Spring/Summer 2015
be yourself, be alternative
coir, jute, wool, sisal, seagrass, rugs and runners
Life is too short to live in dull spaces...
What’s inside... Quirky B
04
Wool Eco
10
Chunky Wool
16
Fine Wool
22
Naturals 36 Runners 50 Make me a rug
58
Borders 60 Info 67
At Alternative Flooring, we believe that building rooms from the floor up is the foundation to your perfect home. Get your flooring peachy-perfect and the rest of your interior will flow with ease. Our mix of inspiring designs, patterned ranges and authentic natural classics gets people talking. These are award-winning carpets across the spectrum of ethically sourced natural fibres and fresh, innovative designs. At Alternative, you get options. Five-metre seamless carpet? No problem. As for our runners, they come in pre-cut widths to help reduce your costs and our wastage (keep an eye out for the symbols next to our products). Oh, and our personalised rugs say more about you than your mum does!
Shown: Jute Big Panama Waffle
Step into a world of difference at Alternative Flooring.
We’ve gone and done it again... For the second year running the lovely people at CoolBrands have voted Alternative Flooring one of the coolest brands in Britain 2014-2015.
Get designing... create your own bespoke rug with our ‘make me a rug’ service, see page 58 for details.
www.alternativeflooring.com
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Simple, patterned design brings living spaces alive and offers the vital element of cosiness. 6.
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With Quirky B, we’ve reworked the patterns you love, with designs that allow you to dip your toes into the pattern pool. But, to jump off the high board, check out the more intricate designs from Ashley Hicks and Margo Selby, with their fantastic combinations of colour. For more details order your Quirky B brochure from Alternative hq or online: www.alternativeflooring.com
Quirky B collection
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4 | The Quirky B Collection
Carpet Shown: Geo Damson
1. Grey 7100 2. Sutton 7211 3. Duck Egg 7142 4. Moss 7112 5. Black 7120 6. Black 7140 7. Black 7131 8. Cosmos 7262 9. Duck Egg 7101 10. Annie 7210 11. Damson 7132 12. Grey 7113 13. Venetian 7250 14. Gloriosa 7261 15. Duck Egg 7130 16. Panther 7252 17. Duck Egg 7110 18. Reiko 7212 19. Moss 7122 20. Grey 7143 21. Peter 7212 22. Moss 7102 23. Silas 7201 24. Grey 7133 25. Figaro 7251 26. Grey 7121 27. Jack 7200 28. Damson 7141 29. Black 7111 30. Gerbera 7260
www.alternativeflooring.com | 5
Order our new B Quirky e brochur online
You might not be familiar with the idea of vibrant, cosy happiness. But with our desire to embrace the current trend for pattern and colour with a huge great hug, it’s one you could probably get used to. Carpet Shown: Margo Selby Shu ttle
Silas
Quirky B designer range
If you’re going to work with an icon, choose one you can identify with. Here at Alternative Flooring, where we love all things angular, geometric and diamondshaped we’ve found the perfect partner in Margo Selby. It’s no secret, we’re all about beautiful carpeting, but runners are a big part of what we’re about, too. After all, why should you have to buy a 4m width of carpet just so you can have lovely stairs. That’s why we created the original Quirky range – to give you the right width for your stair and hallway needs. The great news is that Margo’s Fair Isle design will be available as a 69cm wide runner with selvedge. It’s an iconic motif that will look stunning on stairs and hallways.
Carpet Shown: Margo Selby Fair Isle Runner Annie
Margo Selby
Carpet Shown: Quirky B, Zip Grey
6 | The Quirky B Collection
www.alternativeflooring.com | 7
Mix-and-match pattern and scale is an interior art-form. At Alternative Flooring, we’re embracing the idea that floors are the fifth wall. We’ve been inspired by time-honoured, treasured patterns and motifs, geometrics, animal and ethnic prints and oversized fun dots.
Quirky B designer range
Ashley Hicks
He trained with the Architectural Association, so it seems only fair to describe Ashley Hicks as a pillar of the design and architecture world. If you are looking for something special, then Ashley’s Chainmail and Daisy designs light up the latest Alternative Flooring collections.
