Alternative Flooring A/W 2013/14

Alternative Flooring

Autumn/Winter 2013/14

The Alternative Flooring Company Ltd 4 Stephenson Close, East Portway, Andover, Hampshire, SP10 3RU t: 01264 335111 f: 01264 336445 e: sales@alternativeflooring.com www.alternativeflooring.com

Follow us on:

Autumn/Winter 2013/14

be yourself, be alternative

coir, jute, wool, sisal, seagrass, rugs and runners

useful stuff Trial swatch service

Big thank you’s to:

A long and happy life

Runner Collection

Alternative Flooring supplies individual design and colour swatches on request.

Simply email or telephone with your request and your border or flooring swatch will be sent out immediately.

A charge may be applicable for samples.

We want your flooring to enjoy a long and happy life. That’s why we use an environmentally friendly solution called INTEC. It’s specially developed for natural floor coverings. We apply it before delivery and it won’t alter the colour, texture or flame-retardancy of your flooring. It will also reduce the impact of sloppy-coffee spills and prolong the life of your flooring.

Pain-free fitting

It’s best to use a professional fitter for both home and contract fitting. Using a recommended underlay is also a good idea.

Leave your natural flooring to acclimatise for 48 hours before fitting. Note that some types of natural flooring are better suited to some locations than others. Check the recommendations in the brochure or the label on the back of our swatches.

Quirky

Join our community and follow us on: Scan the above QR-code to watch our movie

Carpet Shown: Wool Pinstripe Bone Olive Pin

Quirky is made in Britain on traditional wilton looms and sold by the linear metre. Carpet width: 69cm as standard.

Custom made rugs are available, with a selected range of bindings.

Prices on application. Quirky can be joined and used wall to wall or as a rug. However the runners would need to be seamed together by a qualified carpet fitter.

www.ochre.net www.amysomerville.com Fiat 500 supplied by Fiat Group Automobiles UK – www.fiat.co.uk www.surfaceview.co.uk

Our runners come with the following widths and edging as standard. Quirky runners - 69cm wide with a selvedge. Rock ‘n’ Roll, Wool Cord, Wool Blocstripe, Wool Pinstripe, Wool Iconic Stripe, Sisal Super Bouclé and Sisal Herringbone runners - 66cm wide with a self coloured whipped edge border.

Take me to your products You can buy Alternative Flooring products through a network of reputable specialist retailers.

Love your flooring 1. Protect it with INTEC stain inhibitor. And your life.

2. Use doormats to control dirt.

Vacuum regularly using a suction-only appliance.

3. Blot and clean spots and spills using the natural-flooring care kit we supply.

4. Avoid liquids such as water or carpet cleaner.

5. Use a castor-chair mat if you have chairs with castors, to prevent fibre damage.

All products from a happy home All our products come from sustainable natural sources. That’s because we want to care for our environment (it’s the only one we’ve got).

Due to the printing process and the nature of natural flooring, the colours featured in this brochure may vary. Copyright of all images and designs shown in this brochure belong to Alternative Flooring.

www.alternativeflooring.com |

63

Not your normal carpet company

What’s inside...

Runners

04

Naturals

12

Chunky Wool

28

Fine Wool

34

Eco

48

Rugs

52

Borders

56

Info

63

At Alternative Flooring, we believe that building rooms from the floor up is the foundation to your perfect home. Get your flooring peachy-perfect and the rest of your interior will flow with ease.

Our mix of inspiring designs and authentic natural classics gets people talking. These are award-winning carpets across the spectrum of ethically sourced natural fibres and fresh, innovative designs.

At Alternative, you get options. Five-metre seamless carpet? No problem. As for our runners, they come in pre-cut widths to help reduce your costs and our wastage (keep an eye out for the symbols next to our products). Oh, and our personalised rugs say more about you than your mum does!

Step into a world of difference at Alternative Flooring.

Congratulations to us !

The lovely people at CoolBrands have voted Alternative Flooring one of the coolest brands in Britain 2013-2014.

Get designing... create your own bespoke rug with our ‘make me a rug’ service, see page 52 for details.

www.alternativeflooring.com

runner our new

collection

Let your imagination run wild. Choose from tried-andtested traditional to rebellious Rock ‘n’ Roll. Where will your imagination take you? Go stripey, dotty, rocky or demure. Maybe mix ‘n’ match? Same team, different strip.

We’ve a runner and a look that’s all about you.

4 | The Runner Collection

Edging options

Wool Blocstripe

A selvedge is standard on Quirky and a whipped edge on our other ranges.

But don’t let us hold you back – make your own mark and choose your own, maybe? For ultimate personalisation, check out the ‘make me a rug’ (page 52).

