2016 INVITATION TO SPONSORSHIP MARCH 2 – 7, 2016 | MIAMI BEACH | WINTERPARTY.COM
HAPPIER STRONGER WISER & READY TO IGNITE THE WORLD.
Winter Party Festival | #winterparty
We live in a world that challenges us every day. Telling us we’re different.Less than. Not entitled to. And while that may be changing, the inequities persist, and it can wear us down. It makes us long for a safe haven – a place for relaxation, reflection, rejuvenation and revelry.To live, love, laugh, and just be. For the LGBTQ community and its friends, Winter Party Festival is that place.Where for one week, the world is full of acceptance and love. And we can take a deep breath of the ocean air and clear our heads.Fill our hearts. Engage our minds. Kick up our heels. And return to everyday life happier, stronger, wiser, and ready to ignite the world.
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WINTER PARTY FESTIVAL IS ALIVE.
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It has a pulse. A beat that comes from the music we dance to, from the rhythm of the city where we meet, and most of all, from the hearts of the people who come together every year. It has a soul. A set of values that are an extension of our spirit. A moral compass that guides our every action. That’s what drives our desire to make everyone who joins us feel at home, accepted and then – exhilarated. And like every living thing, Winter Party Festival is forever growing and changing. To stay one step ahead of the community we celebrate. To find new and different ways to fund our outreach. And to take the lead as the Festival that honors every dimension of who we are, and who we may become. We live and operate by our Values:
FRIENDSHIP
First and foremost, we are kind, friendly, considerate people. When you join us at Winter Party Festival, you’ll find more than a week of thoughtfully curated, carefully planned, first-rate events and parties. You’ll find a family of warm, fun, inviting people, excited to share the joy of community with you.
BRAVERY
We believe in big ideas and bold moves. From the events we produce, to the causes we champion, we never let fear of standing up or standing out hold us back. We are proud of our identity, and we will never toe the line when it comes to how we celebrate it at Winter Party Festival.
INCLUSION
We believe in making the world feel welcome. Our celebration is open, accepting, and enthusiastic about embracing people of every orientation, race, nationality and culture. That’s why we cultivate a climate of diversity and inclusion in our staff, volunteers, guests and offerings. Here, there is something special for everyone, and everyone is something special.
EVOLUTION
Like the community we celebrate and support, we are a living, growing, dynamic organization. Because who we are as a community is constantly changing and evolving, we are committed to change and evolve along with it. We passionately pursue what our audiences need and desire to offer them the best in art, entertainment, information and culture to fulfill them today – and propel them toward tomorrow.
SUPPORT
We exist to deliver love, compassion, understanding and care to our communities through fund and consciousness raising. This is the fuel that drives us to make Winter Party Festival an exciting, engaging and informative celebration that inspires donors to give, sponsors to partner, supporters to volunteer and attendees to return year after year.
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“Launched in 1994 as a one-day dance festival, the Winter Party has grown into a weeklong LGBT extravaganza attracting 10,000 revelers!� BizBash
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FESTIVAL FACTS Winter Party Festival is an annual fund and consciousness-raising event committed to supporting, inspiring and activating LGBTQ communities worldwide through a celebration of identity, equality and unity that is designed to bring the community and its allies together to learn, live, love, laugh and forge lifelong relationships. Launched in 1994 as a one-time charity dance event on the sands of beautiful South Beach, Winter Party Festival has evolved into one of the world’s largest celebrations— and fundraisers—for the lesbian, gay, bisexual and transgender community and their families, friends and supporters. Dates
March 2 - 7, 2016
Where
Miami and Miami Beach, Florida
Host Hotel
Shelborne Wyndham Grand South Beach
What
The Warmest Winter in the World! • 12,500 attendees • More than 20 events over 6 days at legendary South Florida hotels, nightclubs, restaurants, and yes, the white sands of Miami Beach! • Internationally and acclaimed DJs and entertainment • World class shopping
Producer
National LGBTQ Task Force
Beneficiaries
Winter Party Festival supports the Task Force’s mission to achieve LGBTQ equality. The Task Force donates a significant portion of the proceeds from the Task Force Gala – Miami and Winter Party Festival to the South Florida LGBTQ community through a grant-making process administered by the GLBT Community Projects Fund of The Miami Foundation — Greater Miami’s permanent philanthropic endowment for enhancing the quality of life of all Miami-Dade County residents.
