1st Nayong PIlipino Research Summit by Nayong Pilipino

NAYONG PILIPINO

RESEARCH SUMMIT 2021

Nayong Pilipino

TABLE OF NPF Research Summit 2021 Opening Remarks -------------------------------------------------------------------3 I

Introduction A.

A Convergence of Art, Culture, Heritage, and Tourism Champions -------------------------------------- 4 A Gathering of Industry Experts --------------------------------------------------------------------------4 A Platform for Exchange--------------------------------------------------------------------------------- 4

B. II

Cross-Pollinations-------------------------------------------------------------------------------------- 5

DAY 1: Measuring Outcomes and Impacts of Conservation Initiatives-------------------------------------------- 10 A. Day 1 Session Overview, -----------------------------------------------------------------------------------------11 B. Executive Summary,--------------------------------------------------------------------------------------------- 12 A.

Panel Presentations Community Empowerment Through Microfinance and Tourism--------------------------------------------14 Raffy M. Antes, Deputy Director, CARD MRI Hijos Tours Inc Natural Heritage: From Poaching to Conserving----------------------------------------------------------- 15 Alice Dizon Pizarro, Provincial Tourism Officer, Province of Bataan

III

Poster Presentation Palengkultura: Pagmamapa sa Palengke ng San Sndres sa Maynila Bilang Espasyo at Institusyong Kultural------------------------------------------------------------------------------------- 16 Eldrin Jan D. Cabilin

DAY 2: Preserving and Safeguarding Heritages for Citizen Well-being--------------------------------------------20 A. Day 2 Session Overview, ---------------------------------------------------------------------------------------- 21 B. Executive Summary, --------------------------------------------------------------------------------------------24 A.

Panel Presentations The Important Role of Local Government Units in Cultural Heritage Preservation Jayper P. Merla, Head, Bataan Cultural Heritage Preservation Division Office of the Provincial Governor---------------------------------------------------------------------------------- 25 The Case of Guiuan During the Quincentennial Commemoration-------------------------------------–––– 27 Kinna G. Kwan, Municipal Administrator, Guiuan, Eastern Samar

Poster Presentation Ahon Pamana: A Flood Disaster Risk Management for Permanently Flooded Heritage Houses---------------29 Ar. Jan Michael H. de Olazo, M.Arch, UAP Assessment on the Conservation of Napindan Lighthouse of Barangay Napindan, Taguig City as Perceived by Local Residents: Basis for Sustainable Tourism-------------------------------- 30 Jefferson Marcelo, Joshar Mark Obus, Creslie Kim Coniendo Cultural Forest Park Design Proposal for Congressional Village 1 & 2 Park, Quezon City--------------------- 31 Ryann Christian V. Calandria, Moses Aaron B. Inere, Paulo Nico P. Lumaniog, Jyllean Marye S. Tupaz Ikot Museo: Preserving and Safeguarding Heritages for Citizens’ Well-Being---------------------------–––- 32 Willa Frea “Bing” Famoso Tac-an The Faura Project: Preserving and Safeguarding Heritage for Well-being----------------------------------- 33 Prof. Honey Libertine Achanzar- Labor, DPh Alay Sayaw Tungo sa Ginhawang Bayan: Arts and Culture- Based Advocacy for Holistic Development Prof. Grace Odal-Devora, Ph. D. -------------------------------------------------------------------------- 34

DAY 3: Regional Issues and Directions in the Conservation and Management of Cultural and/or Natural Heritage-------------------------38 A. Day 3 Session Overview, ----------------------------------------------------------------------------------------------------39 B. Executive Summary, ------------------------------------------------------------------------------------------------------- 40 A.

Panel Presentations Provincial Issues and Directions in the Conservation and Management of Cultural Heritage---------------------------------------- 41 Gilbert Golez Marin, Head of the Office of Provincial Culture, Arts, History and Tourism of the Province of Iloilo

Poster Presentation Quiapo Land Use Forum 2021----------------------------------------------------------------------------------------- 43 Arch. Abigail N. Ko The Terrible Twos: The Mangyan Iraya Tribe Towards Dependency and Continued Self-Sufficient Forest Conservation-------------------------------------------------------------------------------------------------------44 L.Ar. Charl Justine B. Darapisa Pagbalangkas: Issues and Opportunities on natural Heritage Branding and Sustainability - The Case of UNESCO World Heritage Nomination for Samar Island Natural Park (SINP), Philippines---------------------------------------------------- 44 Avi Ben P. Andalecio, Jame Monren T. Mercado, Eric B. Zerrudo , Ph.D., Gezzez Giezi G. Granado, DCL

DAY 4: Impacts of Tourism on Natural ad/or Cultural Heritage Protection----------------------------------------------------------- 48 A. Day 4 Session Overview,---------------------------------------------------------------------------------------------------- 49 B. Executive Summary A.

Panel Presentations Batangas Festival Celebrations: Community-Based Event for Cultural Tourism---------------------------------------------------51 Amado G. Hagos, Jr., Senior Tourism Operations Officer, head, Cultural Affairs Section, Batangas Provincial Tourism and Cultural Affairs Office The Walled City as a Showcase: Towards the Success of Heritage Tourism in Intramuros----------------------------------------- 52 Jeffrey P. Yap, Senior Tourism Operations Officer, Intramuros Administration

Poster Presentation Assessing Attendee Motivation, Expectation and Attitude Towards the Development of Nueva Ecija’s Taong-Putik Festival-----------–––54 Kristelle S. Lamson Effects of Visual Pollution in Intramuros: Bases for Heritage Preservation ------------------------------------------------------- 55 Jefferson S. Marcelo, Bashri D. Abdullah, Ferifranco V. Tolingin, Jr.

Day 5: Art and the Creative Industries Amidst the Pandemic---------------------------------------------------------------------- 58 A. Day 5 Session Overview, ----------------------------------------------------------------------------------------------------59 B. Executive Summary, --------------------------------------------------------------------------------------------------------62 A.

Panel Presentations How Animation has Adapted to the Pandemic---------------------------------------------------------------------------- 63 Marla D. Rausch, Vice President for Strategic Partnerships, Board Member, SIKAP (Creative Content Creator’s Association of the Phil., Inc.) New Trends Emerging in Educational Content Because of the Pandemic ------------------------------------------------------ 64 Gerard Anthony O. Navarro, Mentor, SIKAP (Creative Content Creator’s Association of the Phil., Inc.) The Emergence of Creative Content in the Midst of the Pandemic------------------------------------------------------------66 Miguel Matthew “Magoo” Del Mundo, MBA, President SIKAP (Creative Content Creator’s Association of the Phil., Inc.)

Keynote Presentation Post-Pandemic Futures: Agile Programming and the Publishing Value Chain --------------------------------------------------- 69 Charisse Aquino-Tugade, Executive Director, National Book Development Board

Poster Presentation Kaya Pa ba?: Pre-service Preschool Music Teachers in Online Remote Education During the COVID-19 Pandemic --------------------- 71 Anna Patricia Rodriguez-Carranza Green Practice Amidst COVID-19 Pandemic Among Restaurants Basis for an Enhancement Program, -----------------------------------------------------------------------------------72 Allimar M. Nuevo Community Museums and COVID-19: The Case of Museo ng Muntinlupa------------------------------------------------------73 Precious Aeryk R. Iñosa

VII

Acknowledgments

NPF Research Summit 2021: Opening Remarks NPF Executive Director Gertie Duran-Batocabe, August 2021

Magandang araw sa inyong lahat! I would like to welcome you to the Nayong Pilipino Foundation’s first-ever Research Summit. This summit is a program of the NPF Research Institute which is a knowledge development center that conducts research to serve the Department of Tourism. The Nayong Pilipino Foundation (NPF), just to share with you, was created in 1972 by Presidential Decree No. 37, and is a Government-Owned or Controlled Corporation, and an attached agency of the Department of Tourism. A warm welcome to our Resource Speakers from CARD Hijos Tours, the provincial tourism office of Bataan, the local government of Guiuan, Eastern Samar, the Provincial Culture Arts, History, and Tourism Office of Iloilo, the Batangas Provincial Tourism and Cultural Affairs Office, the Intramuros Administration, SIKAP (Creative Content Creator’s Association of the Philippines, Inc.), and the National Book Development Board; our independent researchers who are participating in the poster presentations, and our fellow art, culture, heritage, and tourism advocates from our Zoom and Facebook Live audience. The NPF Research Institute responds to the need to fulfill NPF’s institutional mandate:

(a)

To promote, encourage, espouse, and/or initiate research and development projects on social sciences, and humanities, and related fields;

(b) To

promote and encourage the dissemination of the results of its researches and studies in social sciences and humanities, and to encourage their practical application to the problems of the masses. (c) To establish, set up, and/or maintain scholarships or professional chairs in order to foster, promote, and encourage the study and improvement of fundamental or pure research, applied research, developmental work, and/or economic evaluation in the fields of social sciences or humanities; Hence, we humbly thank all of you for supporting NPF in fulfilling these mandates through your participation in this Research Summit. We hope that this will be a fruitful experience for you, as it is for the Nayong Pilipino Foundation. Again, maraming salamat, and welcome to all of you.