Run bold with these striking stripes on any stairs or hallway.

Create dimension and impact, with 7 options to choose from you’ll be spoilt for choice. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

Carpet Shown: Wool Blocstripe Sable Bone Bloc

66cm ith wide w ed p ip h w a edge

Bone Olive Bloc

1851

Canvas Olive 1855 Bloc

Ochre String Bloc

Sable Bone Bloc

1852

Sable Olive Bloc

Moon Mineral 1853 Bloc

1850

1856

Mineral Sable 1854 Bloc

www.alternativeflooring.com | 5

Quirky Tess

Quirky Dotty

Geometric prints have a well earned place in interior design and our Quirky Tess won’t disappoint. With 8 colours to choose from, this runner has lots of style appeal. 69cm wide with a selvedge as standard.

Get fun and flirty with this distinguished retro design. Our Quirky Dotty range is available in classic and contemporary colours and why not add a splash of colour on your edging for a unique look that’s all about you. 69cm wide with a selvedge as standard.

69cm ith wide w ge d e lv e s a

69cm ith wide w ge d e lv e s a

Damson 7006

Pink 7005

Lime 7007

Lime 7027

Natural 7022

Grey 7021

Black 7000

Grey 7001

Natural 7002

Black 7020

Duck Egg 7023

Blue 7024

Duck Egg 7003

Blue 7004

Pink 7025

Damson 7026

6 | The Runner Collection

Quirky Fling

Quirky Skinny

Inspired by highland tradition our Quirky Fling runners, in 5 contemporary colours, are the ultimate fusion of old and new. Fling caution to the wind and make this exciting choice for your home. 69cm wide with a selvedge as standard.

Statement and style with lashings of eccentric glamour. Our Quirky Skinny can be bold in eye catching black or for an altogether tamer feel, our Natural Skinny is the bee’s knees… or the zebra’s…you get the point ! 69cm wide with a selvedge as standard.

69cm ith wide w ge d e lv e s a

69cm ith wide w ge d e lv e s a

Blue 7042

Duck Egg 7041

Natural 7040

Damson 7043

Lime 7044

Natural 7061

Black 7060

www.alternativeflooring.com | 7

Rock ‘n’ Roll Dress your floor to thrill with Rock ‘n’ Roll runners. Whether you’re a Wild Thing, a Mr Blue Sky or just love a bit of Tutti Frutti, dare to Rock ‘n’ Roll on your stairs or hallway. These dynamic designs are bold, rebellious and a whole lot of fun. Pair a Rock ‘n’ Roll runner with a Wool Romance or Wool Cord to create perfect harmony. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

66cm ith wide w ed p a whip edge

66cm ith wide w ed p a whip edge

Tainted Love 1981

Respect 1967

Purple Rain 1984

Mr Blue Sky 1977

Wild Thing 1966

Freebird 1973

Back in Black 1980

Moondance 1970

Roxanne 1978

London Calling 1979

8 | The Runner Collection

Tutti Frutti 1955

Wool Cord Fine, sophisticated, demure and never dated. Wool Cord runners are all about subtle style. With 11 colours to choose from there’s one for every palette. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

66cm ith wide w ed p a whip edge

66cm ith wide w ed p a whip edge

Gesso 5797

String 5786

Olive 5787

Mineral 5793

Moon 5792

Bone 5788

Imperial 5789

Canvas 5798

Amber 5791

Sable 5790

Ochre 5796

www.alternativeflooring.com | 9

Wool Pinstripe

Wool Iconic Stripe

Slick, smart, cool and contemporary. Wool Pinstripe runners add dimension and depth with sleek subtle lines.

In 7 mellow shades, these are one lot of pinstripes who are anything but stressed. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

Another dynamic stripe in fine wool, our Wool Iconic Stripe runners can be mellow like Marley, moody like Morrison or hip like Hendrix. Versatile and ageless, which one are you?

66cm wide with a whipped edge as standard. Whipped edge colour as shown.

66cm ith wide w ed p a whip edge

66cm ith wide w ed p a whip edge

Moon Mineral Pin 1863 Bone Olive Pin 1861

Canvas Olive Pin 1865

Marley 1503

Harrison 1500

Morrison 1501

Ochre String Pin 1866 Sable Bone Pin 1862

Sable Olive Pin 1860

Joplin 1502

Lennon 1504

Hendrix 1505

Mineral Sable Pin 1864

10 | The Runner Collection

Sisal Herringbone

Sisal Super Bouclé

Intricate and multi-hued. Our Sisal Herringbone runners are both city smart yet rustic and warm. With 9 shades to choose from sisal has a place in every home. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

Rich, authentic and architectural, our sisal’s glow with light and depth. Choose a sisal runner to transport you to serenity.

