Alternative Flooring Spring Summer 2013

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unique with

Spring Summer 2013



Quirky Fine Wool Iconic

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Chunky Wool Eco collection Naturals

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Rugs Borders Information

Contents

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inspired. ethical.unique. creative.natural. alternative. Beginnings. They open up a world of possibilities and give you the chance to do something different. Create something new.

Shown in picture: Sisal Super Bouclé Boscombe.

In the world of interiors, floors are the beginnings. They’re where you start your design, working from the bottom up. Get your floor looking right and everything else will fall into place. Our exclusive and award-winning carpets, made with sustainable natural fibres, can help you achieve the perfect look. We’re not talking run-of-the-mill. This is Alternative Flooring. Lush and luxurious, smooth and sensual, rustic and robust, it’s all in here to choose from. Now are you ready to begin?

Join our community www.alternativeflooring.com

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Quirky 04


Shown in picture: Quirky Tess Pink with Chenille Cream Border.

Quirky

Runners

Quirky by name, and deďŹ nitely Quirky by nature, this eclectic collection of graphically witty designs have been inspired by true British style.

Carpets

Oversized dots, animal prints, geometric patterns and brightly brave tartans form part of this kooky range. Each piece creates an individual style statement that craves attention. Totally irreverent, all the patterns can stand alone or be arranged in unconventional mix up style. All Quirky designs come in a standard 69cm width and can be joined together for rugs or wall to wall carpet.

Shown in picture: Fling Damson.

Shown in picture: Dotty Damson, Tess Black, Fling Damson and Dotty Lime.

Rugs

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An eccentric and decadent colonial-style faux skin.

Skinny is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Quirky

Skinny

Black 7060

Natural 7061

Tess

Shown in picture: Tess Black, Skinny Black with Jet Border.

An original geometric that follows graphic lines with a contemporary edge.

Tess is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Black 7000

Grey 7001

Natural 7002

Duck Egg 7003

Blue 7004

Pink 7005

Damson 7006

Lime 7007

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Fling

A peculiar plaid that fuses highland tradition with up to the minute character. Fling is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Natural 7040

Duck Egg 7041

Blue 7042

Lime 7044

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Shown in picture: Fling Damson.

Damson 7043


09 Quirky


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A fanciful retro hotspot that is gorgeous and glamorous.

Quirky

Dotty

Dotty is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Grey 7021

Natural 7022

Duck Egg 7023

Blue 7024

Pink 7025

Damson 7026

Lime 7027

Shown in picture: Dotty Damson with Pink Whipping.

Black 7020

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Have Fun with Dotty Mixtures designed to make flooring fun. Just choose your retro hot spot and add a colourful binding to make your own on-trend runner. From all the classics to candy colours, the magic is in the mix. Here are a few of our favourite combinations.

Black 7020

Blue 7024

Natural 7022

Duck Egg 7023

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Shown in picture: Dotty Pink with Pink Whipping.

Shown in picture: Dotty Duck Egg with Natural Whipping.

Lime 7027

Shown in picture: Dotty Natural with Blue Whipping.

Shown in picture: Dotty Lime with Duck Egg Whipping.

This product comes with a selvedge. Whipping is applied if specified.

Shown in picture: Dotty Blue with Lime Whipping.

Shown in picture: Dotty Black with Pink Whipping.

Dotty mixtures

Pink 7025


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Shown in picture: Dotty Damson with Pink Whipping.

Quirky


fine

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Shown in picture: Wool Blocstripe Moon Mineral, Pinstripe Moon Mineral and Cord Moon.

Fine Wool


Shown in picture: Wool Cord Amber.

Wool Blocstripe

Fine Lines is a stylish collection of timeless designs, especially created and coloured to link each space in the home.

Wool Blocstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Sable Bone Bloc 1852

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Moon Mineral Bloc 1853

Bone Olive Bloc 1851

Canvas Olive Bloc 1855

Mineral Sable Bloc 1854

Sable Olive Bloc 1850

Ochre String Bloc 1856

All four work beautifully together in terms of scale and tone. Blocstripe is the bold and striking statement, complemented by the subtle yet smart Pinstripe and the popular Cord and Braid.


