What’s trending

FASHIONABLE OR A FAUX PAS? Whether you embrace them or buck them, we take a look at the latest trends.

HIGH STREET LOVE HIGH

Independent hair and Inde beauty businesses are beau trending and leading trend the reinvigoration of British high streets. According to fi gures, barbers top the list of growing independent retail categories across the UK, with beauty salons coming in second and nail salons fi ft h. The reason? Shoppers get positive in-store experiences that they can’t get elsewhere. The research shared by SME insurer, Superscript, found further insights: one in four shoppers confi rmed that hairdressers, barbers and salons will continue to bring them to the high street, the r Britis list o UK, w fi ft h. expe share one i and s despite the rising cost of living. desp

NOSTALGIA’S HERE TO STAY HERE

Harking back to the the good old days was the overarching as th mood seen on the catwalks for he ca autumn/winter 2022. While the 2022. numerous 90s and 00s infl uences nd 00 on hair and make-up have been e-up trending for a while, the term hile, t 'nostalgia' will, of course, have f cou diff erent reference points and ce po meanings for clients depending on ents d their age, experiences and interests ences – so be prepared to walk down d to w memory lane with some of your th som clients this season. on.

TIKTOK TRENDS TIKT

Is it even a trend if Is it e it isn’t dominating it isn’ TikTok? One of the TikTo most popular most beauty looks beau currently is the ‘siren eyes’ trend, ren ey which has more than 203.1 million han 2 views. The 90s supermodel eye permo make-up look involves creating olves cat-like elongated shapes with d shap eyeshadow and eye-liner – sharp or ye-lin soft depending on the desired n the eff ect. Another trend racking up end ra views (300.9 million) is 'slugging', on) is which is the application of a cation sealant-type product (like Vaseline) duct (l at the end of your beauty routine to r beau act as a barrier to help problem skin. help

REPORT BARBERS: LOCAL HEROES

As highlighted above, barbers are leading the invigoration of the high street. Here’s a look at the numbers…

6661

premises were opened between 2017 and 2021 by barbers and nail and beauty salons

15,711

The net total of units att ributed to barbers on the high streets across the UK in 2022

PURPLE REIGN PUR

Seasonal hair colour trends can oft en seem predictable (think beach curls for summer), but this autumn/winter, Thomas Hills, Director of TH1 Hair in Surrey, predicts that ultraviolet will be a stand-out hue for the upcoming season. ‘From purple rinse to indigo, it’s a look I see trickling down into the salon for clients looking to banish the winter blues,’ he says. He adds that the colour is perfect for fairer skin tones, with balayage a great option for clients preferring a Seas pred this a Hair stand purp down the w colou balay more natural look for the new season. more

GLITZY, GILDED AND GOTHIC OTHIC

While shimmery and sheer ‘glazed doughnut’ nails were the viral trend breaking the internet this summer thanks to Hailey Bieber, the look is set to continue into autumn/winter. The diff erence this season will be varying shades, including blues and whites. Other trends to look out for include metallic hints, with brushed on foil fi nishes, cuticles lined with chrome glitt er, and half-moons highlighted in gold. The classic white-tipped French manicure will also be in demand, as will its gothic antithesis, black tips – perfect for winter. e eer ‘glazed e vi v ral trend u ummer thanks et e to The h nd nd HAD ANY THOUGHTS ABOUT WHAT YOU’VE READ? TELL US ON OUR SOCIAL MEDIA PLATFORMS @NHBFSOCIAL

29%

rise in barber numbers on the high street compared to fi ve years ago

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