unique with
Spring Summer 2012
Quirky Fine Wool Chunky Wool
30 34 50
Eco collection Naturals Rugs
52 59
Borders Information
Contents
04 14 24
inspired. ethical.unique. creative.natural. alternative. Beginnings. They open up a world of possibilities and give you the chance to do something different. Create something new.
Shown in Picture: Rock ‘n’ Roll Respect.
In the world of interiors, floors are the beginnings. They’re where you start your design, working from the bottom up. Get your floor looking right and everything else will fall into place. Our exclusive and award-winning carpets, made with sustainable natural fibres, can help you achieve the perfect look. We’re not talking run-of-the-mill. This is Alternative Flooring. Lush and luxurious, smooth and sensual, rustic and robust, it’s all in here to choose from. Now are you ready to begin?
We are now on Facebook and Twitter www.facebook.com/alternativeflooring www.twitter.com/alternativeflr
03
Quirky 04
Quirky by name, and deďŹ nitely Quirky by nature, this eclectic collection of graphically witty designs have been inspired by true British style.
Shown in picture: Fling Damson, Dotty Damson.
Runners Carpets
Oversized dots, animal prints, geometric patterns and brightly brave tartans form part of this kooky range. Each piece creates an individual style statement that craves attention. Totally irreverent, all the patterns can stand alone or be arranged in unconventional mix up style. All Quirky designs come in a standard 69cm width and can be joined together for rugs or wall to wall carpet.
Shown in picture: Fling Damson.
Shown in picture: Dotty Duck Egg, Tess Duck Egg, with Oyster border.
Quirky
Rugs
05
06
www.alternativeflooring.com
Skinny Skinny is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Quirky
An eccentric and decadent colonial-style faux skin.
Black 7060
Natural 7061
Tess
Shown in picture: Tess Black, Skinny Black with Jet Border.
An original geometric that follows graphic lines with a contemporary edge.
Tess is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Black 7000
Grey 7001
Natural 7002
Duck Egg 7003
Blue 7004
Pink 7005
Damson 7006
Lime 7007
07
Fling A peculiar plaid that fuses highland tradition with up to the minute character. Fling is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Natural 7040
Duck Egg 7041
Blue 7042
Lime 7044
08
Shown in picture: Fling Damson.
Damson 7043
09 Quirky
10
www.alternativeflooring.com
Shown in picture: Dotty Damson with Pink Whipping and Fling Damson.
A fanciful retro hotspot that is gorgeous and glamorous.
Quirky
Dotty Dotty is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Black 7020
Grey 7021
Natural 7022
Duck Egg 7023
Blue 7024
Pink 7025
Damson 7026
Lime 7027
11
Have Fun with Dotty Mixtures designed to make flooring fun. Just choose your retro hot spot and add a colourful binding to make your own on-trend runner. From all the classics to candy colours, the magic is in the mix. Here are a few of our favourite combinations.
Blue 7024
Natural 7022
Duck Egg 7023
12
Shown in picture: Dotty Pink with Pink Whipping.
Shown in picture: Dotty Duck Egg with Natural Whipping.
Lime 7027
Shown in picture: Dotty Natural with Blue Whipping.
Shown in picture: Dotty Lime with Duck Egg Whipping.
Black 7020
Shown in picture: Dotty Blue with Lime Whipping.
Shown in picture: Dotty Black with Pink Whipping.
Dotty mixtures
Pink 7025
13
Shown in picture: Dotty Damson with Pink Whipping.
Quirky
fine
14
15
Shown in picture: Wool Blocstripe Sable Bone, Wool Pinstripe Sable Bone, Wool Cord Bone.
Fine Wool
Shown in picture: Wool Cord Amber.
Fine Lines is a stylish collection of timeless designs, especially created and coloured to link each space in the home.
Wool Blocstripe Wool Blocstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Sable Bone Bloc 1852
16
Moon Mineral Bloc 1853
Bone Olive Bloc 1851
Canvas Olive Bloc 1855
Mineral Sable Bloc 1854
Sable Olive Bloc 1850
Ochre String Bloc 1856
www.alternativeflooring.com
All four work beautifully together in terms of scale and tone. Blocstripe is the bold and striking statement, complemented by the subtle yet smart Pinstripe and the popular Cord and Braid.
