ISSUE #4 / 2014
ISSUE #4 / 2014
Photography
MARKUS SEER
Editor-in-Chief
ANASTASIA GERAK Managing Editor
DANIEL AROM Special projects coordinator
LENA SHUTOVA Art-Director / Designer
SERVER TERLEKCHI • All rights reserved. No part from this publication may be reproduced in whole of part without permission from thepublisher • Contact
info@acutemag.com media@acutemag.com +38 (067) 183 54 08
Photo MARKUS SEER
From the first day I created ACUTE I live it everyday. It takes time to realize what you emerge for. Our 4th edition is a very special one for us. It's filled with beautiful women and hand-picked products. Anastasia Gerak Editor-in-Chief
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小ONTRIBUTORS
BACK TO THE BAY
PRIVATE BEACH
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STICKY FINGERS
TEMPTING SHORELINES
PRINKIPO GIRL
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YOU ARE CUTE
CAMP GOOD TIMES
THE QUIET RIVER
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YOU ARE CUTE #2
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SMOOTH BUSINESS
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WHITE WISHES
GENTLE WAVES
MUNICH
A WEEK AWAY
Ń ontributors
MARKUS SEER Born and raised in Munich, and currently there. Loving the city, but is always driven to nature, the mountains and the woods. For him analogue photography has something magical. Like vinyl or old cassette tapes. Liking texture and grain more than sharpness and perfection. If you would ask him for the best way to take a great photo he would simply say‌ watch and wait.
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QUENTIN FELDER My name is Quentin Felder and I go by the name 3rdconcept. I'm currently based in Virginia but I'm always trying to travel. Los Angeles, New York, Washington D.C and North Carolina are on my list. I've been shooting for about four years. I started my sophomore year shooting "things" and then over time I grew a love to shoot people.
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JUS VUN is an Australian photographer currently based in Tokyo. He draws inspiration from the various cultures & experiences he has accumulated from his travels (25 countries). His time spent in Paris studying photography has also shaped his constantly evolving work.
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ROTEM LEBEL is a young photographer with a mature vision. Based out of Israel, an alumni of Ron Kedmi Workshops. Her photography includes an assortment of high fashion visuals and contemporary scenarios. If she isn’t snapping frames she’ll be devouring Reese's.
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KADIR MURAT TOSUN is photographer based in Istanbul, Turkey. Mostly doing fashion projects in different concepts. Since 2006 he has taken photos and created these projects with the passion. Working with local designers and companies to improve his skill in photography. He has a very small but sweet home studio.
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JOAO GUEDES I'm a photographer based in Brazil. Graduated with a Marketing degree. I started my career shooting for advertising campaigns. Though my love for portrait photography and the chance to work different fashion photographers led me to the lifestyle and fashion world.
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DANIEL AROM grew up on three continents. Israeli born yet spent his childhood in Melbourne and teenage years in San Francisco. Currently a communications student who tries to manage his time listening to heavy music, pedalling a track bike and searching for the perfect set of eyebrows.
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Sticky Fingers
At a subtle yet cozy place in Munich, Anina offers an uncensored look into a contemporary take on old buttoned-down traditions. While still maintaining the sweetness of something simple like honey.
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Photography MARKUS SEER Styling | Makeup & Hair ANDREEA SZEMES Model ANINA VOLLBACH from Le Management
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ACNE UNDERWEAR
Hair delights for ACUTE's baby. How to prepare sexy curls for Christmas Eve.
You are cute KEVIN.MURPHY De-frizz and activate curl with added vitamins and minerals that treat your hair as you style. Apply to damp or dry hair.
L:A BRUKET Nourishing and detangling balsam for normal/dry hair. Almond oil, wheat protein, vitamine-b and oat extract eases irritation.
ELEVEN AUSTRALIA A lightweight shampoo that creates body, volume & shine. For fine hair.
KEVIN.MURPHY This conditioner has the ability to make the hair more supple and improves flexibility. Especially good for curly hair.
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Today ACUTE's girl stayed at home to pamper herself with the nice products we prepared for her.
You are cute
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L:A BRUKET A natural hydrating toner with extract from chamomile and witch hazel completes the deep cleaning and prepares your skin for nourishing treatment.
KEVIN.MURPHY A weightless volumizing conditioner to increase cellular re-growth of the hair and scalp.
ELEVEN AUSTRALIA Ultra-nourishing conditioner that replenishes moisture. For all hair types.
FIG+YARROW SEA SCRUB
RODIN
An exfoliating, detoxifying and skin-nourishing blend of sea-harvested botanicals, minerals and mud blended with pure essential oils.
Wonderfully emollient, yet light in texture, olio lusso hand and body cream. Use it morning, night, daytime or anytime for deeply nourished, dewy skin.