66cm wide with a whipped edge as standard. Whipped edge colour as shown.

66cm ith wide w ed p a whip edge

66cm ith wide w ed p a whip edge

Hythe 4418

Hordle 4419

Holbury 4415

Brancaster 1308

Bodmin 1309

Buckler’s Hard 1301

Hampton 4420

Herne 4421

Harestock 4423

Bentley 1303

Bramley 1311

Boldre 1313

Hockley 4422

Hambledon 4416

Havant 4417

Boscombe 1310

Bickton 1312

www.alternativeflooring.com | 11

natur natu turals rals

Make an architectural statement with our extensive naturals collection. Choose from seagrass, sisal, coir and jute.

Invite a world of monsoon-grown grasses, Goan beaches and coconut husks into your home. Natural flooring looks great, but it’s the feeling inside that really counts.

Carpet Shown: Sisal Metallics Titanium

12 | The Natural Collection

Let your sisal’s natural hues shine with a new dimension. Our Sisal Metallics range gives a heightened sheen adding extra texture and depth to this wonderful fibre, and with a pinch of glamour thrown in this could be the natural choice for any home.

Sisal Metallics Sisal Metallics products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Titanium 2519

Palladium 2525

Rhodium 2517

Nickel 2518

Bronze 2516

Chromium 2526

www.alternativeflooring.com | 13

Chunky sisals glow with light and depth. Fine sisal is intricate and softly tactile.

14 | The Natural Collection

Sisal Bubbleweave Sisal Bubbleweave products are suitable for; Bedroom, Dining Room and Lounge.

Gold Bubble 2555

Desert Bubble 2557

Silver Bubble 2553

Honey Bubble 2556

Pewter Bubble 2554

Sisal Herringbone

Carpet Shown: Sisal Bubbleweave Gold Bubble

Sisal Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Hythe 4418

r

Hordle 4419

5m

r

Holbury 4415

5m

r

Hampton 4420

r

Herne 4421

5m

r

Harestock 4423

5m

r

Hambledon 4416

5m

r

Havant 4417

5m

r

Hockley 4422

5m

r

r - Available as a 66cm wide runner.

5m - Available in 5m width.

www.alternativeflooring.com | 15

Sisal Panama Sisal Panama products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Donegal 2503

5m

Pelham 2509

Polsham 2506

Pewsey 2505

Panfield 2531

5m

Pilsbury 2532

Plumbley 2507

5m

Pershore 2508

5m

Sisal Super Panama Sisal Super Panama products are suitable for; Bedroom, Dining Room and Lounge.

Merida 2510

Acapulco 2511

Cristobal 2512

Tijuana 2514

Sisal Hopscotch Sisal Hopscotch products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Twine 2563

16 | The Natural Collection

Matrix 2562

Chalk 2561

Marble 2560

5m - Available in 5m width.

Carpet Shown: Sisal Panama Pelham rug with a Coral and Jet Double Narrow Border

Get designing... create your own rug with our ‘make me a rug’ service, see page 52 for details.

www.alternativeflooring.com | 17

Blenheim 1232

5m

Brockton 1219

Byfield 1231

Basing 1235

Bramshott 1238

Bitterne 1225

5m

5m

Sisal’s serenity blows in like a breeze off the Mexican Gulf. Versatile and hardwearing, it’s ideal for halls and stairs.

Chunky sisals glow with multi-hued depth.

Fine sisal is intricate and softly tactile.

Make your home your most exotic destination yet.

Sisal Bouclé Sisal Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Buckler’s Hard 1201

5m

Bentley 1216

Avington 1211

Bayford 1220

Bransbury 1234

Burleigh 1230

Burghclere 1239

18 | The Natural Collection

Baybridge 1240

5m

Buriton 1237

5m

Braemere 1236

5m

Burnage 1224

5m

5m - Available in 5m width.

Carpet Shown: Sisal Bouclé Braemere

Sisal Super Bouclé Sisal Super Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Bramley 1311

r

Boldre 1313

r

Brancaster 1308

r

Bodmin 1309

r

Buckler’s Hard 1301

r

Bentley 1303

r

Boscombe 1310

r

Bickton 1312

r

r - Available as a 66cm wide runner.

www.alternativeflooring.com | 19

20 | The Natural Collection

Carpet Shown: Sisal Malay Shanghai

Sisal Malay Sisal Malay products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Tiger’s Eye 2504

5m

Dragon Grass 2528

Liang 2536

Chen 2537

5m

Jin 2538

Shaolin 2534

Tongli 2535

Shanghai 2527

5m

Changan 2539

Beijing 2545

Sisal Basketweave

Sisal Basketweave products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Winter Hamper 2540

5m - Available in 5m width.

