5 minute read
What’s trending
FASHIONABLE OR A FAUX PAS? Whether you embrace them or buck them, we take a look at the latest trends.
IMAGES: GETTY / SHUTTERSTOCK / ALAMY / ISTOCK / IMAXTREE BACK TO THE 80S BAC
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Bright, bold and colourful, Brigh 80s make-up is making a return (again). Think coloured mascara, neon eyeshadow and fuchsia lipstick and that’s before adding pushed-up ‘feral’ brows and fl ushed, contoured cheeks. If electric blue or coral mascara is too much too soon, more subtle options in navy or burgundy are available. Similarly, with lip liner – another obvious 80s fave – blending it to become softer and merging it with the lip colour or gloss will keep it modern but still give a nod to the 80s m retur and f ‘feral blue optio lip lin beco gloss on-trend power decade. on-tr
SKINIMALISM
Skincare and make-up are pared down this season as the ‘skinimalism’ trend sees consumers and clients going back to basics. While glowing skin is still the desired outcome, clients may be more interested in using or buying core products due to more careful spending, as reports suggest that cleansers and toners are overtaking sales of eye serums. According to one beauty report, sales of antiacne serums increased by 51% in value in 2020 as consumers focused on skin-specifi c remedies.
GUIDED BY GUID THE GRAM THE
Marble, galaxy Marb and gradient and g nails have come nails out on top in a out o list of the most list of popular nail popu trends of 2021 trend on Instagram. on In Marble nails Marb garnered a whopping 1,832,896 ng 1,8 hashtags, while galaxy nails had axy na 249,082 and gradient nails had nt na 230,428. Animal print nails and nt na geometric art nails made up the top made fi ve. In the hot list of colours, glitter f colo nails proved the most popular, with st po an impressive 9,398,396 mentions. ,396 In second place were natural nails, e nat which amassed 5,442,312 hashtags. 42,312 Green and white were among re am the least popular colours for 2021, lours appearing at the bottom of the list. ttom
TREND REPORT DIVERSITY IN BEAUTY REPORT
In the year since the Black Lives Matter movement began, issues of diversity and equality have gained momentum across all industries – beauty included.
46%
of beauty and personal care (BPC) buyers are more likely to buy from a brand or retailer that takes a stand on issues related to minority groups than one that doesn’t.
13%
of adults see taking a political stand on issues relating to minority groups as one of the top three factors for a diverse beauty brand to consider.
AWARD-WINNING GLAM AWA
Lips were left to do the Lips w talking at this year’s Oscars as stars took full advantage of masks not being required at the event. From berry reds, plum tones and oxbloods to natural, light and bright pink hues it was quite the lipstick revival. Other stand-out looks from the evening included the gorgeous ‘fro-hawk hair style from Viola Davis, Zendaya’s bottom-grazing mermaid waves, and Halle Berry’s newly chopped tresses – a short bob and micro fringe. Brad Pitt’s ‘pandemic ponytail’ was another hair highlight according to Twitter reaction, with his grown-out locks pulled back and styled in a low mini man bun. talkin as sta requi tones pink stand gorg Zend Halle bob a pony to Tw pulle FALL FORWARD New autumn looks are creeping in, as seen on catwalks from Milan, Paris and New
York. Cropped cuts like the pixie and ultra-short buzz cuts were seen on models at Tom Ford, refl ecting how many have taken the plunge to cut off their long tresses from the last year. Classic braids and cornrows and natural, bouncy hair textures look set to continue through to the next season, too, with overstyling and straightening still out of favour for now. HAD ANY THOUGHTS ABOUT WHAT YOU’VE READ? TELL US ON OUR SOCIAL MEDIA PLATFORMS @NHBFSOCIAL
23%
of BPC buyers seek out brands owned by a minority.
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In an era of Instagram fi lters and sky-high expectations, it’s hard to navigate through clients’ demands for dramatic colour transformations with stunning results and longevity. Learn how to fulfi l their wishlists and manage their expectations to deliver results they’ll love in a salon-friendly time! Discover the next big trends and practise the latest Insta techniques.
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