Reaching the Connected Consumer
Nicolas Franchet, May 2014
Nicolas Franchet Global Head of Retail and eCommerce Strategy
Digital content > TV
Radio
1950
Mobile
Digital
Television
1960
2000
2010
Source: eMarketer, US , July 2013
People are consuming more media More online and mobile Avg. time spent per day 6
5:14
5
0:50
5:16
5:01 0:32
Other
2:21
Mobile
2:22
2:19
Desktop
2010
2013
4 Minutes
0:36
3:11 0:26
3
0:24
2 1
4:24
4:31
2010
2013
TV
TV + Print Source: www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096
Digital
This is the new normal
We live in an omni-channel world
People are omni-channel
50% Â mobile
Source: eMarketer, July 2013
Mobile apps are taking center stage in the shift to mobile
80% Â Â
Time Spent on Mobile Retail Sites vs. Apps (Billion Minutes) Mobile web
of time on mobile is spent in apps
Apps
35.0
30.0
25.0
20.0
Apps
15.0
10.0
5.0
Mobile web 0.0 Dec-2012
Jan-2013
Feb-2013
Mar-2013
Apr-2013
May-2013
Jun-2013
Jul-2013
Aug-2013
Sep-2013
Source: comScore, Feb 2014 (US Only)
Oct-2013
Nov-2013
Dec-2013
Jan-2014
Feb-2014
Mar-2014
79% of smartphone users
keep their phones with them for all but two hours of their waking day
Source: IDC Always Connected Report, US, March 2013
Reach all of the people who matter to you High-quality reach
Incredible scale on mobile
26M
20M
15M
monthly active users
mobile monthly active users
mobile daily active users
DE
DE
DE
Source: Facebook Internal Data based on stated and inferred data, average for Q4 2013
Mobile is not a technology
Mobile is a consumer behaviour
Mobile influences purchasing decisions Holiday shopping trends 2013 Before
After
46%
65%
of shoppers who used Facebook before shopping used it to look for deals, promotions and holiday gift ideas
of shoppers used their phones for a shopping-related activity while out shopping. And while in-store, people who used Facebook did so 4x the rate of any other app or search.
Channels are increasingly blurred
Real estate is shrinking
CONFIDENTIAL – SLIDE REMOVED
Mobile optimised, not just friendly
Discovery. Personalisation. ROI.
1. Product Discovery
2. Personalisation
Business used to be local and personal
Make it local
Amplify customer marketing on Facebook
3. Measure ROI across devices