Meraki / Nathania Frandinata Portfolio by nathfr

C O N F E R E N C E P R O M O T I O N A L S E T: 2 0 4 5 I N I T I AT I V E

Meraki MERAKI

(adverb, etc) leaving a piece of yourself inside the work Selected Works of Nathania Frandinata

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(adverb, etc) leaving a piece of yourself inside the work Selected Works of Nathania Frandinata

A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

MERAKI

The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand. VINCE LOMBARDI

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For my supportive family I C O U LDN' T H AV E D ONE THIS WITHO U T YO U

A PIECE OF ME

No portion of this book may be used or reproduced in any manner without permission from Nathania Frandinata. N AT H A N I A FR A N D I N ATA

Meraki — A Piece of Me +1 925.771.4865 nathaniafr@gmail.com nathaniafr.com AC A D E M Y O F A RT U N I V E RS I T Y

School of Graphic Design 79 New Montgomery Street San Francisco, CA 94105

SELECTED WORKS OF NATHANIA FR ANDINATA

MERAKI

Table of contents

010 - 027

KEEP BRE ATHING: Conference Promotional

028- 041

LENDING HANDS: Auction Promotional Set

042- 059

FROM YO U, TO YO U: Cooking App

060 - 071

KNOW YO U R ROOTS: Natural Science Book

072- 089

CR AF TING TAS TE: Wine Rebranding

090 -105

SHARING IS CARING: Bi-Annual Campaign Set

106 -115

BONDING OF ATOMS: Typography Card Set

116 -129

SHARE YO U R WORLD: Powder Mixed Paint

130 -171

MAKE BE T TER WORLD: Retail Store Brand

172-185

IDENTIT Y COLLEC TION: Various Logo Works

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WIT H CON V IC TION, K EEP BRE ATHING

Keep breath ing C O N F E R E N C E P R O M O T I O N A L S E T: 2 0 4 5 I N I T I AT I V E

MERAKI

with conviction A promotional set for a conference about prolonging the human life span

P A G E . 0 11

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WIT H CON V IC TION, K EEP BRE ATHING

C O N F E R E N C E P R O M O T I O N A L S E T: 2 0 4 5 I N I T I AT I V E

MERAKI

When people talk about singularity, superintelligent AI, they're not talking about sentience or consciousness. They are talking about superhuman ability to make high-quality decisions. STUART J. RUSSELL

INS TRU C TOR:

Ariel Grey

PRO JEC T:

2045 Initiative CO U RSE:

KE Y WORDS: Anthropomorphic, futuristic, experimental. DELIVER ABLES: System, promotional book, 24x36 poster. OVERVIE W: Design a conference promotional set on a topic that addresses an aspect of future technology.

Conference Promotional Set Typography 4

BRIEF: The goal of the 2045 Initiative is to transfer oneâ&#x20AC;&#x2122;s personality or consciousness to a more advanced carrier in order to achieve cybernetic immortality.

SEMES TER:

APPROACH: I chose a topic that involves the future

Fall 2016

of human and artificial intelligence. I based my information off existing research and the conference, 2045 Initiative, which is focused on singularity. There are three typefaces that are used for the whole system; the primary typefaces have futuristic and technical characteristics to strengthen the concept. A secondary typeface was introduced for a human touch.

PA G E . 013

14 / 60 DEATH: ZERO

CYBERKINETIC IMMORTALITY

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“Here are the rules for noun phrases and nouns”

((rule (NP ?agr ?sem) -->

(Name ?agr ?sem)))

((rule (NP ?agr (?det-sem ?noun-sem)) -->

(Det ?agr ?det-sem)

(Noun ?agr ?noun-sem))) ((rule (Name 3sg Terry) --> (:word Terry)))

((rule (Name 3sg Jean) --> (:word Jean))) ((rule (Noun 3sg (young male human))

--> (:word boy)) @ 695)

((rule (Noun 3sg (young female human))

--> (:word girl)))

((rule (Noun ~3sg (group (young male human))) --> (:word boys))) ((rule (Noun ~3sg (group (young female human))) --> (:word girls)))

((rule (Det ?any the) --> (:word the)))

((rule (Det 3sg a) --> (:word a))) “This grammar and lexicon generates more sentences, although it is still”

“rather limited. Here are some examples:”