Wool Cord Wool Cord is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Amber 5791
String 5786
Olive 5787
Bone 5788
Imperial 5789
Sable 5790
Moon 5792
Mineral 5793
Gesso 5797
Canvas 5798
Ochre 5796
Moon Mineral Pin 1863
Bone Olive Pin 1861
Canvas Olive Pin 1865
Sable Bone Pin 1862
Mineral Sable Pin 1864
Sable Olive Pin 1860
Fine Wool
Available in 5m width
Wool Pinstripe Wool Pinstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Ochre String Pin 1866
17
Wool Braid Wool Braid is suitable for Bedroom, Dining Room, Stairs, Lounge and Home OfďŹ ce. Available in 5m width
Cascade 5720
Cornrow 5721
Crown 5722
Fishtail 5723
Heidi 5724
Rope 5725
i Top Tip:
keep your flooring looking good for longer - have INTEC, the stain inhibitor applied. See page 59.
Shown in picture: Wool Braid Crown.
18
Wool Flax Mix
Kincaid 3660
Irvine 3662
Wallace 3663
Hunter 3664
Peg 1820
Apron 1821
Muslin 1823
Cloth 1824
Maidenhair 1670
Katsura 1671
Cedar 1673
Hornbeam 1674
Fine Wool
Wool Flax Mix is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Wool Shaker Wool Shaker is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 5m width
Blanket 1822
Wool Glade Wool Glade is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 5m width
19
Wool Mandarin Wool Mandarin is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Tianchi 1681
Hotan 1682
Kashgar 1688
Talas 1689
Korla 1692
Niya 1693
Design led flat weaves with subtle patterns. Pin dots, tightly knitted styles and plains available in subtle greys and natural tones.
20
Yining 1690
Fine Wool Shown in picture: Wool Mandarin Hotan, Korla.
Wool Broadstripe Wool Broadstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Jasmine 1678
Ginkgo 1679
Wolfberry 1680
Wool Herringbone Wool Herringbone is suitable for; Bedroom, Dining Room, Stairs and Lounge.
Zig Zag Natural 4677
21
Shown in picture: Rock ‘n’ Roll Roxanne.
get the alternative look
MIX & MATCH Rock ‘n’ Roll London Calling 1979
Romance Pray 1993
22
www.alternativeflooring.com
Rock ‘n’ Roll Rock ‘n’ Roll is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Moondance 1970
Back in Black 1980
Roxanne 1978
Purple Rain 1984
Respect 1967
Wild Thing 1966
Tainted Love 1981
Freebird 1973
Layla 1972
Fine Wool
Fun and funky, this award winning collection of 100% new wool carpet can also be cut and bound for runners and rugs. Designed by renowned interior stylist Melinda Ashton Turner exclusively for Alternative Flooring, this eye-catching carpet adds texture, tone and interest to a room.
London Calling 1979
Romance Romance is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 5m width
Crazy 1961
True 1983
Always 1994
Suddenly 1985
Believe 1998
Amazed 1999
Pray 1993
Mandy 1944
23
chunky
24
Wool Croft Wool Croft is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office.
Jura 1842
Arran 1840
Islay 1841
Skye 1843
Iona 1844
Chunky Wool
Available in 5m width
Wool Tierra Wool Tierra is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Shown in picture: Wool Croft Jura.
Available in 5m width
Kush 1751
Ellsworth 1752
Rockies 1753
Atlas 1754
25
Wool Bouclé Wool Bouclé is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office. Available in 5m width
Stone 1705
Tawny 1706
Natural 1707
Mist 1710
Willow 1713
Ecru 1717
Camel 1718
Chicory 1719
Pastis 1880
Moonshine 1881
Mesi 1882
Galliano 1883
Frangelico 1884
Kahlua 1885
Wool Tipple Wool Tipple is suitable for; Bedroom,Dining Room, Stairs, Lounge and Home Office. Available in 5m width
26
www.alternativeflooring.com
27
Shown in picture: Wool Bouclé Tawny.
Chunky Wool
Shown in picture: Wool Dapple Nougat.
28
Wool Speckle Wool Speckle is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Finch 1890
Wren 1891
Plover 1893
Quail 1894
Camber 1810
Ventnor 1811
Bembridge 1812
Dawlish 1813
Wembury 1814
Bude 1815
Grey 1781
Nougat 1782
Nutmeg 1783
Chunky Wool
Available in 5m width
Nuthatch 1892
Wool Dune Wool Dune is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 5m width
Wool Dapple Wool Dapple is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 5m width
Caramel 1784
29
collection 30
www.alternativeflooring.com
31
Shown in picture: Nurture Cream.