A Convergence of Art, Culture, Heritage, and Tourism Champions The NPF Research Summit 2021 The NPF Research Summit 2021 was one of the largest events of the Research Institute. The NPF Research Summit responded to the need to fulfill the institutional mandate stated in Presidential Decree 37 1972, “To promote, encourage, espouse and/or initiate research and development projects on social sciences and humanities and related fields; and to promote and encourage the dissemination of the results of its researches and studies in social sciences and humanities and to encourage their practical application to problems of the masses.”

A Gathering of Industry Experts The Summit brought together art, culture, heritage, and tourism experts from local government units, government agencies, and civil societies. The moderators included Ma. Karina V. Garilao, a Heritage Consultant at Hijos Tours - Center for Agriculture and Resource Development - Mutually Reinforcing Institutions where she is providing technical advice relating to Heritage Interpretation and existing Hijos Tours programs, and for Heritage Interpretation in response to the COVID-19 Pandemic. She currently sits as a member of the Board of Trustees of the International Council on Monuments and Sites (ICOMOS) in the Philippines; Victor Estrella, a Hughes Research Fellow at the Center for the Southeast Asian Studies of the University of Michigan, Ann Arbor in 2018, and an Asian Graduate Fellow at the Asia Research Institute of the National University of Singapore in 2016. He recently served as an intern at the International Centre for the Study of the Preservation and Restoration of Cultural Property (ICCROM) in Italy. He currently teaches at the Philippine Normal University Manila and the Ateneo de Manila University, and serves as technical adviser for the curriculum development and learning materials of the Cultural Leadership Institute of the Department of Tourism - Nayong Pilipino Foundation; Patrick Mansujeto, a Third World Studies Fellow, International Scholar of the Society for the History of Technology, and a member of the Young Leaders Program of the Pacific Forum. He currently serves as Learning Resource Head of the Cultural Leadership Institute of the Nayong Pilipino Foundation; and Anna Pineda, a University Research Associate at the Archeological Studies Program of the University of the Philippines. She is a Senior Collections Researcher of Nayong Pilipino Foundation Museo ng Nayon Project; The Resource Speakers included multi-sectoral experts from CARD Hijos Tours, a social development organization in the business of ending poverty in the Philippines; the Provincial Tourism of Bataan; the Local Government of Guiuan; Eastern Samar; Provincial Culture, Arts, History, and Tourism of the Government of Iloilo; Batangas Provincial Tourism and Cultural Affairs Office; Intramuros Administration; National Book Development Board, and SIKAP (Creative Content Creator’s Association of the Philippines, Inc.).

A Platform for Exchange This year, the Research Summit opened a forum on five (5) timely topics on art, culture, heritage, and tourism: Measuring outcomes and impacts of conservation initiatives; Preserving and safeguarding heritages for citizen wellbeing; Regional issues and directions in the conservation and management of cultural and/or natural heritage; Impacts of tourism on natural and/or cultural heritage protection; and Art and the creative industries amidst the pandemic;

Each session consisted of panel presentations and poster presentations guided by the day’s theme. In the panel presentation, the resource speakers from the participating local government units, government agencies, and civil societies presented their own research papers, their discoveries, and challenges, and how they may further the said research. In the poster presentation, participating independent scholars and researchers who are affiliated with academic institutions or civil societies from around the country - Central Bicol State University of Agriculture, Central Luzon State University, Kapitbahayan sa Kalye Bautista at Iba Pang Lugar, University of the Philippines, University of Sto. Tomas, and Taguig City University presented their research posters before the panelists who will then share their insights on furthering the research. The platform allowed the potent exchange of ideas from across art, culture, heritage, and tourism advocates. The NPF Research Summit was held virtually on August 10, 12, 17, & 19, 2021 from 1:30PM to 4:00PM, and August 24, 2021 from 9:30AM to 12:00NN.

Cross-Pollinations

by Laya Boquiren-Gonzales, PhD. The Nayong Pilipino Foundation (NPF) was created in 1972 by Presidential Decree No. 37, and is a Government-Owned or Controlled Corporation. In 2019, the Foundation started a series of institutional reforms that brought new programs that finally fulfilled institutional mandates that serve the Department of Tourism and the nation at large. I am honored to have been part of a lean and mean team that started brainstorming on these programs. My engagement with the foundation was my most immersive endeavor as a technical adviser, a journey most exhausting, yet one that was immensely fulfilling. I have no regrets. The first activity of NPF in December 2019 was an informal yet meaningful consultation session with the elders of Mount Kitanglad. Collectively, they provided important inputs on how a cultural park can find resonance with cultural communities. Months later, the idea of thematic public consultations would evolve into the Umpukan sa Nayon Project. Through these Umpukan iterations, the NPF was able to foster multi-sectoral partnerships and expand its network with the academe and civil society organizations. The NPF collaborated with organizations like the Intramuros Administration, the International Council on Monuments and Sites, Tuklas Pilipinas Society, the Ateneo de Manila Department of Fine Arts, and the Philippine Parks & Biodiversity. The Heritage Space Program was then conceptualized as a series of activities for the conceptualization of the Cultural Park and Creative Hub at the NPF property located at the New Seaside Drive, Entertainment City in Parañaque City. Under this is the Nayong Pilipino Urban Forest Project that includes conceptual planning and research-based design guidelines for the property of the foundation. The said property is two kilometers away from the Las Piñas–Parañaque Critical Habitat and Ecotourism Area, the protected wetlands under the RAMSAR Convention. Landscape Architect Hannah Cruz leads this project at the moment, actively consulting experts in the natural sciences while supervising a team composed of an architect, engineers, and horticulturists. The Heritage Space Program also includes the Museo ng Nayon Project that shall serve as a research and creative resource featuring the 3,000 ethnographic collections of the NPF. Patricia Panganiban, a trained conservator, spearheaded the herculean task of rectifying several versions and hard copies of the inventory, properly documenting the objects, and writing condition reports.

While the NPF has yet to complete a more updated inventory with digital photographs, I direct a team of researchers and staff in the production of digital magazines, multi-media collaterals, virtual exhibits, and digital after-school engagement initiatives called “Salik-sining.” The team also actively consults national and international experts in cultural heritage, museum practitioners, cultural organizations, and community-based collectives. That the NPF implemented projects only a few weeks after the start of the Enhanced Community Quarantine in March 2020 is proof of its agility and commitment to serve the nation. The programs of NPF were implemented starting April 2020 after the Board of Trustees approved the corporate operating budget for the year. All these projects demonstrate how research is a transverse need, crucial to all planning and implementation processes. The first activity was a public consultation on the needs of creatives and cultural workers or the first online Umpukan sa Nayon. This was followed by the implementation of the Rhizomatic Interventions Project. The NPF acquired creative digital content borne out of the collaboration of freelance creatives with specialists in other fields like the social and natural sciences while at the same time, allowing stakeholders to have a source of income during the crisis. Beneficiaries from all over the archipelago (from Northern to Southern Philippines) organized themselves into 25 groups. The next program to be fully fleshed out and implemented is the Cultural Leadership Institute (CLI). In 2020, Kate Lim and Natasha Kintanar conceptualized a training and formation program for developing leaders who shall be at the forefront of Philippine cultural heritage protection, promotion, and development. The former is an archaeologist specializing in heritage at risk and the latter is also an archaeologist specializing in Heritage Interpretation. Soon, the CLI evolved into a full roster of faculty and creative trainers from Anthrowatch and the Philippine Educational Theater Association. The program is led by Natasha Kintanar as of this writing the Maka-Nayon Cultural Formation Program is now composed of modules that translate into values and ideals of Nayong Pilipino: MakaTao, MakaKalikasan, MakaBayan, MaPanagutan, and MakaDiwa. CLI also has Intensive Courses on Heritage Interpretation that include Interpretative Planning, Interpretative Guiding, and Discovery Learning. Last but not the least is the Research Institute—a knowledge development center designed to conduct research on the following fields: Philippine Natural and Cultural Heritage, Sustainable Heritage Tourism and Ecotourism, Tourism Governance, Cultural and Creative Industries, and related areas. It serves as a think-do-tank on public policies concerning heritage, cultural and creative industries, and tourism. The RI Program was the brainchild of Kara Garilao, a seasoned heritage consultant who led a team of researchers from July 2020 to June 2021. She was joined by Atty. Kate Tantuico and UP Professor Dr. Elma Laguna. In 2020, the Nayong Pilipino Foundation produced its Sustainable Tourism Framework through the Research Institute, or RI, as an initial roadmap for sustainable tourism in the Philippines. An on-going knowledge production project under this program is Project Pagsibol. The study "An Introductory Guide to Emergent Threats to Cultural Tourism Sites in the Philippines" is composed of several chapters authored by Kate Lim, Jem Espina, and Sara Bendana, completed under the leadership of Kara Garilao in April 2021. Kate Lim became part of the RI Program in January 2021 and simultaneously wrote "The Last Kawit Irasan: Pressures and prospects for a cultural and educational tourism program towards heritage conservation." Underway are several knowledge products that will be completed by the end of the year to herald the change of administration in the national government as the present leaves its legacy projects.