For the full details of all the carpets in the Quirky B collection order your copy online at: www.alternativeflooring.com
n ainmail Venetia Ashley Hicks Ch Carpet Shown:
Carpet Shown: Zebo Moss
Order our newB Quirky re brochue onlin
Carpet Shown: Ashley Hicks Daisy Gloriosa
8 | The Quirky B Collection
www.alternativeflooring.com | 9
eco wool
Feel the love as you spread ethical and environmentally friendly eco around your home. This is the ultimate understatement in natural wool. Wool Pebble Wool Pebble is suitable for; Bedroom, Dining Room and Lounge. This product is made of undyed wool.
100% natural, feel good flooring
Omaha 1801
Alby 1802
Brighton 1803
Birdling 1804
Stade 1805
Portloe 1806
Wool Knot
10 | The Eco Collection
Carpet Shown: Wool Pebble Birdling
Wool Knot is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. This product is made of undyed wool. Available in 4m and 5m widths.
Snuggle 1870
5m
Arbor 1871
5m
Reef 1872
5m
Timber 1873
5m
5m - Available in 5m width.
Lariat 1874
5m
www.alternativeflooring.com | 11
Just simple cosy naturalness. Your tootsies will curl with pleasure as they enjoy the barefoot sensation of this deep pile luxury carpet.
Barefoot Hatha
Japa 5910
5m
Mantra 5911
5m
Sanskrit 5912
5m
Vedas 5913
5m
Bindu 5914
5m
12 | The Eco Collection
Sutra 5915
5m
Carpet Shown: Barefoot Hatha Sanskrit
Barefoot Hatha is suitable for; Bedroom, Dining Room and Lounge. Available in 4m and 5m widths.
www.alternativeflooring.com | 13
Carpet Shown: Barefoot Bikram Laya
We are 100% committed to making a difference and ensuring our planet stays healthy. Handwoven on traditional looms, our Barefoot collection comes woven onto a base of cotton, backed securely with latex.
Barefoot Bikram Barefoot Bikram is suitable for; Bedroom, Dining Room, Stairs and Lounge. Available in 4m and 5m widths.
Carpet Shown: Barefoot Ashtanga Lotus
14 | The Eco Collection
Chakra 5900
5m
Karma 5901
5m
Laya 5902
5m
Samsara 5903
5m
Prana 5904
5m
Nadi 5905
5m
Asana 5920
5m
Lotus 5921
5m
Cobra 5922
5m
Barefoot Ashtanga Barefoot Ashtanga is suitable for; Bedroom, Dining Room and Lounge. Available in 4m and 5m widths.
5m - Available in 5m width.
www.alternativeflooring.com | 15
wool chunky
Wool Croft Wool Croft is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.
If joy were made out of wool, it would be a squidgy-thick carpet with an all-natural chunky hug. Our snuggly knits keep you warm and baffle out sound. They welcome you like an embrace from a long-lost friend.Welcome home to wool.
Arran 1840
5m
Islay 1841
5m
Skye 1843
5m
Iona 1844
5m
Jura 1842
5m
Kilda 1845
5m
Stronsay 1848
5m
Mull 1847
5m
Hoy 1849
5m
Carpet Shown: Wool Croft Skye
16 | Chunky Wool
5m - Available in 5m width.
www.alternativeflooring.com | 17
Wool Tipple
Wool is as warm and welcoming as an open fire. Wool is sophisticated. Wool feels like home. So pamper yourself. Choose wool.
Wool Tipple is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.Available in 4m and 5m widths.
Pastis 1880
5m
Moonshine 1881
Frangelico 1884
5m
Mesi 1882
Amaro 1888
5m
Nochello 1889
5m
5m
Kahlua 1885
5m
Galliano 1883
Aurum 1886
5m
Prunelle 1887
5m
5m
5m
Wool Speckle Wool Speckle is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.
5m
Wren 1891
5m
Plover 1893
5m
Quail 1894
5m
18 | Chunky Wool
Nuthatch 1892
5m
5m - Available in 5m width.
Carpet Shown: Wool Speckle Wren
Finch 1890
www.alternativeflooring.com | 19
Wool Bouclé Wool Bouclé is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.
Carpet Shown: Wool Bouclé Dusk 1722
20 | Chunky Wool
Shadow 1723
5m
Stone 1705
5m
Doe 1720
5m
Mist 1710
5m
Tawny 1706
5m
Camel 1718
5m
Ecru 1717
5m
Chicory 1719
5m
Putty 1721
5m
Dusk 1722
5m
5m - Available in 5m width.
www.alternativeflooring.com | 21
wool
Bold in striking stripes, Wool Blocstripe lays it all on the line. Dark sables dominate the room; olive, canvas and ochre stripes impose a quiet authority. Wool Blocstripe is the statement that’s never misunderstood.
fine
There’s a fine wool carpet for everyone. Movie-star Iconic, loud and Rock ‘n’ Roll proud, demure and subtle, or smart and contemporary. Fine wool is the you that needs to be heard.
