist of a protein called keratin. This is what gives them their strength and makes them so strong and resilient. Despite being only 50-100µm thick, a single hair has a tensile strength of about 100gr. For an entire head of hair together this can be up to 10.000kg.

You probably didn’t know that when the ancient Egyptians built their pyramids, they shifted heavy granite blocks using pulleys made of human hair! But even though hair may be as strong as steel, just like steel it requires diligent care, maintenance and protection.

NANNIC HSR nourishes hair deep into the roots, making strands stronger and more elastic. Once hairs have visibly emerged from the follicles, they require careful maintenance and protection.

9

HAIR FOLLICLES: HYPERACTIVE AND HIGHLY PRODUCTIVE

1 ST E M C E LLS O F SK I N

CELL DIVISIONS

5 STEM CELLS O F H A I R PA P I L L A

For every cell division in the skin, five occur in hair papilla.

This means that hair stem cells are five times as active as those of the skin.

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

OUR HAIR PAPILLA ARE HYPERACTIVE FACTORIES WORKING AROUND THE CLOCK

Good skincare does not stop at the hairline. In fact, caring for the scalp, including the visible but also the invisible sections of the hair, is just as important as your daily facial cleansing regimen. We developed the NANNIC HSR day and night care concept with this in mind!

H A I R

Caring for visible sections of the hair

SCALP

Maintaining scalp health

RO OT

Supporting natural hair growth

Good daily care for hair, scalp and hair roots will result in healthy, strong hair. And healthy hair is beautiful, glossy and full of volume!

NANNIC HSR is a daily care regimen for hair, scalp and roots. It promotes hair growth and protects against a range of aggressors.

11

THE 3 COMPONENTS OF HAIR Hair care begins at the roots – the invisible section of our hair!

Visible hair

Scalp Active root

NANNIC HSR treats the scales on the hair shafts, producing resilient, glossy and strong hair and protecting the scales to ensure a healthy cortex.

NANNIC HSR nurtures the scalp’s microbiome. A healthy microbiome regulates sebum production and helps prevent dandruff. The longer the growth phase, the more volume.

NANNIC HSR optimizes the biological process of hair growth. Maximum retention of the growth phase leads to more volume.

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

3 STEPS TO HEALTHY HAIR, BEC AUSE HEALTHY HAIR IS BEAUTIFUL HAIR!

1 - HAIR

Mild cleansing, nourishment and care of visible sections of hair.

2 - SC ALP

Mild cleansing, nourishment and care of scalp in order to support its natural activity.

3 - ROOT

Promotion of cell division in hair roots, and promotion of optimal hair growth cycle.

NANNIC HSR focuses on the hair’s 3 main parts: the visible hair, the scalp and the roots. NANNIC HSR treats each individual hair from the roots to the tip. The natural processes of the scalp are supported to promote health and stimulate a new cycle of healthy growth. Visible hair retain moisture, which creates extra volume and increases gloss.

13

B - Transitional phase

HAIR GROWTH CYCLE C - Resting phase

A - Growth phase

Early growth phase

D - Preparation for new growth phase

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

PHASES OF HAIR GROWTH IN A REPEATING CYCLE

A – Anagen (growth) phase Depending on genetics, a hair will emerge from a hair follicle. If conditions are right – good circulation bringing sufficient oxygen and nourishment for extra energy – cells in the root become active and continuously produce a new hair. As long as the hair papilla remain in good shape the growth phase continues for two to seven years. Growing at a rate of about one centimetre per month, hairs can become 24cm to 84cm long over an entire cycle. In healthy individuals 80% to 90% of hairs are in the growth phase.

NANNIC HSR stimulates the growth phase, encouraging it to last as long as possible. The longer the growth phase lasts, the more hairs can grow and the longer they can become.

B – Catagen (transitional) phase Growth has stopped and the hair root begins to disengage from the papilla. Active circulation stops and the hair receives its nourishment from elements already absorbed by the root until this supply is exhausted. Then, all biological activity ceases. This phase lasts for two to three weeks. About 1% to 3% of hairs are in the transitional phase.