Accolades
• • • • • • •
2015 Gold Stevie Award in American Business Awards 2015 BizBash Miami/South Florida Top 100 2014 Nonprofit of the Year, Presented by Miami-Dade Gay & Lesbian Chamber of Commerce 2014 Pink Flamingo Award for Nonprofit of the Year 2014 BizBash Miami/South Florida Top 100 2013 BizBash Miami/South Florida Top 100 Best Pool Party of 2009, Presented by EDGE 5
OUR FESTIVALGOERS YOUR AUDIENCE.
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OVER 12,500 GUESTS FROM AROUND THE WORLD MAKE UP THE VIBRANT, DIVERSE AND EVER-GROWING AUDIENCE WHO JOIN US FOR OUR ANNUAL SIX-DAY EXTRAVAGANZA. We strive to make each year’s Festival bigger and better than the last, adding exciting new events and offerings to our long-standing mix of welcoming receptions and unforgettable parties at spectacular venues, featuring the best international DJ talent.
Whre are you from?
Percentage
South Florida
43%
Elsewhere in the United States
35%
International
22%
Winter Party Festival attendees come from more than 20 US metro areas including: NYC, San Francisco, Chicago, Atlanta, Boston, Washington D.C., Philadelphia, San Diego, Dallas and Denver. Outside of the United States, Winter Party Festival attendees traveled to Miami Beach from 15 countries including Canada, Brazil, France, Argentina, England, Venezuela, Netherlands, Sweden, Germany, Mexico, Peru, Saint Martin, South Africa, Russia and Albania.
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Gender Identity
Percentage
Age
Percentage
Male
62%
18-24
10%
Female
37%
35-34
26%
Other
01%
35-44
28%
45-54
24%
55+
12%
Current gross annual household income
Percentage
Under $35,000
12%
$35,000 - $50,000
16%
$51,000 - $70,000
16%
$71,000 - $100,000
16%
More than $100,000
26%
Prefer not to Disclose
15%
Sexual Orientation
Percentage
Gay
53%
Heterosexual
31%
Lesbian
09%
Bisexual
05%
Queer
03%
Race / Ethnicity
Percentage
Caucasian
32%
Hispanic / Latino
28%
Where did you stay while at WPF?
Percentage
Spanish Descent
12%
Home or Condo they own
35%
European Descent
10%
WPF Host or other Hotel
44%
Black / African Amercian
07%
Stayed with friends and family
20%
Bi / Multi-Racial
03%
Made a day trip
02%
Asian / Pacific Islander
03%
Days stayed, of those in paid accommodations
Percentage
Caribbean / African Descent
02%
3 - 4 Nights
39%
American Inidian / Native American
01%
5 - 6 Nights
28%
Other
02%
7 Nights or more
24%
Winter Party Festival | #winterparty
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ADDITIONAL INFORMATION ABOUT LGBT CONSUMERS. LGBT consumerism rises above $800 billion annually. Source: RIVET Marketing
LGBT tourism tops $200 billion in 2014. Source: LGBT2020
64% of gay men and 65% of women agreed that when they find a brand they like, they are likely to make a point of telling their friends about it; well above the average of all U.S. Consumers. Source: Nielsen
LGBT Annual Purchasing Power in South Florida $7 Billion form the local LGBT market plus $1.7 Billion from 1.2 million LGBT tourists annually Source: Miami-Dade Gay & Lesbian Chamber of Commerce
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MAKE AN IMPRESSION.
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“Where else in the world do you have a place that combines a world-class beach, a diverse and welcoming city, a cutting-edge music/club scene, an eclectic hotel scene, a historical architectural district, American charm, European sensibility, Latin heat, daring fashion, fabulous weather, a large LGBT population base and community visitor center all in a compact, pedestrian-friendly 20 block area.� Steve Adkins, Executive Director, Miami-Dade Gay & Lesbian Chamber of Commerce
Depending on your level of investment, your message can be associated with global advertising promoting Winter Party Festival, as well as driving impressions for your brand during the six-day Festival. Key demographics are targeted through a variety of media including sampling at high traffic locations at Festival events, signage, cross-promotions, networking and VIP events, invitations, collateral, online and print advertising and promotions.
