-Graphic Recording- 'Marketing above the noise' by Linda Popky

Page 1

STRATEGIC APPROACH

cutting through

BY MARKETING EXPERT

c a ca

o

y n o ph

essages m of

LEVERAGE 2 MARKET

ASSOCIATES MILLION

BILLION

BETWEEN YOU & CUSTOMERS


faster

easier

cheaper POLL UT

E THE MARKET ING LANDSCA P E

don’t want

TO MISS THE TRAIN

POPKY’S

APPROACH

hop on the wagon first

re e h w t u o e r r e u t a l fig d e d a e h e they’r

3-PRONGED

STAND OUT


LAY DOWN A STRONG

Strategy Market Analysis

FOUNDATION

Products

D y n a m ic Le ve ra g e Model

Sales Channels

Brand

Operations

TIMELESS

Customers

Communication

MARKETING

FUNDAMENTALS

get

N A L P

R

es po

nd

fa s

t er to

rs

TY

EAL R I W E N FOCUS

your

CONTENT

CONVERSATION

m cust o

COMMUNITY

e

o speed t p u

LEARN WHY

BIG deal


MARKETING HAS BECOME MAKE SURE TEAMS WORK IN HARMONY

USE EMPLOYEES

S S E Y O UR M

E G A

MARKETING

INTO

BUI L D

T E G dizzy a DON’T r D E M U S CON

ray

to leave co mp et ito rs behind

NEW TECHNOLOGIES

GE

SUCCESS

T

HE

ARD


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