NANNIC HSR ensures that hairs do not enter the transitional phase prematurely, thus promoting healthier, more voluminous hair.

15

B - Transitional phase

HAIR GROWTH CYCLE A - Growth phase

C - Resting phase

Early growth phase

D - Preparation for new growth phase

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

PHASES OF HAIR GROWTH IN A REPEATING CYCLE

C – Telogen (resting) phase Once the nutritional buffer is exhausted, the hair roots gradually harden. A small, firm cone forms at the base of the hair, anchoring it lightly in the follicle. Just a little bit of friction, for instance during combing, brushing or pulling, is enough to dislodge the hair. This phase lasts for three to four months. About 15% to 18% of hairs are in the resting phase.

NANNIC HSR helps keep the resting phase as short as possible and stimulates a transition to a new growth phase. The shorter the resting phase, the sooner a new growth phase can begin. The growth phase is when the hair grows longer, and results in a full head of hair.

D – Preparation for a new anagen phase On average, each hair follicle repeats this cycle of phases around 10 to 12 times. Each time, the hair papilla begins the cycle again and a new hair starts to grow. Old hairs still anchored in the follicle are pushed out by the new hairs growing in, after which the first (anagen) phase begins again, lasting for two to seven years.

NANNIC HSR ensures optimum health of hair follicles and promotes healthy progression through the cycles.

In an ideal cycle, optimal growth occurs in all visible hairs.

17

INNOVATIVE ANTI-AGEING CONCEPT FOR C ARE OF VISIBLE HAIR

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

Age Control SHAMPOO – DAMAGE REPAIR Boosts volume, thickens hair A true age control shampoo that cleanses the hair, repairs it and adds volume. Rich in pea proteins, vitamins and peptides that ensure immediate rejuvenation, better elasticity and a lovely healthy shine. Makes it easier to comb the hair and improves moisture retention, which makes the hair thicker and gives it extra volume. Contains a powerful antioxidant, protects against pollution, reverses UV damage and prevents damage due to styling. Suitable for all hair types, even the most sensitive.

Age Control SHAMPOO – VITALITY BOOST Revitalizes hair and scalp, with argan oil Particularly gentle and moisturising age control shampoo which makes the hair anti-static and easy to comb. Rich in vitamins and micro-proteins that penetrate deep into the hair shaft so that the hair is repaired from the inside out. This improves the hair’s thickness and colour; the hair has more volume and a beautiful shine. This shampoo contains argan oil which is rich in unsaturated fats and natural tocopherols which care for the scalp and the hair shaft. Contains a powerful antioxidant that protects against pollution and UV damage. Suitable for all hair types, even the most sensitive.

Age Control CONDITIONER – KERATIN BOOST Gives volume & strength, moisturizes intensively Particularly effective age control conditioner with shea butter, keratin, vitamin E, vitamin F and panthenol which gives the hair shine, elasticity and volume. Provides the hair with keratin, which penetrates deep into the hair fibres. Improves moisture retention which makes the hair more elastic, thicker and gives it extra volume. Makes the hair easier to comb, has an anti-static effect and protects against heat damage caused by styling (tested at 200°C). Contains a powerful antioxidant that protects against pollution and UV damage. Keeps coloured hair looking vibrant longer. Suitable for all hair types, even the most sensitive.

Age Control CARING SPRAY – PROTEIN TREATMENT Prevents heat damage and gives volume and shine A caring spray and protein treatment in one. This spray lotion has a wonderful scent containing rich ingredients that make it easier to comb, style and add volume to the hair. Protects against free radicals, UV damage and heat damage caused by styling. Reduces the mechanical stress caused by combing and brushing. Ensures a beautiful shine and gives a light hold. Suitable for all hair types, even the most sensitive.

19

PROPER C ARE OF HAIR’S VISIBLE SECTIONS BEGINS WITH ENHANCING THE PROTECTIVE FUNCTIONING OF HAIR SC ALES

Damaged, porous hair has a

Repair takes place by adding a

Healthy hair has positive and

slightly negative electric charge,

positive charge, since positive and

negative charges that

which makes scales stand away

negative charges attract

cling together.

from each other.

each other.

