Online Digital Platforms & Cloud Computing Unit
Native Systems >
What we do
Goal “Offer businesses in the Middle East a unique online presence, effective Internet marketing services and cutting-edge digital consulting solutions”. Services
Web 2.0 Site Creation
Online Strategies & Tactics
Experience Google maps
Channel mix WebTrends
AJAX
Search
Blogging
Web Analytics
Value modelling
Video On Demand
eCRM
SEO Market Analysis
XHTML
Search Marketing
Networks
ERP
Blogs
Iconography
Scrum
User Reviews
Operational Management
Wire framing
RAD
Flash
Graphic Design
Collaboration
Overture
Information Architecture
e-Strategy
Business Cases
Web 2.0
Communities Accessibility
Click stream
Podcasts
Development e-Solutions
eMarketing Tagging WordPress Taxonomy TradeDoubler eSelf Service Search Optimisation
Reporting
Doubleclick Drupal
Web 2.0 Design CSS
User Centric Design User interface design Branding Social
Ubercart
Social Networks Development
e-Marketing Services
IM
W3C
Logo’s/Identity
Google AdWords Amazon Web Services
Affiliates Marketing Display Ads
PHP
MySQL
Stats
e-Reality
Native Systems >
e-Reality The e-Reality
“When I took office, only high energy physicists had ever heard of what is called the Worldwide Web.... Now even my cat has its own page”. President Bill Clinton, in his 1996 announcement of the Next Generation Internet initiative
“With the development of the Internet...we are in the middle of the most transforming technological event since the capture of fire. I used to think that it was just the biggest thing since Gutenberg, but now I think you have to go back farther”.
John Perry Barlow
Native Systems >
e-Reality The Internet – 2008 Facts & Figures
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Native Systems >
e-Reality World Internet Usage & Population Statistics - June 30, 2009
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Native Systems >
e-Reality
and itâ&#x20AC;&#x2122;s just the beginningâ&#x20AC;Ś
Native Systems >
e-Reality
and itâ&#x20AC;&#x2122;s just the beginningâ&#x20AC;Ś
Native Systems >
e-Reality
and itâ&#x20AC;&#x2122;s just the beginningâ&#x20AC;Ś
Native Systems >
e-Reality
Regional View
Native Systems >
e-Reality
Regional View
Native Systems >
e-Reality
Regional View
Top 5 Successful Global Online Models
Native Systems >
Understanding Key Online Metrics Main Online Ranking Metrics - Quick Definitions
Google Page Rank: “it’s a rough indication of the popularity of a particular Web page. Google Page Rank ranges from 0 to 10. A higher PR indicates a more popular page”. (Higher Number = Better) Alexa Rank: “The Alexa Traffic Rank reflects the number of visitors to a Web site, as well as the number of pages on the site viewed by those visitors based on three months of aggregated traffic data from users of the Alexa Toolbar”. (Lower Number = Better) Compete Rank: “The Compete Rank is based on Unique Visitors and does not consider page views or number of visits made to the site. Rank is often used as a compliment to Unique Visitors to provide a relative metric that shows the significance of a site. For example, in March 2007, eBay attracted 75M people, which ranked as the third largest site on the Internet within the U.S”. (Lower Number = Better)
Native Systems >
Top 5 Sites
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Estimated Monthly Visits: 2,533,764,950
Native Systems >
Top 5 Sites
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Estimated Monthly Visits: 2,290,512,524
Native Systems >
Top 5 Sites
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Estimated Monthly Visits: 2,493,096,797
Native Systems >
Top 5 Sites
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Estimated Monthly Visits: 478,526,620
Native Systems >
Top 5 Sites
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Estimated Monthly Visits: 1,190,318,925
So What? Opportunities & Results What you could be missing? > Community building > New Trends > New Audience > Bigger Demand > Efficient & Effective communication > Measurable returns What can you achieve? > Tap into new potential > Develop and nurture existing operations > Prototype & Improve proposed initiatives > Enhance visibility & Improve decision making with numbers > More automation > Sustainable brand recognition
The web is not only a channel, it’s a market and an entire economy in its own right that no one can afford leaving behind, soon it will become the only market and economy!
