Nanqian Xu (Nancy)
Product Design
Who are we designing for and what should we design? I’m always trying to find answers. The design exploration process excites me, and leads me to become a designer. Nanqian Xu
Nanqian Xu | Product Design
New Genera on Boeing Sea ng Design Based on the result of the research project of Boeing ight experience, We are working on the premise of designing for the users with limited dexterity, sight and hearing impairment whose needs are extreme. These needs are looked at through the lens of universal design to reach out to a larger popula on base. During the design process, we used prototype as a way to simulate consumer experiences, get inspira ons, generate concepts, and get feedback from users. I ďŹ nalized our rough mock-up in this summer to make it into a 3D model that can be produced in reality.
Responsibili es User Journey Analysis 737 Airplane Interior Mock-up (Full Scale) Seat Mock-up (Full Scale) User Tes ng 3D CAD Model Building
737 New Genera on Boeing Seat
Nanqian Xu | Product Design
Prototype to Learn •
In order to understand the whole user experience, we built up a full scale of half plane sec on. This helped us to experience the restraints of the space and the sequence of ac vi es.
737 New Genera on Boeing Seat
Nanqian Xu | Product Design
User Experience Simula on •
Using 3 rows of seats from Boeing, within our full scale cabin, we were able to simulate the whole entrance and exit process, the relaxa on period and transi on ac vi es.
737 New Genera on Boeing Seat
Nanqian Xu | Product Design
Business Value & Opportunity Area We decided to address the needs for baby boomers as inspira ons because: • Baby boomers will take up the US popula on for 20% in 2030. • Baby boomers will all turn 65 between 2011 to 2030. • Baby boomers spent 2 billion dollar annually. • Baby boomers share 43% of domes c travel in US. Storage-- provide be er storage system to enhance user experience during travel.
Transi on-- provide support for transi on from si ng to standing posi ons.
Get Informa on Enter
Se le
Transi on
Exit
tain Entertainment
Eat / Drink
Experience-- accommoda ng work/ rest/ entertainment and ea ng in the sea ng area. Inform-- enhance entry experience by be er informing users about sea ng area. 737 New Genera on Boeing Seat
Nanqian Xu | Product Design
Concept Brainstorm •
Based on the universal design principle to provide equally solu on for majority user, we brainstormed in those four opportunity areas. Later on, we reviewed our concepts with Design Director in Teague to ďŹ lter down several frui ul concepts and to understand the industry constraints.
737 New Genera on Boeing Seat
Nanqian Xu | Product Design
Concept Prototype •
Inform
We built this full scale seat which can be tested by human weight and ac vi es. Not only to make our concepts from 2D to 3D, we also want people to interact with concepts for real.
Storage
Experience
Transi on
737 New Genera on Boeing Seat
Nanqian Xu | Product Design
User Reviews •
We did rounds of user reviews. The storage place, the ligh ng, and the way that small table folds, which solved most problems we found during the user experience simula on, received the posi ve feedback.
737 New Genera on Boeing Seat
Nanqian Xu | Product Design
737 New Genera on Boeing Seat
nanqian xu | product design
Ventilator Improvement Design (Summer, 2007) ShuaiKang Group Co ., Ltd , China
ventilation improvement design
nanqian xu | product design
Existing Models in the Market Market Analysis Existing product portfolio shows problems and also opportunities in these area: 1 . A matured market with competition based on price and adding functions. 2 . Product form has the same style with little change in detail.
Consumer Needs Found through Research 1. Ergonomic test shows people are knocking their head when using the ventilators. 2 . Existing large volume product can not fit into modern kitchen decoration style . Market Performance
Time
ventilation improvement design
nanqian xu | product design
Concept Brainstorming
Design Principles In order to attract Y-Generation, and also considering the ergonomics factors, the design principle of this project is: ? clean feeling in material and color ? simple shape to fit into modernized kitchen ? curved surface providing easy cleaning process ? less distance from cook top to the cover
ventilation improvement design
nanqian xu | product design
ventilation improvement design
nanqian xu | product design
?Usability Test
?In kitchen pictures
ventilation improvement design
nanqian xu | product design
Gift for Elders, 2006 Intel Innovation Competition
Concept 1. A pill box with daily reminder, songs are different according to days in a week. 2. A pair of lighting up slippers. When people wear it, it will light up and help people especially at night. 3. A walking stick with speaker. Elders can enjoy the music or broadcast knowing the outside sound.
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1
3
Inter Innovation Competition
nanqian xu | product design
Gift for Elders, 2006 Intel Innovation Competition
Final Concept A pills box with function to remind and report body performance. Also connect to hospital, cell phone, and personal laptop.
Inter Innovation Competition
nanqian xu | product design
Printing Machine Improvement, 2006 Shanghai Electronic Group Co., LTD
Major Focus Detailed design for product form and color arrangement. Aligned the product color tone with the brand color settings. Added curved form for softness feeling. Training in building 3D models in Solid Works and rendering in 3D max.
Shanghai Electronic Group Co. LTD
nanqian xu | product design
What would you do with
Concept that can not be sketched? like a 60 feet long bus?
nanqian xu | product design
Bus Rapid Transportation , 2008 Chicago Transportation Association Spirit Learning by building . Prototype can be used as a concept generation and communication channel rather than just to test ideas.
Project Introduction Bus Rapid Transportation (BRT) is a new kind of bus that will be launched by Chicago Transportation Association (CTA) in 2009. It will be a 60 foot articulated bus with 3 doors for entry and exit.
Project Scope Design the bus interior, shelter, and new information communication to provide a better riding experience for customer.
Needs Faster commute within the bus Help people to keep stable in the bus
bus rapid transportation Chicago Transportation Association
nanqian xu | product design
A PROBLEM! We found it’s hard to get the feeling through just sketching, playing with floor plan. Then, we just built a 60 feet long model, to see it, to feel it. We even add the bus sound of the whole thing!
bus rapid transportation Chicago Transportation Association
nanqian xu | product design
The full scale model helps us in ?
?
Communication with clients We made several design plans with CTA AD people when we walked through the model . User Testing We ran 2 user testings with students in Institute of Design and also daily passengers .
Insights ? ?
Create information both in front and back of the bus Create opening space feeling between front door and back door, reduce the obstacle.
bus rapid transportation Chicago Transportation Association
nanqian xu | product design
Final Proposal Showing by User Journey The whole journey starts from people getting information from shelter, till people get off the bus. We made big changes in the whole layout to help people moving fast and keeping stable in the bus. We also considered people with kid, visitors who is first time to Chicago, daily commuters and people with disabilities.
bus rapid transportation Chicago Transportation Association
nanqian xu | product design
Thank you.