Alternative Flooring Brochure SS 2012

unique with

Spring Summer 2012

Quirky Fine Wool Chunky Wool

30 34 50

Eco collection Naturals Rugs

52 59

Borders Information

Contents

04 14 24

inspired. ethical.unique. creative.natural. alternative.

Beginnings.

They open up a world of possibilities and give you the chance to do something different. Create something new.

Shown in Picture: Rock ‘n’ Roll Respect.

In the world of interiors, floors are the beginnings. They’re where you start your design, working from the bottom up. Get your floor looking right and everything else will fall into place.

Our exclusive and award-winning carpets, made with sustainable natural fibres, can help you achieve the perfect look. We’re not talking run-of-the-mill.

This is Alternative Flooring. Lush and luxurious, smooth and sensual, rustic and robust, it’s all in here to choose from.

Now are you ready to begin?

We are now on Facebook and Twitter www.facebook.com/alternativeflooring www.twitter.com/alternativeflr

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Quirky 04

Quirky by name, and deďŹ nitely Quirky by nature, this eclectic collection of graphically witty designs have been inspired by true British style.

Shown in picture: Fling Damson, Dotty Damson.

Runners Carpets

Oversized dots, animal prints, geometric patterns and brightly brave tartans form part of this kooky range. Each piece creates an individual style statement that craves attention.

Totally irreverent, all the patterns can stand alone or be arranged in unconventional mix up style.

All Quirky designs come in a standard 69cm width and can be joined together for rugs or wall to wall carpet.

Shown in picture: Fling Damson.

Shown in picture: Dotty Duck Egg, Tess Duck Egg, with Oyster border.

Quirky

Rugs

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Skinny Skinny is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Quirky

An eccentric and decadent colonial-style faux skin.

Black 7060

Natural 7061

Tess

Shown in picture: Tess Black, Skinny Black with Jet Border.

An original geometric that follows graphic lines with a contemporary edge.

Tess is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Black 7000

Grey 7001

Natural 7002

Duck Egg 7003

Blue 7004

Pink 7005

Damson 7006

Lime 7007

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Fling A peculiar plaid that fuses highland tradition with up to the minute character.

Fling is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Natural 7040

Duck Egg 7041

Blue 7042

Lime 7044

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Shown in picture: Fling Damson.

Damson 7043

09 Quirky

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Shown in picture: Dotty Damson with Pink Whipping and Fling Damson.

A fanciful retro hotspot that is gorgeous and glamorous.

Quirky

Dotty Dotty is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Black 7020

Grey 7021

Natural 7022

Duck Egg 7023

Blue 7024

Pink 7025

Damson 7026

Lime 7027

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Have Fun with Dotty Mixtures designed to make flooring fun. Just choose your retro hot spot and add a colourful binding to make your own on-trend runner.

From all the classics to candy colours, the magic is in the mix. Here are a few of our favourite combinations.

Blue 7024

Natural 7022

Duck Egg 7023

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Shown in picture: Dotty Pink with Pink Whipping.

Shown in picture: Dotty Duck Egg with Natural Whipping.

Lime 7027

Shown in picture: Dotty Natural with Blue Whipping.

Shown in picture: Dotty Lime with Duck Egg Whipping.

Black 7020

Shown in picture: Dotty Blue with Lime Whipping.

Shown in picture: Dotty Black with Pink Whipping.

Dotty mixtures

Pink 7025

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Shown in picture: Dotty Damson with Pink Whipping.

Quirky

fine

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Shown in picture: Wool Blocstripe Sable Bone, Wool Pinstripe Sable Bone, Wool Cord Bone.

Fine Wool

Shown in picture: Wool Cord Amber.

Fine Lines is a stylish collection of timeless designs, especially created and coloured to link each space in the home.

Wool Blocstripe Wool Blocstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Sable Bone Bloc 1852

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Moon Mineral Bloc 1853

Bone Olive Bloc 1851

Canvas Olive Bloc 1855

Mineral Sable Bloc 1854

Sable Olive Bloc 1850

Ochre String Bloc 1856

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All four work beautifully together in terms of scale and tone. Blocstripe is the bold and striking statement, complemented by the subtle yet smart Pinstripe and the popular Cord and Braid.