Eco collection
Shown in picture: Nature Linen.
Wool Knot Wool Knot is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 5m width
This product is made from undyed wool.
32
Snuggle 1870
Arbor 1871
Reef 1872
Timber 1873
Lariat 1874
Nurture Nurture is suitable for; Bedroom, Dining Room and Lounge.
Cobble 5800
Fawn 5801
Cream 5802
Taupe 5803
Burleywood 5804
Ivory 5805
Slate 5850
Cornsilk 5851
Lace 5852
Moccasin 5853
Linen 5854
Seashell 5855
Eco is completely hand woven on traditional carpet looms. The woollen thread is woven on to a base of cotton and jute, and then a cotton backing is secured with a natural latex layer.
Eco collection
Ethical and environmentally friendly, our unique 100% natural wool carpets, offer understated luxury.
Nature Nature is suitable for; Bedroom, Dining Room and Lounge.
33
34
35
Shown in picture: Coir Multi BouclĂŠ Dalkeith.
Naturals
Coir Coir is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. *Available in 5m width
BouclĂŠ
Natural 1605*
Bleached 1606
Multi BouclĂŠ Dalkeith 1607
Superior
Natural Sisal Weft 1630
Black Sisal Weft 1631
Panama
Natural 2601*
Bleached 2602
Herringbone
Natural 4603*
36
Bleached 4604
www.alternativeflooring.com
Coir is full of natural character. It is made from the strong fibres of the coconut husk found in Kerala, India. The natural fibres are removed by hand and softened in sea water, so that they can be woven into a selection of designs. Coir is both durable and good value. It is available in a spectrum of golden shades from natural to bleached.
Coir & Jute Shown in picture: Jute Herringbone Natural.
Jute Jute gives a tweedy look and is soft underfoot. It comes from the stalk of the giant corchorus plants, grown in southern India. The natural fibres are fine, making Jute more suitable to relaxing rooms rather than heavily used areas. It is naturally light brown in colour and comes in a tight bouclĂŠ and herringbone designs.
Jute products are suitable for; Bedroom.
BouclĂŠ Natural 1618
Herringbone Natural 4617
All Jute cuts are automatically treated with INTEC.
37
Shown in picture: Mountain Grass Herringbone.
Mountain Grass Mountain Grass products are suitable for; Bedroom, Dining Room and Lounge.
Panama 2121
Herringbone 4125
38
Basketweave 3122
Bring the outdoors inside with Mountain Grass, natural flooring which gives a luscious, loosely woven feel. Distinctive and durable, its charm lies in the natural irregularities and rich golden shades made from the outer fibres of the grass.
Seagrass Seagrass grows in the tropical climates of China and Vietnam, in coastal meadows on the banks of the rivers. The natural fibre is harvested by hand, dried and hand spun into cords before being woven into flooring.
Superior 2106
Herringbone 4105
Fine Herringbone 4108
Buckingham Basketweave 3102
Balmoral Basketweave 3107
Grasses
Natural 2101
Shown in picture: Buckingham Basketweave.
Seagrass products are suitable for; Bedroom, Dining Room and Lounge.
39
Shown in picture: Sisal Bouclé Blenheim.
Sisal Super Bouclé Sisal Super Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Buckler’s Hard 1301
Bentley 1303
Broome 1305
Boscombe 1310
Brancaster 1308
Bodmin 1309
Bickton 1312
Boldre 1313
40
www.alternativeflooring.com
Bramley 1311
Sisal Bouclé Sisal Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. *Available in 5m width
Avington 1211
Bentley 1216
Broome 1217
Brockton 1219*
Bayford 1220*
Burnage 1224
Bitterne 1225*
Burleigh 1230
Byfield 1231
Blenheim 1232*
Bransbury 1234
Basing 1235
Braemere 1236*
Buriton 1237*
Sisal
Sisal is extracted from the Agave Sisalana plant, which is farmed in Mexico, Brazil and East Africa. This natural fibre flooring is versatile and hardwearing making it an ideal choice for hallways and stairs. Tightly woven with a subtle sheen, the natural fibres combine well with selected colours for a touch of easy glamour.
Buckler’s Hard 1201*
Burghclere 1239
41
Shown in picture: Sisal Super Panama Acapulco.
