October 23, 2021 | Miami Beach Convention Center
Invitation to Sponsor
“By supporting the Task Force Gala, you're helping to fund the important social justice work of the National LGBTQ Task Force and the local efforts of organizations that provide much needed services to the LGBTQ community."
Dan Marinberg
2021 Task Force Gala Chair
Uniting Communities, Honoring Heroes, Advancing Equality. The Task Force Gala is the premier annual celebration of South Florida's LGBTQ community. The Gala is a vital fundraiser supporting the oldest national organization dedicated to achieving equality for LGBTQ people as well as many Miami-Dade LGBTQ service organizations. It provides the greatest opportunity to make a powerful impression on hundreds of the community's business, political, and opinion leaders. Last year's event was all about "The Power of US", our first-ever virtual event featuring an array of celebrity guests and drawing in guests from all fifty states. Proceeds from last year's event funded “Queer the Vote”, our nationwide get-out-the-vote campaign. In 2021, we are thrilled to celebrate the 25th edition of this iconic event in an all-new venue: the freshly renovated Grand Ballroom at the Miami Beach Convention Center. As always, the evening will feature a red carpet entrance and cocktail reception, an expansive high-end auction, a formal dinner, live entertainment, an awards ceremony over dessert, and an after party with dancing and a live DJ. Proceeds from the 2021 Gala will fund "All of Me, All the Time", our nationwide nondiscrimination initiative. Your support of the Gala makes a difference!
Reach a Brand Loyal & Affluent Market The United States LGBTQ community – estimated at more than 15 million people – accounted for nearly $1 trillion in consumer spending power in 2019.1
75%
75% of LGBTQ adults have switched products or services in the last year because a competing brand was supportive of the LGBTQ community.2
64%
64% of gay men and lesbians agree that when they find a brand they like, they are likely to make a point of telling their friends about it, well above the average of all U.S. consumers.3
71%
Even if a brand is costlier or less convenient, 71% of LGBTQ consumers would remain loyal to that brand should they be supportive of, and friendly to, LGBTQ issues.2
25%
Among same-sex partnered households, average annual spending on consumer packaged goods (CPG) is 25% higher than that of average U.S. households.3
87%
Awareness is key for brands, as 87% of LGBTQ adults will consider purchasing a brand that has equal benefits for LGBTQ employees.2
1 Witeck Communications 2 National Gay & Lesbian Chamber of Commerce 3 Neilsen
90%
90% of gay men and lesbians reported that their purchasing decisions are influenced by corporate sponsorship of LGBT events and participation in LGBT organizations.4
4 Community Marketing Inc.’s Gay and Lesbian Consumer Index
Our Audience An estimated 250,000 LGBTQ people, representing more than $8 billion in purchasing power, reside in Miami-Dade County. The Task Force Gala is expected to draw 750 of the most affluent and influential members of the South Florida community.
GENDER IDENTITY
Female 26% Male 73% Transgender 1%
AGE
21 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+
SEXUAL ORIENTATION Bisexual Gay Heterosexual Lesbian Queer Other
3% 65% 13% 16% 1% 2%
ANNUAL HOUSEHOLD INCOME
3% 18% 20% 46% 11% 2%
Less than $49,999 $50,000 to $99,999 $100,000 to $149,999 $150,000 to $199,999 More than $200,000
6% 21% 22% 19% 32%
RELATIONSHIP STATUS
Single Partnered Married Divorced Widowed Other
37% 39% 18% 2% 2% 2%
Sponsorship Opportunities We offer a range of sponsorship packages with benefits that allow you to tie your name and brand to the Task Force and “own” a piece of the event. Join a class of businesses and organizations with strong ties to an affluent, brand-loyal LGBTQ consumer base. We need your support!
*Influencer Sponsorship is limited to individuals and couples, not available to businesses or organizations.
The National LGBTQ Task Force is a registered 501(c)3 nonprofit organization. Sponsorships above fair-market value are tax-deductible to the fullest extent of the law.
Underwriter Opportunities We are happy to work with your organization or company to create customized underwriting packages to meet your marketing objectives. Below are examples of the opportunities we’ve tailored to particular needs in the past. All underwriters will be recognized on the Gala invitation, Journal, website, and on-screens at the event.
Stage - $25,000
In addition to all of the benefits of Champion sponsorship, your company will be recognized as the official Stage Sponsor of the Gala. You’ll have the opportunity to provide a 15-to-30 second video clip to be shown during the ceremony, expressing your company’s pride in support of the LGBTQ community. We can also discuss and customize other ways to enhance your company’s visibility from the stage.
Cocktail Reception - $12,000
Task Force Gala guests begin the evening with a cocktail reception where they enjoy a hosted premium bar and hors d’oeuvres with our honorees, presenters and local dignitaries. For your support in making this portion of the event memorable, you’ll be recognized on signage throughout the reception and on all Gala marketing materials leading up to the event. The Cocktail Reception underwriter will also receive Protector level sponsorship benefits.
Auction - $12,000
Our silent auction is one of the largest – and our items among the highest quality – of any auction in South Florida. As the Auction Underwriter, your logo will appear at the top of every guest’s cell phone screen as he or she bids on auction items throughout the event. The Auction underwriter will also receive Protector level sponsorship benefits.
After Party - $10,000
Keep the party going and get your groove on at the official Gala After Party, featuring a live DJ and open bar! The underwriter in this category will be recognized on signage throughout the After Party and on Gala marketing materials leading up to the event. In addition, the After Party underwriter will receive ten tickets to the event, and one full-page, full-color ad in the Gala Journal.
Journal - $6,000
Every guest who attends the Gala will receive a souvenir Gala Journal. Our Journal underwriter receives inside front cover placement in the 1,000 copies that are printed, with recognition as the Official Journal Sponsor, and four tickets to the event.
Underwriter Opportunities (continued) All underwriters will be recognized on the Gala invitation, Journal, website, and on-screens at the event.
Florals - $6,000
No Gala is complete without flowers! We’ll place a floral centerpiece on each table and additional arrangements throughout the event, a great opportunity to showcase your business and personal creativity! The underwriter in this category will be recognized on Gala marketing materials leading up to the event. In addition, the Florals underwriter will receive a half-page ad in the Gala Journal and four tickets to the event.
Charging Stations - $5,000
Guests at the Gala appreciate the opportunity to plug-in and charge their mobile devices while they’re sipping a cocktail and networking. Charging stations become focal points among the crowd throughout the evening. The underwriter in this category will have the opportunity to brand three charging stations at the Gala, each accommodating up to a dozen devices at once. In addition, you’ll get two tickets to the event!
Photobooth - $4,000
Everyone loves a good photo opp! The photobooth is a great way for your company or brand to interact with guests in a playful and memorable way. The underwriter in this category will have the opportunity to brand the photobooth and will also receive two tickets to the event.
Volunteers - $2,500
It takes close to 100 volunteers working on the day of the event to help us produce the Task Force Gala. Underwriter in this category helps cover the costs of feeding our volunteers and producing an appreciation reception in the weeks following the event. Your name or logo will appear on signage in the Volunteer Hospitality Lounge and the Volunteer Appreciation Reception. Additionally, you will receive two tickets to the event. We can accommodate multiple underwriters in this category.
“The Task Force Gala is a community celebration, a moment to honor heroes of the movement, refocus our efforts on the work that lies ahead, and raise critical funds to carry out our work and support our community partners."
Kierra Johnson
Executive Director, National LGBTQ Task Force
LET’S CONNECT For additional information, please contact:
Jake Arnell jarnell@thetaskforce.org 305-576-7300
TheTaskForceGala.org @TaskForceGala