Wool Blocstripe Wool Blocstripe is suitable for: Bedroom, Dining Room, Stairs, Lounge and Home Office.
Bone Olive Bloc 1851
Canvas Olive Bloc 1855 r
Ochre String Bloc 1856 r
Mineral Sable Bloc 1854 r
Sable Olive Bloc 1850 r
Sable Bone Bloc 1852 r
Carpet Shown: Wool Blocstripe Moon Mineral Bloc
22 | Fine Wool
r
Moon Mineral Bloc 1853 r
r - Available as a 66cm wide runner.
www.alternativeflooring.com | 23
Wool Pinstripe is subtle and smart, cool and contemporary, yet warm and welcoming too. Choose from canvas, bone, moon, ochre and olive shades.
Wool Pinstripe
Moon Mineral Pin 1863 r
Sable Bone Pin 1862
24 | Fine Wool
r
Bone Olive Pin 1861
r
Mineral Sable Pin 1864 r
Canvas Olive Pin 1865 r
Sable Olive Pin 1860
Ochre String Pin 1866 r
r
r - Available as a 66cm wide runner.
Carpet Shown: Wool Pinstripe Bone Olive Pin
Wool Pinstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
www.alternativeflooring.com | 25
Wool Cord
Get designing... create your own rug with our ‘make me a rug’ service, see page 58 for details.
26 | Fine Wool
Carpet Shown: Wool Cord Mineral with Wool Blocstripe Sable Olive Bloc rug with a Flint Leather Border.
Wool Cord is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.
Mineral 5793
5m
r
Moon 5792
5m
r
Olive 5787
5m
r
Bone 5788
5m
r
Sable 5790
5m
r
Imperial 5789
5m
r
String 5786
5m
r
Amber 5791
5m
r
Gesso 5797
5m
r
Canvas 5798
5m
r
Ochre 5796
5m
r
5m - Available in 5m width.
r - Available as a 66cm wide runner.
Our fa
Mix & match combinations Mixing and matching flooring need not be a daunting prospect. By selecting your base tones as shown here, you can create contrast and interest whilst maintaining harmony in your home.
Wool Blocstripe Sable Olive Bloc 1850 & Wool Cord Sable 5790
vourite
s
Wool Pinstripe Sable Bone Pin 1862 & Wool Cord Bone 5788
Wool Pinstripe Moon Mineral Pin 1863 & Wool Cord Mineral 5793
www.alternativeflooring.com | 27
Romance
Carpet Shown: Wool Herringbone Zig Zag Natural
Romance is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.
Wool Herringbone is suitable for; Bedroom, Dining Room, Stairs and Lounge.
Muted and demure but also slick and stylish. The soft and intricate herringbone is both luxurious and homely.
28 | Fine Wool
Zig Zag Mushroom
5m
True 1983
5m
Pray 1993
5m
Always 1994
5m
Believe 1998
5m
Amazed 1999
5m
Mandy 1944
5m
Suddenly 1985
5m
Mix & match combinations Mixing and matching one of our soft wools from our Romance range with our bold Rock ‘n’ Roll range never fails to produce soulful duets. Here are just a few of our 5m - Available in 5mfor width. favourite combinations stairs and hallways.
Our fa Rock ’n’ Roll Roxanne 1978 & Wool Romance Mandy 1944
vourite
s
Rock ’n’ Roll Tainted Love 1981 & Wool Romance Always 1994
Rock ’n’ Roll Mr Blue Sky 1977 & Wool Romance Amazed 1999
Wool Herringbone
Zig Zag Natural 4677
Crazy 1961
Rock ’n’ Roll Back in Black 1980 & Wool Romance True 1983
4678
www.alternativeflooring.com | 29
Let your loud inner voice strut its stuff with rebellious Rock ‘n’ Roll. Texture and tone come through loud and clear as striking stripes shout the house down. Mix and match with Wool Romance for a delightful duet.