Summer Hamper 2541

www.alternativeflooring.com | 21

Full of natural goodness, coir comes crafted from Indian coconut husk fibres softened in sea water.

Hearty and homely, rich and resilient, coir is husky, fibrous and tactile.

Lay it wall-to-wall for a golden, multi-hued sense of wellbeing.

Hand-harvested from the tiliaceae plant and soft as Goan sand, jute’s as natural and uplifting as golden sunshine. Soft and silken in a tight bouclé or herringbone, it’s ideal for relaxing rooms. Spread the serenity around like love and laughter.

Coir Bouclé

Jute

Coir is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Jute products are suitable for the Bedroom.

All Jute cuts are automatically treated with INTEC.

5m

Bouclé Natural 1605

Bouclé Bleached 1606

Bouclé Natural 1618

Herringbone Natural 4617

Coir Superior

Natural Sisal Weft 1630

Black Sisal Weft 1631

Coir Panama

Panama Natural 2601 5m

Panama Bleached 2602

Coir Herringbone

Herringbone Natural

4603

5m

22 | The Natural Collection

Herringbone Bleached

4604

5m - Available in 5m width.

Get designing... create your own rug with our ‘make me a rug’ service, see page 52 for details.

Carpet Shown: Coir Herringbone Natural rug with an Ochre and Porcelain Double Wide Border

www.alternativeflooring.com | 23

Carpet Shown: Seagrass Buckingham Basketweave

24 | The Natural Collection

Grown in coastal meadows on the banks of Vietnamese rivers, Seagrass is as textural and tropical as it gets.

Effortlessly uplifting in relaxing rooms, seagrass weaves light into everyday life. Mountain Grass has a charm of its own, distinctive by the loose weave and natural irregularities, our Mountain Grass flooring is golden and multi-toned.

Bring the outdoors in.

Seagrass

Mountain Grass

Seagrass products are suitable for; Bedroom, Dining Room and Lounge.

Mountain Grass products are suitable for; Bedroom, Dining Room and Lounge.

Natural 2101

Superior 2106

Panama 2121

Herringbone 4105

Fine Herringbone 4108

Herringbone 4125

Balmoral Basketweave

Basketweave 3122

Buckingham Basketweave

3102

3107

www.alternativeflooring.com | 25

House Stories: Stairs

mix & match

Going all Rock ‘n’ Roll on the stairs and classical in the hall needn’t mean a lack of harmony in the home. Tim and Katy from South London took the rebellious route and were delighted with the results.

Carpet Shown: Rock ‘n’ Roll Tutti Frutti and Wool Romance Always

Style guide

26 | House Stories: Mix & Match

‘We mixed and matched patterns, base tones and textures in the hall and stairs to create contrast and interest.

We’re not adventurous usually, but the results have been outstanding.’

Tim and Katy from South London wanted to create flow between the downstairs and upstairs. Rather than simply repeat the ‘Wool Romance’ carpet on the stairs, they created a continuity by complimenting the muted base colour from the hall with the Rock ‘n’ Roll ‘Tutti Frutti’ runner used on the stairway.

The resulting scheme now connects the spaces smoothly and is dynamic without being distracting.

h ideas Mix & Matc

Rock ‘n’ Roll Tutti Frutti

Rock ‘n’ Roll Tainted Love

1955

1981

Wool Romance Always

Wool Romance True

1994

1983

‘We would never have mixed and matched such different styles on our stairs and hall, but we’re so glad we took inspiration from Alternative Flooring.’

Like many of our customers, Mark and Debbie were more enterprising in their approach than they thought. It’s important to have strong base tones from which a more-radical design can spring. We chose Quirky Tess for the landing, which leads harmoniously into the Quirky Skinny. The identical borders and colour tones provide the continuity, while the pattern provides a stunning contrast.

Rock ‘n’ Roll Back in Black

1980

Wool Romance Mandy

1944

Rock ‘n’ Roll London Calling

1979

Wool Romance Pray

1993

ners ay run w l l a H

Quirky Skinny Black 7060 with Cotton Jet Border 1010

Quirky Tess Black

7000

www.alternativeflooring.com | 27

w ol wo o chunky

If joy were made out of wool, it would be a squidgy-thick carpet with an all-natural chunky hug. Our snuggly knits keep you warm and baffle out sound. They welcome you like an embrace from a long-lost friend.Welcome home to wool.

