ArchiBuild Expo 2023 Official Event Guide

Page 5

OFFICIAL EVENT GUIDE 2023

15 - 17 June 2023

Melbourne Convention and Exhibition Centre

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Contents 5 Welcome 9 Partners 12 Program 16 Speakers 36 Brands 70 Index 72 Floorplan Design Show Australia | 2023 Event Guide ABE3 18 RAIA Refuel CPD Stage 20 FutureBuild Stage Learn 29 The Arc of Sustainability Discover 27 Surface Stories: The ArchiBuild Smartstone Bar 30 In Uncertain Times Brand is the Answer 32 Are Smaller Homes the New Australian Dream? Read Disclaimer: This publication is correct at time of print. The Publishers take no responsibility for incorrect information provided, either by exhibitors, speakers or their representatives. Floorplan, exhibitor list and seminar timetable correct at the time of print. Opinions expressed are those of the Authors and may not necessarily be those of the Publishers or Show Organiser. Photos used in this publication are owned by National Media and are for general purposes only Organised by Published by Tomorrowstory.com Printed on sustainably sourced paper nationalmedia.com.au
James Hardie and Futureflip
Credit:

A note from the Australian Institute of Architects

With face-to-face interactions back in full swing, it is great to connect and share learnings once more with the country’s leading design industry professionals at ArchiBuild Expo.

As an Institute, we are committed to raising the bar on good design excellence for the built environment through sustainable practices and critical thinking. Superior design creates value and positively shapes the places where we live, work and meet.

The Institute’s Refuel Stage will highlight best practices in architecture, materials, sustainability and design. With topics ranging from emerging trends directions in timberbased sustainability, to ventilation, aluminium openings, acoustics, and carbon reduction, the Refuel Stage will provide up-to-date information that also contributes to formal continuing professional development requirements.

We believe our ongoing education will support design professionals to thrive and excel in what is a rapidly changing industry.

Welcome to the 2023 ArchiBuild Expo.

ABE4 ArchiBuild Expo | 2023 Event Guide

Welcome

Journey into the future of Architecture and Building solutions

Welcome to the first edition of ArchiBuild Expo, where you will discover and experience the latest high-quality products, innovations and project solutions shaping the Architecture and Building Industry.

We’re delighted to have created an event platform where Australia’s top architects, specifiers, property developers, builders, and designers can meet and form valuable long-term relationships with a handpicked selection of manufacturers and suppliers.

So, what can you expect?

We created this event to bring together the top manufacturers and suppliers who can help you solve your biggest challenges. This is your opportunity to source new products, and project solutions, whilst gaining valuable technical expertise.

The free-to-attend FutureBuild Summit and RAIA Refuel CPD Stage provides thought provoking content whilst addressing some of the biggest challenges facing the industry. Hear from our experts as they explore designing and building for a sustainable, equitable and connected future.

We’re proud to launch the Sustainability Pavilion, in partnership with Global GreenTag at ArchiBuild 2023. We understand that the need for sustainable product is now at the forefront of every project. We have curated a Sustainability Pavilion, in the heart of our show which heroes the products that help achieve greener outcomes and gives you access to the expertise of each of the manufacturers.

With a grandeur that needs to be seen to be believed, ArchiBuild Expo is proud to bring the Ibrido Collection to life through the ArchiBuild Smartstone Bar. This custom designed and manufactured feature from one of the lowest silica suppliers in the market is where you can put your feet up, enjoy a snack and a drink and take in all you have experienced at the expo.

As you walk the floor, I hope you find the solutions you need and gain a greater understanding of what’s possible through product innovation and learning from industry experts. Enjoy coming together, learning from each other, sharing your experiences as you continue your great work driving the industry forward.

Please make sure you save in your diary the 13th – 15th June 2024 so that we can welcome you to ArchiBuild Expo Sydney, we look forward to seeing you there.

ArchiBuild Expo | 2023 Event Guide ABE5
Share your experiences at ArchiBuild Expo
@archibuildexpo #archibuildexpo archibuildexpo.com.au

REFUEL CPD PROVIDER NETWORK

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WHAT IS REFUEL?

The Refuel CPD Provider Network offers the use of our experienced education knowledge to assist with the creation and delivery of formal CPD.

We work with over 70 providers to ensure their educational materials adhere to AACA standards, among other regulations in the working environment.

WHY BECOME A CPD PROVIDER?

By developing quality educational materials and delivering formal CPD, your organization is provided an effective means of connecting with, educating, and empowering your target audience.

This will assist with not only the professional development of your customers - but also maximizing future business opportunities, strengthening relationships, broadening your value proposition - and forwarding the architectural profession as a whole.

WHAT IS REFUEL FORMAL CPD?

By creating formal CPD with Refuel, you’ll be ensuring that your educational content contains:

• Clearly thought-out learning outcomes linked to relevant learnings

• Relevant links to NSCA competencies

• Assessment questions related to your educational content

• Reflection at the end of your CPD with Q&A’s.

• Formal certificates stating competencies, number of CPD points, and other formal criteria.

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Image credit | Event Photography
Refuel

BECOME A CPD PROVIDER TODAY

WHAT DOES MEMBERSHIP INCLUDE?

There are currently 3 Refuel membership structures, with a varying range of benefits. Some of the core features include:

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CPD PROVIDER KIT

The logos, forms, certificates and presentation templates essential for creating your CPD materials.

