Portfolio Nathalie Ospina Cruz
Portafolio Nathalie Ospina Cruz Graphic Design & Photography
Index
3
Preface
5
TASU
13
Kiseki
18
Curriculum Vitae
Preface
Work is enjoyment that comes from commitment.
From my work experience I would like to highlight two projects, one of corporate design for a technology company, to emphasize in the importance of efficient work strategies and team work methods, and a personal photography project, to show my visual and creative potential. In addition, more samples of my projects and work experience are available at my online gallery.
Tasu
TASU is a company start up that developed a contemporary business model by using kaizen methods and the latest communication technologies to improve productivity and bring together a work team from remote locations, overcoming space and time management issues. TASU is a working group specialized in the development of cutting edge technologies and applications inspired by their experience and research in the optimization of operational processes, such as lean manufacturing, continuous improvement and others, ensuring high quality products and services.
TASU Nathalie Ospina Cruz
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PROCESS
As part of the TASU work group, I learned remote team working methods and improved productivity in the design team with time management awareness, clarity of objectives, effective communication in meetings, and with the standardization of processes when possible, for the cohesion of the design team.
Team members and structure
CEO’s
Engineering team
Design team
Al members develop RESEARCH and STANDARDIZATION
TASU
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Portafolio
Sales team
Working methods and strategies
5 minute rest and active break Daily goals
% Achieved
10 Minutes to interact with team members.
To do
Doing
Done
45 minutes of work time 00:30
1. Time Management
2. Clear Objectives
3. Daily Virtual Meetings
Time share of activities within an hour.
Each member defines his or her goals of the day, and reports the percentage achieved by the end of the day.
At the beginning and the end of the work day all members meet virtually and communicate their goals and inquiries to other members. With proper planning and TASU’s platform, meetings do not last more than 30 minutes.
TASU Nathalie Ospina Cruz
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products
As a designer I collaborated in the development of a cloud based technology called “Meeting+�. This application allows managers to trace all their company´s meetings, improving visibly project planning and executing time by following the continuous improvement methodologies. My work included web design, heuristic evaluation of user interface, user interface re-design and promotional material design.
Meeting+ interface redesign. Based on the existing programming requirements and a previous version I redesigned the interface and improved the grid and the graphic uniformity of the elements. Above: Main dashboard, meeting planner, Just in time meeting board or kanban.
TASU
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Portafolio
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Illustrations sample for the “Effective Meetings” presentation. Only one team member moderates the meeting from the computer to ensure maximum focus on the meeting topics. The Just in time board assists the meeting process by addressing only one topic at a time, and ensuring clarity in conclusions by sending them automatically to all members after the meeting.
Meeting+ promotional material for the campaign “¿Englobado en sus reuniones?“ that refers to the common distraction of day-dreaming in meetings. Graphic material for the entrepreneur’s fair in Bogota, and for sale’s meetings.
TASU Nathalie Ospina Cruz
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products
During my work at TASU I was also involved in the development of a web based technology to accurately follow time invested in projects. This product called “Time Keeper” offers real time consult of all operation’s timing, graphically consolidated. My work included identity design, web design, user interface design and promotional material design.
Time keeper’s interface was developed by working hand-in-hand with the engineering department, as well as by getting feedback from the clients and users. With time it grew from a simple task chronometer to a time and project management system, where managers could supervise their team’s performance and get instant information on work progress.
TASU
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Portafolio
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“How to use Time Keeper” illustrated content for the website. The worker is able to register his or her timing for any task from any location.
Time Keeper’s promotional banner for sale’s meetings.
TASU Nathalie Ospina Cruz
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Kiseki
Kiseki means miracle. Project Kiseki is a series of photographs of ink in water. The shapes drawn by the ink resemble images of living microorganisms, a beautiful metaphor to represent water as the primary life element, to remind us the beauty of life thorough color and light. Ephemeral paintings of microscopic, primitive beings, which I capture in photographs.
Kiseki is my graduation project from Tokyo Visual Arts College and from the Graphic Design School at the National University of Colombia. In its early stage it included a slideshow and music composition, and later was edited in a book and exhibited in various scenarios.
KISEKI Nathalie Ospina Cruz
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PROCESS
Kiseki is also a methodological experiment. This project was developed during my final year of study in Japan, and there I learned a different way to approach a creative project. In the usual method, the starting point is to conceive a concept, then, search for references, sketch accordingly and come to the final piece. In the Photography School in Japan, the professors showed me a different way. First, they advised me to look for something that captured my attention, explore it, photography it, then look at the photographs and find the concept that starts emerging from it. In this method concept comes after experience. This was a turning point in the way I assumed my work, because it taught me to let go and accept drives such as pulse, inspiration, and a degree of lack of control that surprisingly, enriches any creative endeavor.
Various experiments with colors and inks.
Change of perspective.
Starting Point and inspiration Alternative project “Collage”. This project mixes women’s portraits with various materials in digital compositions. I have previously researched on working with the re-signification of images when used out of its usual contexts. In this image, ink becomes a dress.
KISEKI
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Portafolio • Nathalie Ospina Cruz
Camera (Canon 30D)
Semitransparent acrylic
Water Container
Strobe
White mounting
Studio diagram By taking the photographs from above, in a shallow container I discover visually different results, and the resulting shapes resemble microorganisms.
Post-production: cleaning, and color optimization for print.
KISEKI Nathalie Ospina Cruz
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Nine of the twenty-five final images.
KISEKI
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Portafolio • Nathalie Ospina Cruz
exhibition
Kiseki was exhibited as my graduation project at the Universidad Nacional de Colombia. This exhibition included a book entitled “Underwater“. Kiseki has also been exhibited at the Museum of Art of Tolima, the Contemporary Museum of Huila, and was featured in Bogota’s Pechakucha Nights Vol. 7.
Graduation project exhibition at Universidad Nacional de Colombia.
Photography book “Underwater“
Case with A3 size original prints.
KISEKI Nathalie Ospina Cruz
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Curriculum vitae Nathalie Ospina Cruz Graphic designer and photographer, graduate from the National University of Colombia 2010, and former scholar of the Ministry of Education, Culture, Sports, Science and Technology of Japan 2006-2009. As a designer she has worked in e-learning projects to prevent school dropout, in the development of interfaces for cutting edge technologies in time and project management, as well as the design and production of print training material in political and corporative contexts.
CURRICULUM VITAE
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Portafolio
2014
Scholarship adviser at the Embassy of Japan in Colombia.
2014
Graphic designer at Accendo Financial Literacy Laboratory.
2013
Graphic designer at TASU.
2012
Worked in E-learning projects at Fundacion Universitaria del Area Andina.
2012
Participated in the “4 years to save the water� Photography contest and earned the First Place Award in professional category.
2011
Developed various print media projects for the Liberal Party of Colombia and Atlas Copco at Dmentegrafica design studio.
2010
Worked for the editorial project “ITALCOL Visual Enciclopedia� at Puntoaparte Editores.
2010
Featured Kiseki project in Pechakucha Nights Vol. 7
2010
Exhibited the Kiseki project at MAT in Ibague, and MACH in Neiva city.
2010
Graduated from Graphic Design School, Arts Faculty of the National University of Colombia.
2009
Graduated from the Photography department of Tokyo Visual Arts College.
2007
Graduated from Bunka Institute of Language
Online Gallery be.net/natarii Contact nathalie.ospina@gmail.com (57)318 270 3904
CURRICULUM VITAE Nathalie Ospina Cruz
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Contact Nathalie Ospina Cruz nathalie.ospina@gmail.com (57)318 270 3904 be.net/natarii