A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

PA G E . 016

WIT H CON V IC TION, K EEP BRE ATHING

C O N F E R E N C E P R O M O T I O N A L S E T: 2 0 4 5 I N I T I AT I V E

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PA G E . 0 17

A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WIT H CON V IC TION, K EEP BRE ATHING

C O N F E R E N C E P R O M O T I O N A L S E T: 2 0 4 5 I N I T I AT I V E

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A PIECE OF ME

349

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WIT H CON V IC TION, K EEP BRE ATHING

C O N F E R E N C E P R O M O T I O N A L S E T: 2 0 4 5 I N I T I AT I V E

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WIT H CON V IC TION, K EEP BRE ATHING

C O N F E R E N C E P R O M O T I O N A L S E T: 2 0 4 5 I N I T I AT I V E

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WIT H CON V IC TION, K EEP BRE ATHING

C O N F E R E N C E P R O M O T I O N A L S E T: 2 0 4 5 I N I T I AT I V E

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH LOVE, LENDING HANDS

Lending hands P R O M O T I O N A L S E T: F L O W E R P O W E R

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with love A promotional set for a future charity event, a flower auction in San Francisco

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-dneL gni sdnah A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH LOVE, LENDING HANDS

P R O M O T I O N A L S E T: F L O W E R P O W E R

MERAKI

Always be willing to lend a helping hand to others. You may be the only one who cares enough to help. C .TA N G

INS TRU C TOR:

David Hake

PRO JEC T:

Flower Power CO U RSE:

Promotional Set Typography 2 SEMES TER:

Summer 2015

KE Y WORDS: Elegant, coherent, organized, powerful. DELIVER ABLES: Print, system, poster, promotional set. OVERVIE W: Choose or make up an event that will be held in San Francisco, then make a promotional set for it. The set needs to have a poster and a brochure. Other deliverables are dependent on the event. BRIEF: Flower Power is a charity event that will be held in San Francisco in the form of an auction. APPROACH: Since the main target audience of this

event are women, I chose two primary colors to represent the event, pink and green. The typefaces Basilia and Sinova are bold, yet delicate to capture a kind of power and elegance. Photography and line illustration emphasize the integrity of the event.

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH LOVE, LENDING HANDS

P R O M O T I O N A L S E T: F L O W E R P O W E R

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH LOVE, LENDING HANDS

P R O M O T I O N A L S E T: F L O W E R P O W E R

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH LOVE, LENDING HANDS

P R O M O T I O N A L S E T: F L O W E R P O W E R

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH LOVE, LENDING HANDS

P R O M O T I O N A L S E T: F L O W E R P O W E R

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH LOVE, LENDING HANDS

P R O M O T I O N A L S E T: F L O W E R P O W E R

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH PASSION, FROM YOU, TO YOU

From you,to you T HE N AT URE OF IN T ER AC TION: D U M M Y Y U M M Y

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with passion A cooking app that provides easy recipes and keeps track of ingredients

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morF ot,uoy uoy A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH PASSION, FROM YOU, TO YOU

T HE N AT URE OF IN T ER AC TION: D U M M Y Y U M M Y

MERAKI

Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they will do wonderful things with them. STEVE JOBS

INS TRU C TOR:

Michael Taylor

PRO JEC T:

Dummy Yummy CO U RSE:

The Nature of Interaction Graphic Design 3 SEMES TER:

Spring 2016

KE Y WORDS: Simple, fun, friendly, quick, appetizing. DELIVER ABLES: System, identity, iOS app, UI/UX. OVERVIE W: Design a well-considered, on-screen, mobile user experience, research an app that must not be a reissue of an existing app or an existing brand, and leverage three native iPhone functions. BRIEF: Dummy Yummy is a cooking app that provides easy recipes and keeps track of the ingredients. APPROACH: I chose to create a cooking app that

provides easy recipes based on the ingredients and cooking tools used. This app is made for college students, mainly international students, ages 16-25. This app aims to be simple, fun, and quick. The shades of green to orange are chosen to help people cook and eat healthily. Other elements, such as characters, icons, and type add personality to the app.

