IRIS by natashataggar

IRIS GOLDEN OLDIE

Golden Oldie I

I All American trend Wildfox III The Harajuku Burger Queen V Catwalk Inspiration Channel/Marc Jacobs/Lacoste VII Agesim: Its a womans Issue XIII Editorial shoot XIX Street style: Birmmingham edition

CONTENTS

TEAM IRIS

natashataggar@gmail.com

NATASHA TAGGAR

amberpforman@hotmail.co.uk

AMBER FORMAN

LUCY HAWKSWORTH

What is your favourite memory with your grandparents?

My favourite memory is going for walks by the canal, then baking cakes with my nana. But always going home with a big bag of sweets or two.

My favourite memory of my childhood with my nana is staying at hers every Friday and going to the little shop down the street and coming back to make kneydlekh.

My favourite memory is going round my nanas house after school and eating tomato soup with square cheese sandwiches.

ELEANOR SCHOLZ

MOLLY DILKS

lucyjayne16@hotmail.co.uk

TAYLOR LEWIS

scholz.eleanor@gmail.com

mollydilks@hotmail.co.uk

taylorslewis@hotmail.co.uk

What is your favourite memory with your grandparents?

My best memory is when everytime there is a celebration, be it a birthday, Christmas or Easter, my Grandma makes the best potato salad. It’s the one thing that always has to be at the buffet.

My best memory is everytime I go round to my granparents they feed me like I havent been fed in 3 months - homemade chips and unlimited amounts of tea.

I shouldn’t say this, but my nana is my favourite grandparent, she’s one of my best friends, choosing a favourite memory is quite impossible. But I will always remember the holiday me, her and my sister had in Bulgaria.

Wildfox I

Trend: All American Catwalks, the high-street, Pinterest and Tumblr have all be dominated by the colours red, white and blue as people become patriotic and wear the American flag with pride. The trend is based around the colours red, white and blue. It looks at American culture with oversized bomber and denim jackets. Print is also key with the American flag being used, whether it be the stars or the striped part. Detailing includes fringing, bold logos or prints and hand sewn on badges.

One of Wildfoxâ&#x20AC;&#x2122;s their most recent look books though inspired by the huge American brand coca cola took advertising to a whole new level as they splashed the logo shamelessly over every piece of clothing, yet some how still had us lusting after every piece. One of my favourite prints was the one with the miniature cola bottles dotted all over with lipstick prints give it a sweet look. As usual the pieces were slouchy incorporating lots of sweatshirts and giving an overall relaxed look. Wildfox

The Harajuku Burger Queen

Ayumi Seto is a 21 year old model and designer from Japan and is quickly becoming the new it girl of 2016. She recently launched her brand “Ammy in the Batty girls’ and does most if not all of the initial designs for it. The one thing that makes Ayumi different to most girls, is that she is obsessed with America, and you can see this through her brand with most of her pieces being inspired by junk food, punk, pop art and American trash culture. She said her love for America started with the movies such as ‘Grease, American Graffiti and Cry Baby, and through these movies she started to realise she loved a lot of American

used clothing and then branched out to pop culture. She feels inspired by the time period when America was more economically powerful and everything had pop colours; things that people think of as ‘All American’. She is also big on the kids movement that is happening in Japan right now, which is basically all about making yourself look more childlike with pop colours or twin-tails, and then adding more grown up items. This is what she thinks is when just getting dressed in the morning turns into fashion. Combining both these styles is how she has created her model alter ego for her brand Ammy

‘Its all about dressing like its the 4th July everyday” In the Batty Girls, her alter ego is a care free teenager who is a little bit rebellious at school. She doesn’t care about dieting or getting beauty sleep, she is always hanging out in bed eating junk food and playing video games. She picked this character because she wanted a free spirited image for her brand. Therefore her shoots are always full with junk food from pizza to candy which she claims to eat all of after the shoot. Ayumi is a big fan of American junk food, her Instagram is full of her digging into burgers in many different American dinners.