Our experienced education team periodically review your content, ensuring it aligns with AACA standards and delivers optimal learning outcomes.

HOW CAN I LEARN MORE?

Approved CPDs are eligible for inclusion on our website - providing access to our 12,000+ members, and a direct gateway to your content.

To learn more about the Refuel CPD Provider Network, please contact us at: suppliers@architecture.com.au

Or reach us by telephone: (08) 8402 5914

Attract significant exposure to your CPD & brand through direct marketing inclusions and live event opportunities.

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ANNUAL REVIEW SITE INCLUSION EVENTS & MARKET-
Refuel

1300 ALIWOOD

See us at Stand L38

PARTNERS

Presenting Partner

Partners & Sponsors

ArchiBuild Expo | 2023 Event Guide ABE9

10:30am

Co-designing with country: Incorporating First Nations knowledge into interior design and architecture projects

11:00am

Sustainability: How it impacts architects, lighting designers and manufacturers

10:30am

Interior design that matters: Designing interiors for a sustainable future

10:30am

Emerging trends in timber based sustainability and biophilic design

10:30am

Sustainable, efficient, and connected: The future of smart homes and buildings

11:45am

11:45am

In conversation with Ryan Russell &

12:30pm Light at night as a pollutant

11:30am

Tile and stone trends

11:45am

Ventilated facades and fibre cement materials

Designing for an ageing population: A deep dive into innovative strategies and insights

1:00pm

Designing for neurodiversity: Creating workspaces that work for everyone

2:15pm

Unleashing the potential in retail design: Social sustainability, community and aligning the digital and in-person experience

3:30pm

Maximising lifestyle & experience within small footprints in residential design

2:00pm

Tune your lights to the rhythm of your life

1:30pm

Unlocking the power of light in your home

1:00pm

Selection of aluminium windows and doors for commercial applications

1:00pm

Equitable design in urban spaces: The practical role of architecture

2:00pm Is that product really green?

3:30pm

Designing the Australian smart home

2:30pm

Using well-constructed 3D renders for communication and cost efficiency

3:15pm

Regenerating our future: Bamboo in architecture and design

4:00pm

Designing affordable high-performance housing: Balancing cost and sustainability

ABE12 ArchiBuild Expo | 2023 Event Guide PROGRAM Thursday, 15 June DESIGN
LIGHT
KITCHEN
RAIA
FUTUREBUILD
TALKS
& SMART HOME TALKS
& BATHROOM STAGE
REFUEL CPD STAGE
STAGE
Design Show Australia Pages DSA20-21
Design Show Australia Pages DSA22
Design Show Australia Page DSA24
ArchiBuild Expo Pages ABE18-19
ArchiBuild Expo Page ABE20-21
Byron George

10:30am

Local product & material sourcing: Achieving more sustainable and place appropriate outcomes

11:00am

Home is where the smart is

10:30am

Tile and stone trends

10:30am

Design consideration for insulated sandwich panel

10:30am

Sustainable building design for Australia’s changing climate

11:45am

In conversation with Sophie Whittakers

12:30pm

Understanding lighting control for architects

11:30am

Caesarstone and silica: Health & safety report

11:45am

If not you, then who? Being accountable for carbon reduction on your projects

11:45am

Designing for adaptive reuse: Lessons from the Younghusband landmark project in Melbourne

12:45pm

Offsetting: The good, the bad, and the needed

1:00pm

Workplace: On the edge of a new era?

2:15pm

Hospitality design confidence: What’s changed now that we can travel and experience life more freely?

3:30pm

Multi residential place making: Supporting families, communities and the environment

4.30pm

ArchiPro Present - The ins and outs of marketing your design practice

2:00pm

1. Light: Works from Tate’s Collection

Melbourne Winter Masterpieces® 2022

2. Inclusive lighting

1:30pm

Unlocking the power of light in your home

2:30pm

Using well-constructed 3D renders for communication and cost efficiency

1:00pm

Building acoustic fundamentalsSound absorption

1:45pm

Illuminating urban spaces: Enhancing community and connectedness through light

2:45pm

Please see website for session details.

3:30pm

The folly of alternatesWhat this means for our industry

3:45pm

Intellectual property for designers

ArchiBuild Expo | 2023 Event Guide ABE13 PROGRAM Friday, 16 June DESIGN TALKS LIGHT & SMART
KITCHEN
RAIA
FUTUREBUILD STAGE  Design Show Australia
DSA20-21  Design Show Australia
DSA22  Design Show Australia
DSA24  ArchiBuild Expo
ABE18-19  ArchiBuild Expo
ABE20-21
HOME TALKS
& BATHROOM STAGE
REFUEL CPD STAGE
Pages
Pages
Page
Pages
Page

10:30am

10:30am

10:30am

10:30am

Unlocking the power of light in your home

Shining a light on Australian made products from about space lighting: Exploring the beauty and innovation of custom lighting

Please see website for session details.