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH PASSION, FROM YOU, TO YOU

T HE N AT URE OF IN T ER AC TION: D U M M Y Y U M M Y

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

ORANGEE

HAPPY LITTLE PEAR

EGGCELENT

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WITH PASSION, FROM YOU, TO YOU

T HE N AT URE OF IN T ER AC TION: D U M M Y Y U M M Y

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH PASSION, FROM YOU, TO YOU

T HE N AT URE OF IN T ER AC TION: D U M M Y Y U M M Y

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH PASSION, FROM YOU, TO YOU

T HE N AT URE OF IN T ER AC TION: D U M M Y Y U M M Y

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH PASSION, FROM YOU, TO YOU

T HE N AT URE OF IN T ER AC TION: D U M M Y Y U M M Y

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH CARE, KNOW YOUR ROOTS

Know your roots N AT UR A L SCIENCE BO OK: S K U L L D E E P

MERAKI

with care A typography science book about the human skull, focusing on facial reconstruction

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wonK ruoy stoor A PIECE OF ME

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WITH CARE, KNOW YOUR ROOTS

N AT UR A L SCIENCE BO OK: S K U L L D E E P

MERAKI

A people without the knowledge of their past history, origin and culture is like a tree without roots. MARCUS GARVE Y

INS TRU C TOR:

Ariel Grey

PRO JEC T:

Skull Deep CO U RSE:

KE Y WORDS: Clean, organized, constructed, scientific. DELIVER ABLES: Book, print, typography, system design. OVERVIE W: Design a 56-page experimental coffee table style book around a subject in the area of natural science or a natural phenomenon.

Natural Science Book Typography 3

BRIEF: Skull Deep is a typography science book about the human skull, focusing on human reconstruction.

SEMES TER:

APPROACH: I chose to make the look and feel of the

Fall 2015

book related to the field of the subject, which in this case is forensic scienceâ&#x20AC;&#x201D;anthropology and biology. The details of an x-ray are used to show the biological and medical side of it; how important its role is to the subject. The tables are taken from police and anthropological reports, since those are the reasons why facial reconstruction exists today.

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH CARE, KNOW YOUR ROOTS

forensic facial reconstruction is the reproduction of an individualâ&#x20AC;&#x2122;s face from skeletal remains. It is used when other forms of identification are very difficult or impossible, it can give a name to a dead person in forensic cases or, in archaeological contexts, provide a tangible impression of real individuals from our past. This comprehensive work starts with a discussion of the importance of the face in society and the history of facial reconstruction and the relationships between the hard and soft tissues of the face are described in detail. It also describes the methods and problems associated with reconstructing the face of children. Collecting all published facial tissue data and describing tissue variations with reference to age, sex, stature and ethnic origin, this book will be an important reference volume for all practitioners in the field.

Cambridge University Press 32 Avenue of the Americas New York, NY 10013-2473

A PIECE OF ME

S E L E C T E D W O RK S O F N AT H A NI A F R A ND IN ATA

N AT UR A L SCIENCE BO OK: S K U L L D E E P

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WITH CARE, KNOW YOUR ROOTS

N AT UR A L SCIENCE BO OK: S K U L L D E E P

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH CARE, KNOW YOUR ROOTS

N AT UR A L SCIENCE BO OK: S K U L L D E E P

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PAG E . 071

A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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W I T H J OY, C R A F T I N G TA S T E

Crafting taste WINE REBRANDING: HESS WINERY

MERAKI

with joy The redesign of a special edition of wine labels for an existing winery in Napa Valley

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-tfarC gni etsat A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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W I T H J OY, C R A F T I N G TA S T E

WINE REBRANDING: HESS WINERY

MERAKI

Wisdom does not automatically come with old age. Nothing doesâ&#x20AC;&#x201D;except wrinkles. It's true, some wines improve with age. But only if the grapes were good in the first place. A B IG A IL VA N B U RE N

INS TRU C TOR:

Tom McNulty

PRO JEC T:

Hess Winery CO U RSE:

Wine Rebranding Packaging 3 SEMES TER:

Summer 2016

KE Y WORD: Sophisticated, contemporary, memorable. DELIVER ABLES: Labels, print, typography, packaging. OVERVIE W: Choose a winery and redesign their wine labels. Design one gift box, one upscale red wine label and two budget wines labels. BRIEF: Redesigned exclusive Hess Collection wine labels intended to capture the winery's personality. APPROACH: I chose to incorporate the artwork from

Hess's museum because their main consumers are people from across the country. I want the people to bring back a memory from the place, since the wines that are sold at Hess are exclusively sold on location. The typefaces that I used are meant to create a rich contemporary feeling, yet showing some history.

