Natalie Dyson_OUGD503collaborative_Batiste own response
Board 1
One of the main elements to design was the artwork for each of the products in the range which would later be applied to the bottle. This was one of my main roles in the design process for this brief and I began by sketching the details for the designs based around the themes of escapism we agreed upon together.
Natalie Dyson_OUGD503collaborative_Batiste own response
I worked the sketches into a series of vector graphics so they could be easily coloured and placed within the layout in a variety of scales and rotations needed.
Board 2
For the main applied graphics I took the various vector illustrations and based them around a central circular theme which would remain the same across all four products and display the brand logo. Achieveing continuity across the range as required by the brand.
Each design was based around the theme of escapism and the places in which the audience could go to in which to achieve the sense of freedom. This is to imply that by using the product the audience would achieve this sensory experience. These artworks were then applied to the bottles by my creative partner.
Natalie Dyson_OUGD503collaborative_Batiste own response
Board 3
One of the concepts that my partner introduced outside of the brief requirements was an event to launch the range. For this I went ahead and created a short animation which could be projected within the event opening and space to introduce the brand and range to a possible audience passing.
Natalie Dyson_OUGD503collaborative_Batiste own response
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To achieve this I simply created a short animation GIF that could be included within the physical submission disk along with the website.
Board 4
Another main element that I took on was the design and coding for a website. This would be an attachment site where the audience could access from the main brand site.
Natalie Dyson_OUGD503collaborative_Batiste own response
The design approach mimics that of the bottles and applied graphics so that the visual is continuous across the range of products.
Board 5