Carpet Shown: Wool Croft Skye

28 | Chunky Wool

Wool Croft Wool Croft is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

Arran 1840

5m

Islay 1841

5m

Skye 1843

5m

Iona 1844

5m

Jura 1842

5m

Klida 1845

5m

Wool Tierra Wool Tierra is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

5m - Available in 5m width.

Kush 1751

5m

Ellsworth 1752

5m

Rockies 1753

5m

Atlas 1754

5m

www.alternativeflooring.com | 29

Wool Dune Wool Dune is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

Camber 1810

5m

Ventnor 1811

5m

Bembridge 1812

5m

Dawlish 1813

5m

Wembury 1814

5m

Bude 1815

5m

Wool Speckle Wool Speckle is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

5m

Wren 1891

5m

Plover 1893

5m

Quail 1894

5m

30 | Chunky Wool

Nuthatch 1892

5m

Carpet Shown: Wool Dune Wembury

Finch 1890

5m - Available in 5m width.

Wool is as warm and welcoming as an open fire.

Wool is sophisticated.

Wool feels like home.

So pamper yourself.

Choose wool.

www.alternativeflooring.com | 31

Carpet Shown: Wool BouclĂŠ Mist

32 | Chunky Wool

5m - Available in 5m width.

Wool Bouclé Wool Bouclé is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

Stone 1705

5m

Tawny 1706

5m

Camel 1718

5m

Mist 1710

5m

Willow 1713

5m

Ecru 1717

5m

Natural 1707

5m

Chicory 1719

5m

Pastis 1880

5m

Moonshine 1881

5m

Kahlua 1885

5m

Galliano 1883

5m

Frangelico 1884

5m

Mesi 1882

5m

Wool Tipple Wool Tipple is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

www.alternativeflooring.com | 33

w ol wo o fin fi ine

There’s a fine wool carpet for everyone.

Movie-star Iconic, loud and Rock ‘n’ Roll proud, demure and subtle, or smart and contemporary.

Fine wool is the you that needs to be heard.

Carpet Shown: Wool Blocstripe Moon Mineral Bloc

34 | Fine Wool

Bold in striking stripes, Wool Blocstripe lays it all on the line. Dark sables dominate the room; olive, canvas and ochre stripes impose a quiet authority.

Wool Blocstripe is the statement that’s never misunderstood.

Wool Blocstripe Wool Blocstripe is suitable for: Bedroom, Dining Room, Stairs, Lounge and Home Office.

r

Moon Mineral Bloc 1853 r

Bone Olive Bloc 1851

Canvas Olive Bloc 1855 r

Ochre String Bloc 1856 r

Mineral Sable Bloc 1854 r

Sable Olive Bloc 1850 r

Sable Bone Bloc 1852 r

r - Available as a 66cm wide runner.

www.alternativeflooring.com | 35

Wool Pinstripe is subtle and smart, cool and contemporary, yet warm and welcoming too.

Choose from canvas, bone, moon, ochre and olive shades.

Wool Pinstripe Wool Pinstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Moon Mineral Pin 1863 r

Sable Bone Pin 1862

36 | Fine Wool

r

Bone Olive Pin 1861

r

Mineral Sable Pin 1864 r

Canvas Olive Pin 1865 r

Sable Olive Pin 1860

Ochre String Pin 1866 r

r

r - Available as a 66cm wide runner.

www.alternativeflooring.com | 37

Carpet Shown: Wool Pinstripe Bone Olive Pin

38 | Fine Wool

Carpet Shown: Wool Cord Mineral with Wool Blocstripe Sable Olive Bloc rug with a Flint Leather Border.

Get designing... create your own rug with our ‘make me a rug’ service, see page 52 for details.

Wool Braid Wool Braid is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

Crown 5722

5m

Fishtail 5723

5m

Cascade 5720

5m

Heidi 5724

5m

Rope 5725

5m

Cornrow 5721

5m

Wool Cord Wool Cord is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

Mineral 5793

5m

r

Moon 5792

5m

r

Olive 5787

5m

r

Bone 5788

5m

r

Sable 5790

5m

r

Imperial 5789

5m

r

String 5786

5m

r

Amber 5791

5m

r

Gesso 5797

5m

r

Canvas 5798

5m

r

Ochre 5796

5m

r

5m - Available in 5m width.

r - Available as a 66cm wide runner.

www.alternativeflooring.com | 39

Muted and demure but also slick and stylish. The soft and intricate herringbone and the fine weave and tone of our Shaker are both luxurious and homely.

