2017 INVITATION TO SPONSORSHIP MARCH 1 – 6, 2017 | MIAMI BEACH | WINTERPARTY.COM
HAPPIER STRONGER WISER & READY TO IGNITE THE WORLD.
Winter Party Festival | #ThisIsWinterParty
We live in a world that challenges us every day. Telling us we’re different. Less than. Not entitled to. And while that may be changing, the inequities persist, and it can wear us down. It makes us long for a safe haven – a place for relaxation, reflection, rejuvenation and revelry. To live, love, laugh, and just be. For the LGBTQ community and its friends, Winter Party Festival is that place. Where for one week, the world is full of acceptance and love. And we can take a deep breath of the ocean air and clear our heads. Fill our hearts. Engage our minds. Kick up our heels. And return to everyday life happier, stronger, wiser, and ready to ignite the world.
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WINTER PARTY FESTIVAL IS ALIVE.
Winter Party Festival | #ThisIsWinterParty
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Winter Party Festival has a pulse. A beat that comes from the music we dance to, from the rhythm of the city where we meet, and most of all, from the hearts of the people who come together every year. Winter Party Festival has a soul. A set of values that are an extension of our spirit. A moral compass that guides our every action. That’s what drives our desire to make everyone who joins us feel at home, accepted and then – exhilarated. And like every living thing, Winter Party Festival is forever growing and changing. To stay one step ahead of the community we celebrate. To find new and different ways to fund our outreach. And to take the lead as the Festival that honors every dimension of who we are, and who we may become. We live and operate by our Values:
FRIENDSHIP
First and foremost, we are kind, friendly, considerate people. When you join us at Winter Party Festival, you’ll find more than a week of thoughtfully curated, carefully planned, first-rate events and parties. You’ll find a family of warm, fun, inviting people, excited to share the joy of community with you.
BRAVERY
We believe in big ideas and bold moves. From the events we produce, to the causes we champion, we never let fear of standing up or standing out hold us back. We are proud of our identity, and we will never toe the line when it comes to how we celebrate it at Winter Party Festival.
INCLUSION
We believe in making the world feel welcome. Our celebration is open, accepting, and enthusiastic about embracing people of every orientation, race, nationality and culture. That’s why we cultivate a climate of diversity and inclusion in our staff, volunteers, guests and offerings. Here, there is something special for everyone, and everyone is something special.
EVOLUTION
Like the community we celebrate and support, we are a living, growing, dynamic organization. Because who we are as a community is constantly changing and evolving, we are committed to change and evolve along with it. We passionately pursue what our audiences need and desire to offer them the best in art, entertainment, information and culture to fulfill them today – and propel them toward tomorrow.
SUPPORT
We exist to deliver love, compassion, understanding and care to our communities through fund and consciousness raising. This is the fuel that drives us to make Winter Party Festival an exciting, engaging and informative celebration that inspires donors to give, sponsors to partner, supporters to volunteer and attendees to return year after year.
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“Launched in 1994 as a one-day dance festival, the Winter Party has grown into a weeklong LGBT extravaganza attracting 10,000 revelers!� BizBash
Winter Party Festival | #ThisIsWinterParty
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FESTIVAL FACTS Winter Party Festival is an annual fund and consciousness-raising event committed to supporting, inspiring and activating LGBTQ communities worldwide through a celebration of identity, equality and unity that is designed to bring the community and its allies together to learn, live, love, laugh and forge lifelong relationships. Launched in 1994 as a one-time charity dance event on the sands of beautiful South Beach, Winter Party Festival has evolved into one of the world’s largest celebrations— and fundraisers—for the lesbian, gay, bisexual and transgender community and their families, friends and supporters. Dates
March 1 - 6, 2017
Where
Miami and Miami Beach, Florida
Host Hotels
National Hotel Miami Beach & The Deauville Beach Resort Miami
What
The Warmest Winter in the World! • 13,000 attendees • More than 20 events over 6 days at legendary South Florida hotels, nightclubs, restaurants, and yes, the white sands of Miami Beach! • Internationally and acclaimed DJs and entertainment • World class shopping
Producer
National LGBTQ Task Force
Beneficiaries
Winter Party Festival supports the Task Force’s mission to achieve LGBTQ equality. The Task Force donates a significant portion of the proceeds from the Task Force Gala – Miami and Winter Party Festival to the South Florida LGBTQ community through a grant-making process administered by the GLBT Community Projects Fund of The Miami Foundation — Greater Miami’s permanent philanthropic endowment for enhancing the quality of life of all Miami-Dade County residents.