Wool Cord

Amber 5791

String 5786

Olive 5787

Bone 5788

Imperial 5789

Sable 5790

Moon 5792

Mineral 5793

Gesso 5797

Canvas 5798

Ochre 5796

Moon Mineral Pin 1863

Bone Olive Pin 1861

Canvas Olive Pin 1865

Sable Bone Pin 1862

Mineral Sable Pin 1864

Sable Olive Pin 1860

Fine Wool

Wool Cord is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Wool Pinstripe

Wool Pinstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Ochre String Pin 1866

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Wool Braid

Wool Braid is suitable for Bedroom, Dining Room, Stairs, Lounge and Home OfďŹ ce.

Cascade 5720

Cornrow 5721

Crown 5722

Fishtail 5723

Heidi 5724

Rope 5725

i Top Tip:

keep your flooring looking good for longer - have INTEC, the stain inhibitor applied. See page 59.

Shown in picture: Wool Braid Crown.

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Wool Shaker

Fine Wool

Wool Shaker is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Peg 1820

Apron 1821

Muslin 1823

Cloth 1824

Zig Zag Natural 4677

Zig Zag Mushroom 4678

Blanket 1822

Wool Herringbone Wool Herringbone is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

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Shown in picture: Back in Black with Storm Border.

get the alternative look

MIX & MATCH Rock ‘n’ Roll Back in Black 1980

Romance Always 1994

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Rock ‘n’ Roll

Rock ‘n’ Roll is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Moondance 1970

Back in Black 1980

Roxanne 1978

Purple Rain 1984

Respect 1967

Wild Thing 1966

Tainted Love 1981

Freebird 1973

Layla 1972

Fine Wool

Fun and funky, this award winning collection of 100% new wool carpet can also be cut and bound for runners and rugs. Designed by renowned interior stylist Melinda Ashton Turner exclusively for Alternative Flooring, this eye-catching carpet adds texture, tone and interest to a room.

London Calling 1979

Romance

Romance is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Crazy 1961

True 1983

Always 1994

Suddenly 1985

Believe 1998

Amazed 1999

Pray 1993

Mandy 1944

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Iconic 22


Iconic

Wool Iconic is a trio of stylish wool designs - a plain, a stripe and a herringbone, offered in a refined natural palette ranging from timeless taupes to muted, moody greys.

Wool Iconic Stripe

Shown in picture: Wool Iconic Stripe Joplin.

Wool Iconic Stripe products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Harrison 1500

Morrison 1501

Joplin 1502

Marley 1503

Lennon 1504

Hendrix 1505

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Shown in picture: Wool Iconic Bouclé Kelly.

Wool Iconic Bouclé

Wool Iconic Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

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Kelly 1510

Loren 1511

Hepburn 1512

Garbo 1513

Taylor 1514

Davis 1515

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Wool Iconic Herringbone

Pacino 1520

Brando 1521

Dean 1522

Niro 1523

Grant 1524

Niven 1525

Iconic

Wool Iconic Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Shown in picture: Wool Iconic Herringbone Grant.

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chunky

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Wool Croft

Arran 1840

Islay 1841

Jura 1842

Skye 1843

Kilda 1845

Iona 1844

Kush 1751

Ellsworth 1752

Rockies 1753

Atlas 1754

Chunky Wool

Wool Croft is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office.

Wool Tierra

Shown in picture: Wool Croft Iona.

Wool Tierra is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

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Wool Bouclé

Wool Bouclé is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office.

Stone 1705

Tawny 1706

Natural 1707

Mist 1710

Willow 1713

Ecru 1717

Camel 1718

Chicory 1719

Pastis 1880

Moonshine 1881

Mesi 1882

Galliano 1883

Frangelico 1884

Kahlua 1885

Wool Tipple

Wool Tipple is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office.

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Shown in picture: Wool Bouclé Tawny.

Chunky Wool


Shown in picture: Wool Speckle Wren with Apple and Thin Grey Stripe Border.

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Wool Speckle

Finch 1890

Wren 1891

Plover 1893

Quail 1894

Camber 1810

Ventnor 1811

Bembridge 1812

Dawlish 1813

Wembury 1814

Bude 1815

Grey 1781

Nougat 1782

Nutmeg 1783

Chunky Wool

Wool Speckle is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Nuthatch 1892

Wool Dune

Wool Dune is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Wool Dapple

Wool Dapple is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Caramel 1784

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Wool Knot

Wool Knot is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. This product is completely undyed wool.

