-Graphic Recording- 'Youthnation' by Matt Britton

BUILDING REMARKABLE BRANDS

YOUTH-DRIVEN CULTURE

HOW TO MAKE YOUTH MARKETING

ENGAGING

IMPACTFUL

YOUNGER GENE RATIONS DRIVING FOR CE

INSIGHTFUL

BEHAVIOR

CONTEXT BRANDS HELPS US UNDERSTAND WHAT DRIVES YOUTH TODAY

GREAT PRODUCT

vs

AUTHENTIC STORY

TRUE BUSINESS BUILDERS OF TOMORROW

-DRIVEN CULTU EXPERIENCE RE YOUTH LACKED STRONG VOICE

REAL WORLD &MEMBERS’ DISCONNECTION

LEARNING GOING TO SCHOOL

FROM ADULTS

BIG MEDIA INFLUENCE

DRAMATIC CHANGE DISRUPTED CONSUMPTION

NEWS

ENTERTAINMENT LEARNING

CULTURE

TEXT UPDATES

SOCIAL MEDIA TOOK OFF

IMAGES VIDEO

POWERFUL EMOTIONS & EXPERIENCES DIRECT MEDIUM TO ENGAGE

VOYEURISTIC

POWER

GLUED TO SCREENS

AUDIENCE

FORGET TIN TO LIVE G LIVES O THEIR O F WN!

YOUTHNATION TIDAL WA RIDING THE VE

MULTIBILLION INDUSTRIES

INCUMBENTS

UNDERSTAND WHAT DRIVES YOUTH

A COUPLE OF THE MANY DRIVERS EXPLORED

ACCESS OWNERSHIP

FREE AGENCY

SHARING OR RENTING ECONOMY

ACCESS OWNERSHIP

BUT LIVE IN EXCITING SOCIAL HUBS

DON’T WANNA BE TIED DOWN

CREATE UNIQUE EXPERIENCES

SHARE

STAY IN BUSY CITIES

LONGER

DELAY HAVING A FAMILY...

FREE AGENCY OR FREELANCE MOVEMENT

YOUTH

LONG-TERM

OPPORTUNITIES

RATHER SHARES

ITS TALENTS

IN A FREE MARKETPLACE

USED TO DEFINE

PEOPLE

UNIQUE BASED ON

SKILLS

WHAT DOES IT ALL MEAN?

TARGETING

INFLUENCING

SELLING

KETERS AR RGETE M TA D

ORE M T’S T I N W NO ORTA IMP

AUDIENCE

NO LONGER LIVING IN A TOP-DOWN WORLD

E

MESSAG CON

SUM

CORPORATE EXECUTIVES

PTIO N

BOTTOMS-UP

WORLD GRA S S MOV S RO O T EME N T S

INDIVIDUALS BECOME CELEBRITIES

RULES HAVE

S CROWD DEEM