Round-up

SPREADING THE WORD NG D

We’ve certainly been working hard to get the industry’s voice out there.

Press: Since the beginning of April, our advice has reached more than 1.7 million people across national and international publications, including

Marie Claire, Th e Independent,

Financial Times, Daily Mail and even the New York Times.

Social:

Victoria Brownlie, NHBF director of policy and public aff airs, hosted an IG Live with the British

Beauty Council and British

Association of Beauty Th erapy and Cosmetology, discussing the road to recovery and how to prepare for the rest of 2021. We joined the new audio platform

Clubhouse to host weekly ‘rooms’ covering all aspects of the hair and beauty industry that aff ect businesses. You too can join the

NHBF club and be part of the conversation – just download

Clubhouse via the App Store or Google Play. Podcasts: Our chief executive Richard Lambert guested on the Back to Business podcast, launched by a former BBC journalist to give small businesses a voice throughout the pandemic. Richard featured on the fi rst anniversary episode to look back over the past 12 months and consider the prospects for the coming month. Listen at

bit.ly/back-in-business-nhbf

Events: Richard also joined Creative HEAD magazine as a panellist for its virtual Salon Smart event. Th e discussion covered key concerns, challenges and opportunities facing the industry.

A win in Scotland

Our persistence and lobbying to the Scottish Govenment paid off with the lifting of client face mask restrictions for treatments.

The restrictions were lifted from 31 May after the NHBF wrote a letter to the Scottish Government, urging them to review the rules around the removal of face masks for treatments.

Clients are able to temporarily remove a face covering to receive a treatment to this area, as long as the practitioner is wearing a Type IIR mask and a visor or goggles.

Richard Lambert said: ‘I’m delighted that salons in Scotland will fi nally be on a level playing fi eld with the rest of the UK.’

We’re allergy aware

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WHAT? Th e NHBF joined forces with leading hair and beauty brands to promote the importance of allergy alert testing during Allergy Awareness Week at the end of April.

WHY? Th e aim of the campaign was to ensure clients know why allergy alert tests are so important and to support salons that test regularly as an integral part of their service.

HOW? We developed a suite of social media assets for salons to share on their own channels and promote among their clients, using the hashtags #coloursafe and #AAT. We also ran a PR campaign across national media.

A HELPING HAND TO STAY WELL

Lending our support to mental health causes has been one of our top priorities.

Since the Every Mind Matters campaign launched, we’ve continued to provide support to our Members during Stress Awareness Month (April) and May’s Mental Health Awareness Week with advice, resources and webinars.

Remember, as an NHBF Member you have access to free, comprehensive and trusted mental

health and wellbeing support via Health Assured (one of your NHBF Rewards). It off ers the My Healthy Advantage app and an online portal packed full of resources such as webinars, factsheets, articles, videos and guides. To access My Healthy Advantage, go to nhbf.co.uk/rewards To watch a mini-webinar providing an overview of the services and resources available, log in to nhbf.co.uk/webinars See the stats in full at nhbf.co.uk/industry-statistics

REAP OUR REWARDS

NHBF Members have exclusive access to our Rewards scheme, which can help you save money through a range of online offers and discounts:

Shopping – deals on mobile phones,

Apple products and groceries

Travel – discount package holidays and worldwide attractions

Motoring – savings on new cars, breakdown cover and car insurance

Insurance – discounts on home, travel, life and health insurance

Business – discounts on CV and interview coaching, and IT training.

Find out more at nhbf.co.uk/rewards

Keeping you up to speed

We’ve continued our series of free Member webinars, covering various topics to support your business. Some of the latest include:

The importance of allergy alert consultations How to grow your business organically through Facebook The benefi ts of paid advertising on Facebook The importance of good mental health for your salon or barbershop business Skin cancer: spotting the signs The importance of front of house. All webinars are available to watch at nhbf.co.uk/webinars