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W I T H J OY, C R A F T I N G TA S T E

WINE REBRANDING: HESS WINERY

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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W I T H J OY, C R A F T I N G TA S T E

WINE REBRANDING: HESS WINERY

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

WINE REBR ANDING : HE S S WINERY

MER AKI

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W I T H J OY, C R A F T I N G TA S T E

WINE REBRANDING: HESS WINERY

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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W I T H J OY, C R A F T I N G TA S T E

WINE REBRANDING: HESS WINERY

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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W I T H J OY, C R A F T I N G TA S T E

WINE REBRANDING: HESS WINERY

MERAKI

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SELECTED WORKS OF NATHANIA FR ANDINATA

A PIECE OF ME

HESS COLLECT ION

SMALL BLOCK SERIES C H A R D O N N AY

ALC VOL

17.5%

YEAR

2014

FROM BLOCK IN

NAPA VALLEY

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CONTENT

750 ML

W I T H J OY, C R A F T I N G TA S T E

WINE REBRANDING: HESS WINERY

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH TENDERNESS, SHARING IS CARING

Sharing is caring PROMOTIONAL CAMPAIGN: S P OT IF Y X U B E R

MERAKI

with tenderness A promotional set for an upcoming Spotify and Uber collaboration campaign

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-rahS si gni nirac A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH TENDERNESS, SHARING IS CARING

PROMOTIONAL CAMPAIGN: S P OT IF Y X U B E R

MERAKI

One of the most important things you can do on this earth is to let people know they are not alone. SHANNON L. ALDER

INS TRU C TOR:

Eszter Clark

PRO JEC T:

Spotify x Uber

KE Y WORDS: Playful, social, relatable, unique, personal. DELIVER ABLES: Concept, print, typography, campaign set.

CO U RSE:

OVERVIE W: Choose an existing store or company offering products or services and design a seasonal or bi-annual promotional set of materials for the campaign.

SEMES TER:

BRIEF: A Spotify and Uber collaboration that enables users to remotely control the music that plays during their Uber ride, personalizing their experience.

Promotional Campaign Visual System 2 Fall 2016

APPROACH: I chose a variety of typefaces to showcase

different emotional feelings that are conveyed through songs. I chose to create a book that can be torn apart to become indivual postcards based on the Spotify and Uber core purpose, which is sharing. The color that I picked is influenced by the two companies; the Uber main color is blue, while Spotify's can change. The sole things that indentify Spotify are the bright colors they use and the duotone approach. The brush treatment is chosen to add human qualities into it.

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

PAG E. 0 94

WITH TENDERNESS, SHARING IS CARING

PROMOTIONAL CAMPAIGN: S P OT IF Y X U B E R

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WITH TENDERNESS, SHARING IS CARING

PROMOTIONAL CAMPAIGN: S P OT IF Y X U B E R

MERAKI

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

P RO M OT I ON A L C A MPA I G N : S P O T IF Y X UB ER

MER AKI

PAG E . 0 1 0 1

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S E L E C T E D W O RK S O F N AT H A NI A F R A ND IN ATA

PAG E . 1 02

WITH TENDERNESS, SHARING IS CARING

P RO M OT I ON A L C A MPA I G N : S P O T IF Y X UB ER

MER AKI

PAG E . 1 0 3

PROMOTIONAL CAMPAIGN: S P OT IF Y X U B E R

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A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WIT H S T RENGT H, BONDING OF ATOMS

Bonding of atoms C A R D S S E T: M O L E C U L A R T Y P O G R A P H Y

MERAKI

with strength An instructional science card set about basic molecular properties and Gotham typeface

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-dnoB fo gni mota A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

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WIT H S T RENGT H, BONDING OF ATOMS

C A R D S S E T: M O L E C U L A R T Y P O G R A P H Y

MERAKI

The beauty of a living thing is not the atoms that go into it, but the way those atoms are put together. CARL SAGAN

INS TRU C TOR:

David Hake

PRO JEC T:

Molecular Typography

KE Y WORDS: Scientific, connected, systematic, distinct. DELIVER ABLES: Concept, print, typography, card set.

CO U RSE:

OVERVIE W: Create a typographic card set introducing a typeface. The card set will be sold in museum stores. The set needs to be educational and original.