Wool Cord Wool Cord is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Amber 5791

String 5786

Olive 5787

Bone 5788

Imperial 5789

Sable 5790

Moon 5792

Mineral 5793

Gesso 5797

Canvas 5798

Ochre 5796

Moon Mineral Pin 1863

Bone Olive Pin 1861

Canvas Olive Pin 1865

Sable Bone Pin 1862

Mineral Sable Pin 1864

Sable Olive Pin 1860

Fine Wool

Available in 5m width

Wool Pinstripe Wool Pinstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Ochre String Pin 1866

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Wool Braid Wool Braid is suitable for Bedroom, Dining Room, Stairs, Lounge and Home OfďŹ ce.

Available in 5m width

Cascade 5720

Cornrow 5721

Crown 5722

Fishtail 5723

Heidi 5724

Rope 5725

i Top Tip:

keep your flooring looking good for longer - have INTEC, the stain inhibitor applied.

See page 59.

Shown in picture: Wool Braid Crown.

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Wool Flax Mix

Kincaid 3660

Irvine 3662

Wallace 3663

Hunter 3664

Peg 1820

Apron 1821

Muslin 1823

Cloth 1824

Maidenhair 1670

Katsura 1671

Cedar 1673

Hornbeam 1674

Fine Wool

Wool Flax Mix is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Wool Shaker Wool Shaker is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 5m width

Blanket 1822

Wool Glade Wool Glade is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 5m width

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Wool Mandarin Wool Mandarin is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Tianchi 1681

Hotan 1682

Kashgar 1688

Talas 1689

Korla 1692

Niya 1693

Design led flat weaves with subtle patterns.

Pin dots, tightly knitted styles and plains available in subtle greys and natural tones.

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Yining 1690

Fine Wool Shown in picture: Wool Mandarin Hotan, Korla.

Wool Broadstripe Wool Broadstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Jasmine 1678

Ginkgo 1679

Wolfberry 1680

Wool Herringbone Wool Herringbone is suitable for; Bedroom, Dining Room, Stairs and Lounge.

Zig Zag Natural 4677

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Shown in picture: Rock ‘n’ Roll Roxanne.

get the alternative look

MIX & MATCH Rock ‘n’ Roll London Calling 1979

Romance Pray 1993

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Rock ‘n’ Roll Rock ‘n’ Roll is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Moondance 1970

Back in Black 1980

Roxanne 1978

Purple Rain 1984

Respect 1967

Wild Thing 1966

Tainted Love 1981

Freebird 1973

Layla 1972

Fine Wool

Fun and funky, this award winning collection of 100% new wool carpet can also be cut and bound for runners and rugs. Designed by renowned interior stylist Melinda Ashton Turner exclusively for Alternative Flooring, this eye-catching carpet adds texture, tone and interest to a room.

London Calling 1979

Romance Romance is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 5m width

Crazy 1961

True 1983

Always 1994

Suddenly 1985

Believe 1998

Amazed 1999

Pray 1993

Mandy 1944

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chunky

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Wool Croft Wool Croft is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office.

Jura 1842

Arran 1840

Islay 1841

Skye 1843

Iona 1844

Chunky Wool

Available in 5m width

Wool Tierra Wool Tierra is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Shown in picture: Wool Croft Jura.

Available in 5m width

Kush 1751

Ellsworth 1752

Rockies 1753

Atlas 1754

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Wool Bouclé Wool Bouclé is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office.

Available in 5m width

Stone 1705

Tawny 1706

Natural 1707

Mist 1710

Willow 1713

Ecru 1717

Camel 1718

Chicory 1719

Pastis 1880

Moonshine 1881

Mesi 1882

Galliano 1883

Frangelico 1884

Kahlua 1885

Wool Tipple Wool Tipple is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office.

Available in 5m width

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Shown in picture: Wool Bouclé Tawny.

Chunky Wool

Shown in picture: Wool Dapple Nougat.

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Wool Speckle Wool Speckle is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Finch 1890

Wren 1891

Plover 1893

Quail 1894

Camber 1810

Ventnor 1811

Bembridge 1812

Dawlish 1813

Wembury 1814

Bude 1815

Grey 1781

Nougat 1782

Nutmeg 1783

Chunky Wool

Available in 5m width

Nuthatch 1892

Wool Dune Wool Dune is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 5m width

Wool Dapple Wool Dapple is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 5m width

Caramel 1784

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collection 30

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Shown in picture: Nurture Cream.