11:45am

In conversation with Adam Kane

Authentically Australian made: The benefits of selecting originally designed objects, furniture and lighting 11:00am Lighting 101 12:30pm

Lighting for the home

11:30am

Interior design that matters: Designing interiors for a sustainable future

1:00pm

Incorporating colour: Enhance lifestyle and wellbeing through the use of colour

2:15pm

Driving greater sustainable outcomes through teamwork in residential design

2:00pm

Building the Australian smart home

1:30pm

Creating healthy spaces in your home with biophilic design

3:30pm

Outdoor technology: extending the living space

11:30am

Future-proofing your home: Sustainable, smart, and resilient living

12:45pm

Navigating the challenges of building and designing your dream home

2:00pm

Offsetting: The good, the bad, and the needed

ABE14 ArchiBuild Expo | 2023 Event Guide PROGRAM Saturday, 17 June DESIGN
LIGHT
KITCHEN
RAIA
FUTUREBUILD
Australia
DSA20-21  Design
Australia
DSA22  Design
Australia
DSA24  ArchiBuild
 ArchiBuild
TALKS
& SMART HOME TALKS
& BATHROOM STAGE
REFUEL CPD STAGE
STAGE
Design Show
Pages
Show
Pages
Show
Page
Expo Pages ABE18-19
Expo Page ABE20-21

Backed

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SPEAKERS

Meet the industry-leaders sharing their expertise at ArchiBuild Expo.

ABE16 ArchiBuild Expo | 2023 Event Guide
Aidan Mullan Sustainability Manager ANZ, Interface Cedric Pinto Senior Specification & Sales Manager, EQUITONE Fiona Downey National Marketing Manager, About Space Lochlan Sinclair Director, Neometro Wei Kait Goh Senior Associate, Woods Bagot Alastair Baldwin Specification Manager, Alspec David Baggs CEO, Global Greentag Bruce Ramus Director, Ramus Illumination George Germanos National System & Solutions Manager, Legrand Australia Luke Coulter Director, YourSmartLife Andrew Hudson National Specification Sales Manager, BONDOR METECNO Dr David Bylund Architect, TMBR Consult John Dalla Via National Business Development Manager, ForestOne Kate McMahon Director, McMahon & Nerlich Nicole Kalms Associate Professor, Monash University XYX Lab Peter Pirozek Senior Acoustician, MAAS, Knauf Renae Gasmier Head of Sustainability Consulting - Australia, JLL Dan Brabant Project Director, Built Jennifer Snyders BScArch | CEO, House of Bamboo Margaret Bridge Director, Bridge Advisory Group Emily Gilfillan Principal | Seniors Living + Communities Lead, Billard Leece Partnership Krista Milne Director Climate Change and City Resilience, City of Melbourne Steve Layton Founder & CEO, Layton Corp
Play with colour, connect with place. Natralis™ www. armstrongflooring.au Armstrong Flooring and the Armstrong Flooring logo are under license from AWI Licensing, LLC

RAIA REFUEL CPD STAGE

Thursday

15 June

10:30am - 11:30am

Emerging trends in timber based sustainability and biophilic design

Get up to speed on the current and emerging trends in sustainable timber design, and discover a range of timber and hybrid timber structural systems with industry expert Dr David Bylund, Director of TMBR Consult. Develop an appreciation for the role expressed structural and non-structural timber elements play in good biophilic design, and discover how to balance their use with the need to ensure fire and acoustic compliance in this informative session.

Speaker

Dr David Bylund, Architect, TMBR Consult, Forest & Wood Products Australia

Friday

16 June

10:30am - 11:30am

Design consideration for insulated sandwich panel

This seminar explores a range of design considerations to achieve optimum results with ISP, including; structural, thermal, weatherability and fire properties. Andrew Hudson, Specification Manager and industry expert will share the differences between ISP and ACP, the properties of different ISP core types and how ISP complies with Australian Standards.

Speaker

Andrew Hudson, Specification Manager, BONDOR METECNO

11:45am - 12:45pm

Ventilated facades and fibre cement materials

Gain a deeper understanding into the history and application of fibre cement facade materials with EQUITONE’s CPD presentation.Australian Institute of Architects accredited, the course delves into the history of fibre cement and uncovers the latest innovations in ventilated facade systems. We outline the different textures, colours and expressive surfaces and also look at the numerous approaches to internal and external design applications through a presentation of completed projects in Australia.

Speaker

Cedric Pinto, Senior Specification and Sales Manager, EQUITONE

11:45am - 12:45pm

If not you, then who? Being accountable for carbon reduction on your projects

The IPCC has issued the final installment of its Sixth Assessment Report, delivering a final warning on rising greenhouse gas emissions that are pushing the world to the brink of irreversible damage. The report has one clear message: Act now or it will be too late.

The built environment is responsible for 39% of all global emissions, and it is imperative that architects work to address this.

Join Aidan Mullan, Sustainability Manager of Interface Australia, for an informative session that covers important topics such as: how to use available measurement tools to identify opportunities for upfront emissions reduction, selection of innovative low carbon materials, circular design and when to use carbon offsets to achieve net zero.

Most of all, this timely presentation is a call to action - reinforcing how you as an architect need to be accountable for achieving impact at scale to make a climate fit for life.

If not you, then who?

Speaker

1:00pm - 2:00pm

Selection of aluminium windows and doors for commercial applications

There are a number of applicable Australian Standards that relate to Window & Door specification, and this session will give you an in depth understanding of how they affect your selections. Join Alastair Baldwin of Alspec for a deep dive into the key design considerations when selecting Aluminium Windows & Doors

Speaker

Alastair Baldwin, Specification Manager, Alspec

Aidan Mullan, Sustainability Manager, Interface Australia

1:00pm - 2:00pm

Building acoustic fundamentals - Sound absorption

In this session, learn how to investigate, evaluate and specify lightweight acoustic ceiling systems based upon an understanding of technical performance and the requirements of building standards with Senior Acoustician, Peter Pirozek of Knauf.