Ayumi Seto has a big social media following with 218k followers on Instagram @setoayumi, where she not only uploads pictures of burgers but also a daily look of what she is wearing. She is very active on Instagram posting up to six photos a day sometimes, she needs these social media platforms as these are what have got her so far in the fashion in industry. As her American influence spreads across japan, we don’t think it will be too long before everyone is wearing varsity jacket and baseball caps over in Britain too.

III

â&#x20AC;&#x153;An all American cowboy look with fringing and tasselsâ&#x20AC;?

This summer in particular the catwalks have taken it by storm, with Marc Jacobs paying tribute to American movie culture as his show was actually described as a ‘love letter to the movies’ and was shown in the Ziegfeld a famous theatre in New York. The red, white and blue theme ran through the show taking different aspects from the American culture. High school was relived with the classic base ball jacket worn over the models shoulders in two different colours with badges sewn on to it. America in the 80’s also got a shout out with the badge scattered, baggy jeans. A variety of materials were used giving, but also the denim jacket with the gold detailing. The flag print was also used in a variety of ways from from bras to oversized jackets and tops.

The American flag seemed literally the star of the Lacoste show as it was used on skirts, and in a repeat print on a jumpsuit. It was also shown in a less obvious way as red, white and blue were constantly shown in small bodycon dresses. Some with Nascar like prints on them with the race car numbers and fonts scrolled across the front as if the women themselves were cars. Channel compared to others took a more subtle approach to this American trend by instead of using the flag print they covered a large part of the collection in a red, white and blue checked print, as well as this they also accessorised with an American classic the baseball cap which was styled back to front on the models, this gave it a New York feel.

VII

AGESIM:

IT’S A WOMAN’S ISSUE. Today, discriminating against people on the basis of their colour, race, religion or sexual orientation is unacceptable and in many countries, illegal. However, age discrimination, or ageism, along with sexism is a form of prejudice, which still seems ‘acceptable’ and is openly practiced. Like feminism, ageism is often thought of as an issue only women struggle with. Men are often believed to be the inflictor but note that both genders are affected by ageism. Words: Eleanor Scholz Photography: Gift Gwambe

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IT IS THIS ANXIETY, WHICH FEEDS THE ADVERTISING INDUSTRY. ADVERTISING, MEDIA AND IMAGE ARE VULTURES AND WOMEN ARE PREY.

”

Let us focus on the issue of ageism against women and why women have a compulsion to look young, sexy and glamorous. After all, men are hardly ever discriminated against their looks whereas women are not so lucky. Hollywood, for instance, overtly practices ageism against women. Actors, such as Anne Hathaway aged 32, are already missing out on roles to 24-year-olds for no reason other than not being in their teens or 20s. Helen Mirram spoke out against ageism and sexism in Hollywood at the Power Women Breakfast in New York. “It’s f***ing outrageous” how women are judged by their age and gender. “We all watched James Bond as he got more and more geriatric and his girlfriends got younger and younger. It’s so annoying.” However, turn the tables and women actors are mocked. To give an example, in 1995, Emma Thompson was regarded too old for Hugh Grant when the two starred as lovers in ‘Sense and Sensibility’ despite one year age difference. As recently as 2015 Maggie Gyllenhaal, 37, was deemed “too old to play the lover of a man who was 55.” Jane Fonder says: “Ageism is alive and well. It is OK for men to get older, because men become more desirable by being powerful. With women, it’s all about how we look. Men are very visual; they want young women. So, for us, it’s all about trying to stay young.” In fact, a study by the Centre of the Study of Women in Television and Film at San Diego State University found once female actors hit 30 to 40 there is a dramatic decline in casting as the percentage drops from 30% to 17%, for men on the other hand, see a slight increase of casting opportunity as the percentage rises from 27% to 28%.

