Natalie Dyson_YCN brief submission (board 1)
Nissan LEAF
Print material
Print material consists of an interactive poster or ad shel format that interacts with the audiences smartphone and is a bridge to the application where the main content is displayed. The audience would scan the QR code to reviel a moving visual of the car followed by loading screen onto the application download.
Natalie Dyson_YCN brief submission (board 2)
Nissan LEAF
Application
The app will be accessed through scanning the print material. The app can be quickly used when on the go and ‘check in’ features of smartphones allow the map to locate the nearest dealer with ease.
Natalie Dyson_YCN brief submission (board 3)
Nissan LEAF
Application screens
Colour scheme used
Natalie Dyson_YCN brief submission (board 4)
Nissan LEAF
Event concept
Front
Tree concept
Back
A large constructed perspex tree would stand within the city centre and would be used to display another form of printed material. These would display a link to the app on a leaf shaped format to symbolise the car, to further add to the concept of the car the tree itself would be constructed in the blue and yellow colours of the brand and would appear to light up like liquid running throughout.
Natalie Dyson_YCN brief submission (board 5)
Nissan LEAF