Speaker

Peter Pirozek, Seniour Acoustician, Knauf

ABE18 ArchiBuild Expo | 2023 Event Guide

Saturday

17 June

10:30am - 11:30am

Shining a light on Australian made products from About Space lighting: Exploring the beauty and innovation of custom lighting

Join us for an enlightening talk with Fiona Downey, an expert from About Space lighting, as she explores the beauty and innovation of Australian and custom lighting design. From the use of sustainable materials to the integration of cutting-edge technology, Fiona will showcase some of the most stunning and unique lighting designs from our in-house designers. Whether you’re an industry professional or simply a lover of beautiful design, this talk is not to be missed!

Speaker

Fiona Downey, National Marketing Manager, About Space

ArchiBuild Expo | 2023 Event Guide ABE19
SAVE DATE THE 13 - 15 JUNE 2024 ICC SYDNEY Keep up to date at archibuildexpo.com.au

10:30am - 11:15am

Sustainable, efficient, and connected: The future of smart homes and buildings

Speakers

Luke Coulter, Director, YourSmartLife Moderator

Lochlan Sinclear, Director, Neometro

George Germanos, National System & Solutions Manager, Legrand Australia

Kate McMahon, Director, McMahon & Nerlich

11:45am - 12:30pm

Designing for an ageing population: A deep dive into innovative strategies and insights into age friendly communities

Speakers

Emily Gilfillan, Principal | Seniors Living + Communities Lead, Billard Leece Partnership

Margaret Bridge, Director, Bridge Advisory Group

See website for more details.

1:00pm - 1:45pm

Equitable design in urban spaces: The practical role of architecture Moderator

Clare Acheson, Strategy Lead, Trout Creative Thinking Speakers

Nicole Kalms, Associate Professor & Founding Director, Monash University XYX Lab

See website for more details.

10:30am - 11:15am

Sustainable Building Design for Australia’s Changing Climate

Speakers

Krista Milne, Chief Heat Officer, City of Melbourne

Aidan Mullan, Sustainability Manager ANZ, Interface

Renae Gasmier, Head of Sustainability

Consulting - Australia, JLL

See website for more details.

11:45am - 12:30pm

Designing for adaptive reuse: Lessons from the YoungHusband landmark project in Melbourne Moderator

Wei Kiat Goh, Senior Associate, Woods Bagot Speakers

Dan Brabant, Project Director, Built

See website for more details.

12:45pm - 1:30pm

Offsetting: The good, the bad and the needed Moderator

David Baggs, CEO, Global GreenTag International Speakers

Troy Creighton, Managing Director, Stormtech

See website for more details.

11:30am - 12:15pm

Future-proofing your home: Sustainable, smart, and resilient living

See website for more details

12:45pm - 1:30pm

Navigating the challenges of building and designing your dream home

See website for more details

2:00pm - 2:45pm

Offsetting: The good, the bad, and the needed Moderator

David Baggs, CEO, Global GreenTag International Speakers

Troy Creighton, Managing Director, Stormtech

See website for more details.

ABE20 ArchiBuild Expo | 2023 Event Guide FUTUREBUILD
STAGE
Thursday 15 June 16 June 17 June Friday Saturday

2:00pm - 2:45pm

Is that product really green?

Moderator

David Baggs, CEO, Global Greentag Speakers

Jennifer Snyders, BScArch | CEO, House of Bamboo

Steve Layton, Founder & CEO, Layton Corp

John Delavia, National Business Development Manager, ForestOne

3:00pm - 3:45pm

Regenerating our future: Bamboo in architecture and design

Jennifer Snyders, BScArch | CEO, House of Bamboo

4:00pm - 4:45pm

Designing affordable highperformance housing: Balancing cost and sustainability

See website for more details.

1:45pm - 2:30pm

Illuminating urban spaces: Enhancing community and connectedness through light

Speaker

Bruce Ramus, Director, Ramus

3:45pm - 4:30pm

Intellectual property for designers

Speaker

Lachlan Freemantle, Assistant Director & IP Specialist, Designs, IP Australia

Providing projects with products that:

Restore Biodiversity

Support Human Health

Ensure Ethical Supply Chains

Support Climate Action and Circular Economy

1 CPD POINT

THE SMARTER CHOICES IN ENGINEERED SURFACES

Smartstone builds on 20 years of product innovation to provide an engineered surface range where style and substance meet sustainability and industry responsibility. smartstone.com.au

Surface Stories The ArchiBuild Smartstone Bar

With the engineered stone industry currently subject to new regulation, innovation is at the forefront of Smartstone’s adaptive approach. With a new, gamechanging product range debuting at Archibuild Expo, Smartstone is forging the future of engineered stone. After three years in the making, Smartstone NewGen brings a low silica surface range to the market, and the rollout is well underway. The Smartstone New Gen formulation comprises 56% recycled material and a maximum of 38% silica, in fact all but two colours are 28% or lower.