Eco collection

Shown in picture: Nature Linen.

Wool Knot Wool Knot is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 5m width

This product is made from undyed wool.

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Snuggle 1870

Arbor 1871

Reef 1872

Timber 1873

Lariat 1874

Nurture Nurture is suitable for; Bedroom, Dining Room and Lounge.

Cobble 5800

Fawn 5801

Cream 5802

Taupe 5803

Burleywood 5804

Ivory 5805

Slate 5850

Cornsilk 5851

Lace 5852

Moccasin 5853

Linen 5854

Seashell 5855

Eco is completely hand woven on traditional carpet looms. The woollen thread is woven on to a base of cotton and jute, and then a cotton backing is secured with a natural latex layer.

Eco collection

Ethical and environmentally friendly, our unique 100% natural wool carpets, offer understated luxury.

Nature Nature is suitable for; Bedroom, Dining Room and Lounge.

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Shown in picture: Coir Multi BouclĂŠ Dalkeith.

Naturals

Coir Coir is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. *Available in 5m width

BouclĂŠ

Natural 1605*

Bleached 1606

Multi BouclĂŠ Dalkeith 1607

Superior

Natural Sisal Weft 1630

Black Sisal Weft 1631

Panama

Natural 2601*

Bleached 2602

Herringbone

Natural 4603*

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Bleached 4604

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Coir is full of natural character. It is made from the strong fibres of the coconut husk found in Kerala, India.

The natural fibres are removed by hand and softened in sea water, so that they can be woven into a selection of designs. Coir is both durable and good value. It is available in a spectrum of golden shades from natural to bleached.

Coir & Jute Shown in picture: Jute Herringbone Natural.

Jute Jute gives a tweedy look and is soft underfoot. It comes from the stalk of the giant corchorus plants, grown in southern India. The natural fibres are fine, making Jute more suitable to relaxing rooms rather than heavily used areas. It is naturally light brown in colour and comes in a tight bouclĂŠ and herringbone designs.

Jute products are suitable for; Bedroom.

BouclĂŠ Natural 1618

Herringbone Natural 4617

All Jute cuts are automatically treated with INTEC.

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Shown in picture: Mountain Grass Herringbone.

Mountain Grass Mountain Grass products are suitable for; Bedroom, Dining Room and Lounge.

Panama 2121

Herringbone 4125

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Basketweave 3122

Bring the outdoors inside with Mountain Grass, natural flooring which gives a luscious, loosely woven feel.

Distinctive and durable, its charm lies in the natural irregularities and rich golden shades made from the outer fibres of the grass.

Seagrass Seagrass grows in the tropical climates of China and Vietnam, in coastal meadows on the banks of the rivers. The natural fibre is harvested by hand, dried and hand spun into cords before being woven into flooring.

Superior 2106

Herringbone 4105

Fine Herringbone 4108

Buckingham Basketweave 3102

Balmoral Basketweave 3107

Grasses

Natural 2101

Shown in picture: Buckingham Basketweave.

Seagrass products are suitable for; Bedroom, Dining Room and Lounge.

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Shown in picture: Sisal Bouclé Blenheim.

Sisal Super Bouclé Sisal Super Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Buckler’s Hard 1301

Bentley 1303

Broome 1305

Boscombe 1310

Brancaster 1308

Bodmin 1309

Bickton 1312

Boldre 1313

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Bramley 1311

Sisal Bouclé Sisal Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. *Available in 5m width

Avington 1211

Bentley 1216

Broome 1217

Brockton 1219*

Bayford 1220*

Burnage 1224

Bitterne 1225*

Burleigh 1230

Byfield 1231

Blenheim 1232*

Bransbury 1234

Basing 1235

Braemere 1236*

Buriton 1237*

Sisal

Sisal is extracted from the Agave Sisalana plant, which is farmed in Mexico, Brazil and East Africa. This natural fibre flooring is versatile and hardwearing making it an ideal choice for hallways and stairs. Tightly woven with a subtle sheen, the natural fibres combine well with selected colours for a touch of easy glamour.

Buckler’s Hard 1201*

Burghclere 1239

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Shown in picture: Sisal Super Panama Acapulco.