Rock ‘n’ Roll
Carpet Shown: Rock ‘n’ Roll Purple Rain
Rock ‘n’ Roll is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
30 | Fine Wool
Purple Rain 1984
r
Mr Blue Sky 1977
r
Back in Black 1980
r
Roxanne 1978
r
Tainted Love 1981
r
Respect 1967
r
Wild Thing 1966
r
Tutti Frutti 1955
r
London Calling 1979
r
Moondance 1970
r
Freebird 1973
r
r - Available as a 66cm wide runner.
www.alternativeflooring.com | 31
Broody like Brando, luscious like Loren, heavenly like Hepburn or mellow like Marley. As the cameras roll, wool’s sophisticated presence takes over the room. Super-versatile in stripes, chevron, herringbone or bouclé, typecasting’s not an option. Wool Iconic Chevron Wool Iconic Chevron is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.
Charles 1530
5m
Rialto 1531
5m
Millau 1532
5m
Helix 1533
5m
Brooklyn 1534
5m
Tower 1535
5m
Wool Iconic Bouclé
Carpet Shown: Wool Iconic Chevron Brooklyn
Wool Iconic Bouclé is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
32 | Fine Wool
Loren 1511
Kelly 1510
Garbo 1513
Hepburn 1512
Taylor 1514
Davis 1515
5m - Available in 5m width.
www.alternativeflooring.com | 33
Wool Iconic Herringbone Wool Iconic Herringbone is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Grant 1524
Niro 1523
Gable 1526
Pacino 1520
Niven 1525
Brando 1521
Dean 1522
Wool Iconic Stripe Wool Iconic Stripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
r
Morrison 1501
r
Lennon 1504
r
Marley 1503
r
34 | Fine Wool
r - Available as a 66cm wide runner.
Joplin 1502
r
Carpet Shown: Wool Iconic Herringbone Grant
Harrison 1500
www.alternativeflooring.com | 35
naturals
Our Sisal Herringbone range gives directional charm to your floor. Textured but with a subtle pattern, these herringbones offer instant character to any home.
Make an architectural statement with our extensive naturals collection. Choose from seagrass, sisal, coir and jute. Invite a world of monsoon-grown grasses, Goan beaches and coconut husks into your home.
Sisal Herringbone
Carpet Shown: Sisal Herringbone Hockley
Sisal Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
36 | The Natural Collection
Hythe 4418
r
Hordle 4419
Hampton 4420
r
Herne 4421
Hambledon 4416
Hockley 4422
5m
r
5m - Available in 5m width. r - Available as a 66cm wide runner.
r
Holbury 4415
5m
r
5m
r
Harestock 4423
5m
r
5m
r
Havant 4417
5m
r
www.alternativeflooring.com | 37
Sisal Panama Sisal Panama products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Donegal 2503
5m
Pelham 2509
Polsham 2506
Pewsey 2505
Panfield 2531
5m
Pilsbury 2532
Get designing... create your own rug with our ‘make me a rug’ service, see page 58 for details.
Plumbley 2507
5m
Pershore 2508
5m
Sisal Super Panama
Merida 2510
Acapulco 2511
Cristobal 2512
Tijuana 2514
Sisal Hopscotch Sisal Hopscotch products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Twine 2563
38 | The Natural Collection
Matrix 2562
Chalk 2561
Marble 2560
5m - Available in 5m width.
Carpet Shown: Sisal Panama Pelham rug with a Coral and Jet Double Narrow Border
Sisal Super Panama products are suitable for; Bedroom, Dining Room and Lounge.
www.alternativeflooring.com | 39
Chunky sisals glow with light and depth. Fine sisal is intricate and softly tactile.
Sisal Bubbleweave Sisal Bubbleweave products are suitable for; Bedroom, Dining Room and Lounge.
Gold Bubble 2555
Desert Bubble 2557
Silver Bubble 2553
Honey Bubble 2556
Pewter Bubble 2554
Sisal Metallics
40 | The Natural Collection
Carpet Shown: Sisal Bubbleweave Gold Bubble
Sisal Metallics products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Titanium 2519
Palladium 2525
Bronze 2516
Rhodium 2517
Nickel 2518
Chromium 2526
www.alternativeflooring.com | 41
5m
Bramshott 1238
Brockton 1219
Byfield 1231
Basing 1235
Bitterne 1225
5m
5m
Make your home your most exotic destination yet. Carpet Shown: Sisal Bouclé Braemere
Blenheim 1232
Sisal’s serenity blows in like a breeze off the Mexican Gulf. Versatile and hardwearing, it’s ideal for halls and stairs. Chunky sisals glow with multi-hued depth. Fine sisal is intricate and softly tactile.