One is titled "Bataan and War Heritage: Community awareness and participation in World War II related programs." It is an initial survey to determine the level of awareness, attitude and participation of Bataan stakeholders in activities relating to WWII including but not limited to commemorative events, heritage tourism activities, monuments and sites, and conservation programs. Another is "The Role of Text in the Tourist Experience: Review of the texts in World War II monuments and shrines" It is a documentation and presentation of texts and contents in existing WWII markers including those found in Mt Samat Shrine and the Bataan Tourism Center and how it can be used to enhance visitor experience, identify historical inaccuracies, analyse contested events and markers, and aid in the development of a conservation plan and tourism plan. Another is titled "Wellbeing, and Greenspace Aesthetics in Urban Parks - A Preliminary Study." This research aims to produce a localized study that looks into the value of urban green spaces on self-assessed, perceived individual well-being for residents of Metro Manila. It utilizes the framework of the Eight Perceived Sensory Dimensions of Greenspace Aesthetics, which are the most preferred qualities people want to see in parks and urban green spaces. The results of this study will inform the design of the NPF Park and its interpretation programs. Last but not the least is the study titled "The Loboc Children’s Choir: A Case Study on the Promotion of the Intangible Musical Heritage of Loboc, Bohol as part of the visitor experience." It brings the NPF great fulfillment that the GOCC is finally fulfilling the mandate of the NPF through the Research Institute Program. The RI program logo is a butterfly, to signify metamorphosis, because research should lead to positive change and decisive action from data-driven decisions. The butterfly is also associated with healthy ecosystems, emphasizing the need for sustainable ecosystems, referring not only to the natural environment but cultural and creative ecosystems. Finally, the butterfly is a pollinator. The NPF-RI promotes the exchange and dissemination of ideas and place-based wisdom. We chose this symbol, because the significance of our natural and cultural heritage should be pollinated in various heritage places so that it will move decision-makers to conservation action. Last year, the Research Institute Program launched a weaving summit titled “Mga Hibla ng Pamana: A Summit on Weaving as Intangible Cultural Heritage” in partnership with HABI The Philippine Textile Council. The summit had several objectives: to introduce the concept of textiles and weaving as the nation’s intangible cultural heritage; To discuss ways of protecting weaving as intangible cultural heritage in the clothing and textile industries while protecting weavers and finished products as cultural heritage; To discuss the ways of using traditional textiles and weaving traditions in the Philippine fashion industry; And to encourage commercial business enterprises to begin evaluating their practices in relation to the protection of Intangible cultural heritage. The recently-held Research Summit is a convergence of researchers and practitioners in sustainable tourism and its intersections with natural and heritage conservation and the creative industries. It is also a celebration of long-lasting partnerships and alliances as we approach our 49th anniversary on November 6, 2021. Finally, the NPF is fulfilling its research mandate. A prevailing thought across the sessions of the First RI Summit was the importance of local capacity building and community involvement in heritage conservation, or a wider latitude from an expert-driven approach to one that is citizen-led or community-driven. Distinguished speakers underscored the importance of coordination and collaboration across levels of the local from state to community. The cases illustrated how heritage gives a sense of empowerment, social cohesion, sense of belonging, and contributes to the municipality's sustainable development goals. Heritage does not only give economic benefits by way of tourism but is a rallying point for Filipino pride.

Over the past sessions, we have been learning cases on how Heritage sits in places. And unless we understand where we are at and what the connections of our heritage are at, then we cannot take management actions. Thus it is important to always ask: what are the things we hold dear and need to protect, why do we protect them, and who do we protect them for. Another prevailing thought during the Summit was the importance of participatory approaches in the conservation of culture and nature in governance so that both visitors and members of the community will have access to the multi-faceted benefits our places can bring and for a long time. The conversations demonstrated the need for continuous capacity building. International guidelines are moot unless the members of the community are equipped and committed to map their local and regional cultural assets and understand the significance of their places. A sustained collaboration with MSMEs is also important so that conservation efforts can be sustained. All these must be considered in an integrated cultural heritage regional plan, a tourism development and crisis management plan, the proper implementation of national and local policies, and the continuous and agile coordination and collaboration among government and private sector actors. We learned the importance of partnerships because without these, it is impossible to conserve the things we hold dear. Key as well is the sustained communication between government and the local community or a sound collaboration among all stakeholders for inclusiveness and co-production. The 1st Nayong Pilipino Research Summit was a fruitful and transdisciplinary platform, bringing experts across disciplinal domains and different local government units from all over the country. The Research Summit is also a celebration of affinities. There are many forms of cooperation and whether these are formal and institutionalized or relational, we cannot ignore the benefits shared by collaborators in terms of knowledge exchange, shared advocacies, and collective action. We honor and express our gratitude to individuals and organizations who have supported us and with whom we have been collaborating for the past two years. Many of them have become friends. Therefore, the Nayong Pilipino Foundation not only enables ideas to flourish but relationships to adhere and last meaningfully. The year has brought us many challenges and often, the butterfly’s flight has proven to be arduous. Without the support of partners and friends, mounting the Research Summit would have been an impossible feat. It is because of these kindred spirits that our wings were propelled and we continued to fly.

DAY

Day 1: Measuring Outcomes and Impacts of Conservation Initiatives (including negative impacts of tourism) August 10, 2021

Advocates of natural and cultural heritage conservation have long championed the benefits of conservation for stakeholders and the community at large. Natural heritage advocates have been more effective at demonstrating the importance of nature conservation for daily life. What are the benefits of conserving cultural heritage? What are the outcomes of cultural heritage programs? What are the challenges to measuring its benefits? What support is needed from the state? What data is required?

Guest Speakers Community Empowerment through Microfinance and Tourism Raffy M. Antes Deputy Director CARD MRI Hijos Tours Inc.

Raffy is a microfinance management and communications graduate and is currently the Deputy Director for Operations of CARD MRI Hijos Tours. For more than eight years now, he has been with CARD MRI, a group of social development organizations including Hijos Tours that is in the business of ending poverty in the Philippines.

Natural Heritage: From Poaching to Conserving Alicia “Alice” Dizon Pizarro Provincial Tourism Officer Province of Bataan

Alice Pizarro completed her Bachelor’s Degree in Tourism from the University of the Philippines Asian Institute of Tourism. She was the Chairman of the Pilar Municipality Tourism Council from 2004 to 2013. In 2007, she served as the PRO for the 2nd District of Bataan Tourism Council Foundation, Inc. until 2009. She was the Vice Chairperson of the Bataan Tourism Council Foundation, Inc. from 2010 to 2013. She was also with the Bataan Peninsula Tourism Council Foundation, Inc. for 5 years until 2019. She served as the Municipal Mayor in Pilar, Bataan from 2013 until 2019. Alice has been instrumental for the designation of Mt. Samat Shrine, a premier destination and tourism icon of the Province of Bataan as a Flagship Tourism Enterprise Zone in October 2017. She spearheaded the construction of the first LGU-managed museum in the Province of Bataan that was inaugurated on April 10, 2019 located at Pilar, Bataan. She has been serving the Provincial Government of Bataan since July 2-10 as a Provincial Tourism Officer.

Poster Presentation Palengkultura: Pagmamapa sa Palengke ng San Andres sa Maynila Bilang Espasyo at Institusyong Kultural Eldrin Jan Danganan Cabilin Faculty De La Salle University - Manila

Moderator Anna Pineda Senior Collections Researcher Nayong Pilipino Foundation

Anna Pineda is a Senior Collections Researcher of the Nayong Pilipino Foundation and University Research Associate 1 of the Archaeological Studies Program, University of the Philippines. She is currently studying jar burials and other burial practices in pre-Hispanic Philippines.

Nayong Pilipino Foundation Research Summit 2021 Executive Summary Day 1: Measuring Outcomes and Impacts of Conservation Initiatives August 10, 2021, 1:30 Philippine Standard Time The Nayong Pilipino Foundation (NPF), in line with its mission to celebrate and safeguard Filipino cultural heritage as a force for national development, launched its very first Research Summit last August 2021. The summit coincided with the celebration of Buwan ng Wikang Pambansa. Tackling different themes, the panels convened experts and researchers of diverse backgrounds and perspectives. Each panel addressed issues and discussed recommendations aligned to the goals of NPF’s Research Institute as a think-do-tank on national and local policies for heritage, culture, and tourism. he summit held its first session titled “Measuring Outcomes and Impacts of Conservation Initiatives” last 10 August 2021. The session was moderated by Senior Collections Researcher, Ms. Anna Pineda from the Museo ng Nayon Project of the Nayong Pilipino Foundation. The research summit was held virtually via Zoom and live-streamed on the NPF Official Facebook page. Mr. Raffy M. Antes, the Deputy Director of CARD MRI Hijos Tours, Inc., and Ms. Alicia Dizon Pizarro, the Provincial Tourism Officer for the Province of Bataan, were invited as resource speakers for the first day of the summit. Also presenting his research work on the palengke of San Andres Manila was Prof. Eldrin Jan D. Cabilin of the De La Salle University. To start the session, Dr. Laya Boquiren-Gonzales, the NPF Deputy Executive Director for Operations, gave a brief background on the NPF Research Institute’s history and advocacies. She welcomed the attendees of the research summit; professionals in the fields of cultural and natural heritage, various experts from the academe, local and national government officials, and the student interns of the University of the Philippines Manila.

