ROUND -UP T HE NHBF
SPREADING NG THE WORDD We’ve certainly been working hard to get the industry’s voice out there. Press: Since the beginning of April, our advice has reached more than 1.7 million people across national and international publications, including Marie Claire, The Independent, Financial Times, Daily Mail and even the New York Times. Social: Victoria Brownlie, NHBF director of policy and public affairs, hosted an IG Live with the British Beauty Council and British Association of Beauty Therapy and Cosmetology, discussing the road to recovery and how to prepare for the rest of 2021. We joined the new audio platform Clubhouse to host weekly ‘rooms’ covering all aspects of the hair and beauty industry that affect
businesses. You too can join the NHBF club and be part of the conversation – just download Clubhouse via the App Store or Google Play. Podcasts: Our chief executive Richard Lambert guested on the Back to Business podcast, launched by a former BBC journalist to give small businesses a voice throughout the pandemic. Richard featured on the first anniversary episode to look back over the past 12 months and consider the prospects for the coming month. Listen at bit.ly/back-in-business-nhbf Events: Richard also joined Creative HEAD magazine as a panellist for its virtual Salon Smart event. The discussion covered key concerns, challenges and opportunities facing the industry.
We’re allergy aware
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WHAT? The NHBF joined forces with leading hair and beauty brands to promote the importance of allergy alert testing during Allergy Awareness Week at the end of April.
A win in Scotland
WHY? The aim of the campaign was to ensure clients know why allergy alert tests are so important and to support salons that test regularly as an integral part of their service.
Our persistence and lobbying to the Scottish Govenment paid off with the lifting of client face mask restrictions for treatments. The restrictions were lifted from 31 May after the NHBF wrote a letter to the Scottish Government, urging them to review the rules around the removal of face masks for treatments.
Clients are able to temporarily remove a face covering to receive a treatment to this area, as long as the practitioner is wearing a Type IIR mask and a visor or goggles.
HOW? We developed a suite of Richard Lambert said: ‘I’m delighted that salons in Scotland will finally be on a level playing field with the rest of the UK.’
social media assets for salons to share on their own channels and promote among their clients, using the hashtags #coloursafe and #AAT. We also ran a PR campaign across national media.
SALONFOCUS | SUMMER 2021
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