Sisal Bouclé Sisal Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Buckler’s Hard 1201 5m
Bentley 1216
Avington 1211
Bayford 1220
Bransbury 1234
Burleigh 1230
Burghclere 1239
42 | The Natural Collection
Baybridge 1240
5m
Buriton 1237
5m
Braemere 1236
5m
Burnage 1224
5m
5m - Available in 5m width.
Sisal Super Bouclé Sisal Super Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Bramley 1311
r
Boldre 1313
r
Brancaster 1308
r
Bodmin 1309
r
Buckler’s Hard 1301
r
Bentley 1303
r
Boscombe 1310
r
Bickton 1312
r
r - Available as a 66cm wide runner.
www.alternativeflooring.com | 43
Sisal Malay Sisal Malay products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Tiger’s Eye 2504
5m
Dragon Grass 2528
Liang 2536
Chen 2537
5m
Jin 2538
Shaolin 2534
Tongli 2535
Shanghai 2527
5m
Changan 2539
Beijing 2545
Carpet Shown: Sisal Malay Shanghai
Sisal Basketweave
44 | The Natural Collection
Sisal Basketweave products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Winter Hamper 2540
5m - Available in 5m width.
Summer Hamper 2541
www.alternativeflooring.com | 45
Hand-harvested from the tiliaceae plant and soft as Goan sand, jute’s as natural and uplifting as golden sunshine. Soft and silken in a tight bouclé or herringbone, or our handwoven big and chunky range are ideal for relaxing rooms. Spread the serenity around like love and laughter.
Get designing... create your own rug with our ‘make me a rug’ service, see page 58 for details.
Big Jute
Big Bouclé Crumpet 1619
Big Bouclé Toast 1620
Big Bouclé Muffin 1621
Big Panama Pancake 2611
Big Panama Waffle 2612
Big Panama Brioche 2613
Big Herringbone Bagel 4614
Fine Jute Fine Jute products are suitable for the Bedroom only. All Fine Jute cuts are automatically treated with INTEC.
Bouclé Natural 1618
46 | The Natural Collection
Herringbone Natural 4617
Rug Shown: Jute Big Panama Waffle shown with a Cotton Claret border
Big Jute products are suitable for the Bedroom, Dining Room and Lounge. All Big Jute cuts are automatically treated with INTEC.
www.alternativeflooring.com | 47
Get designing... create your own rug with our ‘make me a rug’ service, see page 58 for details.
Full of natural goodness, coir comes crafted from Indian coconut husk fibres softened in sea water. Hearty and homely, rich and resilient, coir is husky, fibrous and tactile. Lay it wall-to-wall for a golden, multi-hued sense of wellbeing.
Grown in coastal meadows on the banks of Vietnamese rivers, Seagrass is as textural and tropical as it gets. Effortlessly uplifting in relaxing rooms, seagrass weaves light into everyday life. Bring the outdoors in.
Coir Bouclé
Seagrass
Coir is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Seagrass products are suitable for; Bedroom, Dining Room and Lounge.
Bouclé Natural 1605 5m
Bouclé Bleached 1606
Natural 2101
Superior 2106
Herringbone 4105
Fine Herringbone 4108
Buckingham 3102 Basketweave
Balmoral 3107 Basketweave
Coir Superior
Natural Sisal Weft 1630
Black Sisal Weft 1631
Coir Panama
Panama Natural 2601 5m
Panama Bleached 2602
Coir Herringbone
Carpet Shown: Coir Herringbone Natural rug with an Ochre and Porcelain Double Wide Border Herringbone 4603 5m Natural
48 | The Natural Collection
5m - Available in 5m width.
Herringbone 4604 Bleached
www.alternativeflooring.com | 49
runner the
collection
Carpet Shown: Quirky B Fair Isle Annie
The launch of our Quirky B collection sees three new runners added to our runner collection. The Fair Isle design by Margo Selby is unique, oozing pattern with hearts, diamonds and ultimate style.
Quirky B Margo Selby Fair Isle
Wool Blocstripe
Every step a different one, how exciting is that? With three colourways to choose from, this stunning runner will make a happy impact. 69cm wide with a selvedge as standard.