Nayong Pilipino Foundation Research Summit 2021 Executive Summary Day 1: Measuring Outcomes and Impacts of Conservation Initiatives August 10, 2021 | 1:30 PM Philippine Standard Time The Nayong Pilipino Foundation (NPF), in line with its mission to celebrate and safeguard Filipino cultural heritage as a force for national development, launched its very first Research Summit last August 2021. The summit coincided with the celebration of Buwan ng Wikang Pambansa. Tackling different themes, the panels convened experts and researchers of diverse backgrounds and perspectives. Each panel addressed issues and discussed recommendations aligned to the goals of NPF’s Research Institute as a think-do-tank on national and local policies for heritage, culture, and tourism. he summit held its first session titled “Measuring Outcomes and Impacts of Conservation Initiatives” last 10 August 2021. The session was moderated by Senior Collections Researcher, Ms. Anna Pineda from the Museo ng Nayon Project of the Nayong Pilipino Foundation. The research summit was held virtually via Zoom and live-streamed on the NPF Official Facebook page. Mr. Raffy M. Antes, the Deputy Director of CARD MRI Hijos Tours, Inc., and Ms. Alicia Dizon Pizarro, the Provincial Tourism Officer for the Province of Bataan, were invited as resource speakers for the first day of the summit. Also presenting his research work on the palengke of San Andres Manila was Prof. Eldrin Jan D. Cabilin of the De La Salle University. To start the session, Dr. Laya Boquiren-Gonzales, the NPF Deputy Executive Director for Operations, gave a brief background on the NPF Research Institute’s history and advocacies. She welcomed the attendees of the research summit; professionals in the fields of cultural and natural heritage, various experts from the academe, local and national government officials, and the student interns of the University of the Philippines Manila. The first panel of the summit aimed to propagate a healthy discussion on natural and cultural heritage advocacies, as it champions the beneficial impacts of conservation for stakeholders and communities at large. The panelists and research poster presenter demonstrated through their different perspectives the importance of natural and cultural conservation for the daily life of communities and the survival of heritage through generations. The deliberations the first session offered insights on the following questions: • What are the benefits of conserving natural heritage? • What are the outcomes of cultural heritage programs? • What are the challenges to measuring its benefits? • What support is needed from the state? • What data is required?

PANEL PRESENTATIONS Panel Presentation 1 Title of Presentation: Panelist: Designation:

Community Empowerment through Microfinance and Tourism Raffy M. Antes Deputy Director, CARD MRI Hijos Tours Inc.

Mr. Raffy M. Antes began his presentation with an introduction to CARD MRI – a group of social development organizations aiming to mitigate poverty in the Philippines through microfinance services and community development. He underscored the lack of cultural education as one of the facets of poverty that needs to be addressed. This was the rationale for CARD MRI to establish Hijos Tours in 2013, whose main goal is to celebrate Filipino culture and its people with an emphasis on intangible heritage. Hijos Tours provides micro-financial assistance to clients and communities. In turn, they involve the communities in the research, curation, discussion, and conservation of their heritage, engaging them as tour guides and performers sharing the unique culture of their community to travelers. Mr. Antes highlighted the importance of narrating a community’s intangible heritage. He asked the audience what stories they would like their communities to be known for, to which some answered their local cuisine and products. According to him, intangible heritage is a source of pride for the client communities of CARD MRI, and for the passing travelers, a source of inspiration and awareness. A suman-cooking demo activity they’ve conducted, for instance, transmits food heritage aspects through generations. To quote Mr. Antes, “Kung wala nang magkukwento ng suman ng San Pablo, hindi na ito makakain sa mga darating na panahon.” Lastly, the presentation emphasized the value of community participation in the research of cultural heritage. Especially for intangible heritage elements such as stories, values, and narratives, the beneficiary community’s participation and validation of curated heritage tourism data is integral to the creation of tourism activities that foster accurate connections between heritage sites and the travelers’ own experiences and realities. Acknowledging the adverse effects of the pandemic on the tourism industry, Mr. Antes presented the innovations and adaptive measures employed by Hijos Tours for a sustainable future for its stakeholders. Virtual reality services continue to provide logistical and financial support to client communities through the integration of virtual reality (VR) as a remote-setting tool to preserve the tourism services of the organization. The impacts of the innovative merging of microfinance and tourism, as stated by Mr. Antes, were manifested at the personal level and the community level for their stakeholders. It fostered a sense of pride, income growth, knowledge-building, and economic empowerment for its clients. In turn, communities enjoyed cultural empowerment, growth of linkages, and propagation of opportunities for local business growth. On the larger scheme, these efforts aligned Hijos Tours, Inc. with three of the United Nations’ Sustainable Development Goals (SDGs): No Poverty, Gender Equality, and Climate Action.

Panel Presentation 2 Title of Presentation: Panelist: Designation:

Natural Heritage: From Poaching to Conserving Alicia “Alice” Dizon Pizarro Provincial Tourism Officer, Province of Bataan

Conservation of natural heritage particularly on community-based efforts was the focus of the second speaker, Ms. Alicia “Alice” Dizon-Pizarro of the Provincial Tourism Office of Bataan. She began her presentation by providing a brief background of Bataan and its local government’s visions for the province. The city of Morong in Bataan was showcased as a haven for the growth and breeding of marine sea turtles (pawikan). Its long coastline, pristine beaches, and healthy biodiversity created a perfect ecosystem for the pawikan to lay and hatch their eggs. The pawikan, as a reptile of transboundary and nomadic lifestyle capable of using the magnetic signature of their “home” coastlines, return to Morong every 25 to 30 years to copulate. Ms. Pizarro narrated the story of Bantay Pawikan, Inc. – the country’s first community-based pawikan conservation advocate organization. The conservation group’s beginnings trace back to 1999 from what was once a community of poachers that exploited the pawikan as a source of livelihood. Through the initiatives of the national government and the Bataan Chapter of the Philippine Rural Reconstruction Movement (PRRM), these communities were educated on the importance of sustainable coexistence. Now equipped with an awareness of the importance of marine resource conservation, the pawikans’ former exploiters became their protectors up to this day, spreading even further the advocacy through conservation efforts. Morong’s annual Pawikan Festival is one of the biggest of these efforts initiated by the Bantay Pawikan, Inc. Started in 1999 as a walk-for-a-cause and inaugurated to the municipal level in 2001, the festival is conducted annually in the Pawikan Conservation Center in Morong. This has continuously raised awareness on the advocacy of pawikan conservation, engaging the youth through inter school competitions, and eventually enticing advocate researchers, performers, and politicians across the country. By the late 2010s, the efforts garnered support from the Turtle Conservation Society of Malaysia and the festivities expanded across the Central Luzon region. Last 2020, the efforts also adapted to the threats posed by the pandemic with its very first Virtual Pawikan Festival. Ms. Pizarro then discussed the impacts of the Pawikan Festival. Firstly, she acknowledged the inevitable disturbances brought about by the noises and trash left behind after the festivities. Based on the statistical data reported by the Pawikan Conservation Center, there was a decrease in the number of eggs and hatchlings released since 2003. As the pawikans grew accustomed to the changes, the numbers started to pick up by 2011. The latest figures show a greater number of eggs conserved and hatchlings released when compared to the 2002 data, indicating a long-term positive impact despite the festivities’ disturbances. On the other hand, community impacts manifested in the form of increased job opportunities and cultural empowerment. Quoting Lao Tzu: “The journey of a thousand miles starts with a single step”, Ms. Pizarro recalled the story of the Pawikan Festival and the Bantay Pawikan, Inc., from their humble beginnings to their national role as beacons of hope for natural heritage conservation.

Panel Discussion The panel members and the attendees raised questions regarding the challenges encountered by these conservation efforts. Prof. Allan Barcena commended the integration of microfinancing to tourism projects and inquired about the impediments encountered by Hijos Tours. Mr. Antes answered the inquiry by saying “We see problems as opportunities”, citing the instances when CARD MRI had to provide further assistance to struggling business owner clients in exchange for their services as tour guides as they grow more independent over time. A question about the ethical considerations was also asked by Mr. Glenn Ricaforte to Mr. Antes, specifically on the welfare of children involved within the cultural mapping. Mr. Antes assured that parents’ consent was taken and safeguarding measures during the event were implemented to protect the children whose parents were also clients of CARD. Ms. Elaine Saniel, on the other hand, asked Ms. Pizarro about how responsible wildlife interaction (i.e., handling of pawikan hatchlings) was ensured during the festivals. Ms. Pizarro admitted that there were oversights during the early days of the Pawikan Festival. This was addressed by seeking the help of marine scientists, who provided tourists and guides with parameters on safer methods of handling the pawikan. She believed that every annual Pawikan Festival was a continuous opportunity for learning about the pawikan and their environment that the community is resolved to protect. In line with the panel’s theme, Ms. Anna Pineda posed a question for both speakers regarding data-gathering methods used for research works for cultural and natural heritage conservation efforts, as well as on how the narratives are presented to the tourists. For the Pawikan Festival, Ms. Pizarro declared that data are collated from the Tourism Office of Morong, the Bantay Pawikan, Inc., and other collaborating institutions such as the Philippine National Police (PNP). They in turn use these data to analyze the impacts of the festivals on the overall conservation of the local pawikan ecosystem. In line with this, Ms. Pineda lobbied for the idea of academic scholarship grants for the marine sciences as part of the pawikan conservation efforts. On the other hand, Mr. Antes reemphasized the crucial role of the client communities in the narration of their own stories to the travelers. The Hijos Tours Inc., according to him, tries to project an image of development from these stories which coincides with the values of CARD MRI. POSTER PRESENTATION Poster Presentation 1 Title of Presentation: Panelist: Designation:

PALENGKULTURA: Pagmamapa sa Palengke ng San Andres sa Maynila bilang Espasyo at Institusyong Kultural Prof. Eldrin Jan Danganan Cabilin Faculty, De La Salle University - Manila

In his research, Prof. Eldrin Jan D. Cabilin described the Filipino palengke as a setting propagating a social reality. An example of this is the San Andres Market in Manila. He cited the important role of the palengke in the daily interaction of people within a community, as well as the rules, values, and customs within it that make it a space for social phenomena. Combining the palengke as a social construct with his aim to study the interaction and conflict of cultures within these spaces, he coined the term palengkultura.