The Ibrido Collection is the first low-silica surface to debut, combining Smartstone’s exclusive NewGen formulation with innovative hybrid print technology to advance surface aesthetics and product integrity. Ibrido sets a new standard for responsibly made surfaces, without compromising on product integrity or aesthetics. Italian for ‘hybrid’, Ibrido employs Smartstone’s exclusive hybrid-print technology, which recreates seven luxe and beautiful natural stones with absolute precision on identical, jumbo-sized slabs.

“With the Ibrido Collection, Smartstone embraces genuine innovation and product advancement to offer a marketleading range of engineered surfaces that deliver on

aesthetics, quality, value and with an incredibly lowsilica content,” says Belinda Kelaher, Managing Director, Smartstone.

Following Ibrido, Smartstone has transitioned its entire range into the NewGen low silica and recycled base formulation and, at the same time, introduced 8 new engineered stone surfaces. ArchiBuild Expo is proud to bring an exclusive, new low silica surface to life through the ArchiBuild Smartstone Bar.

As Australia’s most trusted supplier of engineered surfaces, Smartstone always supports their claims of durability and composition with meticulous testing to meet, and exceed, stringent Australian standards. Recently, all Smartstone NewGen slabs underwent a new series of independent tests to ensure quality and composition assurance.

Smartstone is committed to the continued investment in the development of lower silica levels across their entire range, with silica levels one of the lowest in the market. By arming specifiers with timely, transparent information, Smartstone aims to ensure the industry is well informed when considering, or recommending, Smartstone as a surface choice.

ArchiBuild Expo | 2023 Event Guide ABE27 FEATURE
Visit the ArchiBuild Bar by Smartstone at ArchiBuild Expo.
SCANTOCHECK YOUR BRAND’SVITALS. ISYOUR BRAND ALIVE? We shape brands that build our world. TROUT.COM.AU Trout Creative Thinking is Australia’s only creative agency specialised in building living brands – brands that appeal to businesses within the homemaker, build and construction sectors. So, if you’re wondering What’s a renovator’s biggest hurdle? What keeps tradies up at night? or What do specifiers really want? Let’s connect. We know it, because we live it.

The Arc of Sustainability: Bridging Innovations and Traditions

The ArchiBuild Sustainability Pavilion introduces an innovative, visually striking installation that showcases the fusion of traditional materials and state-of-the-art technology.

This structure, a captivating diagonal arc gracefully traversing the walkway of the pavilion, is a visual journey from nature to the future. It begins with one side representing the serene beauty of a bamboo forest. This represents not only the origin of our material but also the sustainable nature of bamboo as a resource.

As you move along the arc, the raw bamboo poles gradually transform into an architectural marvel of global green tag certified material, illustrating the powerful potential of human ingenuity when harmonized with nature. These materials have been curated with the highest standards in mind, possessing the platinum health rating and zero volatile organic compounds (VOCs).

The focal point of the installation is the awe-inspiring waterfall-like cascade of engineered cross-laminated bamboo. With a sturdy base of glued laminated (glulam) structural beams, the arc rises and culminates in a curtain

of 5.8 meters long, one-piece sliced to 10 mm bamboo battens. This structure is not just a testament to the strength and versatility of bamboo as a building material but also symbolizes the flow of life, goodness, and beauty, harnessed without causing harm to our biodiversity, our earth, and our environment.

The Arc of Sustainability, in its essence, is more than just a physical structure - it is a metaphorical archway to a better, more sustainable world. The journey across this archway signifies the transition that we, as a society, must make. It’s a transition from harmful practices to embracing a way of life that is not only sustainable but also beautiful and strong. It conveys the message that the path to sustainability is as simple as crossing over this arc, a path laden with innovation, aesthetics, and strength.

This installation serves as a beacon of hope, a testament to mankind’s capacity to innovate sustainably, and a call to action. It shows that we can foster a future where technology and nature coexist, where beauty and strength are not compromised for sustainability, and where the health of our planet is at the forefront of our innovations.

Visit the Sustainability Pavilion at ArchiBuild Expo curated by Global GreenTag.

Material partners: House of Bamboo and Interface Flooring

ArchiBuild Expo | 2023 Event Guide ABE29 FEATURE

In uncertain times, brand is the answer

The pressures in the world of the built environment are many right now; supply chain issues, rising costs, cash flow struggles and labour shortages.

Traditional wisdom suggests brands should be conservative in uncertain times. Tighten the belt, prepare for rough waters, reduce costs and hunker down.

While there is some truth in this, smart brands are looking to use challenging moments to find ways to innovate and leverage their brand for competitive gain.

Rather than knee-jerk reactions to find costsavings and conservative strategy, these brands are looking at how they can take a more design-led approach to problem solving to give their business a chance to turn pressure into opportunity.

Here are four ways we’re seeing brands work smart in tough times:

1. Do what others can’t to widen the differentiation gap

2. Support the ecosystem and assert brand leadership

3. Invest in your brand promise to reinforce brand loyalty

4. Galvanise your team through your brand purpose

1. Do what others can’t

What are you in a unique position to do? How do you widen the gap between you and your competitors?

At Trout, we have been working on the mantra, ‘Fewer. Bigger. Better’ with our clients. Rather than reducing spend across the board, we’re suggesting brands find where they can have the most impact and commit to it. What is the platform or channel you can own to drive greater brand connection and differentiation?

ABE30 ArchiBuild Expo | 2023 Event Guide

2. Support the ecosystem

How can you help customers, suppliers, or others in your world band together and support each other?