In addition, the lack of roles for 30+ female actors is not the only issue. The same study found that women only held 12% of main roles in the top-grossing films of 2014, which shows a drop of 3% from 20WW13 and a further decline of 4% from 2002. So, as Jane Fonder notes, not only are women loosing out on jobs, but they also struggle to find roles for more mature characters. Now you may be thinking, “what’s this got to do with ageism and me?” Well, look around you.

It’s not just female celebrities and actors who miss out on jobs because they are judged as too old. It is you and I too. The-all-too-powerful film, beauty and fashion industries play a huge part in our lives one way or another. As women strive to look a younger we can all too often see devastating results as women go under the knife or swallow diet pills. Some women even live in fear believing that getting older makes them less attractive and less desirable to men. It is this anxiety, which feeds the advertising industry. Advertising, media and image are vultures and women are prey. It is up to us, to fight against this form of discrimination by speaking about it and not hiding our age through excessive make-up, creams or plastic surgery. We have to embrace our age and the way we look. It should not define who we are or what we are capable of. Ageism against women prevents us from contributing to the world. Nor does it merit the wisdom and experience women can offer society. It is important to point out this offence whenever a disparaging comment is made. There is nothing good about ageism. Lets make it stop.

XII

XIII

XIV

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WE HAVE TO EMBRACE OUR AGE AND THE WAY WE LOOK. IT SHOULD NOT DEFINE WHO WE ARE OR WHAT WE ARE CAPABLE OF.

XVI

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XVII

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AGEISM AGAINST WOMEN PREVENTS US FROM CONTRIBUTING TO THE WORLD.

XVIII

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BIRMINGHAM STREET STYLE

WHO. WHAT. WHY. - INSPIRES THE WAY YOU DRESS.

Jumper - Urban Outfitters Jeans - Mums old Jeans Bag - Urban Outfitters Trainers - Reebok Classic

“My mum, we’ve always been very similar and always sharing clothes. My jeans are borrowed off her as well.”

Molly 19 XIX

Paddy 22 â&#x20AC;&#x153;I am from Yorkshire so anything that goes against the Yorkshire Farmer, countryfile and flat caps stereotype.â&#x20AC;? Jacket - Vintage Top - Borrowed from dad Shorts - Vans

Tom 24

â&#x20AC;&#x153;I work at Cow the Vintage shop so all of my clothes are from there. I take inspiration from the mannequins and from the style of customers that come into the shop.â&#x20AC;?

XXI

Jacket - Vintage Shirt - Vintage Jersey - Vintge Jeans - H&M Boots - Dr Marten

Tess 22

â&#x20AC;&#x153;I would say vintage bloggers inspire me more than celebrities because I feel like their style is more achievable for me than the expensive outfits that celebrities wear.â&#x20AC;?

XXII

Coat - Vintage Jumper - H&M Jeans - Vintage Bag - Nike Trainers - Reebok

Top - Zara Dungarees - Vintage Trainers - Nike

Charlotte 19

“Celebrities who inspire me are Alexa Chung and Eliza Doolittle. I look at what they wear and change it to make it my own.”

“I am from Luxembourg so when I go home, I go to the Luxembourg markets to buy most of my clothes. Its very edgy/vintage.” Cardigan - Camden Market Shoes -Vintage Trousers - Vintage

XXIII

Javier 21

CREDITS Gift Gwambe - PHOTOGRAPHER Joshua Douglas - PHOTO EDITOR

Sarah Petty - MODELS Barb Mawby Natasha Taggar - EDITOR Amber Forman - SUB EDITOR

Lucy Hawksworth - PRODUCTION EDITOR Molly Dilks - DESIGNER Eleanor Scholz - STAFF WRITER Taylor Lewis - STYLIST CLOTHING FEATURED Asos Boohoo Newlook Cow House of Jam XXIV

THE GOLDEN OLDIE ISSUE ISSUE.NO.1 SPRING 16 XXV