The curated map presented to the discussion showed the greater space occupied by the malls within the market area than that of the public wet-and-dry market. This is a common characteristic of most public-private partnerships such as the San Andres Market. Prof. Cabilin presented four socioeconomic cultures at play within and outside the palengke of San Andres vis-a-vis the changes brought about by its joint venture agreement. These are the increased suki phenomenon, the vendor-consumer negotiations, narratives on struggles with market price changes, and lastly, the competition between the wet-and-dry market and the adjacent Savemore and Puregold grocery stores. Meanwhile, the political aspects borne out of the encroachment of the changes to the rights of the palengke’s vendors were also discussed. The concept of a “market holiday” as a persisting form of protest against the privatization of the San Andres Market was noteworthy in Mr. Cabilin’s research. He also highlighted the undervalued importance of the palengke as a form of public service. Timely as it is, Mr. Cabilin believed that the workers and vendors inside the palengke should also be considered and treated as “frontliners” in consideration of the COVID-19 pandemic. He concluded his presentation by citing the case of the San Andres Market as a community-level manifestation of neoliberalism. The privatization of the palengke has drastically changed the socioeconomic and political landscape within the area and undermined the system by which the producers and the consumers once efficiently interacted. He argued that privatization curtails the role of the local and national government and these changes in the structure of marketplaces only manifest goals solely for economic gain. Poster Discussion The presentation of the case of the San Andres Market in an increasingly privatized setting raised many recommendations for public policies from the panelists, the audience, the moderator, and the research presenter. For one, Mr. Jayper Merla commented that the “Mercado is part of the soul of the community”, and emphasized the importance of the corresponding action required of the local and national government to support the public market. Mr. Antes shared the same view as Mr. Cabilin in that privatization was implemented solely for economic advantage. He offered a perspective that might see the palengke as an extension of the community and the people’s identity. In hopes that future generations remember the Filipino palengke, he recommended that stories be told out of this sociocultural premise. This will allow the general public to view and understand the greater importance of the palengke to the community and our cultural heritage. Ms. Pizarro also saw the palengke as a social reality and highlighted the importance of transparency on the documentation of changes within the palengke’s socioeconomic and spatial structure. She underscored the importance of social responsibility for the local government to develop an inclusive representation that considers the adaptation of smaller sectors to the inevitable changes that needed to be developed within the market. Ms. Pineda reflected on the possibility of modernizing the unique Filipino palengke in such a way that it reflects true homage to our culture. Mr. Cabilin replied “Mayroon tayong loob at diwang pam-pilipino, ngunit hilig at pilit nating pinapapasok ang konsepto ng labas na ginagaya at ginagamit nating parametro bilang “mukha” ng pagbabago o development sa lipunan.” He traced the hospitable colonial mentality to the educational system. He then called for a nationalistic approach in research data-gathering and argued that the results, the impacts, and the outcomes of our academics’ studies should always go back to the community we are aiming to develop.

Recalling the interviews he conducted for the research, Mr. Cabilin echoed the collective pleas of the marginalized public market vendors against the hastily implemented private-public agreement. Even as a community, the vendors’ long struggle against the encroachments of neoliberalism against their livelihood seemed to have fallen on deaf ears. This proves that there is much support yet to be received from the state to safeguard the cultural and socioeconomic heritage of the Filipino palengke. Conclusion The conservation of heritage empowers a community socially and economically, and enriches its sense of pride for its culture. Conservation efforts for the endangered pawikan in Bataan have proven that education and awareness can make natural heritage protectors out of every member of a community, paving the way for a more sustainable environment. CARD MRI on the other hand is a testimony of how social development and the alleviation of poverty can be achieved through cultural heritage empowerment. The first session’s panel shows the importance of community participation and validation for research data which paves the way in building heritage identity and ownership. Especially with the looming threats such as climate change and neoliberalism at play, multi-agency cooperation, political and financial support from the state is crucial for heritage conservation efforts. The Nayong Pilipino Foundation Research Institute is committed to producing policy-oriented research for the country’s cultural and natural heritage protection. With the first session of the very first research summit a sounding success, more insights are yet to be discussed from the next panelists about the preservation of heritage for citizen well-being. Prepared by: John Lemuel T. Magnaye

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Day 2: Preserving and Safeguarding Heritages for Citizen Well-being August 12, 2021 In recent years, institutions such as the International Centre for the Study of the Preservation and Restoration of Cultural Property (ICCROM) have begun exploring the link between heritage and well-being. In the Philippine context, there is a need to explore how heritage may contribute to a “good life.” Might there be a link between the preservation and safeguarding of heritage — natural and cultural — and kaginhawaan? What constitutes a good life? And what role does heritage play in the achievement or maintenance of this?

Guest Speakers The Case of Guiuan During the Quincentennial Commemoration Kinna Mae G. Kwan Municipal Administrator Guiuan, Eastern Samar

Kinna Kwan is currently the Municipal Administrator of the historic town of Guiuan, Eastern Samar. A historian, researcher, and heritage consultant, she holds a Master’s Degree in Cultural Heritage Studies from the University of Santo Tomas and is currently studying Urban and Regional Planning in the University of the Philippines Diliman. She sits on the board of the Philippine National Historical Society and is a member of the Association of Philippine Administrators in the Local Government Units. Her academic background and extensive work with several local government units all over the Philippines have strengthened her advocacy of mainstreaming heritage conservation and development in the public sector.

The Important Role of Local Government Units in Cultural Heritage Preservation Jayper P. Merla Head, Bataan Cultural Heritage Preservation Division Office of the Provincial Governor

Jayper is currently serving as the Head of the Cultural Heritage Preservation Division under the Office of the Governor of the Provincial Government of Bataan. He helped institutionalize the Cultural Heritage Preservation programs and plans of the local government units of Bataan to achieve its Vision and serve its Mission through Sangguniang Panlalawigan Ordinances.

Ordinance No. 03 Series of 2018 An Ordinance Creating and Institutionalizing the Provincial Council for Culture and the Arts (PCCA) for the Promotion, Preservation and Enrichment of Filipino Culture and Arts in the Province of Bataan, Defining its Functions, and for Other Purposes Date: May 15, 2018

2. Ordinance No. 13 Series of 2019 An Ordinance Establishing the Bataan Provincial Museum and Library, Strengthening its Structure and Role as Permanent Division of the Office of the Provincial Governor, Defining its Composition, Duties and Functions, Establishing Procedures Making it the Central Repository for the Preservation of the Heritage of Bataan, Allocating Funds for the Effective Implementation hereof and for Other Purposes Date: Dec. 09, 2019 3. Provincial Ordinance No. 14 Series of 2020 Ordinance Mandating the Preservation of Century and Heritage Trees in the Province of Bataan and Providing for the Creation of a Special Technical Committee for the Purpose Date: Oct. 12, 2020 The Division that he leads continue to serve its mandate by way of documenting the tangible and intangible cultural wealth of the Province of Bataan, restoring monuments and markers with the help of the local visual artists, co-managing the program of Bahay Wika (a first of its kind in the Philippines) that will revitalize the dying language of Aeta Magbukun, with the Komisyon sa Wikang Filipino, and other partner agencies, the development of Bataan Provincial Museum and Library, and coordination with different National Cultural Agencies. Poster Presentation Ahon Pamana: A Flood Disaster Risk Management for Permanently Flooded Heritage Houses Ar. Jan Michael H. de Olazo, M.Arch, UAP University of the East National University - Manila Hibla ng Lahing Pilipino: Cultural Forest Park Design Proposal for Congressional Village 1 & 2 Park, Quezon City Ryan Christian V. Calandria Moses Aaron B. Inere Paulo Nico P. Lumaniog Jyllean Marye S. Tupaz Landscape Architecture Program College of Architecture University of the Philippines Diliman

Assessment on the Conservation of Napindan Lighthouse of Barangay Napindan, Taguig City as Perceived by Local Residents: Basis for Sustainable Tourism Jefferson S. Marcelo Joshark Mark Obus Creslie Kim Coniendo Faculty Taguig City University Ikot Museo: Preserving and Safeguarding Heritages for Citizens’ Well-Being Willa Freah Famoso Tac-an Philippine Botanical Art Society Philippine Fauna Art Society Tagapagtaguyod ng Sining at Kultura ng Pilipinas University of the Philippines Manila The Faura Project: Preserving and Safeguarding Heritage for Well-Being Prof. Honey Libertine Achanzar-Labor, DPh Executive Director, The Faura Project University of the Philippines Manila Alay Sayaw Tungo sa Ginhawang-Bayan: Arts and Culture-Based Advocacy for Holistic Development Prof. Grace Odal-Devora, Ph. D. Department of Arts and Communication College of Arts and Sciences University of the Philippines Manila