OWNED MEDIA Winterparty.com: 481,385 page visits from over 101,881 unique visitors ( July 1, 2014 - March 31, 2015) 33,281 Fans 15,704 Followers 5,543 Followers Printed Festival Guides: 3,000 18,653 Subscribers (20 Newsletters Annually)
EARNED MEDIA 669 News Articles: 298,423,772 Impressions
PAID MEDIA
Global Print Advertising: 8,521,000 Impressions Global Digital Advertising: 14,654,058 Impressions
TOTAL 2015 IMPRESSIONS: 322,677,653 11
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MAXIMIZE YOUR AFFILIATION. Positive brand awareness comes from associating your product or service with a respected and celebrated property. Winter Party Festival is regarded both locally and internationally as one of the most fun and friendliest events in the LGBTQ community. There really is nothing like the opportunity to promote your product or service to a desirable niche audience face-to-face. And association with a longstanding and well-respected organization in the community, brand affinity is key. Co-branded marketing opportunities imply a Festival endorsement that adds validity to your message. Dependable studies conclude that festivals have a measurable impact on consumer sales and brand awareness.
“This festival brings thousands of people, an opportunity to raise money for LGBT causes, and music, fun and excitement to a destination that is famous for all that and more.� George Neary, Greater Miami Convention & Visitors Bureau
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SPONSORSHIP OPPORTUNITIES.
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Take advantage of the Festival's extensive marketing and social media platforms by working with staff and Festival committee members to create event-specific incentives, contests and messaging to maximize exposure to Festival fans and attendees. Festival staff and volunteers will give your company personalized attention to ensure that proposals, event activations and marketing opportunities are tailored to your needs and objectives. The Winter Party Festival committee and staff will work with you to produce experiences to interact with Festival attendees, activate new products and services and network with corporate and community leaders. Whether your goal is marketing, public relations, community giving or a combination, we will create a unique package that is right for you. Cash and in-kind inquiries are encouraged. Possible opportunities for brand visibility at Winter Party Festival 2015 include: • • • •
Social media integration on Facebook, Twitter and Instagram Live Festival activations Opportunities to own and brand Festival events Co-branding and support sponsorship opportunities exist too
We look forward to working with you and our partners to create remarkable experiences during the six-day Winter Party Festival taking place March 2-7, 2016 in magnificent Miami Beach!
“Sponsorship of the Beach Party provided SHOWTIME direct access to an important market for our shows, and a way for SHOWTIME to reinforce our longstanding commitment to the LGBT community.” George DeBolt, Senior Vice President, Media
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BENEFICIARIES The National LGBTQ Task Force donates a significant portion of the proceeds from the Winter Party Festival and the Task Force Gala – Miami to the South Florida LGBTQ community through a grant-making process administered by the GLBT Community Projects Fund of The Miami Foundation — Greater Miami’s permanent philanthropic endowment for enhancing the quality of life of all Miami-Dade County residents. To date, the following organizations have received grants totaling more than $2.1 million:
ADVOCACY ACLU Foundation of Florida CECOSIDA Equality Florida Institute Florida Together Federation Housing Opportunities Project for Excellence (HOPE) SAVE Foundation
ARTS & CULTURE Blue Stripe Films Camposition Creative Arts Enterprises Fundarte Living Arts Trust/O’Cinema Miami Beach Film Society Miami Gay & Lesbian Film Festival Miami-Dade College Foundation / Miami International Film Festival Museum of Contemporary Art Next @ 19th Street Performing Arts Center Trust Pioneer Winter Collective Reading Queer
COMMUNITY Aqua Foundation for Women Camillus House Classical South Florida FIU – Center for the Study of Spirituality Florida Grand Opera Miami Beach Gay Pride Miami Design Preservation League Miami Gay Men’s Chorus Miami-Dade Gay & Lesbian Chamber of Commerce Foundation Shining Families Stonewall Library and Archives Temple Israel of Greater Miami / Next @ 19th Street
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SOCIAL SERVICES Center for Positive Connections Miami-Dade Police Department / Special Victims Bureau North Miami Foundation for Senior Citizens Services South Beach AIDS Project Survivors’ Pathway Switchboard of Miami United People Counseling Ministry Services
YOUTH Family Counseling Services of Greater Miami Family Resource Center of South Florida FIU – Multicultural Programs Foster Care Review GLSEN South Florida, Inc. Jewish Community Services of South Florida Miami Bridge Youth and Family Services Peace Education Foundation Pridelines Youth Services Safe Schools South Florida Tigertail Productions University of Miami YES Institute
We’re committed to do more than bring the LGBTQ community and its supporters together – we aim to move them forward. To propel them into the future by creating events that first and foremost raise funds, but also open minds.
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LET’S CONNECT.
For more information about Winter Party Festival sponsorship opportunities, please contact:
Donnie Luehring
Email: dluehring@thetaskforce.org Phone: 305.576.7300 Web: www.winterparty.com
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