Elmwood brand the boring Accountant
Natalie Dyson
Account-ants is a large accountant agency offering clients a friendly and approachable service with a large range of services. The concept uses the humble ant image to suggest strength, dependability and intelligence, qualities desired by the client from any accountant. A less serious approach has been used for the brand to present an image of an accountant which is understandable and fun.
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Elmwood brand the boring Accountant
Natalie Dyson
Colour choice of dark green has been used throughout to give the brand a professional and serious visual impression with clear connotations of positiveness and money handling. Practically it allows legibility of type and visuals to be high.
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Elmwood brand the boring Accountant
Natalie Dyson
‘Strength in numbers’ is visually represented through ant trails across applications but this can also be adapted to use as a display/header typeface. Each ant carries a single letter to form the whole word to suggest the idea of numbers coming together as one solid structure.
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Elmwood brand the boring Accountant
Natalie Dyson
Applications of the brand have been simply presented across a number of stationary pieces used in the everyday running of an accountant. The introduction of digital platforms has also been considered to make the brand easier to approach and contact.
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