Moderator Patrick John Mansujeto Learning Resource Head, Cultural Leadership Institute Nayong Pilipino Foundation

Patrick Mansujeto is a Thirld World Studies Fellow, International Scholar of the Society for the History of Technology, and a member of the Young Leaders Program of the Pacific Forum. He finished his Master of Arts Degree in History at the University of the Philippines Diliman. His research interest focuses on the history of aviation and naval history in the Philippines. He currently serves as Learning Resource Head of the Cultural Leadership Institute of the Nayong Pilipino Foundation

Nayong Pilipino Foundation Research Summit 2021 Executive Summary Day 2: Preserving and Safeguarding Heritages for Citizen Well-being August 12, 2021 | 1:30 PM Philippine Standard Time On the first day of the research summit, last 10 August 2021, the discussions were anchored on the benefits and importance of conservation for stakeholders and the community. Particularly its impacts on daily lives. It was demonstrated that heritage can be a source of knowledge-building, livelihood, and sense of ownership and identity . The importance of valuing heritage conservation at the community level was also highlighted. The second session aptly zoomed in on some more of the benefits and importance of conservation as it attempted to establish the link between heritage and the achievement of a “good life.” Titled “Preserving and Safeguarding Heritages for Citizen Well-being,” the second day of the Research Summit was held virtually on August 12, 2021 via Zoom and was streamed live on Nayong Pilipino Foundation’s official Facebook page. The Learning Resource Head of the NPF Cultural Leadership Institute, Patrick John F. Mansujeto, moderated the session. The resource speakers for this session were Mr. Jayper P. Merla, the Head of Bataan Cultural Heritage Preservation Division of the Office of the Provincial Governor, and Ms. Kinna G. Kwan, the Municipal Administrator of Guiuan, Eastern Samar. Their presentations were entitled, “The Important Role of Local Government Units in Cultural Heritage Preservation,” and “The Case of Guiuan During the Quincentennial Commemoration,” respectively. Representatives from the University of the Philippines Manila, University of the Philippines Diliman College of Architecture, and Taguig University also presented posters for this session. NPF Deputy Executive Director for Operations Dr. Laya Boquiren-Gonzales opened the session by welcoming the participants, speakers, and presenters to the second day of the research summit. Dr. Laya then proceeded to give a brief but comprehensive overview of the first session highlighting convergence points to the theme of the second session. The presentations and the discussions in the second session offered insights on the following questions: • Might there be a link between the preservation and safeguarding of heritage - natural and cultural - and kaginhawaan? • What constitutes a good life? • What role does heritage play in the achievement or maintenance of this?

PANEL PRESENTATIONS Panel Presentation 1 Title of Presentation: Panelist: Designation:

The Important Role of Local Government Units in Cultural Heritage Preservation Jayper R. Merla Head of Bataan Cultural Heritage Preservation Division, Office of the Provincial Governor

In his panel presentation titled “The Important Role of Local Government Units in Cultural Heritage Preservation,” Mr. Jayper R. Merla, the Head of Bataan Cultural Heritage Preservation Division, discussed several steps which the provincial government of Bataan, thru the Cultural Heritage Preservation Division, have taken in preserving and safeguarding the heritage of their province. Their Division has institutionalized the Cultural Heritage Preservation programs and plans of the local government of Bataan thru Sangguniang Panlalawigan Ordinances. Mr. Merla expounded on the importance of this: “Mahalaga na i-institutionalize ang heritage programs para through ordinances, hindi sila coterminous sa nakaupong local chief executive. Tatawid sila kung mapalitan man ang governor.” He believes that the Sangguniang Panlalawigan Ordinances are one of the most significant contributions of his Division in the preservation and safeguarding of their province’s heritage. These ordinances include: •Ordinance No. 03 S. 2018 – An Ordinance Creating and Institutionalizing the Provincial Council for Culture and the Arts (PCCA) •Ordinance No. 13 S. 2019 – An Ordinance Establishing the Bataan Provincial Museum and Library •Provincial Ordinance No. 14 S. 2020 – Ordinance Mandating the Preservation of Century and Heritage Trees in the Province of Bataan Included in their Division’s mandate is the documentation of the tangible and intangible cultural wealth of the Province of Bataan. They established an inventory of the remaining tangible built heritage of the province. These include Historical Markers installed by the NHCP and the National Shrines Commission, Japanese Sites and Monuments, Jose Rizal Monuments, World War II Related Markers - Battle of Bataan Markers and Fall of Bataan Markers, Non-Rizal Markers and Monuments, Churches, and Gabaldon School Buildings. Following this, insights on the importance of preserving and safeguarding these tangible built heritages were shared. Bataan, despite being known for its World War II Heritage, also has several tangible built heritage dating back to the pre-war period. The repercussions of the war to the province, particularly it being almost wiped out, emphasizes the significance of preserving such heritage. Mr. Merla said that they are fortunate enough that these heritages have survived the war. These pre-war tangible built heritages include historical markers, two Jose Rizal monuments, and churches.

Their abundant World War II-related markers: Battle of Bataan and Fall of Bataan Markers are the greatest in number and are the most known among the tangible built heritage. These serve as physical mementos to the events of war. Mr. Merla explained that the division is planning to utilize these markers in the thematic narrative of wartime Bataan that they are currently drafting. Ironically enough, the province of Bataan is also home to several Japanese sites and monuments which have been left post-occupation in the province. Despite the harrowing memories attached to these, it remains a fact that they are part of the province’s and the country’s history and, therefore, should be preserved and safeguarded. Shifting to the positive roles of these heritages, Mr. Merla underscored its purpose in the promotion of peace. Another set of markers, also foreign in origin, are collectively classified as non-Jose Rizal Markers and Monuments. These range from monuments of local heroes to religious and other Southeast Asian monuments from when Bataan hosted refugees during the Vietnam War. “Kumbaga nag-iwan sila ng parte ng kultura nila sa aming probinsya. Halimbawa nito ay yung isa pang dinadayo ngayon sa aming probinsya ay yung mga Vietnamese food. Mayroong isang enterprising individual from Morong, Bataan na nakapag establish ng mga restaurants niya dahil sa kultura ng mga refugees,” Mr. Merla stated. In line with the theme of the session, “Preserving and Safeguarding Heritages for Citizen Well-being,” Mr. Merla emphasized how a local approach on preservation can actually contribute to the visitors’ and local community’s well-being, “Lagi nating maiisip na bakit sa ibang parte ng mundo maayos yung heritage site markers nila? Kung makikita na may local approach din yung pagsasaayos ng mga ito, tingin ko makakatulong ito sa well-being ng mga locals and visitors kung makikita kung ano din yung ginagawa ng government and eventually magkaroon din ng mga Public Private Partnerships (PPP) sa pagsasaayos ng mga ito. Tingin ko, makakatulong yun para sa well-being ng mga citizens ng aming probinsya.” Lastly, on the importance of preserving and safeguarding, it was reiterated that preserving and safeguarding these tangible built heritages is not only fair but also crucial in making sure that the narratives of history continue to be accessible to future generations. A rundown of the provincial government’s rehabilitation projects was also presented. They aim to restore their tangible-built heritage which have deteriorated or have undergone changes through the years. Apart from maintenance, they have also done restoration efforts because they believe that there is a reason and purpose for original designs. Mr. Merla noted that their restoration methods follow the guidelines set by the National Historical Commission of the Philippines and are all reversible to allow for future corrections. Another noteworthy endeavor mentioned is the active involvement of the community through teaming up with their local artists in these rehabilitation projects. They have so far restored markers, monuments, and Gabaldon School Buildings. Other ventures done by the Division include co-managing Bahay Wika which aims to revitalize the dying language of Aeta Magbukun with the Komisyon sa Wikang Filipino and other partner agencies and contributions to the development of the Bataan Provincial Museum and Library. Mr. Merla shared that for the longest time, their province had no museum until Ordinance No. 13 was passed in 2019. “Tingin ko napakahalaga ng role ng isang provincial museum and library dahil ito ang tatayong soul of the province na magkukwento ng istorya ng probinsya na may mangilan-ngilang ebidensya - memorabilias and narratives through the local perspective. Tingin ko isa ito sa basic functions ng isang provincial museum and library.”