SEMES TER:

BRIEF: Molecular Typography is a typographical card set containing information about molecular properties in chemistry and showing the Gotham typeface.

Cards Set Typography 2 Spring 2015

APPROACH: To characterize molecules, I chose to use the Gotham family because of Gotham's simplicity and its uniqueness. It lends itself to a scientific and an educational aesthetic, which fits the look and feel of chemistry. My primary target audience will be kids ages 13 to 18. It's designed to help them easily and quickly learn the basics of molecular properties.

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SELECTED WORKS OF NATHANIA FR ANDINATA

P A G E . 11 0

WIT H S T RENGT H, BONDING OF ATOMS

C A R D S S E T: M O L E C U L A R T Y P O G R A P H Y

MERAKI

P A G E . 111

A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

P A G E . 112

WIT H S T RENGT H, BONDING OF ATOMS

C A R D S S E T: M O L E C U L A R T Y P O G R A P H Y

MERAKI

P A G E . 113

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S E LL EECCTTEEDD WWOORRK KS SOO F FN N A TAHT AHNAI N A I FAR FA R NA DN I NDAITNAA T A

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WIT H S T RW E NI TGHT H C ,O N BO V INCDT I O NN G, O KE F EAPT B ORMESA T H I N G

C A R D S S E T: M O L E C U L A R T Y P O G R A P H Y

MERAKI

P A G E . 11 5

A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

P A G E . 11 6

WITH AFFECTION, SHARE YOUR WORLD

Share your world P O W D E R M I X E D PA I N T: M Y T H I C P A I N T

MERAKI

with affection A line extension of a paint company, made especially for children's rooms

P A G E . 117

erahS ruoy dlrow A PIECE OF ME

SELECTED WORKS OF NATHANIA FR ANDINATA

P A G E . 11 8

WITH AFFECTION, SHARE YOUR WORLD

P O W D E R M I X E D PA I N T: M Y T H I C P A I N T

MERAKI

Creativity is not just for artists. It's for engineers trying to solve a problem; it is for parents who want their children to see the world in more than one way. T W YL A THARP

INS TRU C TOR:

Tom McNulty

PRO JEC T:

Mythic Paint CO U RSE:

Powder Mixed Paint Packaging 2 SEMES TER:

Fall 2015

KE Y WORDS: Sustainable, memorable, bold, friendly. DELIVER ABLES: Print, illustration, packaging, system. OVERVIE W: Develop a sustainable paint line, without the conventional use of paint cans and other nonrecylable materials. The final design must incorporate biodegradable, zero-VOC materials, and contain nonharmful environmental ingredients. BRIEF: Fauna is the extension of Mythic Paint, made specially for children's rooms. APPROACH: I chose to incorporate some characters to create a personality, as well as to help indentify the purpose of each paint; a dog for interior paint, a cat for exterior paint, and a bear for the rest of the items. The light brown color and type treatment are applied to tie the brand to the parent company, which is Mythic Paint. Mr Eaves and Archer are used to help create a retro feeling, while Gotham Rounded is used to enchance the friendliness of the product line. The primary target audience is parents, especially those who just gave birth or have little kids.

P A G E . 11 9

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SELECTED WORKS OF NATHANIA FR ANDINATA

PA G E . 12 0

WITH AFFECTION, SHARE YOUR WORLD

P O W D E R M I X E D PA I N T: M Y T H I C P A I N T

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child friendly & baby safe

DRY TIME Dry to touch in 60 mins. Wait 4 hours between coats

instructions 1

Pour the Powder

Add 1â &#x201E;2 Gal Water for 12 Oz Powder

Stir the Mix

Hypoallergenic

Mythic low od that ha or VOC It is de paintin meets in L

Zero VOC kid friendly // low voc. fumes

US $25.50

STORING Store in cool & dry place

By Southern Diversified Products in Hattiesburg, USA

why

COVERAGE 350-400 sqft per gallon

Made in USA

All Natural Ingredients

www.mythicpaint.com

FAUNA powder mixed paint

Zero Carcinogens Ultra Low Odor

interior latex #032-6 | New Day Sky Eggshell Finish

24 Ounce of Powder makes up to 1 Gallon (128 fl.oz)

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LEGENDARY PER

Our product is the

uct fails to perform

unused portion wit

an equivalent amo

This guarantee doe

tion of any paint. T

may have other rig

P O W D E R M I X E D PA I N T: M Y T H I C P A I N T

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y choose mythic?

c Pro™ is a non–toxic, ultra dor, high quality paint line as no cancer–causing toxins C’s that can off–gas for years. esigned specifically for use by ng professionals. Mythic Pro™ the criteria for coating used LEED® certified buildings.

