A Message From Our 2024 Chairman

My Fellow Peanut Farmers,

As PQ magazine reaches its 50th edition, I want to reflect on some highlights I have witnessed. Although I have only been active on the National Peanut Board (NPB) for 10 years, I recognize the early vision of the organizers and appreciate the sound foundation they established for its successes. Today, we continue to provide funding for groundbreaking production research, our marketing team is developing compelling engagements to reach peanut consumers, and our early commitment to address allergy issues is now leading the way for real solutions.

Production research in collaboration with research institutions has always been and will continue to be at the forefront of our responsibility as the guardian of producer check-off funds. Peanut farmers today recognize the advancements made in yield and disease resistance through these dollars. Our goals will continue to focus on science and technology to bring profits back to growers. One investment we made was in understanding the peanut genome, and now that research is propelling the development of peanut varieties for the future.

Trends and consumer habits have evolved since the founding of NPB, and so have our marketing techniques. Social media was not even a thing when we were founded, but today the vast majority of our marketing dollars are spent through it to reach younger consumers. Peanut consumption in the U.S. has reached all-time highs and we see the millennial and Gen Z consumers buying into the nutritional and taste value of peanuts and peanut butter.

Today’s Board owes a debt of gratitude to the early Board members who committed to be part of the solution to peanut allergies. That determination and financial commitment helped lead to multiple tools that help prevent peanut allergies. Our financial support continues today as researchers and allergy experts partner with us to advance solutions.

As chairman, I am honored to carry on the work of NPB because so many have helped create a strong foundation. Like all those before, today’s Board consists of talented peanut-farm leaders from peanut-producing states. Their dedication to and understanding of the industry is strong. With our CEO and President Ryan Lepicier and the dedicated staff at NPB, we will continue advancing our mission for years to come.

Greg Baltz Chairman