Weathering tough conditions together can drive brand leadership and ensure you’re in a position of strength as tides change. Unlikely collaborations and opportunities arise from being better connected into the ecosystem around you, and strengthening these links ultimately leads to long-term customer loyalty and partnerships.

3. Invest in your brand promise

How can you use challenging times to doubledown on your brand promise? How do you maximise your ability to serve, retain and delight existing customers?

Ensuring you are able to fulfil your promise, even when times are tough can cement brand loyalty. During COVID-19 Reece invested early and heavily into inventory, to ensure Reece was able to deliver on its brand promise of having what its customers needed when and where they needed it. Reece not only cemented loyalty of its existing customers but also put itself in a position to win new customers as their primary supplier.

4. Galvanise your team

How can you reconnect your team with your brand, and help them understand how to bring it to life every day?

Even beyond the current challenges, we are seeing ‘brand’ needing to work harder, connecting not just customers with a business, but also employees with a purpose. When things get tough, businesses and their employees can sometimes retreat to just ‘doing’ rather than believing.

This is the time to re-ignite employee connection with the brand purpose and reinforce the critical role they play in delivering the brand.

Trout recently worked with La Marzocco who recognised the opportunity to rally their team around the power of brand experience. We ran a series of expeditions to brand spaces delivering unique experiences, and workshopped the learnings in the context of their own brand. This exercise in possibility highlighted their role in creating a meaningful and memorable moment every time for their customers.

So, although initial reaction to an uncertain economic climate might be to go back to the

basics and take a conservative approach, it’s a good bet to use the opportunity to focus on your brand.

Are you better placed than others to go hard on your digital experience? Or to launch a new low-cost range? Is it about scaling up customer support, enhancing delivery capabilities? Whatever it is for your brand—with all these external pressures, sometimes you find the opportunities are most readily found in your own backyard (or your CRM).

www.trout.com.au

To talk more, reach out to Trout Creative Thinking, www.trout.com.au, or if you’d like to check the vitals of your brand take the free Brand Vitals Test, www.trout.com.au/brand-vitals. Trout is also hosting various panels across all three days of the event.

ArchiBuild Expo | 2023 Event Guide ABE31 PARTNER FEATURE

Are Smaller Homes the New Australian Dream?

discussed and made consciously, so that the resulting property is a response to their ‘musthave’s.

“It’s about understanding how much space you actually need to live your life and designing your home around that,” says Swartz. “The rest is a lifestyle choice, driven by a change in mindset regarding every need fitting into a home.”

While building is costly, our cities are still magnetic, with urbanites shunning a “where can we buy?” mentality in favour of “how can we live?” in areas that are buzzing with energy.

Carla Middleton, Director of Carla Middleton Architecture, a boutique residential firm in Sydney’s Clovelly has seen a rise in requests for smaller homes from clients who prioritise city proximity and at-home experiences over possessions and square meterage, highlighting a “quality over quantity” approach.

It’s no secret that the increasing cost of building, combined with a growing need to reduce construction waste, poses a challenge for our industries.

The “Great Australian Dream” is moving away from the quarter-acre block and towards small spaces that are flexible, efficient, sustainable and connected to services outside of their own footprint.

At the heart of these micro-homes is strict analysis of clients’ needs, good design that integrates existing structures, and an optimistic mentality about “right-sizing,” not down-sizing.

Brad Swartz, Director of Brad Swartz Architects, challenges the limitations of small spaces, to uncover the potential of spaces as micro as his own 27sqm Darlinghurst apartment. By considering natural light, fresh air and surrounding green space, in client projects such as the 24sqm Boneca Apartment, Swartz reminds owners that ultimately, sacrifices need to be

Middleton’s design for the Waverley House project expands the form of an existing building by lowering the floor and raising the ceiling, then filling spaces with daylight and neutral hues to create a compact home with a sense of airiness and differentiation between spaces.

Melbourne architect Melissa Bright, founding director of Studio Bright, often works within the bounds of existing narrow properties in inner Melbourne’s street networks to re-think the site’s opportunities and constraints. Garden Tower House in Cremorne transforms a 4.2m-wide site into a family home with pockets of greenspace and integrated courtyards, to create connections with landscape and the outdoors across the property.

Interior designer Cushla McFadden, director at Tom Mark Henry, has been learning first-hand what living within a petite home with a family of young children really means.

McFadden’s Coledale Beach Studio is a 40sqm converted garage, augmented using stateof-the-art prefab technology and fitted with

ABE32 ArchiBuild Expo | 2023 Event Guide
 House for Eva, MRTN Architects. Photographer: Dave Kulesza.

insulating timber panelling, recycled glass benchtops and recycled hardwood decking, making it impressively low-impact. Her guidance includes smart storage and having an acute understanding of your needs for living happily as ingredients for a successful project.

Scrutinising a property’s scale and sustainability poses the question: Should everything be in a home, if it has access to spaces and services around it?

Jeff Provan, Design Director of Neometro, a design-focused architecture development group with three decades of experience in urban and residential design, is designing tool libraries and flexible spaces into projects, to give residents more variety without having to commit to additional space.

Blurring the lines between residential and commercial spaces is an evolving philosophy of Neometro’s work, which promotes small footprint living alongside mixed-use spaces, to create a vibrant and diverse neighborhood. Lofts are also a key part of developments thanks to their

flexibility, volume and adaptability, improving their likelihood of fulfilling residents’ needs for years to come.