Snuggle 1870

Arbor 1871

Reef 1872

Timber 1873

Lariat 1874

Shown in picture: Wool Knot Reef.

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Nurture

Nurture is suitable for; Bedroom, Dining Room and Lounge.

Cobble 5800

Fawn 5801

Cream 5802

Taupe 5803

Burleywood 5804

Ivory 5805

Slate 5850

Cornsilk 5851

Lace 5852

Moccasin 5853

Linen 5854

Seashell 5855

Eco is completely hand woven on traditional carpet looms. The woollen thread is woven on to a base of cotton and jute, and then a cotton backing is secured with a natural latex layer.

Eco collection

Ethical and environmentally friendly, our unique 100% natural wool carpets, offer understated luxury.

Nature

Nature is suitable for; Bedroom, Dining Room and Lounge.

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Shown in picture: Coir Multi BouclĂŠ Dalkeith.

Naturals


Coir

Coir is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

BouclĂŠ

Natural 1605

Bleached 1606

Multi BouclĂŠ Dalkeith 1607

Superior

Natural Sisal Weft 1630

Black Sisal Weft 1631

Panama

Natural 2601

Bleached 2602

Herringbone

Natural 4603

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Bleached 4604

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Coir is full of natural character. It is made from the strong fibres of the coconut husk found in Kerala, India. The natural fibres are removed by hand and softened in sea water, so that they can be woven into a selection of designs. Coir is both durable and good value. It is available in a spectrum of golden shades from natural to bleached.


Coir & Jute Shown in picture: Jute Herringbone Natural.

Jute gives a tweedy look and is soft underfoot. It comes from the stalk of the giant corchorus plants, grown in southern India. The natural fibres are fine, making Jute more suitable to relaxing rooms rather than heavily used areas. It is naturally light brown in colour and comes in a tight bouclĂŠ and herringbone designs.

Jute

Jute products are suitable for; Bedroom.

BouclĂŠ Natural 1618

Herringbone Natural 4617

All Jute cuts are automatically treated with INTEC.

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Shown in picture: Mountain Grass Herringbone.

Mountain Grass Mountain Grass products are suitable for; Bedroom, Dining Room and Lounge.

Panama 2121

Herringbone 4125

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Basketweave 3122

Bring the outdoors inside with Mountain Grass, natural flooring which gives a luscious, loosely woven feel. Distinctive and durable, its charm lies in the natural irregularities and rich golden shades made from the outer fibres of the grass.


Seagrass

Seagrass grows in the tropical climates of China and Vietnam, in coastal meadows on the banks of the rivers. The natural fibre is harvested by hand, dried and hand spun into cords before being woven into flooring.

Superior 2106

Herringbone 4105

Fine Herringbone 4108

Buckingham Basketweave 3102

Balmoral Basketweave 3107

Grasses

Natural 2101

Shown in picture: Buckingham Basketweave.

Seagrass products are suitable for; Bedroom, Dining Room and Lounge.

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Shown in picture: Sisal Super Bouclé Boscombe.

Sisal Super Bouclé

Sisal Super Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Buckler’s Hard 1301

Bentley 1303

Boscombe 1310

Bramley 1311

Brancaster 1308

Bodmin 1309

Bickton 1312

Boldre 1313

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Sisal Bouclé

Sisal Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Avington 1211

Bentley 1216

Brockton 1219

Bayford 1220

Burnage 1224

Bitterne 1225

Burleigh 1230

Byfield 1231

Blenheim 1232

Bransbury 1234

Basing 1235

Braemere 1236

Buriton 1237

Bramshott 1238

Baybridge 1240

Burghclere 1239

Sisal

Sisal is extracted from the Agave Sisalana plant, which is farmed in Mexico, Brazil and East Africa. This natural fibre flooring is versatile and hardwearing making it an ideal choice for hallways and stairs. Tightly woven with a subtle sheen, the natural fibres combine well with selected colours for a touch of easy glamour.

Buckler’s Hard 1201

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Shown in picture: Sisal Super Panama Acapulco.

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Sisal Bubbleweave

Sisal Bubbleweave products are suitable for; Bedroom, Dining Room and Lounge.