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

HAIR SC ALES LAY ONE OVER THE OTHER, PROTECTING THE HA IR FROM EXTERNAL STRESS FACTORS UV radiation, pollution and chemical aggressors can penetrate hair when scales are damaged. The hair becomes so porous that it loses moisture and is thin, brittle and unmanageable. A slightly negative charge develops between the hair scales, and since all of the scales have the same negative charge they repel each other and separate further.

To return hair to its natural state of elasticity, resilience and strength, it is essential to care for hair scales properly. Adding ingredients with a positive charge will encourage scales to close, thus restoring their protective function and repairing the hair.

NANNIC HSR Shampoos and Conditioner return hair scales to optimum health, enabling them to form a protective shield around its inner sheath to restore strength and resilience. Fully closed scales are shiny and give hair a beautiful healthy gloss. NANNIC Caring Spray provides thermal protection during drying and styling.

21

INNOVATIVE ANTI-AGEING CONCEPT FOR THE DAILY C ARE OF SC ALP AND HAIR ROOTS

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

Age Control DAY CARE – FOLLICLE REJUVENATION Vitalises the scalp & prevents hair loss Your daily daytime treatment for a healthy and strong head of hair. Gives energy and vitality to thinning hair. Stimulates cellular energy (ATPs) and stimulates type IV collagen for stronger anchoring of the hair roots. Revitalises and stimulates the scalp and hair roots to reduce hair loss. Counteracts hair aging from inside the hair root. Improves moisture content for visibly thicker, more voluminous hair and ensures a more intense hair colour. Suitable for all scalp types, even the most sensitive.

Age Control NIGHT CARE – ROOT STIMULATION Supports natural hair growth & prevents hair loss Your nightly treatment for a healthy and strong head of hair. Treats the invisible part of the hair. This lotion stimulates micro-circulation for a longer growth phase. Restores healthy hair growth and leads to strong hair. Gives thinning hair energy and vitality, normalises hair growth and regulates sebum production. Suitable for all scalp types, even the most sensitive.

23

STIMULATION FOR NEW GROWTH PHASE

1 – Sebum gland 2 – Bulge with primary stem cells 3 – Secondary stem cells 4 – Hair papilla

Epidermis

1

Dermis

1 2

2

3 4

Subcutis

3 4

Growth phase

Resting phase

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

THE IMPORTANCE OF DAILY C ARE FOR SC ALP AND HAIR ROOTS

As described above, hair proceeds through various phases of growth, from growing to transition and on to a resting phase, after which the hair falls out. But another key element is also required to continue from the resting phase to a new growth phase.

Just below the arrector pili muscle and the sebum gland (1) is a small hollow or bulge (2) containing primary stem cells. These pass to the hair papilla (4), where they meet the secondary stem cells (3). During the resting phase the hair papilla rises to just under the arrector pili muscle, enabling the primary stem cells from the bulge to mix with the secondary stem cells in the hair papilla. The effect is a bit like fertilization, with the hair papilla acting as a rich bed in which a new hair can grow.

This process can be disrupted by free radical activity, pollution and destructive enzymes, all of which can potentially lead to the formation of dihydrotestosterone (DHT), which hinders hair growth. A proper balance between male and female hormones is therefore essential. This is the chemistry behind why men are more likely to go bald than women, and why many women experience more intensive hair loss after menopause, when female hormone production is reduced.

NANNIC HSR helps maintain a healthy day-to-day hormonal balance for optimum hair growth. The addition of the plant-based hormone auxine, an ingredient in NANNIC HSR Night Care, blocks DHT production and prevents the formation of excess sebum on the scalp, thus promoting healthy hair growth.

25

POSSIBLE SOURCES OF STRESS AND HOW TO AVOID THEM

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

Each day, our hair is subjected to many potentially damaging stress factors.

1 - External influences a. UV light: avoid direct exposure to intense sunlight (tip: apply NANNIC UV-Shield). b. Pollution: wash your hair with NANNIC HSR Shampoo to remove traces of pollution, making sure to rinse thoroughly.