“It’s important to design spaces that are adaptable and multifunctional so that you can maximize the use of space that you have.” comments Provan.

And once we have done all we can with a space? We need to plan for its decommissioning and reuse.

Antony Martin of MRTN Architects, has a deep focus on both sourcing hardwearing, sustainable

materials and respecting the environment in which we build. Martin sees sustainability as one of Australian architecture’s biggest opportunities for leadership, calling for buildings with small environmental and physical footprints, even once they are retired.

“Now, we consider the end of a building’s life right from the beginning, How can we make sure it’s recycled or reused instead of just torn down and sent to landfill?” comments Martin.

“We need to be really careful about the decisions we make about demolition, because it has such a big impact on the environment.”

Hear more from these voices at our panel on Maximising Lifestyle & Experience within Small Footprints in Residential Design: will take place at 3:30pm on Thursday 15 June, on the Design Talks Stage.

This article was supplied by our content partner Trout Creative Thinking. Trout is hosting various panels across all three days of the event.

ArchiBuild Expo | 2023 Event Guide ABE33 PARTNER FEATURE
  Waverley House, Cara Middleton Architecture. Photographer: Tom Ferguson. Stylist: Tess Thyregod.

Climate Change – It is real. We have caused it. We can fix it.

Together, building and construction is responsible for 39% of total global emissions. This is the damage we are doing as stakeholders in the built environment. What as an industry do we need to do to reduce this impact?

As proud partners of the Design Show 2023 and global leaders in commercial flooring, Interface is committed to sharing its own sustainability journey with all stakeholders within the wider industry. Over the span of more than 50 years, Interface has evolved both its thinking and approach. Originally, the focus was solely on reducing environmental impacts, but that has evolved to include social impacts and new business models.

Net zero ambitions for the built environment will be achieved not only through use of renewable energy and low carbon materials, but also by adoption of the circular economy model whereby those products and materials are recirculated to retain their embodied energy.

Implementing a Circular Economy Business Model

Circular economy is a paradigm shift, changing the economic model to one that’s regenerative. In the past, it has been claimed by many businesses, but it is truly practiced by a few. However, this is changing and we’re seeing a shift in both attitudes and actions.

“Circular economy doesn’t mean that we take waste from someone else to use as a raw material for our product; circular economy for us is retaining the value of our product throughout its life,” explains Aidan Mullan, Sustainability Manager at Interface. “And, at the end of life, getting that product back is the goal. We can extend its life or dismantle it into its constituent parts for manufacturing new products. That, to us, is a circular economy.”

In short, the circular economy model focuses on designing out waste, circulating products and materials at their highest value and regenerating nature by recycling.

For Interface this means “not taking what we cannot put back.” The ultimate goal is to cut the link to petrochemicals and fossil fuels. This means:

• Designing long lasting products that can be re-used

• Replacing virgin raw materials with high recycled or bio-based content

• Having a remanufacturing solution for the product at the end of its useful life

Whole Life Carbon and Why Does It Matter?

The science of sustainability can seem complicated. But one fact is simple: the planet is warming at an alarming rate. Reducing humanity’s carbon footprint is the most essential step we can take to live within the means of our planet.

The industry’s focus on reducing built environment carbon impacts has largely been the building’s operational carbon. This is the term used to describe the emissions of carbon dioxide during the in-use phase of a building. This includes the emissions associated with heating, hot water, cooling, ventilation, lighting systems and lifts. We now have to turn our focus to whole life carbon for the structures we build.

In some ways it’s like approaching an iceberg, operational carbon is the iceberg above the water, it has been clearly visible for a long time. However, upfront carbon is the rest of the iceberg hidden under the water not visible to most of the built environment.

It’s been a blind spot for the industry, but that is changing... and design and architectural roles have a key part to play.

ABE34 ArchiBuild Expo | 2023 Event Guide

Designing with Climate in Mind

The IPCC issued their sixth assessment report stating that global warming is happening at an accelerated rate and that there is an urgent need for action. The decisions we make now to address global warming will have consequences for thousands of years. This represents not only a huge challenge to the industry, but also an opportunity – as reductions made by the built environment have the potential to contribute significantly to tackling global warming and promoting a green and inclusive recovery.

When designing projects:

• Think about re-purposing or refurbishment before building

• Use a less is more approach and build only to meet the needs of the community or city

• Design with circularity and reuse materials

• Specify low carbon materials and products using Environmental Product Declarations as your guide

• Build efficiently by minimising design loads and maximising material utilisation

• Go electric – cut the link to fossil fuels as an energy source

Source: WBCSD Net Zero Buildings, Where do We stand? World Business Council for Sustainable Development

Urgency & Radical Collaboration

It’s not up to a government now and it’s not up to just one company. Everybody must be accountable for how they procure materials and how they design projects – the decisions we make now about the materials we use in the buildings have a lasting impact for thousands of years.

2030 is the target for emissions reduction, not 2050. With so many sustainability assessment and carbon measurement tools out there, the message from climate experts is that we need to select one and start working on it NOW.

A key pillar of the Interface Climate Take Back plan is the belief that we need new models of low-carbon, inclusive and collaborative business, that deliver value for everyone. Leading the industrial re-revolution by championing radical collaboration & collective will, Interface’s goal is to transform industry to build a climate fit for life.