Accolades
• • • • • • • • •
2016 BizBash Miami/South Florida Top 100 2016 Pink Flamingo Award for Nonprofit of the Year 2015 Gold Stevie Award in American Business Awards 2015 BizBash Miami/South Florida Top 100 2014 Nonprofit of the Year, Presented by Miami-Dade Gay & Lesbian Chamber of Commerce 2014 Pink Flamingo Award for Nonprofit of the Year 2014 BizBash Miami/South Florida Top 100 2013 BizBash Miami/South Florida Top 100 Best Pool Party of 2009, Presented by EDGE
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OUR FESTIVALGOERS YOUR AUDIENCE.
Winter Party Festival | #ThisIsWinterParty
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OVER 13,000 GUESTS FROM AROUND THE WORLD MAKE UP THE VIBRANT, DIVERSE AND EVER-GROWING AUDIENCE WHO JOIN US FOR OUR ANNUAL SIX-DAY EXTRAVAGANZA. We strive to make each year’s Festival bigger and better than the last, adding exciting new events and offerings to our long-standing mix of welcoming receptions and unforgettable parties at spectacular venues, featuring the best international DJ talent.
Whre are you from?
Percentage
South Florida
25%
Elsewhere in the United States
63%
International
12%
Winter Party Festival attendees come from more than 20 US metro areas including: Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Dallas, Denver, Houston, Indianapolis, Las Vegas, Los Angeles, Minneapolis, New York, Philadelphia, San Diego, San Francisco, Seattle and Washington, DC. Outside of the United States, Winter Party Festival attendees traveled to Miami Beach from 32 countries including: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, Guatemala, Honduras, Ireland, Israel, Italy, Japan, Mexico, Netherlands, Oman, Panama, Peru, Poland, Puerto Rico, Romania, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Trinidad and Tobago, United Arab Emirates and United Kingdom.
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Gender Identity
Percentage
Male
90%
Female
07%
Other
03%
Age
Percentage
18-24
09%
25-34
41%
35-44
26%
45-54
17%
55+
07%
Current gross annual household income
Percentage
Sexual Orientation
Percentage
Gay
80%
Bisexual
10%
Under $35,000
12%
Lesbian
06%
$35,000 - $50,000
15%
Heterosexual
04%
$51,000 - $70,000
12%
$71,000 - $100,000
16%
Race / Ethnicity
Percentage
More than $100,000
28%
Caucasian
39%
Prefer not to Disclose
17%
Hispanic / Latino
21%
Where did you stay while at WPF?
Percentage
Black / African American
12%
Home or Condo they own
09%
European Descent
07%
WPF Host or other Hotel
43%
Stayed with friends and family
48%
Asian / Pacific Islander
05%
Caribbean / African Descent
04%
Days stayed, of those in paid accommodations
Percentage
Bi / Multi-Racial
03%
American Indian / Native American
01%
Other
08%
Winter Party Festival | #ThisIsWinterParty
3 - 4 Nights
57%
5 - 6 Nights
26%
7 Nights or more
10%
Prefer not to disclose
07%
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MAKE AN IMPRESSION.
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“Where else in the world do you have a place that combines a world-class beach, a diverse and welcoming city, a cutting-edge music/club scene, an eclectic hotel scene, a historical architectural district, American charm, European sensibility, Latin heat, daring fashion, fabulous weather, a large LGBT population base and community visitor center all in a compact, pedestrian-friendly 20 block area.” Steve Adkins, Executive Director, Miami-Dade Gay & Lesbian Chamber of Commerce
Depending on your level of investment, your message can be associated with global advertising promoting Winter Party Festival, as well as driving impressions for your brand during the six-day Festival. Key demographics are targeted through a variety of media including sampling at high traffic locations at Festival events, signage, cross-promotions, networking and VIP events, invitations, collateral, online and print advertising and promotions.
OWNED MEDIA Winterparty.com: 415,913 page visits from over 98,522 unique visitors (July 1, 2015 – March 31, 2016) 37,200 Fans 21,500 Followers 7,300 Followers Printed Festival Guides: 2,500 16,050 Subscribers (20 Newsletters Annually)
EARNED MEDIA 208,844,523 Impressions
PAID MEDIA
Global Publication Advertising: 10,286,952 Impressions Global Digital Advertising: 3,787,808 Impressions
TOTAL 2016 IMPRESSIONS: 222,919,283 Winter Party Festival | #ThisIsWinterParty
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Winter Party Festival | #ThisIsWinterParty
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MAXIMIZE YOUR AFFILIATION. Positive brand awareness comes from associating your product or service with a respected and celebrated property. Winter Party Festival is regarded both locally and internationally as one of the most fun and friendliest events in the LGBTQ community. There really is nothing like the opportunity to promote your product or service to a desirable niche audience face-to-face. And association with a longstanding and well-respected organization in the community, brand affinity is key. Co-branded marketing opportunities imply a Festival endorsement that adds validity to your message. Dependable studies conclude that festivals have a measurable impact on consumer sales and brand awareness.