42
Sisal Herringbone Sisal Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. *Available in 5m width
Herne 4421*
Hockley 4422*
Holbury 4415*
Hambledon 4416*
Havant 4417*
Merida 2510
Acapulco 2511
Cristobal 2512
Tijuana 2514
Sisal
Hampton 4420
Sisal Super Panama Sisal Super Panama products are suitable for; Bedroom, Dining Room and Lounge.
43
44
www.alternativeflooring.com
Metallics give our naturals a new dimension, with more daring flooring for contemporary spaces. Designed to heighten texture, these carpets have an enviable sheen and look fabulous in a large piece or as an accent in a custom made rug or runner.
Sisal Metallics
Shown in picture: Sisal Metallics Chromium.
Sisal
Sisal Metallic products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Bronze 2516
Rhodium 2517
Nickel 2518
Titanium 2519
Palladium 2525
Chromium 2526
45
Sisal Bubbleweave Sisal Bubbleweave products are suitable for; Bedroom, Dining Room and Lounge.
Pewter Bubble 2554
Gold Bubble 2555
Honey Bubble 2556
Desert Bubble 2557
46
Silver Bubble 2553
Shown in picture: Sisal Panama Blue Silver.
Sisal
Sisal Panama Sisal Panama products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. *Available in 5m width
Donegal 2503*
Pewsey 2505
Polsham 2506
Plumbley 2507
Pershore 2508*
Pelham 2509
Panfield 2531*
Pilsbury 2532*
Blue Silver 2522
Blue Pewter 2523
47
Shown in picture: Sisal Basketweave Summer Hamper.
Sisal Hopscotch Sisal Hopscotch products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Sisal Basketweave Sisal Basketweave products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.
Winter Hamper 2540
48
Summer Hamper 2541
www.alternativeflooring.com
Marble 2560
Chalk 2561
Matrix 2562
Twine 2563
Sisal Malay Sisal Malay products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. *Available in 5m width
Shanghai 2527*
Dragon Grass 2528
Liang 2536
Chen 2537*
Jin 2538
Shaolin 2534
Tongli 2535
Changan 2539
Sisal
Tiger’s Eye 2504*
Beijing 2545
49
50
www.alternativeflooring.com
1. pick your flooring All our floorings can be made into any size and shape of rug you require. Note: Subject to product limitations.
2. find your border style
Self S lf C Coloured l d Whi W Whipped hi d
Single Si l Standard St d d
Double Wide D bl Wi Wid d
Double Piping D bl Pi i
Double D bl Narrow N
3. add the finishing touch There are a wide range of colours and textures for you to choose from.
Cotton
Stripes Thick
Linen
Herringbone
Chenille
Leather
Fishscales
Faux Leather
Stripes Thin
Faux Suede
Rugs
Shown in picture: Leather Chocolate Border on Sisal Bouclé Bitterne.
Choose from a range of different finishes from the standard single border to a double wide border.
51
52
www.alternativeflooring.com
Fishscales borders Fishscales Fishscales gives a hint of natural glamour with its lustrous looks and tactile feel. The Sisal Metallics make a perfect partner for this border.
Pearl 6161
Silver 6162
Anthracite 6163
Brown 6167
Aluminium 6170
Glitter 6171
Shown in picture: Fishscales Silver Border on Sisal Metallics Titanium.
Rugs
Shown in picture: Fishscales Silver Border.
Champagne 6169
53
Striped borders Stripes Play with lines as stripes enhance rugs and they make a great choice for hallway runners and stairs. Runners with borders make stairways appear longer and stripes draw the eye upwards.
Thick Teal 6201
Thin Teal 6301
Thick Purple 6202
Thin Purple 6302
Thick Black 6203
Thin Black 6303
Thick Red 6204
Thin Red 6304
Thick Blue 6205
Thin Blue 6305
Thick Mushroom 6206
Thin Mushroom 6306
Thick Grey 6207
Thin Grey 6307
Thick Brown 6208
Thin Brown 6308
54
Herringbone borders Herringbone Classic tweeds are updated to make punchy borders, which give an element of pattern and subtle contrast to the flooring.
Black 6184
Green 6183
Grey 6181
Lilac 6180
Blue 6182
Pewter 6185
Chenille
Cream 6191
Rose 6193
Pyrite 6190
Noisette 6192
Fern 6194
Sapphire 6195
Rugs
A classic textured velvety look and feel.