Wool Shaker

Wool Herringbone

Wool Shaker is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

Wool Herringbone is suitable for; Bedroom, Dining Room, Stairs and Lounge.

Muslin 1823

Peg 1820

40 | Fine Wool

5m

5m

Apron 1821

Cloth 1824

5m

5m

Blanket 1822

5m

Zig Zag Natural 4677

Zig Zag Mushroom

4678

5m - Available in 5m width.

Carpet Shown: Wool Herringbone Zig Zag Natural

www.alternativeflooring.com | 41

Carpet Shown: Rock ‘n’ Roll Purple Rain

Let your loud inner voice strut its stuff with rebellious Rock ‘n’ Roll.

Texture and tone come through loud and clear as striking stripes shout the house down. Mix and match with Wool Romance for a delightful duet.

42 | Fine Wool

Rock ‘n’ Roll Rock ‘n’ Roll is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Purple Rain 1984

r

Mr Blue Sky 1977

r

Back in Black 1980

r

Roxanne 1978

r

Tainted Love 1981

r

Respect 1967

r

Wild Thing 1966

r

Tutti Frutti 1955

r

London Calling 1979

r

Moondance 1970

r

Freebird 1973

r

Romance Romance is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

Crazy 1961

Believe 1998

5m

5m

5m - Available in 5m width.

True 1983

Amazed 1999

5m

5m

Always 1994

Pray 1993

r - Available as a 66cm wide runner.

5m

5m

Suddenly 1985

Mandy 1944

5m

5m

www.alternativeflooring.com | 43

Broody like Brando, luscious like Loren, heavenly like Hepburn or mellow like Marley. As the cameras roll, wool’s sophisticated presence takes over the room. Super-versatile in stripes, herringbone or bouclé, typecasting’s not an option.

Wool Iconic Herringbone Wool Iconic Herringbone is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Grant 1524

Niro 1523

Dean 1522

Pacino 1520

Niven 1525

Brando 1521

Wool Iconic Bouclé Wool Iconic Bouclé is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Loren 1511

Kelly 1510

Garbo 1513

Hepburn 1512

Taylor 1514

Davis 1515

44 | Fine Wool

Carpet Shown: Wool Iconic Herringbone Grant

www.alternativeflooring.com | 45

Get designing... create your own rug with our ‘make me a rug’ service, see page 52 for details.

Carpet Shown: Wool Iconic Stripe Morrison rug with a Chenille Cream and Porcelain Double Wide Border

46 | Fine Wool

Wool Iconic Stripe Wool Iconic Stripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Harrison 1500

r

Morrison 1501

r

Joplin 1502

r

Lennon 1504

r

Hendrix 1505

r

Marley 1503

r

r - Available as a 66cm wide runner.

www.alternativeflooring.com | 47

eco 100% natural, feel good flooring

Carpet Shown: Wool Knot Lariat

48 | The Eco Collection

Feel the love as you spread ethical and environmentally friendly eco around your home. This is the ultimate understatement in 100% natural wool.

Wool Knot Wool Knot is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

This product is made of undyed wool. Available in 4m and 5m widths.

Snuggle 1870

5m

Arbor 1871

5m

Timber 1873

5m

Lariat 1874

5m

5m - Available in 5m width.

Reef 1872

5m

www.alternativeflooring.com | 49

50 | The Eco Collection

Carpet Shown: Nurture Taupe

Nurture Nurture is suitable for; Bedroom, Dining Room and Lounge.

Cobble 5800

Fawn 5801

Taupe 5803

Ivory 5805

Cream 5802

Burleywood 5804

Seashell 5855

Lace 5852

Linen 5854

Cornsilk 5851

Slate 5850

Moccasin 5853

Nature Nature is suitable for; Bedroom, Dining Room and Lounge.

Our eco collection is unique, the first bio-degradable carpet launched in the UK. We are 100% committed to making a difference and ensuring our planet stays healthy. Handwoven on traditional looms, our Nature and Nurture collections come woven onto a base of cotton and jute, backed securely with latex.

www.alternativeflooring.com | 51

Get designing... create your own rug online at:

www.alternativeflooring.com

52 | Make me a rug

Rugs that come with a personal service. Rugs that sit quietly in front of the TV or rugs that beg for attention.

Rugs that welcome you home. Whether they speak softly or shout loudly, our personalised rugs say more about you than your mum does.

These are rugs with your personality woven in.

Create your perfect rug with our easy step by step guide Step 1. Pick your flooring

Choose from any of our materials, in any size.

With so many possibilities, the real you will always shine through. How liberating.

Subject to product limitations.

Step 2. Now your border style

Single, double narrow, double wide, double piping or whipped.

It’s your call.

