Type within brand and its influence on my practice.
Brand & identity
Brand & identity
15
Anatomy of a practice
14
Brand & identity
A strong theme within my practice this year is branding and within this the occurrence of type, alongside some visuals, to convey the concept and message of a brand. My practice has focussed on the application of a brand onto a variety of solutions that are suitable to the client in hand. Within this section a passion for this design approach is explored and shown. ‘Details matter, it’s worth waiting to get it right.’ Steve Jobs
15
Anatomy of a practice
18 06
Brand & identity
‘Creating work is just as much about lending your hand to a brand as it is about making something for yourself.’ Kate Moross
17
Anatomy of a practice
20 08 08
Brand & identity
Studio Output Studio Output is a creative agency working across a multitude of mediums to create bright ideas for inspiring brands. It operates as one team across three studios in London, Nottingham and Beijing, China, serving clients across the globe.Through three key mindsets ‘In touch, In context, Inspired’ the agency creates brilliant creative work for some of the most innovative and interesting clients around, including Sony PlayStation, BBC, Ministry of Sound, Sony Music, MTV, Nickelodeon, Dunlop-Slazenger, The Science Museum and Arts Council England. I have taken references from this agency towards the last part of the year looking at how they express simplistic ideas across a variety of products, especially looking at how they use type and copy to convey these brand ideas. http://www.studio-output.com/
19
Anatomy of a practice
22
Brand & identity
Pitcher & Piano is Marston’s premium bar brand, and their city-centre venues are on a crusade to bring the good times back to our high streets. Rather than abandon 25 years of recognition, Studio Output crafted the existing logotype into a stronger, more practical, device. A heritage theme runs throughout printed communications and point of sale, with quintessentially British messaging supported by chalky colour palettes and weathered paper stock. Set in a mix of elegant, fun and bold typefaces, the messages humanise baroffers and add a playful tone.The aesthetic is extended through to the visual approach for the website.
21
Anatomy of a practice
20 08 08
Brand & identity
Magpie Studio Magpie Studio deliver messages loud and clear with a passion for creative colour, a bright idea that catches the eye, connects with an audience and makes a message memorable. They take a simple approach which consists of listening to clients, understanding their audience and solving their problems. The studio is also avid collectors of all things visual. Strive to offer the complete spectrum. Logo content and effective use of type to display the brand names within their design choices are elements which I have studied and applied to a number of my practices throughout the year. http://www.magpie-studio.com/
23
Anatomy of a practice
22
Brand & identity
P3i - Northumbria University is a design research initiative and by its experimental nature, P3i’s work is diverse, often complex and abstract. Magpie studio have used bold graphic flowcharts to represent the company’s beliefs and thought process. This straightforward black and white approach acts not only as a striking visual identity in terms of clarity, but it also helps future proof the brand - not to mention helping it represent the almost limitless range of subject matters which P3i might work across.
25