RFORMANCE GUARANTEE

e result of extensive research and testing. If this prod-

m when used according to label instructions, return the

th your receipt to the place of purchase. We will furnish

ount of paint at no cost or will refund the purchase price.

es not include labor or the cost of labor for the applica-

This guarantee gives you specific legal rights, and you

ghts which vary from state to state.

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Better your world RE TA IL S TORE BR A ND: K I N S H I P S T O RE

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with adoration A branding system for a retail store; four store brands and three private brands

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RE TA IL S TORE BR A ND: K I N S H I P S T O RE

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Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world. SIMON MAINWARING

INS TRU C TOR:

Michael Osborne

PRO JEC T:

KE Y WORDS: Socially conscious, clean, delectable. DELIVER ABLES: System, concept, packaging, identity.

Kinship Store

TE AM: Carissa The, Nicola Crossley, Seen Rongkapan.

CO U RSE:

OVERVIE W: Creating a new company along with its private and stand-alone line of products in order to compete and eventually overtake companies such as Restoration Hardware, Crate&Barrel, and William Sonoma.

Retail Store Brand Packaging 4 SEMES TER:

Fall 2016

OB JEC TIVE: To successfully overtake the competitors by offering a different marketing solution; incorporating the missing aspects of their brand that has not managed to alienate millennials or crossover shoppers.

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Focusing on the aspect of giving back through attaching various causes to our product line as well as it being produced in a sustainable manner.

DEPARTMENT:

Retail Store TARGE T AU DIENCE:

21-45, millenials

STORE BRANDS

DEPARTMENT:

Kitchen Essentials

TARGE T AU DIENCE:

COLOR PALE T TE:

DEPARTMENT :

TARGE T AU DIENCE :

COLOR PALE T TE:

COLOR PALETTE:

21-45, men and women, who eat healthily

Home Essentials 21-45, men and women, who like the simple things

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DEPARTMENT:

Food

21-45, men and women, who cook everyday

Health and Beauty 21-45, men and women, who are health consious

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P R I V AT E B R A N D S

DEPARTMENT :

Food

Sporting Goods

Pets

TARGE T AU DIENCE :

18-28 women, who have cheat days

18-25 men and women, who like to work out

25-30 women, who love animals

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home essentials

Kinship promises to craft a better world and inspire communities globally by knotting together quality products with the intent of giving back .

home essentials

Made in San Francisco kinshipstore.com Distributed By: Kinship Co. 79 New Montgomery, San Francisco, C A 94105

DESK LAMP

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DEPE ARTMENT :

Food

L ABEL :

Private brand TARGE T AU DIENCE :

18-28 women, who have cheat days

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KE Y WORDS: Pretty, alluring, guilty pleasure. DELIVER ABLES: System, concept, packaging, branding. BRIEF : Sweet Betty is a unique line of food that is especially developed for those women who are careful with their diet but every so often enjoy a cheat day. CONCEP TS: We wanted our design to be fun. Our intention is to make the look of the packaging pretty and feel inviting. The mascot of this brand, Betty, is used as the main element of the line. Different colors and patterns are added as secondary elements to enhance the graceful look of the packaging.

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DEPE ARTMENT :

Sporting Goods

L ABEL :

Private brand TARGE T AU DIENCE :

18-25 men and women, who like to work-out

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KE Y WORDS: Active, empowering, energetic, stylish. DELIVER ABLES: System, concept, packaging, identity. BRIEF: Sculpt is a brand that sells a range of sporting goods for those who like to work out on a daily basis and need a range of items for their active lifestyle. CONCEP TS: We wanted our design to be active and bold like our target consumers, which is why we used neon colors and active black and white photos of people working out. The materials that we chose to package our products in have a metallic finish to make each product look unified with the energy of the brand. The power symbol is a secondary element intended to add texture and power to the overall design.