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ABE44 ArchiBuild Expo | 2023 Event Guide BRANDS
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Company Stand Paints / Coatings / Textures Astor Metal Finishes P44 Dulux Venetian Plaster M1 Layton Corp N18 Sustainable Bamboo M2 Plumbing / Drainage DTA Australia L14 Lauxes Grates O14 Signage Astor Metal Finishes P44 Fastmount L6 Smart Home / Building AliWood L38 Coldbuster Floor Heating L40 HiFi Collective N39 Knotwood M22 Kosny Timber N22 Your Smart Life N51 Solar / Sustainable Systems Performance Membranes M16 Sustainable Bamboo M2 Stairs / Lifts / Access Astor Metal Finishes P44 Stair Nosing Australia M44 Global Green Tag Certified Australian Made Company Stand Stone / Solid Surface ForestOne M12 Lithostone O28 Loud Design Group M4 Smartstone N44 Xiamen Kirin Exhibition Co P37 Tile DTA Australia L14 Island Block & Paving N17 Lauxes Grates O14 Loud Design Group M4 Technology ArchiPro P24 HiFi Collective N39 Loud Design Group M4 VinZero A2K Technologies M41 Company Stand Wall Cladding / Paneling / Sheets AliWood L38 Astor Metal Finishes P44 Cabinetti Panels P14 Chaincraft M9 Coldbuster Floor Heating L40 DECO M36 Ecquality Timber Products Co L8 Fastmount L6 ForestOne M12 House of Bamboo N11 James Hardie N2 Knotwood M22 Kosny Timber N22 Loud Design Group M4 Porta M7 Screenwood M28 Smartstone N44 Sustainable Bamboo M2 WOODonALI P40 Windows / Doors Allegion M37 ALUDOORS N43 Astor Metal Finishes P44 Knotwood M22 Performance Membranes M16 Smartech Door Systems P19 Sustainable Bamboo M2 Thermotek Windows L16 ArchiBuild Expo | 2023 Event Guide ABE71

F L OORP L A N

A44 A38 B36 B44 B40 B45 C43 C40 D40 D34 E34 E38 E22 F22 F14 E14 G22 A36 A30 B28 B20 C34 A28 A22 A20 A18 A10 A3 A8 A2 B10 B2 B8 A4 C7 B3 B14 C14 C8 C2 D2 D8 E8 A12 E40 F42 F34 G35 G36 G33 G34 H33 H35 G42 G40 Kitchen & Bathroom Stage Design Talks
Kitchen & Bathroom Zone Kitchen & Bathroom Zone ABI Interiors ABI Interiors Havwoods Buywood Furniture Cotswold InOut Furniture Kesseböhmer Hafele Original Parasol GoHome Planika NetZero Schweigan UNOX Casa BORA BLUM Customea Oliveri La Marzocco Domus Living Timberline Stormtech Robert Gordon Faucet Strommen Nero Tapware Dorset Australia Barben Elevar Pink Pear Cane Line Tile Importer Wilson & Bradley Puretec Bramstone Hepburn iOctane Baya by Furtex Boissevain Art Trabeth Textiles Seating Lounge Bar F28 G28 Arko Furniture D14 D16 Icon Workspace E2 W orkshoppe d Australia’s Next Top Designer G14 H13 H7 G2 G8 H1 G10 H3 W a t er R owe r Klayli f e Larkwoo d F u rnit u r e F ellowe s E C Carpet s Main Restaurant ENTRY / EXIT ABE72 ArchiBuild Expo | 2023 Event Guide

Sustainability Pavilion

i8 i16 J14 i14 i2 J2 K18 J22 J24 J28 i4 K4 K6 L6 L8 J3 K3 K7 M7 M12 M9 H42 H34 H28 H22 i34 i42 i38 J38 J40 Light & Design Gainsville Furniture Mineral Fox ENP Fitouts Label Concepts Calce About Space Cult Design Light Co Tectona by Classic with a Twist Fermob Transmitt Universal Media Co Fluxwood Acustico Nightworks H14 L2 L50 M44 M50 N44 N39 L40 L38 L36 M36 K22 L16 L14 M4 N2 L20 N22 O22 M28 M32 M24 M22 i13 M1 M2 N1 L49 N43 N51 O43 O38 O36 P39 P44 P40 P38 P32 P24 P37 O39 O37 N36 M38 N37 M41 M37 K34 H9 H2 H8 H10 Molmi c Cloudwal k F loorin g Osier Bell e D u lu x Ac r a te x S u s t ainabl e Bambo o S t o k e F i r eplac e W indso r A r chi t ect u r a Aco u stic a Sa f e Cent r a l Ba o yu n S t on e A r chiP r o H a r dwa r eB o x Ma y fiel d ArchiBuild Bar by Smar tstone Lounge Light & Smar t Home Talks FutureBuild Stage R AIA Refuel CPD Stage K33 K35 Armstrong Deco Parkwood Doors Thermotek DTA Australia Loud Design James Hardie Forest One Olympia Splendid Kosny Timber Central Innovation Screenwood Shipping Container Pools Knotwood O28 O34 P20 P14 P15 O14 P17 P19 N18 N16 M16 N14 M14 N12 O17 O15 N15 N17 O11 N11 La u x es G r a t e s Cabinett i Panel s Rako Australia Your Smart Life
Lithostone ENTRY / EXIT ArchiBuild Expo | 2023 Event Guide ABE73

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