Fi nalRes ear ch CAPI TALSTRUCTUREON THEFAMI L YBUSI NESS
Cr i st i naJi ménezNavar t a Mar ket i ngandMar ketRes ear ch ( Uni ver s i t yofMál aga)
Fi nalRes ear ch CAPI TALSTRUCTUREON THEFAMI L YBUSI NESS
Cr i st i naJi ménezNavar t a Mar ket i ngandMar ketRes ear ch ( Uni ver s i t yofMál aga)