But avoid washing too frequently. c. Water quality: hard water can cause a build-up of surfactants on skin and hair. Install a water softener if possible. It is always a good idea to wash hair after swimming in salt water or a chlorinated pool.

2 - Chemical hair treatments Make sure that hair is rinsed thoroughly after colouring, styling and relaxing treatments. At your salon, ask specifically for treatments that stress hair as little as possible.

3 - Mechanical stress Avoid rough treatment when using elastic bands and opt for gentle brushing rather than combing. Mechanical stress roughens hair scales and can potentially cause flaking or breakage.

4 - Thermal stress a. Set your hairdryer to its maximum speed but only medium heat. Always apply NANNIC HSR Caring Spray before styling to protect hair from heat. NANNIC HSR Conditioner also protects against heat damage during styling (tested at 200°C). b. Apply your curling iron to hair as briefly as possible, and never use it on damp hair.

27

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

FINALLY, A FEW USEFUL TIPS

Smoking: Smoking slows down hair growth. The blood is less oxygenated, leaving hair follicles clogged and starved of oxygen.

Alcohol: Drink in moderation. Alcohol dehydrates the body and can make hair dry, dull and brittle. Instead, drink plenty of water!

Water has a beneficial effect on every system in the body.

A healthy diet for healthy hair: • Protein: Hair consists mainly of proteins, so it is important to include plenty in your diet. Protein-rich foods include beans, peas, seeds and nuts, oily fish, chicken and turkey, all kinds of meat, dairy products and eggs. Fruit lovers can opt for berries, avocados, bananas, mangoes and strawberries.

• Silica (silicon dioxide): Helps prevent dry and dull hair. Sources include potatoes, brown rice, leafy greens, beetroot, strawberries, green and red bell peppers, asparagus, barley and wheat.

• Iron: Helps bring energy to hair follicles. Sources include dark chocolate, fish, meat, vegetables, fruit, nuts and seeds, and seaweed.

• Vitamins C & E: These promote the absorption of iron in the blood and contribute to a healthy shine. Sources include spinach, seeds and nuts, avocados and citrus fruits.

• Carotene: Promotes a healthy scalp. Found in all brightly-coloured fruits and vegetables such as spinach, carrots, bell peppers, melons, apricots and strawberries.

• Vitamin B: Increases absorption of oxygen. Sources include Spirulina.

• Zink and copper: Increase the rate of cell division. Available in large quantities in garlic and sesame seeds.

• Sulphur: All amino acids need sulphur. Best sources include onions, garlic, cabbage, kohlrabi, brussels sprouts and seaweed.

• Oils and fats: Omega-3 acids are essential fatty acids that our bodies need but cannot produce on their own. Rich sources include oily fish, walnuts and pulses.

Stress: Stress causes the production of certain substances in the body and hinders healthy hair growth. It is important to de-stress regularly, not just to improve your mood but also to safeguard your health. A healthy body will grow healthy hair. And healthy hair is beautiful hair.

29

SUCCESS STORIES

1

2

3

1 - René Nagels, founder of NANNIC International • 2 – Russian test subject (after 2 months of use) • 3 – Colombian test subject (after 2,5 months of use)

T E X T C O P Y R I G H T E D B Y N A N N I C I N T E R N AT I O N A L

PERSONAL CONTRIBUTION

As the product developer and company leader, I am pleased to share my before and after pictures.

In 2010, I noticed that my hair had suddenly become much thinner, and I immediately decided to do something about it. After testing hundreds of combinations of ingredients and working for eight years on many trials to determine the optimal blend, we arrived at our final formula.

This picture of me shows the results after applying NANNIC HSR Day Care and Night Care regularly for six months. I am very happy with this, and I hope that you will soon be as well.

Yours sincerely, RenĂŠ Nagels - R&D manager and NANNIC enthusiast!

P.S. If you would like to share a photo of your results, I would love to see it. Please feel free to mail your photo to me at info@nannic.com.

31

Your NANNIC partner

Innovative anti-ageing concept for hair, scalp and hair roots.

For all hair and scalp types, including the most sensitive.

www.nannic.com