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Sisal Herringbone Sisal Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. *Available in 5m width

Herne 4421*

Hockley 4422*

Holbury 4415*

Hambledon 4416*

Havant 4417*

Merida 2510

Acapulco 2511

Cristobal 2512

Tijuana 2514

Sisal

Hampton 4420

Sisal Super Panama Sisal Super Panama products are suitable for; Bedroom, Dining Room and Lounge.

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Metallics give our naturals a new dimension, with more daring flooring for contemporary spaces.

Designed to heighten texture, these carpets have an enviable sheen and look fabulous in a large piece or as an accent in a custom made rug or runner.

Sisal Metallics

Shown in picture: Sisal Metallics Chromium.

Sisal

Sisal Metallic products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Bronze 2516

Rhodium 2517

Nickel 2518

Titanium 2519

Palladium 2525

Chromium 2526

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Sisal Bubbleweave Sisal Bubbleweave products are suitable for; Bedroom, Dining Room and Lounge.

Pewter Bubble 2554

Gold Bubble 2555

Honey Bubble 2556

Desert Bubble 2557

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Silver Bubble 2553

Shown in picture: Sisal Panama Blue Silver.

Sisal

Sisal Panama Sisal Panama products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. *Available in 5m width

Donegal 2503*

Pewsey 2505

Polsham 2506

Plumbley 2507

Pershore 2508*

Pelham 2509

Panfield 2531*

Pilsbury 2532*

Blue Silver 2522

Blue Pewter 2523

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Shown in picture: Sisal Basketweave Summer Hamper.

Sisal Hopscotch Sisal Hopscotch products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Sisal Basketweave Sisal Basketweave products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Winter Hamper 2540

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Summer Hamper 2541

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Marble 2560

Chalk 2561

Matrix 2562

Twine 2563

Sisal Malay Sisal Malay products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. *Available in 5m width

Shanghai 2527*

Dragon Grass 2528

Liang 2536

Chen 2537*

Jin 2538

Shaolin 2534

Tongli 2535

Changan 2539

Sisal

Tiger’s Eye 2504*

Beijing 2545

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1. pick your flooring All our floorings can be made into any size and shape of rug you require.

Note: Subject to product limitations.

2. find your border style

Self S lf C Coloured l d Whi W Whipped hi d

Single Si l Standard St d d

Double Wide D bl Wi Wid d

Double Piping D bl Pi i

Double D bl Narrow N

3. add the finishing touch There are a wide range of colours and textures for you to choose from.

Cotton

Stripes Thick

Linen

Herringbone

Chenille

Leather

Fishscales

Faux Leather

Stripes Thin

Faux Suede

Rugs

Shown in picture: Leather Chocolate Border on Sisal Bouclé Bitterne.

Choose from a range of different finishes from the standard single border to a double wide border.

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Fishscales borders Fishscales Fishscales gives a hint of natural glamour with its lustrous looks and tactile feel.

The Sisal Metallics make a perfect partner for this border.

Pearl 6161

Silver 6162

Anthracite 6163

Brown 6167

Aluminium 6170

Glitter 6171

Shown in picture: Fishscales Silver Border on Sisal Metallics Titanium.

Rugs

Shown in picture: Fishscales Silver Border.

Champagne 6169

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Striped borders Stripes Play with lines as stripes enhance rugs and they make a great choice for hallway runners and stairs.

Runners with borders make stairways appear longer and stripes draw the eye upwards.

Thick Teal 6201

Thin Teal 6301

Thick Purple 6202

Thin Purple 6302

Thick Black 6203

Thin Black 6303

Thick Red 6204

Thin Red 6304

Thick Blue 6205

Thin Blue 6305

Thick Mushroom 6206

Thin Mushroom 6306

Thick Grey 6207

Thin Grey 6307

Thick Brown 6208

Thin Brown 6308

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Herringbone borders Herringbone Classic tweeds are updated to make punchy borders, which give an element of pattern and subtle contrast to the flooring.

Black 6184

Green 6183

Grey 6181

Lilac 6180

Blue 6182

Pewter 6185

Chenille

Cream 6191

Rose 6193

Pyrite 6190

Noisette 6192

Fern 6194

Sapphire 6195

Rugs

A classic textured velvety look and feel.