Run bold with these striking stripes on any stairs or hallway. Create dimension and impact, with 7 options to choose from you’ll be spoilt for choice. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.
69cm ith wide w ge d e lv e s a
Annie Runner 7080 (69cm wide)*
66cm ith wide w ed p ip h w a edge
Sutton Runner 7081 (69cm wide)*
Reiko Runner 7082 (69cm wide)*
Bone Olive Bloc
1851
Canvas Olive 1855 Bloc
Ochre String 1856 Bloc
Sable Bone Bloc
1852
Sable Olive Bloc
Moon Mineral 1853 Bloc
*Please note Quirky B swatches show the pattern of a 45cm x 45cm swatch.
For full details of all the carpets in the Quirky B collection order your brochure from Alternative hq or online: www.alternativeflooring.com
Edging options A selvedge is standard on Quirky and a whipped edge on our other ranges. But don’t let us hold you back – make your own mark and choose your own, maybe? For ultimate personalisation, check out the ‘make me a rug’ (page 58).
50 | The Runner Collection
1850
Our whipped edge colours are shown on the left hand side of the swatches.
Mineral Sable 1854 Bloc
www.alternativeflooring.com | 51
Quirky Tess
Quirky Dotty
Quirky Fling
Quirky Skinny
Geometric prints have a well earned place in interior design and our Quirky Tess won’t disappoint. With 8 colours to choose from, this runner has lots of style appeal. 69cm wide with a selvedge as standard.
Get fun and flirty with this distinguished retro design. Our Quirky Dotty range is available in classic and contemporary colours and why not add a splash of colour on your edging for a unique look that’s all about you. 69cm wide with a selvedge as standard.
Inspired by highland tradition our Quirky Fling runners, in 5 contemporary colours, are the ultimate fusion of old and new. Fling caution to the wind and make this exciting choice for your home. 69cm wide with a selvedge as standard.
Statement and style with lashings of eccentric glamour. Our Quirky Skinny can be bold in eye catching black or for an altogether tamer feel, our Natural Skinny is the bee’s knees… or the zebra’s…you get the point ! 69cm wide with a selvedge as standard.
69cm ith wide w ge d e lv e s a
69cm ith wide w ge d e lv e s a
69cm ith wide w ge d e lv e s a
69cm ith wide w ge d e lv e s a
Damson 7006
Pink 7005
Lime 7007
Lime 7027
Natural 7022
Grey 7021
Blue 7042
Duck Egg 7041
Black 7000
Grey 7001
Natural 7002
Black 7020
Duck Egg 7023
Blue 7024
Natural 7040
Damson 7043
Duck Egg 7003
Blue 7004
Pink 7025
Damson 7026
52 | The Runner Collection
Lime 7044
Natural 7061
Black 7060
www.alternativeflooring.com | 53
Rock ‘n’ Roll
Wool Cord
Dress your floor to thrill with Rock ‘n’ Roll runners. Whether you’re a Wild Thing, a Mr Blue Sky or just love a bit of Tutti Frutti, dare to Rock ‘n’ Roll on your stairs or hallway. These dynamic designs are bold, rebellious and a whole lot of fun. Pair a Rock ‘n’ Roll runner with a Wool Romance or Wool Cord to create perfect harmony. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.
Fine, sophisticated, demure and never dated. Wool Cord runners are all about subtle style. With 11 colours to choose from there’s one for every palette. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.
66cm ith wide w ed p a whip edge
66cm ith wide w ed p a whip edge
66cm ith wide w ed p a whip edge
Tainted Love 1981
Respect 1967
Purple Rain 1984
Mr Blue Sky 1977
Wild Thing 1966
Freebird 1973
Back in Black 1980
Moondance 1970
Roxanne 1978
London Calling 1979
Our whipped edge colours are shown on the left hand side of the swatches.
54 | The Runner Collection
Tutti Frutti 1955
66cm ith wide w ed p a whip edge
Gesso 5797
String 5786
Olive 5787
Mineral 5793
Moon 5792
Bone 5788
Imperial 5789
Canvas 5798
Amber 5791
Sable 5790
Ochre 5796
Our whipped edge colours are shown on the left hand side of the swatches.
www.alternativeflooring.com | 55
Wool Pinstripe
Wool Iconic Stripe
Sisal Herringbone
Sisal Super Bouclé
Slick, smart, cool and contemporary. Wool Pinstripe runners add dimension and depth with sleek subtle lines. In 7 mellow shades, these are one lot of pinstripes who are anything but stressed. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.