Pewter Bubble 2554

Gold Bubble 2555

Honey Bubble 2556

Desert Bubble 2557

Silver Bubble 2553

Sisal Super Panama

Merida 2510

Acapulco 2511

Cristobal 2512

Tijuana 2514

Sisal

Sisal Super Panama products are suitable for; Bedroom, Dining Room and Lounge.

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Metallics give our naturals a new dimension, with more daring flooring for contemporary spaces. Designed to heighten texture, these carpets have an enviable sheen and look fabulous in a large piece or as an accent in a custom made rug or runner.

Sisal Metallics

Shown in picture: Sisal Metallics Chromium.

Sisal

Sisal Metallic products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Bronze 2516

Rhodium 2517

Nickel 2518

Titanium 2519

Palladium 2525

Chromium 2526

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Shown in picture: Sisal Herringbone Hockley

Sisal Herringbone Sisal Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Hampton 4420

Herne 4421

Hockley 4422

Hythe 4418

Holbury 4415

Hambledon 4416

Havant 4417

Hordle 4419

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Harestock 4423


Sisal Basketweave

Sisal Basketweave products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Winter Hamper 2540

Summer Hamper 2541

Sisal Hopscotch

Sisal Hopscotch products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Marble 2560

Chalk 2561

Matrix 2562

Twine 2563

Donegal 2503

Pewsey 2505

Polsham 2506

Plumbley 2507

Pelham 2509

Panfield 2531

Pilsbury 2532

Sisal

Sisal Panama

Sisal Panama products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Pershore 2508

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Shown in picture: Sisal Malay Shanghai with Butterscotch and Ochre Borders.

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Sisal Malay

Sisal Malay products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Shanghai 2527

Dragon Grass 2528

Liang 2536

Chen 2537

Jin 2538

Shaolin 2534

Tongli 2535

Changan 2539

Sisal

Tiger’s Eye 2504

Beijing 2545

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1. pick your flooring All our floorings can be made into any size and shape of rug you require. Note: Subject to product limitations.

2. find your border style Choose from a range of different finishes from the standard single border to a double wide border.

Self Coloured Whipped

Single Standard

Double Narrow Size guide Border type

Total width

Single Standard

50mm

Double Narrow

70mm

Double Wide

100mm

Double Piping

55mm

Double bound The inside border must be Cotton or Piping. Double Wide

Double Piping

There are a wide range of colours and textures for you to choose from.

Cotton

Stripes Thick

Linen

Herringbone

Chenille

Leather

Fishscales

Faux Leather

Stripes Thin

Faux Suede

Rugs

Shown in picture: Quirky Skinny with Oyster Border.

3. add the finishing touch

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Fishscales borders Fishscales

Fishscales gives a hint of natural glamour with its lustrous looks and tactile feel. The Sisal Metallics make a perfect partner for this border.

Pearl 6161

Silver 6162

Anthracite 6163

Aluminium 6170

Glitter 6171

Champagne 6169

Shown in picture: Fishscales Silver Border

Rugs

Shown in picture: Wool Speckle Wren with Apple and Thin Grey Stripe Border.

Brown 6167

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Striped borders Stripes

Play with lines as stripes enhance rugs and they make a great choice for hallway runners and stairs. Runners with borders make stairways appear longer and stripes draw the eye upwards.

Thick Teal 6201

Thin Teal 6301

Thick Purple 6202

Thin Purple 6302

Thick Black 6203

Thin Black 6303

Thick Red 6204

Thin Red 6304

Thick Blue 6205

Thin Blue 6305

Thick Mushroom 6206

Thin Mushroom 6306

Thick Grey 6207

Thin Grey 6307

Thick Brown 6208

Thin Brown 6308

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Herringbone borders Herringbone

Classic tweeds are updated to make punchy borders, which give an element of pattern and subtle contrast to the flooring.

Black 6184

Green 6183

Grey 6181

Lilac 6180

Blue 6182

Pewter 6185

Chenille

Cream 6191

Rose 6193

Pyrite 6190

Noisette 6192

Fern 6194

Sapphire 6195

Rugs

A classic textured velvety look and feel.