One of the main takeaways from Mr. Merla’s presentation is that Local Government Units have a significant role in the preservation and safeguarding of heritage. It is important to establish implementers at the provincial level. Institutionalization of preservation programs ensures sustainability and consistency of efforts amidst the change of administration, and promotes citizen well-being in the long run. Panel Presentation 2 Title of Presentation: Panelist: Designation:

The Case of Guiuan During the Quincentennial Commemoration Kinna G. Kwan Municipal Administrator, Guiuan, Eastern Samar

As the Municipal Administrator of the historic town of Guiuan in Eastern Samar, Ms. Kinna G. Kwan presented how the heritage conservation efforts of the Local Government Unit (LGU) of Guiuan promote holistic development and wellbeing of their citizens. According to the International Centre for the Study of the Preservation and Restoration of Cultural Property (ICCROM), “Wellbeing is about individuals and the creation of an enabling environment that can holistically support their physical, mental, emotional, social, cultural, spiritual, and economic needs so that they can achieve their potential.” However, wellbeing is often only associated with health and economic indicators. The role of heritage in promoting holistic development and wellbeing is underdeveloped in the cultural sector but emerging research from ICCROM and other similar agencies reveal that heritage has its own unique role in this endeavor. Moreover, it is enshrined in Philippine laws such as the 1987 Constitution. Ms. Kwan gave more emphasis on the Local Government Code (RA 7160), which mandates the preservation of heritage to boost economic development and the quality of life. In particular, Section 16 discusses the essence of LGUs in ensuring and supporting nine general welfare goals such as preservation and enrichment of culture, promotion of health and safety, public morals, and enhancement of economic prosperity and social justice, among others. Ms. Kwan argued that " the enrichment of culture itself can be a driver to promote and even achieve the other welfare goals". She also briefly showed the major heritage and historical sites in Guiuan, then went on to explain their heritage conservation efforts which are founded on people-centered approaches. These include commemorations and conservation programs; integration of heritage sites and structure in the local plans and funding; heritage (re) interpretation and education; capacity building and training in conservation; and arts and heritage programs for the youth. Ms. Kwan emphasized that heritage conservation “goes beyond the preservation of the material past.” Indeed, it is an effort by the people, and for the people. To illustrate how heritage actually impacts citizen well-being, Ms. Kwan presented some indicators for the five development sectors, namely social, economic, environmental, infrastructure, and institutional. Their people-centered conservation efforts contribute to the social sector by creating health-enabling spaces. Parks and open spaces around heritage sites are open for everyone and encourage recreational activities. Their programs also address the issue regarding out-of-school youth. The LGU of Guiuan introduced an alternative form of education focused on heritage, which is easily digestible and enjoyable. Furthermore, social cohesion and belongingness are cultivated. Ms. Kwan added support to this by citing the effects of Typhoon Yolanda on their town and possibly to community members. She shared her personal experience, recollecting that the damage of the typhoon to their Spanish colonial church greatly affected her more than the damage it brought to her own home.

The impacts of heritage conservation to other aspects of wellbeing are further discussed. Economically speaking, it promotes tourism and artisan businesses which generate employment. Increased earnings add comfort to their life and therefore contribute to wellbeing. Heritage also protects the environment from exploitative establishments. For infrastructure, heritage improves the quality and adds character to a local area. Lastly, heritage empowers people to collaborate and serve Guiuan more. Pride and love for the place are increased which then translates into action. Ms. Kwan ended her presentation by highlighting heritage as one of the factors that strengthen and deepen the relationship of citizens with their hometown. It creates a home out of places through shared history and values inherited from the past which fosters a sense of belonging. “And when a place becomes a home, it [heritage] creates that place for people to flourish, to thrive, and to be happy,” Ms. Kwan concluded. Panel Discussion After the presentations, Mr. Mansujeto, asked the following questions to the panel to shed more light on this session’s theme. • Is there a link between the preservation and safeguarding of heritage—natural or cultur al—and kaginhawaan? • What constitutes a good life? What role does heritage play in the achievement or mainte nance of this? Echoing her earlier sentiments that well-being is often measured economic-wise, Ms. Kwan once again emphasized that the concept of kaginhawaan is typically indicated by one's economic status. But as shown in her presentation, kaginhawaan is more than just economic, physical health, and education. It integrates other factors like mental health, social cohesion, and social belonging. Likewise, a good life is a combination of many different factors, according to Ms. Kwan. Answering the same questions, Mr. Merla noted the gravity of the inquiries since the concepts of kaginhawaan and good life are subjective. He explained that heritage is basically pamana, whether tangible or intangible. More importance was given to the latter. While looking at the presentation of Ms. Kwan, Mr. Merla realized that although Guiuan is often hit by typhoons, the local traditions enable the residents to rise again and experience kaginhawaan. Hence, it is intangible heritage that establishes a stronger link to kaginhawaan. The concept of good life also differs depending on the person. To determine the function of heritage in the achievement or maintenance of this, Mr. Merla suggested exploring the perspective of quality of life. Communities may have features that help elevate contentment or other standards of quality of life as measured by institutional organizations. For instance, local areas have cultural institutions—museums, libraries, or art galleries—that bring enjoyment to the public. Ms. Kwan was not able to stay due to internet connection problems and the rest of the questions were directed to Mr. Merla. One of the audience members raised a question regarding the effects of cultural heritage rehabilitation on the people of Bataan. In response, Mr. Merla, raised the points of malasakit and pakialam. For so long, cultural heritage assets have been taken for granted. But as people grow older, they feel more sense of responsibility to their place, especially to sites that are significant to their memories of the past. When asked about the availability of ordinances mentioned in the first part of the presentation, Mr, Merla requested more time to clarify this matter with their Sangguniang Panlalawigan, as he is unsure if they were allowed to release it to the public. Still on the topic of ordinances, Mr. Merla further expounded that these are powerful tools in heritage preservation. They help institutionalize programs that ensure its long-term duration.

Following this, someone from the audience asked about the challenges encountered by the LGU of Bataan in terms of local heritage conservation. In his answer, Mr. Merla stressed the validation of facts. Since Bataan was severely damaged due to World War II, a lot of pre-war artifacts and photographs were destroyed. It is an exceptional occurrence when they find valid pieces of evidence that corroborate the history of Bataan and its heritage sites. He also warned the audience of the risk of believing false pamana. Some locals may share stories that sound believable but are actually unsupported. Mr. Mansujeto agreed that collective memories need valid evidence. However, he also pointed out the need to balance this issue, considering that some cultures have no tangible sources. Finally, in relation to the antiquated bombs recently unearthed in Bataan, Mr. Mansujeto was interested in how the LGU of Bataan handles dangerous heritage. “Tama po iyong ginawa ng ating mga kababayan na nakakita noon”, noted Mr. Merla. “Hindi lahat ng sinauna ay itinatabi”. Explosives should be reported to the local police and other concerned agencies. POSTER PRESENTATIONS Poster Presentation 1 Title of Presentation: Presenter: Designation:

Ahon Pamana: A Flood Disaster Risk Management for Permanently Flooded Heritage Houses Ar. Jan Michael H. de Olazo, M.Arch, UAP University of the East National University - Manila

Ar. Jan Michael H. Olazo’s presentation focuses on the design and conservation approach for permanently flooded historic houses at risk. He began his presentation by discussing the problem of flooding in the Philippines. It was reported that in the Philippines, the sea level rises at 7.6 to 10.20 cm every 10 years due to climate change. This combined with the country’s topography, rainfall, tidal variation, storm surges, and poor drainage system makes flooding a significant threat not only to communities but also to their heritage structures. Government responses like urban development projects and continuous road upgrades as solutions to flooding dwarfed and permanently drenched heritage assets to floodwaters. In the case of the Caloocan, Malabanon, Navotas, Valenzuela (CAMANAVA) area where several prewar and post-war heritage structures were built, the original ground level is about 1.4 meters below the current street elevation and dipped in water for about 0.5 to 1m in depth with no rain. Based on the data from Project Noah, it is forecasted that houses in the CAMANAVA area will have a flood level of 0.5 meters from the current street level in 2024, from 0.5 to 0.75 m from the current street level in 2044, and 1.5m from the current street level in 2119. The need for action in order to save flooded heritage houses is more than justified by the background provided in the research. Thus, heritage conservation professionals prepared a Conservation Management Plan (CMP) which follows the Built Heritage Conservation Process. This process involves six phases namely the initiation phase, assessment phase, options phase, project development phase, implementation phase, and the operation phase. The initiation phase involves understanding the situation and clearly defining the problem. The assessment phase involves understanding the cultural significance of the place by examining the values attributed to it – architectural or aesthetic value, historical value, social value, scientific value, and spirit of the place.

For the options phase, the best strategy for the conservation of the heritage property is determined. In the project development phase, drawings and other documents are prepared based on the determined strategy. The conservation proper is done in the fifth phase – the implementation phase. The final phase is the operation phase which is done after the conservation activity. The CMP is, then, unified with the Disaster Management Cycle which has four co-dependent phases namely the mitigation, preparation, response, and recovery phase. As for the intervention, the restoration process of the structure will follow the Japanese conservation practices. This process involves documenting and measuring the building, numbering parts of the building, careful disassembling, reconstructing damaged fabrics, and restoring the building to its exact original coordinates. All of these will be done while still considering the data from Project Noah. In addition to this, the study also proposes to elevate the building at 1.5 m above the current street level to prevent further deterioration from future flooding. It was mentioned that the proposed solution strongly grips onto the Venice charters which states that, “a monument is inseparable from the history to which it bears witness and from the setting from which it occurs.” Hence, elevation in the very exact location and not relocation was emphasized. The study also aims to ensure that the knowledge in building techniques will be passed onto the next generations. In the latter part of his presentation, Mr. Olazo called on the national and the local government to immediately address the poor drainage system of cities through flood control projects so as not to eradicate the option of road upgrading that may cause submersion of the communities and heritage treasures. Mr. Olazo left the participants with the significance of conserving these permanently flooded heritage houses. Because these houses have been standing since the prewar period, they have become culturally significant as they have witnessed history and have become part of the community's identity. “It memorializes the legacy of our forefathers and symbolizes the history of the community. Conserving these assets lengthens life expectancy for another 100 years and hopefully forever. These are the blueprints of our past, the DNA, the identity to be handed down to our children. Without these, we will be lost, our children will be lost, and we will never know who we are and where we came from,” said Mr. Olazo to end his presentation. Poster Presentation 2 Title of Presentation:

Presenters: Designation:

Assessment on the Conservation of Napindan Lighthouse of Barangay Napindan, Taguig City as Perceived by Local Residents: Basis for Sustainable Tourism Jefferson S. Marcelo, Joshar Mark Obus, Creslie Kim Coniendo Faculty, Taguig City University

Prof. Joshar Mark Obus commenced the research presentation by providing a brief history of the lighthouse as a setting for the historically rich events in the nation-building process of the country. The Napindan Lighthouse, popularly known as Parola, served as a strategic rendezvous point for important meetings for the Katipunan armed revolt led by Andres Bonifacio. The lighthouse remained an important military outpost for revolutionaries during the Philippine-American war until March 19, 1899, when it was completely obliterated by the American navy in the Battle of Taguig to deprive revolutionaries of naval control.

