ABOUT WINTER PARTY
Support and Connect with the LGBTQ Community.
The National LGBTQ Task Force’s Winter Party Festival is the most diverse LGBTQ festival on earth , attracting an estimated 10,000 visitors to Miami Beach every March from across the US and more than 35 other countries . This iconic fundraiser started as a single event more than 30 years ago: a dance party on the beach to mobilize the community and raise money to fight an anti-gay referendum. In the years since, Winter Party has grown into a weeklong celebration of music, dance, and community. With more than a dozen world-class events , Winter Party has something for everyone.
Nonprofit with Real Impact.
Winter Party Festival is an important fundraiser produced to support the mission and work of the National LGBTQ Task Force, a 501c3 nonprofit organization. The National LGBTQ Task Force is the nation’s oldest LGBTQ organization focused on civil rights and social justice. The Task Force mobilizes people and money to build power, take action, and create change to advance full freedom, equality, and justice for all. A significant portion of the funds raised at Winter Party Festival will also be donated to the LGBTQ Equity Fund, a partnership between The Miami Foundation, Our Fund Foundation, and The National LGBTQ Task Force to provide grants to local organizations serving South Florida’s LGBTQ+ community. To date, Winter Party Festival and its sister event, The Task Force Gala, have given back more than $3.3 Million to South Florida’s LGBTQ community.
OUR AUDIENCE, YOUR CONSUMERS
Reach Thousands of Brand-Loyal
LGBTQ Consumers.
LGBTQ Consumers
In the U.S. about 7% of adults identify as LGBTQ, accounting for nearly $1 trillion in consumer spending power. In South Florida, nearly a quarter million LGBTQ consumers represent nearly $8 billion in spending power.
• 90% of LGBTQ people reported purchasing decisions influenced by sponsorship of LGBTQ events and organizations.
• 75% of LGBTQ adults have switched products or services because a competing brand was supportive of their community.
• Even if a brand is costlier or less convenient, 71% of LGBTQ consumers will remain loyal to that brand if it’s supportive of their community.
Winter party demographics
AGE ETHNICITY ORIENTATION HOUSEHOLD INCOME
18 - 24 25 - 34 35 - 44 45 - 54 55 + Asian/Pacific Islander Black/African Americans Caribbean/African Caucasian/White Hispanic/Latino Bi/Multi-racial Other Straight/Heterosexual Gay Bissexual Queer Other / Prefer not to answer Under $49,999 $50,000 - $69,999
- $99,999
- $149,999 $150,00 + Prefer not to answer 0% 34% 37% 16% 13% 6% 10% 1% 49% 27% 4% 3% 4% 89% 3% 3% 1% 10% 11% 12% 14% 39% 14%
$70,000
$100,000
BROADCAST YOUR MESSAGE
As a Winter Party sponsor, you’ll have the opportunity to reach millions through our dynamic marketing and media campaigns.
Attach your message to our global marketing and advertising campaign to drive year-round impressions for your brand. Key demographics can be targeted through a variety of media, to include event invitations and signage, cross-promotions, guest sampling at high traffic locations of the Festival, and online or print advertising and promotions.
M AKE AN IMPRESSION
Earned Media
The 2023 festival was featured in digital, print, and broadcast more than 80 times, for an estimated audience of 5 billion overall.
Influencers
More than a dozen LGBTQ celebrity and micro influencers reaching more than 10 million people per post
Website
395,000 pageviews per year
12,000 subscribers
41,000 followers and nearly 1 million impression per year
22,800 followers and 175,000 impressions per year
X (formerly Twitter)
17,300 followers
Youtube 900 followers
Tik Tok 500 followers
SPONSORSHIP OPPORTUNITIES
BENEFITS
Exclusive “presenting sponsor” billing on all Winter Party Festival materials, including logo prominently displayed on print and digital promotional materials and media.
We offer a range of sponsorship packages with customizable benefits that allow you to tie your name and brand with the Task Force and “own” a piece of the event. Join a class of businesses and organizations with strong ties to affluent, brand-loyal LGBTQ consumer base. We need your support.
Customizable DEI or ERG training for your company by Task Force staff.
Live “thank you” at the end Beach Party.
Opportunity to have a booth to exhibit your product or service.
Full-color ad in the Winter Party Festival Guide (circulation 24,000)
Customizable tickets / passes package to attend the festival.
Opportunity to provide product samples or giveaways to guests.
Back Cover or Double Truck Full page Full page Half page Half page Up to 10 All-Access VIP Passes Up to 6 All-Access VIP Passes 2 All-Access VIP Passes & Up to 6 Weekend Passes 2 All-Access VIP Passes & 2 Weekend Passes 4 Weekend Passes 2 Weekend Passes Presenting ($50,000) Champion ($30,000) Leader ($15,000) Protector ($10,000) Advocate ($5,000) Supporter ($2,500)
UNDERWRITING OPPORTUNITIES
BENEFITS
Top billing as “presenting sponsor” of event, including logo prominently displayed on print and digital promotional materials and media.
Live “thank you” at the end of the sponsored event.
Opportunity to speak at VIP reception and Welcome reception.
Opportunity to have a booth to exhibit your product or service.
Full-color ad in the Winter Party Festival Guide (circulation 24,000).
Customizable tickets / passes package to attend the festival.
Opportunity to provide product samples or giveaways to guests.
Full page Full page Full page Half page Up to 6 All-Access VIP Passes Up to 4 All-Access VIP Passes 2 All-Access VIP Passes & Up to 6 Weekend Passes 2 All-Access VIP Passes & 2 Weekend Passes 4 Weekend Passes
Beach Party ($25,000) Under One Sun ($20,000) VIP Cocktail Reception ($15,000) Welcome Reception ($10,000) Weekday Event ($5,000)
Half page
ADVERTISING & EXHIBITORS
Advertising
Ads are complimentary for sponsors and underwriters, and can also be purchased separately. With a print / digital reach of 24,000 people, placing an ad in the Festival Guide is a smart way to get your brand, product, or message in front of our guests.
Advertising Deadline: Friday, January 12, 2024
Exhibitors
As an exhibitor you’ll get a dedicated space in a high-traffic area of the festival, where you can sell a product, promote your brand, or otherwise interface directly with guests.
Placement Audience Rate*
guests; 3 days
Under
One Sun Sat / Sun Nightclub
guests; 1 day
Welcome Center Beach Party $1.000.00 $1,500.00
Exhibitor Deadline: Friday, February 16, 2024
Back Cover Double Truck Inside Covers Full Page 5.5 ” w X 8.5”h 11”w X 8.5”h 5.5 ” w X 8.5”h 5.5 ” w X 8.5”h $2,000.00 $2,000.00 $1.500.00 $1,200.00 Half Page 4.75”w X 3.75”h $600.00 Ad Size Dimensions Corporate Rate*
2,000
*Nonprofit & partner rates are also available upon request. $1,000.00 $1,500.00
3,000
5,000
guests; 1 day 5,000 guests; 2 days
LET’S CONNECT
To learn more about sponsorship opportunities at Winter Party Festival, please contact:
Doug Bermudez
Director of Partnerships
Winter Party Festival
doug@winterparty.com
305-450-6751
Jake Arnell
Institutional & Corporate Giving Manager National LGBTQ Task Force
jarnell@thetaskforce.org
305-576-7300