BWW iX2

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ABOUT

Contents

About Me, Influences and Goals

For as long as I can remember I have held a fascination with all that is automotive, from the visceral attraction to the noise and smell of motorsport to appreciating the unique appearances of everyday vehicles. From there it's only a short step for an inquisitive child to put pen to paper and create their own, and once I realised this could be the foundation of a future career both my heart and mind were set. Of course by the time I reached university my interest in design had expanded beyond purely automotive, helped by my course being very closely aligned to its sister course in Product Design. These days I regularly work with clients in multiple industries and gained valuable experience working with the Solar Bear team in 2014.

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About & Contents Solar Bear Alfa Romeo Alfetta Sentinel NathWilliams Design CV


BMW iX2


A more approachable and less aggressive new style for BMW packaged in a compact BEV.


Horizontal lines and Hoffmeister kinks

r vident on the d e n ve e is d n a Klasse e an the 1960s Neue very aggressiv m n o g fr si r e d ea ll lin ra ly ve fussy, the o on is relative e increasingly BMW ’s evoluti m co e b s a h g detailin More recently

02 series 1966 - 1977

6 series

1976 - 1989

Research and Objective

5 series

1995 - 2003


W. era cars. pt, very un-BM ce n ramatic Bangle co n io is V i of the 2017 nd in the case

5 series

2003 - 2010

Recent trends in automotive design have concentrated on ornamentation, not dissimilar tot the “gingerbread” on American cars of the 1950s and 1970s. Both eras were closely followed by a decade of far more rational design, as shown by the late 50’s Buick and Lincoln on the top and their early 60’s counterparts shown below.

amics i Vision Dyn cept) 2017 (con

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2017 (concept


Development and Final Design



etail d r e p Bum outs on

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r kinkd e t s i e m off LO an

elow D drops b houlderline into s

Design Review

etail d r e p t Bum withou

ch radar te rille allows oined g j n o c e th


The ďŹ nal iX2 is packaged as a compact CUV, a raised alternative to a small sports sedan or coupe. The aesthetic is progressively BMW and although it doesn’t shout about it, the electric drivetrain allows for a very cab forward stance.

eateress p e r e d iec Si ment p

state past re bold BMWs g n i k n i l

C pilltahre

t of st a hin u j s e i 978 r car 1 f rom 1 M W M B

k Fastbraaicsed

d, more CUV style le e han tru hatch t




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