Another dynamic stripe in fine wool, our Wool Iconic Stripe runners can be mellow like Marley, moody like Morrison or hip like Hendrix. Versatile and ageless, which one are you? 66cm wide with a whipped edge as standard. Whipped edge colour as shown.
Intricate and multi-hued. Our Sisal Herringbone runners are both city smart yet rustic and warm. With 9 shades to choose from sisal has a place in every home. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.
Rich, authentic and architectural, our sisal’s glow with light and depth. Choose a sisal runner to transport you to serenity. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.
66cm ith wide w ed p a whip edge
66cm ith wide w ed p a whip edge
66cm ith wide w ed p a whip edge
Moon Mineral Pin 1863 Bone Olive Pin 1861
Canvas Olive Pin 1865
Marley 1503
Harrison 1500
Ochre String Pin 1866 Sable Bone Pin 1862
Sable Olive Pin 1860
Joplin 1502
Lennon 1504
Morrison 1501
66cm ith wide w ed p a whip edge
Hythe 4418
Hordle 4419
Holbury 4415
Brancaster 1308
Bodmin 1309
Buckler’s Hard 1301
Hampton 4420
Herne 4421
Harestock 4423
Bentley 1303
Bramley 1311
Boldre 1313
Hockley 4422
Hambledon 4416
Havant 4417
Boscombe 1310
Bickton 1312
Our whipped edge colours are shown on the left hand side of the swatches.
Mineral Sable Pin 1864
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Our whipped edge colours are shown on the left hand side of the swatches.
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Rugs that come with a personal service. Rugs that sit quietly in front of the TV or rugs that beg for attention. Rugs that welcome you home. Whether they speak softly or shout loudly, our personalised rugs say more about you than your mum does. These are rugs with your personality woven in.
Create your perfect rug with our easy step by step guide Step 1. Pick your flooring
Choose from any of our materials, in any size. With so many possibilities, the real you will always shine through. How liberating. Subject to product limitations.
Step 2. Now your border style
Single, double narrow, double wide, double piping or whipped. It’s your call. Subject to product limitations.
Step 3. And your border fabric
Get designing... create your own rug online at:
www.alternativeflooring.com
Choose your border fabric: cotton, linen, jute, leather, suede, fishscales, chenille or herringbone. Our rugs have the edge on personality.
Step 4. Finally, the size
Go large, go small, go personalise your living space. Choose the perfect size for your home. Subject to product limitations.
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our 5 border styles
border colours & finishes
1. Self Coloured Whipped 2. Single Standard - 50mm
fishscales
Fishscales borders shimmer with a lustrous decadence. Mix & match with Sisal Metallics for glam that’s always in great taste.
3. Double Piping - 55mm
Pearl 6161
Silver 6162
4. Double Narrow - 70mm
Anthracite 6163
5. Double Wide - 100mm
Border shown: Fishscales Silver Border
Brown 6167
Aluminium 6170
Glitter 6171
Champagne 6169
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Herringbone
More than just a striking edge, lines add size and length to living spaces.
As Savile Row as a stockbroker’s suit, herringbone borders are city-smart. Add to rugs and runners for a crisp contrast.
Thick Teal 6201
Thin Teal 6301
Thick Purple 6202
Thin Purple 6302
Thick Black 6203
Thin Black 6303
Thick Red 6204
Thin Red 6304
Thick Blue 6205
Thin Blue 6305
Thick Mushroom 6206
Thin Mushroom 6306
Thick Grey 6207
Thin Grey 6307
Rug shown: Sisal Malay Tiger’s Eye with double narrow Porcelain and Thin Grey Stripe border
Striped
Black 6184
Grey 6181
Blue 6182
Green 6183
Lilac 6180
Pewter 6185
Chenille
Sumptuous and scrumptious in six delicious flavours, Chenille comes with a luxe velvety feel. Thick Brown 6208
Thin Brown 6308
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Cream 6191
Rose 6193
Pyrite 6190
Noisette 6192
Fern 6194
Sapphire 6195
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Linen
Cotton
Cool, soft and sumptuous, linen is smart and tactile. Choose from 25 linen borders, from soft browns to hot reds.
Bright and breezy or earthy and unassuming, our cotton borders are all-natural and all you. Single or double border options; can be used as piping.