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Linen borders

Ivory 2003

Thyme 2008

Pebble 2001

Pistachio 2009

Birch 2025

Banoffe 2002

Airforce 2024

Butterscotch 2018

Topaz 2020

Pecan 2016

Dewberry 2021

Liquor 2011

Seal 2005

Walnut 2004

Mulberry 2015

Truffle 2006

Fudge 2014

Mahogany 2007

Damson 2023

Onyx 2010

Chilli 2012

Coral 2026

Paprika 2022

Spice 2013

Cinnamon 2017

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Cotton borders

Gunmetal 1011

Bamboo 1008

Moss 1003

Biscuit 1016

Mink 1005

Ochre 1004

Cashmere 1007

Henna 1015

Oyster 1002

Scarlet 1026

Jet 1010

Crimson 1025

Navy 1029

Claret 1013

Mango 1022

Conker 1014

Pink 1030

Bourneville 1009

Blueberry 1020

Storm 1028

Apple 1031

Liquorice 1019

Plum 1032

Praline 1027

Jute

Marine 1018

Natural 3001

Rugs

Porcelain 1006

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Faux Leather, Faux Suede & Leather borders Faux Leather Colour

Faux Suede Colour

Ink 5520

Tar 5011

Graphite 5521

Battleship 5012

Dove 5522

Cobalt 5013

Ocean 5523

Mocha 5014

Expresso 5524

Bitter 5015

Treacle 5526

Coffee 5016

Khaki 5527

Garnet 5017

Greige 5528

Cardinal 5018

Caramel 5529

Nectar 5019

Flame 5530

Vanilla 5020

Leather Colour

Chocolate 4010

Almond 4005

Chestnut 4007

Flint 4004

Black 4012

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informed.

Trial swatch service

Where to buy

Alternative Flooring supplies individual design and colour swatches on request.

Simply email or telephone with your request and your border or flooring swatch will be sent out immediately.

A charge may be applicable for samples.

Alternative Flooring sells via a national network of specialist retailers including selected lines at John Lewis stores.

For a stockist near to you please telephone 01264 335111 or visit www.alternativeflooring.com

Stain inhibitor

Caring for your natural flooring

Alternative Flooring offers an environmentally friendly solution called INTEC. This solution, which has been specifically developed for natural floorcoverings, is applied before your flooring is delivered and will not alter the flooring’s colour, texture or flame retardancy. INTEC will reduce the impact of liquid spills and prolong the life of your flooring.

Fitting You are advised to use a professionally trained fitter to lay natural flooring in both domestic and contract locations and use a recommended underlay. Prior to fitting, natural flooring should be allowed to acclimatise for at least 48 hours.

More detailed fitting instructions are available on request.

Some types of natural flooring are better suited to certain locations than others.

Please refer to the recommendations in this brochure or the label on the reverse of our sample swatches.

Quirky Collection Quirky is made in Britain on traditional wilton looms and sold by the linear metre.

Carpet width: 69cm as standard.

Custom made rugs are available, with a selected range of bindings.

Prices on application.

For wall to wall carpet, the runners would need to be seamed together by a qualified carpet fitter.

1. We recommend that you protect your flooring with INTEC, the stain inhibitor.

2. Use entrance doormats to control the amount of dirt tracked in and vacuum regularly using a suction only appliance.

3. Blot and then clean spots and spills using the Natural Flooring Care Kit supplied by Alternative Flooring.

4. Avoid liquids such as water or carpet cleaner.

5. Added protection of a castor chair mat is suggested if using chairs fitted with castors. Frequent movement of castors can damage the fibres of the flooring.

Environmental policy All our products derive from sustainable natural resources. Alternative Flooring wants its products to have the minimum impact on the environment and we actively endorse GUT processes.

Carpets tested for a better living environment www.gut-ev.org

We are now on Facebook and Twitter www.facebook.com/alternativeflooring www.twitter.com/alternativeflr

Due to the printing process and the nature of natural flooring, the colours featured in this brochure may vary.

Copyright of all images and designs shown in this brochure belong to ALTERNATIVE FLOORING. Credits www.wovenground.com www.ochre.net www.thelittlegreene.com

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The Alternative Flooring Company Ltd 4 Stephenson Close East Portway Andover Hampshire SP10 3RU T F E

01264 335111 01264 336445 sales@alternativeflooring.com

For quirky inspiration follow us on www.facebook.com/alternativeooring www.twitter.com/alternativer

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