Subject to product limitations.

Step 3. And your border fabric Choose your border fabric: cotton, linen, jute, leather, suede, fishscales, chenille or herringbone. Our rugs have the edge on personality.

Step 4. Finally, the size

Go large, go small, go personalise your living space. Choose the perfect size for your home.

Subject to product limitations.

www.alternativeflooring.com | 53

House Stories: Rugs

Style guide

A rug for all rooms...

e wild side Take a walk on th Iain and Becky take their holidays in exotic spots like Africa.

They wanted to bring a fun feel to their Edinburgh home.

They opted for a Quirky Skinny Natural rug for its style and homeliness. “We love the way the rug is treated as a large floor covering, not just a small section, yet we have the freedom to take it up and down,” said Becky.

Minimalist rugs Graphic designer Alex likes her workspace to be as cool and clean as her work. She wanted a bold statement set against the muted minimalism of her studio and selected Blocstripe. “I love the way the lines make my workspace look bigger. Choosing my own border was perfect” said Alex. Using lines helps create a sense of space and depth. Blocstripe is great for this, but our Pinstripe or Iconic Stripe can be just as effective for a more subtle approach.

Oyster 1002

Quirky Skinny Natural

7061 r

54 | House Stories: A rug for all rooms

Graphite 5521

Wool Blocstripe Sable Bone Bloc

1852 r

Giving each room a unique character – one that can be changed with the seasons – is one of the beauties of the four-stage Alternative Flooring ‘make me a rug’ service. Four customers agreed and transformed their rooms according to their very different personalities.

Retro patterns

Country chic Allan commutes daily from his home in rural Northamptonshire to his stressful City job. When he gets home, he enjoys the sense of rustic calm that his Sisal Malay Tiger’s Eye rug provides. “It’s transformed our room and transports me to another world every evening. Having the flexibility to choose my own border style was great, too. I went for something equally calming,” said Allan.

Beth’s Brighton pad is as fun and funky as its gets. She wanted a retro feel to chime with her wall art and whitewashed floorboards in her hallway entrance. She opted for our Quirky Tess range with a single border. “Being able to choose whatever size I wanted really appealed to my creative side,” said Beth. Our rug-making service allows you to choose the perfect width and length to fit your room.

Runners are another great way of achieving this.

Grey 6181

Mink 1005

Porcelain 1006

Sisal Malay Tiger’s Eye

2504

5m

Quirky Tess Pink

7005 r

www.alternativeflooring.com | 55

our 5 border styles 1. Self Coloured Whipped

2. Single Standard

3. Double Piping

4. Double Narrow

5. Double Wide 56 | Make me a rug

border colours & finishes fishscales

Fishscales borders shimmer with a lustrous decadence.

Mix & match with Sisal Metallics for glam that’s always in great taste.

Pearl 6161

Silver 6162

Anthracite 6163

Border shown: Fishscales Silver Border

Brown 6167

Aluminium 6170

Glitter 6171

Champagne 6169

www.alternativeflooring.com | 57

Striped More than just a striking edge, lines add size and length to living spaces.

Thick Teal 6201

Thin Teal 6301

Thick Purple 6202

Thin Purple 6302

Thick Black 6203

Thin Black 6303

Thick Red 6204

Thin Red 6304

Thick Blue 6205

Thin Blue 6305

Thick Mushroom 6206

Thin Mushroom 6306

Thick Grey 6207

Thin Grey 6307

Thick Brown 6208

Thin Brown 6308

Get designing at www.alternativeflooring.com 58 | Make me a rug

Herringbone Rug shown: Sisal Malay Tiger’s Eye with double narrow Porcelain and Thin Grey Stripe border

As Savile Row as a stockbroker’s suit, herringbone borders are city-smart. Add to rugs and runners for a crisp contrast.

Black 6184

Grey 6181

Blue 6182

Green 6183

Lilac 6180

Pewter 6185

Chenille

Sumptuous and scrumptious in six delicious flavours, Chenille comes with a luxe velvety feel.

Cream 6191

Rose 6193

Pyrite 6190

Noisette 6192

Fern 6194

Sapphire 6195

www.alternativeflooring.com | 59

Linen

Cool, soft and sumptuous, linen is smart and tactile.

Choose from 25 linen borders, from soft browns to hot reds.

