ABOUT WINTER PARTY
Support and Connect with the LGBTQ Community.
The National LGBTQ Task Force’s Winter Party Festival is the most diverse LGBTQ festival on earth , attracting an estimated 10,000 visitors to Miami Beach every March from across the US and more than 35 other countries . This iconic fundraiser started as a single event 30 years ago: a dance party on the beach to mobilize the community and raise money to fight an anti-gay referendum to stop cities and counties in Florida from banning discrimination on the basis of sexual orientation. In the years since, Winter Party has grown into a week-long celebration of music, dance, and community. With more than a dozen world-class events , Winter Party has something for everyone.
Nonprofit with Real Impact.
Winter Party Festival is an important fundraiser produced to support the mission and work of the National LGBTQ Task Force, a 501c3 nonprofit organization. The National LGBTQ Task Force is the nation’s oldest LGBTQ+ organization focused on civil rights and social justice. The Task Force mobilizes people and money to build power, take action, and create change to advance full freedom, equality, and justice for all. A significant portion of funds raised at The National LGBTQ Task Force’s Winter Party Festival will also be donated to the LGBTQ+ Equity Fund, a partnership between The Miami Foundation, Our Fund Foundation, and The National LGBTQ Task Force to provide grants to local organizations serving South Florida’s LGBTQ+ community. To date, Winter Party Festival and its sister event, The Task Force Gala, have given back more than $3.3 Million to South Florida’s LGBTQ+ community.
• 90% of LGBTQ people reported purchasing decisions influenced by sponsorship of LGBTQ events and organizations. • 75% of LGBTQ adults have switched products or services because a competing brand was supportive of their community. • Even if a brand is costlier or less convenient, 71% of LGBTQ consumers will remain loyal to that brand if it’s supportive of their community.
WINTER
18 - 24 25 - 34 35 - 44 45 - 54 55 + American Indian Asian Black/African Americans Caribbean/African Caucasian Hispanic/Latino Multi-racial Other ethnicity Gay Lesbian Bisexual Queer/Questioning Heterosexual Other / Prefer
answer Under $35,000 $35,000
$49,999 $50,000
$69,999 $70,000 - $99,999 $100,000 - $149,999 $150,00 + Prefer
answer 5% 38% 35% 15% 7% 1% 9% 9% 2% 45% 26% 5% 3% 89% 2% 4% 0% 4% 1% 6% 8% 16% 16% 16% 29% 9%
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HOUSEHOLD INCOME ETHNICITY
ORIENTATION AGE Reach Thousands of Brand-Loyal LGBTQ Consumers.
LGBTQ Consumers
In the U.S. about 7% of adults identify as LGBTQ, accounting for nearly $1 trillion in consumer spending power. In South Florida, nearly a quarter million LGBTQ consumers represent nearly $8 billion in spending power. PARTY DEMOGRAPHICS
Our Audience, Your Consumers.
BROADCAST YOUR MESSAGE
As a Winter Party sponsor, you’ll have the opportunity to reach millions through our dynamic marketing and media campaigns.
Attach your message to our global marketing and advertising campaign to drive year-round impressions for your brand. Key demographics can be targeted through a variety of media, to include event invitations and signage, cross-promotions, guest sampling at high traffic locations of the Festival, and online or print advertising and promotions.
MAKE AN IMPRESSION
Winterparty.com
395,000 pageviews per year.
Facebook 45,000 fans, more than 1 million impressions per year.
Instagram 20,700 followers, 250,000 impressions per year
Twitter 20,000 followers.
Email 15,000 subscribers, 50+ email campaigns per year.
Earned Media
Covered in more than 60 online and print publications in the 2019 cycle, for nearly 100 million impressions overall .
Complimentary tickets to the VIP reception 4 2 Included with All-Access VIP Passes Included with All-Access VIP Passes Included with All-Access VIP Passes Included with All-Access VIP Passes We offer a range of sponsorship packages with customizable benefits that allow you to tie your name and brand with the Task Force and “own” a piece of the event. Join a class of businesses and organizations with strong ties to affluent, brand-loyal LGBTQ consumer base. We need your support. Presenting ($50,000) BENEFITS Champion ($30,000) Leader ($15,000) Protector ($10,000) Advocate ($5,000) Supporter ($2,500) Exclusive “Presenting Sponsor” billing on all Winter Party Festvival materials Customizable Diversity, Equity, and inclusion or Emplyee Resource Group training for your company by Task Force staff Live “thank you” at the end Beach Party Opportunity to speak at the VIP reception Acknowledged as a sponsor in e-blast and/or social media Full-color ad in the Winter Party Festival Guide (circulation 24,000) Customizable complimentary tickets and passes packages with tickets to the VIP reception, VIP tickets to the club event of your choosing, and general admission tickets Logo displayed prominently on all print or digital marketing materials and media, and displayed at all events Festival-wide Opportunity to have a booth to exhibit your product or service at Welcome Center and Beach Party Opportunity to provide product samples or giveaways to guests, or design a custom activation or “wow” moment during the Festival X X X X X X X X X X X X X X Social media only Social media only Back Cover or Double Truck Full page Full page Half page Half page Quarter page Up to 10 All-Access VIP Passes Included with AllAcess VIP Passes Included with AllAcess VIP Passes ncluded with AllAcess VIP Passes Included with AllAcess VIP Passes 4 2 Up to 6 All-Access VIP Passes 2 All-Access VIP Passes & Up to 6 Weekend Passes 2 All-Access VIP Passes & 2 Weekend Passes 4 Weekend Passes 2 Weekend Passes X X X X X X SPONSORSHIP OPPORTUNITIES X X
Beach Party ($25,000) BENEFITS Under One Sun ($20,000) VIP Cocktail Reception ($15,000) Welcome Reception ($10,000) Weekday Event ($5,000) Spirits (Product) Volunteer ($2,500) Non-alcoholic Beverages (Product) Top billing as “Presenting Sponsor” of sponsored event X Live
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Full-color
Guide (circulation 24,000) Opportunity
Logo displayed prominently Logo displayed on all print or digital marketing materials and media, and wrist bands displayed
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X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X Full Page Full Page Full Page Half Page Quarter Page Full Page Full Page Quarter Page 2 Weekend Passes 4 Weekend Passes Up to 4 All-Access VIP Passes Up to 4 All-Access VIP Passes Up to 6 All-Access VIP Passes Up to 4 All-Access VIP Passes 2 All-Access VIP Passes & Up to 6 Weekend Passes 2 All-Access VIP Passes & 2 Weekend Passes 2 4 12 + those included with the All-Access VIP passes Included with All-Access VIP Passes Included with All-Access VIP Passes Included with All-Access VIP Passes Included with All-Access VIP Passes Included with All-Access VIP Passes X X UNDERWRITING OPPORTUNITIES Underwriting opportunities are your chance to sponsor a specific piece of the Winter Party Festival experience.
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Acknowledged as a sponsor in eblast & social media posting Customizable complimentary tickets and passes packages with tickets to the
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Doug Bermúdez Director of Partnerships Winter Party Festival doug@winterparty.com 305-450-6751 Jake Arnell Institutional Giving Manager National LGBTQ Task Force jarnell@thetaskforce.org 305-576-7300 To learn more about sponsorship opportunities at Winter Party Festival, please contact: LET’S CONNECT