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ACNE UNDERWEAR
JACQUEMUS
Our girl's ready for day of walking with our white essentials.
White Wishes ACNE An oxford white lace-up shoes.
L:A BRUKET LIP BALM Generous, organic lip balm with bees wax, almond oil and coconut oil. Long lasting moisturizing, nourishing effect in hot and dry or freezing climate.
SUMMERBIRD BYREDO HAND CREAM
White chocolate with a fresh, green flavor and a hint of Polynesian vanilla.
It`s a compact 30ml tube that gently soften the hands and divinely scent them. This smart travel-sized tube is easy to carry every day.
ONE LOVE ORGANICS BODY OIL Vitamin C Body Oil features facial-grade ingredients blended specifically for the body.
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Bottoms Peter Alexander. Bra Bras N Things. Jewelry Pirates Dreaming
Back toThe Bay Byron Bay is one of New South Wales most visited beachside spots. Nicole took a tour of the town alongside photographer Jus Vun. Popsicles, vintage cars sun beaten paleness allow a perspective into the Australian summer.
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Jumpsuit BEC & BRIDGE. Bralette Christie Nicole. Ring Pirates Dreaming
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Bralette Christie Nicole. Hat lack of color. Skirt Myee Carlyle.Jewelry Pirates Dreaming
Playsuit BEC & BRIDGE
Kimono and underwear Arnhem. Jewelry Pirates Dreaming
Dress Myee Carlyle. Jewelry Pirates Dreaming
Photography JUS VUN Styling ADELAIDE FRIDAY Makeup & Hair ELINA VALTTILA Model NICOLE BROWN at Tamblyn Model Management Special thanks to WENDY BROWN
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Tunic H&M
Hazy reefs of sunny Tel-Aviv are transitioning during this time of year into a sutler vision. Photographer Rotem Lebel and model Shir Mizrahi collaborate through a vision that’s split between the warmth of summer and cold of winter.
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Cardigan H&M
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Coat Profil. Pants H&M
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Bluse H&M
Coat Crazy Line. Vest Zara
Coat Cala
Photography ROTEM LEBEL Styling MORAN APTER Makeup & Hair MIA KAPLAN Model SHIR MIZRAHI at Passion Management
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Camp
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The perfect way to end the week is by grabbing some friends for a small adventure. Our girls went for their own little camping trip for ACUTE's fall issue. They picked the right spot near the sea, built a tent and had fun on the beach.
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Photography MARKUS SEER Makeup & Hair JULIA PCHOLKINA, IRINA POPOVA, IRINA RUDKO Models AVELINA PENEVA from KModels ALINA STANEVICHUS from Teffi Model Agency NELLY LAFEYSON from Art-podium Model Agency
SMOOTH BUSINESS Morphing from an idea into a internet famous company, meet Frank. A group of entrepreneurs from Melbourne have turned Frank - their coffee scrub - into a skincare sensation through out the aesthetic world of beauty products. We chatted with Bree, one of Frank’s cofounders and got down and dirty.
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We’re all about embracing and loving your skin. It’s as simple as that.
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So Bree, lets start off with what was the initial step that got you scrub left over coffee on your skin? Frank’s story (quite aptly) begins at a café in Melbourne; my partner Steve’s café. Two ladies came in and asked for the old coffee grinds. They told Steve that it’s a great treatment for cellulite and stretch marks. We did some research and it turns out the ladies were right but you must use fresh coffee. Old used coffee has had the caffeine extracted and is therefore no longer effective. I tried it and yes I felt ridiculous but my skin instantly felt incredibly smooth. Research and product development followed, so did the brand and communications strategy. In your opinion does Frank and coffee specifically rejuvenate the skin better than other products? I can’t speak for other products but I personally love the way frank makes my skin feel. He’s definitely a unique product. We put a lot of thought into the ingredients we use and the texture of the scrubs. Many a night was and is spent product testing to make sure every product does exactly what it should. He’s a coarser scrub than most on the market and as such is great for rejuvenation. You currently offer around three products. One of them has been more successful and what do you think the reason for that is? The original scrub is our hero scrub. It’s the first product we released and as such people will naturally remain loyal to it. I personally prefer coconut, but that’s just me. We’re about to diversify our product range and I’m excited to see how people respond to the new products. Your initial marketing campaign went viral with naked customer advertising Frank. What about nudity speaks to the Frank brand? I think people get very fixated on nudity as a sexual thing when it’s really not. Our product is a body scrub that’s best used in the shower. As such people are generally naked when they use it. We’re all about embracing and loving your skin. It’s as simple as that. Feminists online have claimed Frank as a brand that brings down the female image due to the blunt advertising methods you use. What’s your opinion on the matter? As one of the three female directors that control all frank’s marketing I would have to disagree. We celebrate women for their brains, their banter and their beauty but we never objectify or bring down the female image. Our aim is to empower women to love their body and their skin but never to be defined by it.