55
Linen borders
Ivory 2003
Thyme 2008
Pebble 2001
Pistachio 2009
Birch 2025
Banoffe 2002
Airforce 2024
Butterscotch 2018
Topaz 2020
Pecan 2016
Dewberry 2021
Liquor 2011
Seal 2005
Walnut 2004
Mulberry 2015
Truffle 2006
Fudge 2014
Mahogany 2007
Damson 2023
Onyx 2010
Chilli 2012
Coral 2026
Paprika 2022
Spice 2013
Cinnamon 2017
56
www.alternativeflooring.com
Cotton borders
Gunmetal 1011
Bamboo 1008
Moss 1003
Biscuit 1016
Mink 1005
Ochre 1004
Cashmere 1007
Henna 1015
Oyster 1002
Scarlet 1026
Jet 1010
Crimson 1025
Navy 1029
Claret 1013
Mango 1022
Conker 1014
Pink 1030
Bourneville 1009
Blueberry 1020
Storm 1028
Apple 1031
Liquorice 1019
Plum 1032
Praline 1027
Jute
Marine 1018
Natural 3001
Rugs
Porcelain 1006
57
Faux Leather, Faux Suede & Leather borders Faux Leather Colour
Faux Suede Colour
Ink 5520
Tar 5011
Graphite 5521
Battleship 5012
Dove 5522
Cobalt 5013
Ocean 5523
Mocha 5014
Expresso 5524
Bitter 5015
Treacle 5526
Coffee 5016
Khaki 5527
Garnet 5017
Greige 5528
Cardinal 5018
Caramel 5529
Nectar 5019
Flame 5530
Vanilla 5020
Leather Colour
Chocolate 4010
Almond 4005
Chestnut 4007
Flint 4004
Black 4012
58
informed. Trial swatch service
Where to buy
Alternative Flooring supplies individual design and colour swatches on request. Simply email or telephone with your request and your border or flooring swatch will be sent out immediately. A charge may be applicable for samples.
Alternative Flooring sells via a national network of specialist retailers including selected lines at John Lewis stores. For a stockist near to you please telephone 01264 335111 or visit www.alternativeflooring.com
Stain inhibitor
Caring for your natural flooring
Alternative Flooring offers an environmentally friendly solution called INTEC. This solution, which has been specifically developed for natural floorcoverings, is applied before your flooring is delivered and will not alter the flooring’s colour, texture or flame retardancy. INTEC will reduce the impact of liquid spills and prolong the life of your flooring.
Fitting You are advised to use a professionally trained fitter to lay natural flooring in both domestic and contract locations and use a recommended underlay. Prior to fitting, natural flooring should be allowed to acclimatise for at least 48 hours. More detailed fitting instructions are available on request. Some types of natural flooring are better suited to certain locations than others. Please refer to the recommendations in this brochure or the label on the reverse of our sample swatches.
Quirky Collection Quirky is made in Britain on traditional wilton looms and sold by the linear metre. Carpet width: 69cm as standard. Custom made rugs are available, with a selected range of bindings. Prices on application. For wall to wall carpet, the runners would need to be seamed together by a qualified carpet fitter.
1. We recommend that you protect your flooring with INTEC, the stain inhibitor. 2. Use entrance doormats to control the amount of dirt tracked in and vacuum regularly using a suction only appliance. 3. Blot and then clean spots and spills using the Natural Flooring Care Kit supplied by Alternative Flooring. 4. Avoid liquids such as water or carpet cleaner. 5. Added protection of a castor chair mat is suggested if using chairs fitted with castors. Frequent movement of castors can damage the fibres of the flooring.
Environmental policy All our products derive from sustainable natural resources. Alternative Flooring wants its products to have the minimum impact on the environment and we actively endorse GUT processes. Carpets tested for a better living environment www.gut-ev.org
We are now on Facebook and Twitter www.facebook.com/alternativeflooring www.twitter.com/alternativeflr
Due to the printing process and the nature of natural flooring, the colours featured in this brochure may vary. Copyright of all images and designs shown in this brochure belong to ALTERNATIVE FLOORING. Credits www.wovenground.com www.ochre.net www.thelittlegreene.com
59
The Alternative Flooring Company Ltd 4 Stephenson Close East Portway Andover Hampshire SP10 3RU T F E
01264 335111 01264 336445 sales@alternativeflooring.com
For quirky inspiration follow us on www.facebook.com/alternativeooring www.twitter.com/alternativer
Scan this QR Code using your Smartphone to view our new website.
www.alternativeflooring.com