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The magazine of the National Hair & Beauty Federation

THE NHBF One Abbey Court Fraser Road Priory Business Park Bedford MK44 3WH 01234 831965 nhbf.co.uk sfenquiries@salonfocus.co.uk CHIEF EXECUTIVE Richard Lambert DIRECTOR OF MARKETING Tori Priestley

EDITORIAL Editor Aviva Attias aviva@salonfocusmagazine.co.uk Assistant editor Hollie Ewers Content sub-editors James Hundleby, Kate Bennett DESIGN Senior designer Seija Tikkis McPhail Picture researcher Claire Echavarry ADVERTISING advertising@salonfocusmagazine.co.uk 020 7880 6230 PRODUCTION Production director Jane Easterman Account director Emma Godfrey emma@salonfocusmagazine.co.uk PRINTER Manson Group, St Albans COVER ILLUSTRATION Getty

© The NHBF 2022

All views expressed in salonfocus are not necessarily those of the NHBF. All efforts have been taken to ensure the accuracy of the information published in salonfocus. However, the publisher accepts no responsibility for any inaccuracies or errors and omissions in the information produced in this publication. No information contained in this publication may be used or reproduced without the prior permission of the NHBF. Recycle your magazine’s plastic wrap. Check your local LDPE facilities to find out how. NHBF CHIEF EXECUTIVE RICHARD LAMBERT

ALWAYS KEEP IN MIND YOUR BUSINESS GOALS AND SUPPORT YOUR STAFF

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or now at least, it looks as though salons will be able to enjoy a busier festive season than compared with the last two years. Though of course, Covid is still with us, and with the summer surge and winter ahead, there has understandably been an increase in Member queries. NHBF director of membership Tina BeaumontGoddard answers some of your Covid questions on page 11. You can also visit nhbf.co.uk or contact the membership team for more advice.

Unfortunately, the cost of doing business crisis will also be with us. However, NHBF continues to be a source of support for Members, not only to help Members survive, but to shine and thrive. For instance, the NHBF has now partnered with a leading energy consultancy to help you save on utility bills. We are also delighted to announce the NHBF Skills Zone, providing online education and guidance to help take your business to the next level. Learn more about these initiatives on page 6.

If you haven’t already, check out the empowering podcast NHBF Shines On (nhbf.co.uk/shines-on). It's all part of the NHBF programme Shine – Your Brighter Future.

On the topic of support and shining brightly, it pays dividends to always keep in mind your business goals, and to support your staff in ensuring your goals are achieved. See more on page 27. For design inspiration and to keep your business looking fresh, head to pages 41 and 44. To promote all your hard work, discover how you can best make use of social media platforms (page 38) and the growing power of infl uencer marketing (page 30). Also, stay one step ahead by learning when to incorporate a consumer trend into your treatment menu (page 32).

Of course, thriving means acting responsibly, and on page 36 we hear from aesthetics professionals on the vital role of guiding clients, the concern of body issues and the latest on standards, while page 20 explores the pressing responsibility of the industry to act on sustainability. We look at what you can do to play your part, how clients expect you to do so, why it’s become a matt er of urgency and how the NHBF can support you. Remember to look out for your own wellbeing, too (see page 24).

Wishing you all the very best over the next few months and the festive season.