“This festival brings thousands of people, an opportunity to raise money for LGBT causes, and music, fun and excitement to a destination that is famous for all that and more.� George Neary, Greater Miami Convention & Visitors Bureau
Winter Party Festival | #ThisIsWinterParty
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SPONSORSHIP OPPORTUNITIES.
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Take advantage of the Festival's extensive marketing and social media platforms by working with staff and Festival committee members to create event-specific incentives, contests and messaging to maximize exposure to Festival fans and attendees. Festival staff and volunteers will give your company personalized attention to ensure that proposals, event activations and marketing opportunities are tailored to your needs and objectives. The Winter Party Festival committee and staff will work with you to produce experiences to interact with Festival attendees, activate new products and services and network with corporate and community leaders. Whether your goal is marketing, public relations, community giving or a combination, we will create a unique package that is right for you. Cash and in-kind inquiries are encouraged. Possible opportunities for brand visibility at Winter Party Festival 2016 include: • • • •
Social media integration on Facebook, Twitter and Instagram Live Festival activations Opportunities to own and brand Festival events Co-branding and support sponsorship opportunities exist too
We look forward to working with you and our partners to create remarkable experiences during the six-day Winter Party Festival taking place March 1-6, 2017 in magnificent Miami Beach!
“Sponsorship of the Beach Party provided SHOWTIME direct access to an important market for our shows, and a way for SHOWTIME to reinforce our longstanding commitment to the LGBT community.” George DeBolt, Senior Vice President, Media
Winter Party Festival | #ThisIsWinterParty
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GLBT COMMUNITY PROJECT FUND GRANTEES 2005 - 2016 ADVOCACY ACLU Foundation of Florida CECOSIDA Equality Florida Institute Florida Together Federation Housing Opportunities Project for Excellence (HOPE) Legal Services of Greater Miami SAVE Foundation
ARTS & CULTURE Arts at St. Johns Adrienne Arsht Center for the Performing Arts Blue Stripe Films Camposition Center for the Advancement of Jewish Education City Theatre Creative Arts Enterprises FUNDarte Gay8 Festival Jonathan Spikes Foundation Miami Beach Film Society Miami-Dade College Foundation/Miami International Film Festival MiFo LGBT Film Festival Museum of Contemporary Art Next @ 19th Street O Cinema Pioneer Winter Collective Reading Queer Unity Coalition|Coalicion Unida
COMMUNITY Aqua Foundation for Women Barry University Classical South Florida FIU Foundation – Center for the Study of Spirituality Florida Grand Opera Miami Beach Gay Pride Miami Design Preservation League Miami Gay Men’s Chorus Miami-Dade Community Based Care Alliance Miami-Dade Gay & Lesbian Chamber of Commerce Foundation OUT Miami Foundation Shining Families Stonewall Library & Archives Temple Israel Greater Miami
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SOCIAL SERVICES Camillus House Center for Positive Connections Citrus Health Network Empower U FIU Foundation – Wertheim College of Medicine Gulf Coast Jewish Family & Community Services Jewish Community Services of South Florida Lawyers for Children America Lotus House Women’s Shelter Miami Lighthouse for the Blind and Visually Impaired Miami-Dade Police Department/ Special Victims Bureau North Miami Foundation for Senior Citizens Services Pet Project for Pets South Beach AIDS Project Survivors Pathway Switchboard of Miami Thelma Gibson Health Initiative United People Counseling Ministry Services VIDA Legal Assistance
YOUTH The Alliance for GLBTQ Youth Family Counseling Services of Greater Miami Family Resource Center of South Florida FIU Foundation – LGBTQA Initiatives Florida Foster Care Review GLSEN South Florida Miami Bridge Youth & Family Services Peace Education Foundation Pridelines Youth Services Safe Schools South Florida Tigertail Productions University of Miami YES Institute
We’re committed to do more than bring the LGBTQ community and its supporters together – we aim to move them forward. To propel them into the future by creating events that first and foremost raise funds, but also open minds. Winter Party Festival | #ThisIsWinterParty
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LET’S CONNECT.
For more information about Winter Party Festival sponsorship opportunities, please contact:
Donnie Luehring
Email: dluehring@thetaskforce.org Phone: 305.576.7300 Web: www.winterparty.com 19