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Frank’s story (quite aptly) begins at a café in Melbourne.
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Words by DANIEL AROM
from most opinion leaders. But we do always encourage honesty and to be frank our product does make a mess of the shower. We like that bloggers are upfront about the pros and cons. We always listen to feedback and respond accordingly where we can.
You manage your brand as if Frank is a human (i’m assuming a man). Why the name Frank? Why brand your product as an entity? We wanted a name that would be memorable and stand out. A simple name to counter balance all the feminine, soft words that are so commonly associated with women’s skin care. We came up with Frank. Which we liked because it also means honesty. And lets be frank being honest and upfront is exactly what we are about. From here our loveable dirty character was born. We decided to personify the brand as another point of difference. It also allows us to have a lot of fun with the brand and connect with our customers on a more personal level.
What is next for the Frank brand? We have big plans. The first year of business was quite hectic for us. We had to spend most of our time just trying to keep up with the ever-growing demand and the pressures of rapid expansion. Now we’re finally in a position to take a step back and focus on planning and expanding the brand. We’re starting with two new products that are set to be released in the next month. From here we’re looking to increase our reach in the international markets and continue to create more products: always affordable, caffeinated and for the body.
Prominent fashion bloggers have embraced Frank and responded with a so-so reaction to your product. What do you take from these opinion leaders? We’ve actually had an overwhelmingly positive reaction
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gentle
WAVES Jetskying above Odessa’s waters, tip toeing throughout the beach, lioness watches over her local pack - these are the moments which blaze summer.
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Photography ANASTASIA GERAK Makeup IRINA POPOVA Model MARIA CHERNYSHENKO
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BEACH Un-modestly we set out to nab rays of warm light on top of a white picket deck overlooking Odessa’s sea with the help of some jaw-dropping swimwear from IYA Australia.
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Photography ANASTASIA GERAK Makeup & Hair JULIA PCHOLKINA Model KATYA PAVLENKO at Teffi Model Agency Bikini sets IYA AUSTRALIA
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Prinkipo Girl In this feature we set for the streets and shorelines with Simona and exhibited a denim and beach look.
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Photography Kadir Murat Tosun Makeup & hair Yelena Baidyk Mertoglu Model Simona Mudrakova Model's Booker Volkan Kinoglu
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QUIET RIVER Ivey wielded elegant swimwear by Mikoh and gave an insight into southern beauty at Virginia's Bisle Isle Park.
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Photography QUENTIN FELDER Model IVEY SMITH at Major Model Management Styling MIKOH Swimwear
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MUN There's nothing like the state of travelling. This trip has been a long overdue. Munich is a great mix of charming places and laid-back atmosphere. Rent a bike. It's a really pleasant way of sightseeing.
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THE MUNICH STADTMUSEUM is one of Munich's cultural center pieces. The museum features art and instruments from all over the globe and also German specific pieces.
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MARIENPLATZ is one of the most unique aspects of Munich's culture. Churches have semi-gothic architecture and billboards are nowhere to be found. We travelled its space on a gloomy day and watched the ornaments being hung.
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SODA is a stunning store with a huge variety of magazines and books. It's a friendly space with independent erotic publications, travel almanacs, graphic design issues and even culinary art. As a visitor be prepared to flip through all the issues on the shelves found in the store. Not purchasing something inside of SODA is highly difficult.
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HAY STORE German culture has always had a sharp eye for design and usability. Hay is furniture store that combines these two essential concepts. Their store features uniquely designed products that enable well-living in your own home.
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OLYMPIAPARK is one of Munich’s finest architectural landmarks. It served as a sports ground for the Olympic games in 1972 and currently many cultural events are held there. Our very own editor Nastya took a tour of its grounds on a grey -yet typical- day in Munich. 110
It’s precise architecture is a common element in the German culture and also appealing to the spectator. One could equate the stadium itself to a circus with the replicated steel huts that hover over the attendees. Documenting the day on film Nastya Gerak wields her 35mm film camera and captured the stark visuals a vacant stadium radiates. The surroundings and architecture resemble a very Richard Serra like way of combining art and landscapes. 114
Photography and words ANASTASIA GERAK
Kimono Amarelo Manga. Hot Pants Chica Brasil
AWeek Away While many wardrobes located in the northern hemisphere are gaining layers, countries like Brazil are still free of them
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Swimsuit Chica Brasil
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Cropped Top Amarelo Manga. Biquini and Waistcoat Dolls
Bikini Dolls. Handbag Amarelo Manga
Photography JOﾃグ GUEDES Styling MAYHARA NOGUEIRA PIANA Makeup & Hair EVELISE CHAIBEN Model LAURA BARQUETE GUERCHMANN Photography Assistant MATHEUS PASSOS