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S E L E C T E D W O RK S O F N AT H A NI A F R A ND IN ATA

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DEPE ARTMENT :

Pet

L ABEL :

Private brand TARGE T AU DIENCE :

25-30 women, who love animals

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KE Y WORDS: Upscale, refined, classical, satirical. DELIVER ABLES: System, concept, packaging, identity. BRIEF: Pawsh is a special line for pets, canines and felines that offer high-quality products, made especially for those who like to pamper their pets. CONCEP TS: We wanted our design to look sophisticated.

Our intention was to make the look of the packaging feel high-class, almost like an upscale whiskey label design. We chose two colors to differentiate each of our products; dark blue for canines and dark red for felines. The main typeface of this brand is the Hoefler Text family because of its classic look. This is meant to elevate the aesthetic of the brand.

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I D E N T I T Y #1: 3 D S I M O

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Identi ty coll ection IDENTIT Y COLLECTION : IDEN TIT Y #

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with passion A collection of logo marks and the applications that represent the brands

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I D E N T I T Y #1: 3 D S I M O

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The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness. PAU L R A ND

176 -17 7:

3D SIMO

178-179:

Buddytruck

180 -181:

Chocolove

182-183:

The SWIG Company

184-185:

Kinship Store

KE Y WORDS: Innovative, modern, practical. TARGE T AU DIENCE: Design students and tech-savvy

people, mainly millennials.

KE Y WORDS: Reliable, friendly, trustworthy. TARGE T AU DIENCE: College and universities students,

people around the age of 18-40.

KE Y WORDS: Organic, poetic, whimsical. TARGE T AU DIENCE: People ages 16-25, mainly women—

who are health conscious.

KE Y WORDS: Contemporary, affiliation. TARGE T AU DIENCE: People ages 35-55, mainly men—

who are interested in buying a property.

DESCRIP TION: Black and white and reversed versions of Kinship Store, Sweet Betty, Sculpt, Pawsh.

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IDENTIT Y #2: BUDDY TRUK

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IDENTIT Y #3: CHOCOLOVE

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IDENTIT Y #4: THE SWIG COMPANY

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IDENTIT Y #5: KINSHIP STORE

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I would like to thank... ONE AND ONLY,

GOD for Your guidance and blessings. Without You, I

wouldn't be here right now. Thank You for Your wisdom, kindness, and protection; and for always being there.

M Y FAMILY,

MOM, DAD, AND M Y LIT TLE BROTHER for believing in me and for supporting me throughout the years. I am who I am because of you. Thank you for always checking up on me, mom and dad. Thank you for making me laugh, James.

M Y INS TRU C TORS,

MARY SCOT T for sharing your knowledge and experiences. I wouldn't be able to complete this portfolio without your guidance. I learned a lot from you. Thank you. TOM MCN U LT Y, MICHAEL OSBORNE , ARIEL GRE Y, DAVID HAKE , JOHN NE T TLE TON, MEGU MI KIYAMA , ESZ TER CL ARK, MICHAEL TAYLOR, DARREN HAYDEN, SCOT CRISP for helping me get through

the semesters. You inspired and changed me in so many different ways. Thank you for being a part of my journey in becoming a graphic designer. I'm grateful to have all of you as my instructors. M Y BES T FRIENDS,

LUSIANA D JIE , LINDA HALIM for coping with all my craziness and listening to my problems even though both of you live miles away. Thank you for letting me bother both of you. Thank you for the late night talks, bro. Thank you for letting me drag you to the studio, halim. I couldn't ask for better best friends. love you both!

M Y HO USEMATES,

CATHERINE , S TE VANIA , TIANA for joining me for late night snacks. You guys are the best housemates ever!

M Y SO - CALLED -SIS TER,

CARIS SA for listening to my random talks and staying up late with me, especially during that one semester. I wish we met sooner, too! P.S. thanks for the garage.

M Y FRIENDS,

NOOR ASHI, JIEU N SEO, MICHAEL ANDRIAN for letting me annoy

all of you. Love you all so much!

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CONTAC T

Nathania Frandinata +1 925.771.4865 nathaniafr@gmail.com nathaniafr.com BINDING

The Key Printing & Binding Skivertex, Beach Sand Kidskin Matte White Foil Stamp PRINTING

Graphic Imagery Mohawk Digital, 100lb PHOTOGR APHY

Nathania Frandinata Michael Andrian Packaging Four Crew T YPEFACES

Larish Neue Apercu SOF T WARES

Adobe Creative Cloud

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WIT H CON V IC TION, K EEP BRE ATHING