product design

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Nanqian Xu

Design Research | Product Design Why we are designing, who we design for, what should we design. I’m always trying to find answers. It’s the exploration of this process, that leads me into limitless possibilitis and a fresh life path I want to take. Nanqian Xu


Nanqian Xu | Product Design

New Generation Boeing Seating Design Based on the result of the research project of Boeing flight experience, We are working on the premise of designing for the users with limited dexterity, sight and hearing impairment whose needs are extreme. These needs are looked at through the lens of universal design to reach out to a larger population base. We used hand sketch, CAD, prototype, and user behavior testing to generate our concepts and get feedback. My skills in sketching, CAD and prototyping was polished during this 3 month project in Institute of Design. Skills: User Journey Analysis 737 Airplane Interior Mock-up (Full Scale) CAD (Solidworks)

737 New Generation Boeing Seat


Nanqian Xu | Product Design

• In order to understand the full user experience, we built up a full scale of half plane section. This helped us to experience the limitation of spaces, sequence of activities, and especially the lack of taking care of different people with body limitations.

737 New Generation Boeing Seat


Nanqian Xu | Product Design

• After a thoroughly analysis of user behaviors, we synthesized several key opportunities areas. This process helped us to form key insights into detailed concepts.

Storage-- provide better storage system to enhance user experience during travel. Transition-- provide support for transition from sitting to standing positions.

Get Information Enter

Settle

Entertainment

Transition

Exit

Eat / Drink

Experience-- accommodating work/ rest/ entertainment and eating in the seating area. Inform-- enhance entry experience by better informing users about seating area. 737 New Generation Boeing Seat


Nanqian Xu | Product Design

• Under the lens of universal design, we were able to filter and enhance our ideas to be more concrete. Reporting to the design director in Teague, who is designing for Boeing for 10 years, we understood the limitations and figured out the most fruitful concepts.

737 New Generation Boeing Seat


Nanqian Xu | Product Design

• Prototype was all the way through our whole project. It is a tool to testing our ideas, get feed-back, and also a good way to generate concept.

Inform

Storage

Experience

Transition

737 New Generation Boeing Seat


Nanqian Xu | Product Design

• Thanks to the 3 role seats that Boeing sent to us. In our full-scale cabin place, we were able to simulate the whole entrance and exit process, which we thought as one of the opportunity areas.

737 New Generation Boeing Seat


Nanqian Xu | Product Design

• We ran several testing. The storage place, the lighting, the way that small table folds, got the most positive feedback from our fellows.

737 New Generation Boeing Seat


Nanqian Xu | Product Design

• I enhanced our design into a more detailed level in the process of 3D modeling, tested the different folding methods, and also the style of the seat, the back screen.

737 New Generation Boeing Seat


nanqian xu | product design

Ventilator Improvement Design (Summer, 2007) ShuaiKang Group Co ., Ltd , China

ventilation improvement design


nanqian xu | product design

Existing Models in the Market Market Analysis Existing product portfolio shows problems and also opportunities in these area: 1 . A matured market with competition based on price and adding functions. 2 . Product form has the same style with little change in detail.

Consumer Needs Found through Research 1. Ergonomic test shows people are knocking their head when using the ventilators. 2 . Existing large volume product can not fit into modern kitchen decoration style . Market Performance

Time

ventilation improvement design


nanqian xu | product design

Concept Brainstorming

Design Principles In order to attract Y-Generation, and also considering the ergonomics factors, the design principle of this project is: ? clean feeling in material and color ? simple shape to fit into modernized kitchen ? curved surface providing easy cleaning process ? less distance from cook top to the cover

ventilation improvement design


nanqian xu | product design

ventilation improvement design


nanqian xu | product design

?Usability Test

?In kitchen pictures

ventilation improvement design


nanqian xu | product design

Gift for Elders, 2006 Intel Innovation Competition

Concept 1. A pill box with daily reminder, songs are different according to days in a week. 2. A pair of lighting up slippers. When people wear it, it will light up and help people especially at night. 3. A walking stick with speaker. Elders can enjoy the music or broadcast knowing the outside sound.

2

1

3

Inter Innovation Competition


nanqian xu | product design

Gift for Elders, 2006 Intel Innovation Competition

Final Concept A pills box with function to remind and report body performance. Also connect to hospital, cell phone, and personal laptop.

Inter Innovation Competition


nanqian xu | product design

Printing Machine Improvement, 2006 Shanghai Electronic Group Co., LTD

Major Focus Detailed design for product form and color arrangement. Aligned the product color tone with the brand color settings. Added curved form for softness feeling. Training in building 3D models in Solid Works and rendering in 3D max.

Shanghai Electronic Group Co. LTD


nanqian xu | product design

What would you do with

Concept that can not be sketched? like a 60 feet long bus?


nanqian xu | product design

Bus Rapid Transportation , 2008 Chicago Transportation Association Spirit Learning by building . Prototype can be used as a concept generation and communication channel rather than just to test ideas.

Project Introduction Bus Rapid Transportation (BRT) is a new kind of bus that will be launched by Chicago Transportation Association (CTA) in 2009. It will be a 60 foot articulated bus with 3 doors for entry and exit.

Project Scope Design the bus interior, shelter, and new information communication to provide a better riding experience for customer.

Needs Faster commute within the bus Help people to keep stable in the bus

bus rapid transportation Chicago Transportation Association


nanqian xu | product design

A PROBLEM! We found it’s hard to get the feeling through just sketching, playing with floor plan. Then, we just built a 60 feet long model, to see it, to feel it. We even add the bus sound of the whole thing!

bus rapid transportation Chicago Transportation Association


nanqian xu | product design

The full scale model helps us in ?

?

Communication with clients We made several design plans with CTA AD people when we walked through the model . User Testing We ran 2 user testings with students in Institute of Design and also daily passengers .

Insights ? ?

Create information both in front and back of the bus Create opening space feeling between front door and back door, reduce the obstacle.

bus rapid transportation Chicago Transportation Association


nanqian xu | product design

Final Proposal Showing by User Journey The whole journey starts from people getting information from shelter, till people get off the bus. We made big changes in the whole layout to help people moving fast and keeping stable in the bus. We also considered people with kid, visitors who is first time to Chicago, daily commuters and people with disabilities.

bus rapid transportation Chicago Transportation Association


nanqian xu | product design

Sketches and 2D Renderings


nanqian xu | product design

Sketches and 2D Renderings


Thank you.


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