TH E BU SI N E S S M A L E G R O O M IN G
WORDS SAM WEBB
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More men are grooming and wearing make-up – so how can salons and barbershops get an edge?
H
ollywood heart-throb Channing Tatum, K-Pop superstars BTS and even former US president Donald Trump are among the millions of men who now use make-up. The male make-up and grooming sector has exploded in the last few years – in the UK alone its market value increased by nearly £100m between 2015 and 2017. Chanel, Tom Ford and Marc Jacobs have all unveiled beauty collections for the male client, and the trend is showing no signs of slowing down as more and more influencers and celebrities reach for the concealer. From Monuskin’s facial scrub to Osmo’s grooming tonic, there are a range of hair and beauty grooming products that salon and barbershop owners can use on, and sell to clients. So what other opportunities does this phenomenon present to salons and barbershops?
K R A M 175% DID YOU KNOW? Between 2019 and 2020, searches for ‘men skincare’ rose 175% and ‘makeup for men’ rose 86%
SALONFOCUS | SUMMER 2021
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14/06/2021 16:35
