BUILDING REMARKABLE BRANDS
YOUTH-DRIVEN CULTURE
HOW TO MAKE YOUTH MARKETING
ENGAGING
IMPACTFUL
YOUNGER GENE RATIONS DRIVING FOR CE
INSIGHTFUL
BEHAVIOR
CONTEXT BRANDS HELPS US UNDERSTAND WHAT DRIVES YOUTH TODAY
GREAT PRODUCT
vs
AUTHENTIC STORY
TRUE BUSINESS BUILDERS OF TOMORROW
-DRIVEN CULTU EXPERIENCE RE YOUTH LACKED STRONG VOICE
REAL WORLD &MEMBERS’ DISCONNECTION
LEARNING GOING TO SCHOOL
FROM ADULTS
BIG MEDIA INFLUENCE
DRAMATIC CHANGE DISRUPTED CONSUMPTION
NEWS
ENTERTAINMENT LEARNING
CULTURE
TEXT UPDATES
SOCIAL MEDIA TOOK OFF
IMAGES VIDEO
POWERFUL EMOTIONS & EXPERIENCES DIRECT MEDIUM TO ENGAGE
VOYEURISTIC
POWER
GLUED TO SCREENS
AUDIENCE
FORGET TIN TO LIVE G LIVES O THEIR O F WN!
YOUTHNATION TIDAL WA RIDING THE VE
MULTIBILLION INDUSTRIES
INCUMBENTS
UNDERSTAND WHAT DRIVES YOUTH
A COUPLE OF THE MANY DRIVERS EXPLORED
ACCESS OWNERSHIP
FREE AGENCY
SHARING OR RENTING ECONOMY
ACCESS OWNERSHIP
BUT LIVE IN EXCITING SOCIAL HUBS
DON’T WANNA BE TIED DOWN
CREATE UNIQUE EXPERIENCES
SHARE
STAY IN BUSY CITIES
LONGER
DELAY HAVING A FAMILY...
FREE AGENCY OR FREELANCE MOVEMENT
YOUTH
LONG-TERM
OPPORTUNITIES
RATHER SHARES
ITS TALENTS
IN A FREE MARKETPLACE
USED TO DEFINE
PEOPLE
UNIQUE BASED ON
SKILLS
WHAT DOES IT ALL MEAN?
TARGETING
INFLUENCING
SELLING
KETERS AR RGETE M TA D
ORE M T’S T I N W NO ORTA IMP
AUDIENCE
NO LONGER LIVING IN A TOP-DOWN WORLD
E
MESSAG CON
SUM
CORPORATE EXECUTIVES
PTIO N
BOTTOMS-UP
WORLD GRA S S MOV S RO O T EME N T S
INDIVIDUALS BECOME CELEBRITIES
RULES HAVE
S CROWD DEEM