Ivory 2003

Cinnamon 2017

Pebble 2001

Thyme 2008

Birch 2025

Pistachio 2009

Airforce 2024

Banoffe 2002

Topaz 2020

Butterscotch 2018

Dewberry 2021

Pecan 2016

Seal 2005

Liquor 2011

Mulberry 2015

Walnut 2004

Fudge 2014

Truffle 2006

Damson 2023

Mahogany 2007

Chilli 2012

Onyx 2010

Paprika 2022

Coral 2026

Spice 2013

Get designing at www.alternativeflooring.com 60 | Make me a rug

Cotton

Bright and breezy or earthy and unassuming, our cotton borders are all-natural and all you. Single or double border options; can be used as piping.

Porcelain 1006

Gunmetal 1011

Bamboo 1008

Moss 1003

Biscuit 1016

Mink 1005

Ochre 1004

Cashmere 1007

Henna 1015

Oyster 1002

Scarlet 1026

Jet 1010

Crimson 1025

Navy 1029

Claret 1013

Mango 1022

Conker 1014

Pink 1030

Bourneville 1009

Blueberry 1020

Storm 1028

Apple 1031

Liquorice 1019

Plum 1032

Praline 1027

Jute

Marine 1018

Natural 3001

www.alternativeflooring.com | 61

Leather, Faux leather & Faux Suede Faux Leather Colour

Faux Suede Colour

Ink 5520

Tar 5011

Graphite 5521

Battleship 5012

Dove 5522

Cobalt 5013

Ocean 5523

Mocha 5014

Expresso 5524

Bitter 5015

Treacle 5526

Coffee 5016

Khaki 5527

Garnet 5017

Greige 5528

Cardinal 5018

Caramel 5529

Nectar 5019

Flame 5530

Vanilla 5020

Leather Colour

Chocolate 4010

Almond 4005

Chestnut 4007

Flint 4004

Black 4012

62 | Make me a rug

coir, jute, wool, sisal, seagrass, rugs and runners

useful stuff Trial swatch service

Big thank you’s to:

A long and happy life

Runner Collection

Alternative Flooring supplies individual design and colour swatches on request.

Simply email or telephone with your request and your border or flooring swatch will be sent out immediately.

A charge may be applicable for samples.

We want your flooring to enjoy a long and happy life. That’s why we use an environmentally friendly solution called INTEC. It’s specially developed for natural floor coverings. We apply it before delivery and it won’t alter the colour, texture or flame-retardancy of your flooring. It will also reduce the impact of sloppy-coffee spills and prolong the life of your flooring.

Pain-free fitting

It’s best to use a professional fitter for both home and contract fitting. Using a recommended underlay is also a good idea.

Leave your natural flooring to acclimatise for 48 hours before fitting. Note that some types of natural flooring are better suited to some locations than others. Check the recommendations in the brochure or the label on the back of our swatches.

Quirky

Join our community and follow us on: Scan the above QR-code to watch our movie

Carpet Shown: Wool Pinstripe Bone Olive Pin

Quirky is made in Britain on traditional wilton looms and sold by the linear metre. Carpet width: 69cm as standard.

Custom made rugs are available, with a selected range of bindings.

Prices on application. Quirky can be joined and used wall to wall or as a rug. However the runners would need to be seamed together by a qualified carpet fitter.

www.ochre.net www.amysomerville.com Fiat 500 supplied by Fiat Group Automobiles UK – www.fiat.co.uk www.surfaceview.co.uk

Our runners come with the following widths and edging as standard. Quirky runners - 69cm wide with a selvedge. Rock ‘n’ Roll, Wool Cord, Wool Blocstripe, Wool Pinstripe, Wool Iconic Stripe, Sisal Super Bouclé and Sisal Herringbone runners - 66cm wide with a self coloured whipped edge border.

Take me to your products You can buy Alternative Flooring products through a network of reputable specialist retailers.

Love your flooring 1. Protect it with INTEC stain inhibitor. And your life.

2. Use doormats to control dirt.

Vacuum regularly using a suction-only appliance.

3. Blot and clean spots and spills using the natural-flooring care kit we supply.

4. Avoid liquids such as water or carpet cleaner.

5. Use a castor-chair mat if you have chairs with castors, to prevent fibre damage.

All products from a happy home All our products come from sustainable natural sources. That’s because we want to care for our environment (it’s the only one we’ve got).

Due to the printing process and the nature of natural flooring, the colours featured in this brochure may vary. Copyright of all images and designs shown in this brochure belong to Alternative Flooring.

www.alternativeflooring.com | 63

Alternative Flooring

Autumn/Winter 2013/14

The Alternative Flooring Company Ltd 4 Stephenson Close, East Portway, Andover, Hampshire, SP10 3RU t: 01264 335111 f: 01264 336445 e: sales@alternativeflooring.com www.alternativeflooring.com

Follow us on:

Autumn/Winter 2013/14

be yourself, be alternative