Our Work
Native Systems >
Creating Unique Identities
Native Systems >
Creating Unique Online Presence
Case Studies
Native Systems >
SKIPSO
Social networking website - Creation of a Facebook/LinkedIn based social network with a green twist, and launched on Amazon Cloud hosting
What we did > Design > Technical architecture > Information architecture > Technical Build > Launch on AWS
> Social networking features > Dynamic Home Page – each user can select and arrange content for their own home page, reviews, reco’s, think tanks, contacts, activity feeds etc
Native Systems >
StudentBox
StudentBox is an online community focused on students and their way of life.
What we did > Design > Technical architecture > Information architecture > Technical Build > Launch on AWS > Out of the box solution for Unions and societies
- Social networking features: - friends, photos and photo tagging - invitations, import from Facebook, Gmail, Hotmail … - Events, ticketing system - Video Upload and conversion - CV system and Job Board - Organic Groups for Clubs, Unions, Universities etc…
Native Systems >
StoryVault
Video Based Social Network.
What we did > Design > Technical architecture > Information architecture > Technical Build > Launch on AWS
- Social networking features: - contacts, videos, video conversion, video editing, tagging, comments - Family Tree creation
Native Systems>
East Harbour Associates
Re- Brand & re-launch of Offshore Financial Consultancy website including Wordpress Content Management System
What we did
> Branding and Design > Drupal Development > CMS Training > Site Launch on new technology > Information Architecture
Native Systems >
Concep Global
Launch of International Communications Agency Web site working along side Agency Brand Team
What we did > Project Management > Drupal CMS Implementation > XHTML/CSS based Build > W3C Accessibility Compliance > Client management > Site Launch
Native Systems >
Vansdirect
Integrated Online Strategy across e-mail, site and blogging platform. Includes stock control, full content management suite and lead generation
What we did > Strategic Review and Planning > Branding and Design > Drupal Development > CMS Training > Search Engine Optimisation (SEO) > E-mail Marketing > PPC and SEO (WIP) > CMS Training
> Project Management > Platform Migration > Ongoing site development
Native Systems >
Affiliate Marketing
Assurmutellesante and Sky Affiliate websites â&#x20AC;&#x201C; Integrated lead generation and tracking
What we did > Branding and Design > Social Networking Features > XHTML/CSS based Build > W3C Accessibility Compliance > SEO Optimisation
What we did > Branding and Design > Build > Tracking integration > Launch
Native Systems >
Affiliate Marketing
British Gas Offers and Hillarys Blinds â&#x20AC;&#x201C; Integrated lead generation and tracking with 3rd party systems (TradeDoubler)
What we did > Branding and Design > Drupal Development > CMS Training > Search Optimisation
What we did > Branding and Design > Build > Tracking integration > Launch
Native Systems >
pod3.TV and pod3avAV
Online Video and Podcasting and e-commerce site
What we did > Website Design > Information architecture > e-Commerce integration (Ubercart) > Technical build (XHTML)
> CMS delivery(Drupal) > W3C compliance > Project management > Site styling(CSS)
Native Systems >
Ana Ivanovic
Initial site re-design with ongoing site developments including site monetisation.
Native Systems >
Simon Harrison
Premium Jewellers (ERP system)
What we did > System Design > Information architecture > ERP specification > Technical build (PHP, AJAX, MySQL)
> Back office integration > Hosting & maintenance > Business Process analysis
Native Systems >
Sprint Bio
New Brand Launch and eCommerce suite
What we did > Website Design > Information architecture > e-Commerce integration (WordPress) > Technical build (XHTML)
> CMS integration > W3C compliance > Project management > Site styling(CSS)
Native Systems >
Emerging Technologies
New Brand Launch and Ongoing e-Marketing Services
Main Target Market: UAE
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What we did > New brand launch > Video marketing > e-commerce integration > e-mail marketing > SEO Optimisation > PPC Advertising (Google AdWords) > Content creation & marketing > Lead generation & brand awareness
Native Systems >
The Body Pharmacy
E-Commerce Platform and Ongoing e-Marketing Services
Main Target Market: UK & ES
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What we did > e-commerce integration > e-mail marketing > SEO Optimisation > PPC Advertising (Google AdWords) > Content creation & marketing > Lead generation & brand awareness > Inventory Management > CRM
Thank You