TH E I N SPI R AT ION W H AT ' S T R E N D IN G
FASHIONABLE OR A FAUX PAS? Whether you embrace them or buck them, we take a look at the latest trends.
GUIDED BY THE GRAM 42
IMAGES: GETTY / SHUTTERSTOCK / ALAMY / ISTOCK / IMAXTREE
SKINIMALISM
BACK TO THE 80S BAC Brigh , bold and colourful, Bright -up is making a m 80s make eyeshadow return retur (again). Think coloured mascara, neon d-up pushe g addin before that’s and ffuchsia lipstick and s. If electric ‘feral’ ‘feral brows and flushed, contoured cheek more subtle blue or coral mascara is too much too soon, Similarly, with option optio s in navy or burgundy are available. it to lin – another obvious 80s fave – blending lip liner colour or becom beco e softer and merging it with the lip to the gloss will keep it modern but still give a nod on-tre on-tr nd power decade.
TREND REPORT
DIVERSITY IN BEAUTY REPORT In the year since the Black Lives Matter movement began, issues of diversity and equality have gained momentum across all industries – beauty included.
Skincare and make-up are pared down this season as the ‘skinimalism’ trend sees consumers and clients going back to basics. While glowing skin is still the desired outcome, clients may be more interested in using or buying core products due to more careful spending, as reports suggest that cleansers and toners are overtaking sales of eye serums. According to one beauty report, sales of antiacne serums increased by 51% in value in 2020 as consumers focused on skin-specific remedies.
46%
of beauty and personal care (BPC) buyers are more likely to buy from a brand or retailer that takes a stand on issues related to minority groups than one that doesn’t.
Marb e, galaxy Marbl nt g and gradie nails have come o top in a out on list of the most popular nail trends of 2021 ram. In on Instag Marbl Marb e nails 1,8 896 ng 1,832, garnered a whopping nails had y na axy hashtags, while galax nails had 249,082 and gradient na nails and nt na 230,428. Animal print geometric art nails made up the top colours, glitter five. In the hot list off colo popular, with st po nails proved the most an impressive 9,398,396 mentions. l nails, nat e natura In second place were ,312 hashtags. 42,312 which amassed 5,442 among re am Green and white were rs for 2021, lours the least popular colou m of the list. ttom appearing at the botto
13%
of adults see taking a political stand on issues relating to minority groups as one of the top three factors for a diverse beauty brand to consider.
SALONFOCUS SA LO N FO C U S | | SUMMER SALONFOCUS SPRING 2019 2021
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