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Linen borders

Ivory 2003

Thyme 2008

Pebble 2001

Pistachio 2009

Birch 2025

Banoffe 2002

Airforce 2024

Butterscotch 2018

Topaz 2020

Pecan 2016

Dewberry 2021

Liquor 2011

Seal 2005

Walnut 2004

Mulberry 2015

Truffle 2006

Fudge 2014

Mahogany 2007

Damson 2023

Onyx 2010

Chilli 2012

Coral 2026

Paprika 2022

Spice 2013

Cinnamon 2017

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Cotton borders

Gunmetal 1011

Bamboo 1008

Moss 1003

Biscuit 1016

Mink 1005

Ochre 1004

Cashmere 1007

Henna 1015

Oyster 1002

Scarlet 1026

Jet 1010

Crimson 1025

Navy 1029

Claret 1013

Mango 1022

Conker 1014

Pink 1030

Bourneville 1009

Blueberry 1020

Storm 1028

Apple 1031

Liquorice 1019

Plum 1032

Praline 1027

Jute

Marine 1018

Natural 3001

Rugs

Porcelain 1006

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Faux Leather, Faux Suede & Leather borders Faux Leather Colour

Faux Suede Colour

Ink 5520

Tar 5011

Graphite 5521

Battleship 5012

Dove 5522

Cobalt 5013

Ocean 5523

Mocha 5014

Expresso 5524

Bitter 5015

Treacle 5526

Coffee 5016

Khaki 5527

Garnet 5017

Greige 5528

Cardinal 5018

Caramel 5529

Nectar 5019

Flame 5530

Vanilla 5020

Leather Colour

Chocolate 4010

Almond 4005

Chestnut 4007

Flint 4004

Black 4012

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informed. Trial swatch service

Where to buy

Alternative Flooring supplies individual design and colour swatches on request. Simply email or telephone with your request and your border or flooring swatch will be sent out immediately. A charge may be applicable for samples.

Alternative Flooring sells via a national network of specialist retailers including selected lines at John Lewis stores. For a stockist near to you please telephone 01264 335111 or visit www.alternativeflooring.com

Stain inhibitor

Caring for your natural flooring

Alternative Flooring offers an environmentally friendly solution called INTEC. This solution, which has been specifically developed for natural floorcoverings, is applied before your flooring is delivered and will not alter the flooring’s colour, texture or flame retardancy. INTEC will reduce the impact of liquid spills and prolong the life of your flooring.

Fitting You are advised to use a professionally trained fitter to lay natural flooring in both domestic and contract locations and use a recommended underlay. Prior to fitting, natural flooring should be allowed to acclimatise for at least 48 hours. More detailed fitting instructions are available on request. Some types of natural flooring are better suited to certain locations than others. Please refer to the recommendations in this brochure or the label on the reverse of our sample swatches.

Quirky Collection

1. We recommend that you protect your flooring with INTEC, the stain inhibitor. 2. Use entrance doormats to control the amount of dirt tracked in and vacuum regularly using a suction only appliance. 3. Blot and then clean spots and spills using the Natural Flooring Care Kit supplied by Alternative Flooring. 4. Avoid liquids such as water or carpet cleaner. 5. Added protection of a castor chair mat is suggested if using chairs fitted with castors. Frequent movement of castors can damage the fibres of the flooring.

Environmental policy All our products derive from sustainable natural resources. Alternative Flooring wants its products to have the minimum impact on the environment and we actively endorse GUT processes. Carpets tested for a better living environment www.gut-ev.org

Quirky is made in Britain on traditional wilton looms and sold by the linear metre. Carpet width: 69cm as standard. Custom made rugs are available, with a selected range of bindings. Prices on application. For wall to wall carpet, the runners would need to be seamed together by a qualified carpet fitter. We are now on Facebook, Twitter & Pinterest www.facebook.com/alternativeflooring www.twitter.com/alternativeflr Due to the printing process and the nature of natural flooring, the colours featured in this brochure may vary. Copyright of all images and designs shown in this brochure belong to ALTERNATIVE FLOORING. Credits www.wovenground.com www.ochre.net www.thelittlegreene.com

www.pinterest.com/altrntvflooring

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Join our community www.alternativeflooring.com The Alternative Flooring Company Ltd 4 Stephenson Close East Portway Andover Hampshire SP10 3RU T 01264 335111 F 01264 336445 E sales@alternativeflooring.com

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