Ivory 2003
Cinnamon 2017
Porcelain 1006
Gunmetal 1011
Pebble 2001
Thyme 2008
Bamboo 1008
Moss 1003
Birch 2025
Pistachio 2009
Biscuit 1016
Mink 1005
Airforce 2024
Banoffe 2002
Ochre 1004
Cashmere 1007
Topaz 2020
Butterscotch 2018
Henna 1015
Oyster 1002
Dewberry 2021
Pecan 2016
Scarlet 1026
Jet 1010
Seal 2005
Liquor 2011
Crimson 1025
Navy 1029
Mulberry 2015
Walnut 2004
Claret 1013
Mango 1022
Fudge 2014
Truffle 2006
Conker 1014
Pink 1030
Damson 2023
Mahogany 2007
Bourneville 1009
Blueberry 1020
Chilli 2012
Onyx 2010
Storm 1028
Apple 1031
Paprika 2022
Coral 2026
Liquorice 1019
Plum 1032
Spice 2013
Praline 1027
Jute
Get designing at www.alternativeflooring.com
Marine 1018
Natural 3001
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Leather, Faux leather & Faux Suede Faux Leather Colour
Faux Suede Colour
Ink 5520
Tar 5011
Graphite 5521
Battleship 5012
useful stuff Trial swatch service
Big thank you’s to:
Runner Collection
Dove 5522
Cobalt 5013
Alternative Flooring supplies individual design and colour swatches on request. Simply email or telephone with your request and your border or flooring swatch will be sent out immediately. A charge may be applicable for samples.
Ocean 5523
Mocha 5014
A long and happy life
Expresso 5524
Treacle 5526
Bitter 5015
Coffee 5016
Khaki 5527
Garnet 5017
Greige 5528
Cardinal 5018
We want your flooring to enjoy a long and happy life. That’s why we use an environmentally friendly solution called INTEC. It’s specially developed for natural floor coverings. We apply it before delivery and it won’t alter the colour, texture or flame-retardancy of your flooring. It will also reduce the impact of sloppy-coffee spills and prolong the life of your flooring.
Pain-free fitting
It’s best to use a professional fitter for both home and contract fitting. Using a recommended underlay is also a good idea. Leave your natural flooring to acclimatise for 48 hours before fitting. Note that some types of natural flooring are better suited to some locations than others. Check the recommendations in the brochure or the label on the back of our swatches.
Quirky Caramel 5529
Nectar 5019
Flame 5530
Vanilla 5020
Our Quirky runners are made in Britain on traditional looms and sold by the linear metre. Carpet width: 69cm as standard. Quirky runners can be joined and used wall to wall or as a rug. However the runners would need to be seamed together by a qualified carpet fitter. Our Quirky B patterned carpets are also made in Britain on axminster looms. Available as 3.66m width.
www.ochre.net www.amysomerville.com Fiat 500 supplied by Fiat Group Automobiles UK – www.fiat.co.uk www.surfaceview.co.uk
Our runners come with the following widths and edging as standard. Quirky runners - 69cm wide with a selvedge. Rock ‘n’ Roll, Wool Cord, Wool Blocstripe, Wool Pinstripe, Wool Iconic Stripe, Sisal Super Bouclé and Sisal Herringbone runners - 66cm wide with a self coloured whipped edge border.
Take me to your products You can buy Alternative Flooring products through a network of reputable specialist retailers.
Love your flooring 1. Protect it with INTEC stain inhibitor. And your life. 2. Use doormats to control dirt. Vacuum regularly using a suction-only appliance. 3. Blot and clean spots and spills using the natural-flooring care kit we supply. 4. Avoid liquids such as water or carpet cleaner. 5. Use a castor-chair mat if you have chairs with castors, to prevent fibre damage.
All products from a happy home All our products come from sustainable natural sources. That’s because we want to care for our environment (it’s the only one we’ve got).
Leather Colour
Chocolate 4010
Almond 4005
Chestnut 4007
Flint 4004
Due to the printing process and the nature of natural flooring, the colours featured in this brochure may vary. Copyright of all images and designs shown in this brochure belong to Alternative Flooring.
Black 4012
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The Alternative Flooring Company Ltd 4 Stephenson Close, East Portway, Andover, Hampshire, SP10 3RU t: 01264 335111 f: 01264 336445 e: sales@alternativeflooring.com www.alternativeflooring.com
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