SPARKEL BEVERAGES
what we do At Sparkel we continuously think in concepts. understand the needs of consumers and that split second we get to engage them. We identify ourselves with retailers and watch the latest trends. This is how we can reach our goal to develop the most unique, better and honest concepts. All our concepts have high standards of product quality and packaging design.
MISSION Our mission is to create and develop inspiring, unique and honest, environmental friendly products that put a smile on consumer faces.
VISION Our philosophy is that we BELIEVE IT’S IMPORTANT to create a ‘sparkEL’ FOR OUR CONSUMERS, customers, EMPLOYEES, we are able to grow, to excel and create better products.
launched brands Organic
Energy drink
Mini-me
Aloe vera drink
CUSTOMERS
CONSUMER BEHAViOUR IS rapidly changing!
• Increased aTTention for quality • Decreasing brand/retailer loyalty
• Consumers require more impulse • Prepared to pay for premium products
• Preference for natural and functional Benefits • Willingness to try new channels and banners in pursuit of value (Channel blurring)* *SOURCE IRI OCT. 2014
Beverage Trends
• Move to premium concepts/added benefits • Private Label Juice declining faster than Branded • “No nasTIEs” category growing quickly • package/flavoured water category growing quickly
retailers need more innovation we want a distinctive beverage offering exclusive for zeeman - zeeman -
we need more unique products and concepts in our assortment - lidl -
we need more impulse for our beverage category - action -
25% of assortment Must be exclusive and unique - ahold -
the world is changing! big established brands are cooperating with smaller brands to reach a bigger audience and to be inspired by young creators/innovaters
OPPORTUNITIES RETAILER NEED FOR NEW CONCEPTS FASTER CHANGES IN ASSORTMENT BIG PLAYERS ARE SLOWER space for small innovative companies IMPULSE AND SPEED TO MARKET TREND TOWARDS FANCY LABELS
our achievements 2016 LAUNCHed 11 NEW CONCEPTS / 30 SKU’S 2017 launched 20 sku’s
and that’s only in the first four months this year..
ARE WE NUTS?
KIND OF... BUT WE JUST
to innovate!
OK, BUT NOW ENOUGH WITH THE CUDDLING
LET’S TALK BUSINESS!
WHAT can we do for YOU? • develop new concepts according to the latest trends • develop unique flavours • develop unique labels • able to produce low moq’s • increase speed to market • co-packaging knowledge
category juices
Natural fruit juice - 1 L WITH BLOSSOM FLAVOuRS NO added SUGARs, NO sweeteners, no colourants, no preservativeS AND no artificial flavourings
100% NATURAL JUICE - 0,5 L NO added SUGARs, NO sweeteners, no colourants, no preservativeS AND no artificial flavourings
RAINFOREST ALIANCE CERTIFIED FRUIT JUICES (fair trade) - 1 L
Natural juice - 0,5 L mango-guanabana-orange coconut-pineapple-orange banana-passion fruit-orange
Natural juice - 0,33 L ORANGE - APPLE - PEAR NO added sugars
category veggies & fruit juices
it’s all natural
VEGGIE ‘N FRUITS
100% natural veggies & FRUIT juice - 0,75 L 50% VEGGIES AND 50% FRUITS NO added SUGARs, NO sweeteners, no colourants, no preservativeS AND no artificial flavourings
100% natural veggies & FRUIT juice - 0,75 L 50% VEGGIES AND 50% FRUITS NO added SUGARs, NO sweeteners, no colourants, no preservativeS AND no artificial flavourings
category ORGANIC JUICES
Organic-Bio 100% ORGANIC FRUIT juice - 1 L NO added SUGARs, NO sweeteners, no colourants, no preservativeS AND no artificial flavourings
category aloe vera drinks ALOE VERA DRINK WITH FRUIT PIECES AND VITAMIN C - 1 L aLOE VERA DRINK SWEETened with honey - 0,5 L
category coconut waters
Natural coconut water all natural and no added sugars 1 L + 0,33 L
100% Natural coconut water all natural and no added sugars 1 L + 0,33 L
Natural coconut water all natural and no added sugars 0,33 L
category waters
100% SPRING water o,33 L
flavoured water, lightly sparkling, low calories o,5 L
category iced teas N AT U R E IN SP IR E D B Y
LOW CALORIE BREWED TEA WITH DIFFERENT KINDS OF FRUIT - o,5 L
LOW CALORIE bREWED TEA WITH BLOSSOM FLAVOURS - o,33 L
category energy drinks
SUGARFREE FEMALE ENERGY DRINK ZERO CALORIES o,25 L
category kids
fruitz KIDS drink - 0,2 L NO added SUGARs, NO sweeteners, no colourants, no preservativeS AND no artificial flavourings
disney kids drink 50% juice - 0,2 L cars, frozen, finding dory
100% natural kIDS drink - 0,2 L NO added SUGARs, NO sweeteners, no colourants, no preservativeS AND no artificial flavourings
frozen KIDS drink 50% JUICE - 1 L NO added SUGARs, NO sweeteners, no colourants, no preservativeS AND no artificial flavourings
UKKI KIDS drink 70% JUICE - 0,2 L NO added SUGARs, NO sweeteners, no colourants, no preservativeS AND no artificial flavourings
cars kids drink 50% juice - 1 L
100% NATURAL KIDS DRINK o,2 L
NO ARTIFICAL FLAVOURINGS, N0 COLOURANTS, NO SWEETENERS, NO PRESERVATIVES.
100% SPRING WATER 0,33 L
100% ORGANIC FRUIT juice 1L 100% NATURAL COCONUT WATER 1 L + 0,33 L
100% NATURAL FRUIT juice o,5 L
100% NATURAL JUICE 50% VEGGIES AND 50% FRUITS 0,75 L
NO ADDED SUGARS, NO SWEETENERS, NO COLOURANTS, NO PRESERVATIVES AND NO ARTIFICIAL FLAVOURS FRUIT + WATER 100% NATURAL KIDS DRINK forest fruit, tropical fruit 1L
100% NATURAL KIDS DRINK blueberry, tropical, raspberry 1L
100% NATURAL KIDS DRINK apple-watermelon o,2 L 100% NATURAL KIDS DRINK apple-tropical o,2 L
100% NATURAL KIDS DRINK apple-black currant o,2 L
the creative beverage company
More info www.sparkelbeverages.com / www.100pjuice.com sparkelbeverages / 100pjuice
@100pjuice
sparkel-beverages