The Philippine Coast Guard currently controls the modern-day lighthouse which was rebuilt almost completely different from the original lighthouse. However, documents and access to records about the original structure and appearance of the lighthouse are limited to local historians. The research problematizes the challenges behind the conservation of the lighthouse and as a basis for local sustainable tourism. Using a quantitative approach, the researchers were able to discuss four factors (awareness, appreciation, protection, and utilization) in assessing the conservation of the lighthouse, which was presented by Prof. Creslie Kim Coniendo. The research results uncovered that the majority of the residents agree that the local barangay administration: (1) provides information to the resident about the lighthouse; (2) engages the community in various activities for heritage appreciation; and (3) conducts initiatives for protecting the area. However, the survey yielded a negative response regarding the local administrators’ delivery of ample educational tourist information about the lighthouse. The researchers concluded, as presented by Prof. Jefferson Marcelo, that raising awareness about the site can positively impact the residents’ participation in the conservation initiatives. He also underscored the importance of public participation and heritage appreciation, which can be nurtured through community organizing and capacity building. Especially for the case of the local government as they are willing to Appreciation is important in promoting social cohesion and sustainability at a local level. Prof. Marcelo added that “Heritage and cultural sites belong to the people and not to the government”, highlighting the indispensable role of the residents in conserving and appreciating heritage sites not only as Taguigueños but also as Filipinos. It was also emphasized that the lighthouse should be included in the local cultural mapping to boost local tourism. Overall, the researchers recommend cultural mapping, strengthening conservation programs, creating promotional products, and intensifying awareness initiative efforts on the part of the local government of Taguig City. To the Taguig residents, the researchers encouraged the observation of cleanliness and wellness of the lighthouse, participation in heritage awareness programs and activities, and protection of cultural reputation by maintaining order. Lastly, a reinforcement of security programs for the lighthouse in its protection implemented by the Philippine Coast Guard. Poster Presentation 3 Title of Presentation: Presenters: Designation:

Cultural Forest Park Design Proposal for Congressional Village 1 & 2 Park in Quezon City Ryann Christian V. Calandria, Moses Aaron B. Inere, Paulo Nico P. Lumaniog, Jyllean Marye S. Tupaz Students, Landscape Architecture Program, College of Architecture University of the Philippines Diliman

Inspired by the abaca weaving arts and practice, Mr. Calandria, Mr. Inere, Mr. Lumaniog, and Ms. Tupaz presented “Hibla ng Lahing Pilipino”, their park design proposal for Congressional Village 1 & 2 Park in Quezon City. The design had three main objectives, each responding to the call of safeguarding and preserving heritage for citizen well-being. The existing site, as discussed by Ms. Tupaz, is approximately 1.5 hectares. Site inventory conducted through Google Maps and Google Earth revealed that the area has an existing playground, basketball and tennis court, dense forest, and a clubhouse bordered by three village roads.

The design conceptualized the park as a space of "interwoven discontinuities." Ms. Tupaz explained that the interwoven character of the abaca is manifested in the overall design of circulation, pathways, and transitions between spaces. Meanwhile, the discontinuities were reflected in the distinct character of each area in the park and the specific recreational activities they offer. These characters were taken into consideration to naming each area after the local weaving vernaculars that suit them most. The park has four key zones: Gumon, Hunhon, Puron, and Bamban. Mr. Lumaniog described how their names were translated into interwoven areas that develop an appreciation for the local art of weaving, stimulate the senses, promote well-being, and create safe and secure spaces. Consistent with its vision as a cultural forest park, Mr. Calandria discussed cultural elements that were concentrated on the main pathway and Central Plaza to preserve the heritage of the local population. In summation, all the design elements were carefully crafted to maintain the aesthetics of the area while still observing functional organization and positive effects on human health and wellbeing. Poster Presentation 4 Title of Presentation: Presenter: Designation:

Ikot Museo: Preserving and Safeguarding Heritages for Citizens' Well-Being Willa Freah “Bing” Famoso Tac-an Philippine Botanical Art Society Philippine Fauna Art Society Tagapagtaguyod ng Sining at Kultura ng Pilipinas University of the Philippines Manila

The underappreciation of indigenous and endemic flora has prompted Mrs. Bing Famoso Tac-an to launch the initiative Ikot-Museo. She began her presentation with a brief narrative of the project’s beginnings. It began in 2016 after Mrs. Famoso Tac-an learned about the lack of national celebration for local flora alongside the abundance of festivals for exotic flowers, one of which is the Panagbenga festival. Problematizing the lamentable state of public undervalue for indigenous flowers and admiring the beauty of its biodiversity, she pursued research and awareness advocacy for native flora species. She explained that well-known flowers in the country such as kalachuchi, dahlia, and sunflowers are exotic or introduced. Even sampaguita, the national flower, is native to the Himalayas that has only been introduced to the Philippines by the 17th century. She then recounted her journey from her first painting in 2016 of the Benguet lily to her third exhibit in the Benito Marasigan Ruins and Museum in San Juan, Batangas, where she first launched the Ikot-Museo in 2018. Ikot-Museo is a traveling art exhibit that reaches out to communities with limited access to art galleries and museums. The innovative project was derived from the Filipino cultural concept of “paglalako” or peddling wares from place to place. Ikot-Museo introduced native flora species by reaching out to different communities through mobile and accessible visual arts. “Paglalako hindi para magbenta, ngunit para magpakilala”, as Mrs. Famoso Tac-an simplified. She integrated art talks and workshops to the Ikot-Museo exhibits, highlighting the importance of learner participation and engagement to the education of the participants. She then made another analogy “Kung ang paglalako ay nakatuon at one household at a time, ang Ikot-Museo naman ay nakatuon sa one community at a time.” The whole project, she acknowledges, would not be possible without the guidance of her former professor, Dr. Grace Odal-Devora.

Her poster presented an analysis on the impact of Ikot-Museo as an educational and awareness-promoting tool. The study used surveys and interviews to gauge participant experiences and perspectives. She reported that as a traveling exhibit, the Ikot-Museo was effective in giving more access to art galleries and museums using the strategies of access to networks, art talks, and art workshops. Analyses also showed a positive effect of audience participation to their awareness and intent to pursue the advocacy of protecting the native flora and fauna. As reported by Mrs. Famoso Tac-an, participants of the art events experienced significant improvements on being patriotic, being inspired, and being satisfied. Actions were then taken by the participants to pursue the conservation and protection of native biodiversity, including environmental charity donations, academic pursuit of national history, tree-planting, and for artists, the painting of flora and fauna. Mrs. Famoso Tac-an concluded with the impacts of her initiative Ikot-Museo. It is not only a traveling art exhibit but also fuel for biodiversity protection and an anchor to our national heritage. The energy and passion birthed by art move viewers towards action to participate and be catalysts for the protection of our natural biodiversity, an integral component of our cultural heritage. In turn, awareness and advocacy strengthens the Filipino spirit and identity. Poster Presentation 5 Title of Presentation: Presenter: Designation:

The Faura Project: Preserving and Safeguarding Heritage for Well-being Prof. Honey Libertine Achanzar-Labor, DPh Executive Director, The Faura Project University of the Philippines Manila

Dr. Honey Levy Achanzar-Labor began her presentation by introducing The Faura Project—an organization consisting of alumni, faculty, current students, and friends of University of the Philippines Manila “bound by a common cause which is to revive, revitalize, and sustain the rich cultural and historical heritage of Ermita, particularly along Padre Faura Street and its environs”. In line with the theme of this session, Dr. Achanzar-Labor centered her presentation on the analysis of The Project Faura’s Flores de Mayo festivals and conferences. According to her, these initiatives target the overall well-being of an individual, particularly the intellectual, artistic, and spiritual spheres. With the theme “Endemic Flowers in the Philippines”, the 2018 festival advocated for the promotion of local flora. Individual well-being was addressed through the promotion of mindful responsibility for both natural and cultural heritage. A series of art talks and lectures were also conducted to inform the festival participants of the threats that non-endemic plants pose to the environment, particularly in their capacity to impede the growth of native and local plants. Meanwhile, the development of artistic well-being was addressed through art workshops aimed at showcasing the innate capacity of people to engage in arts, or simply sining galing. Dr. Achanzar-Labor presented the use of the image of Nuestra Señora de Guia to illustrate how their festivals contribute to spiritual well-being. The image of the Nuestra Señora de Guia can be considered as an ethnographic basis to a living tradition. The veneration to the image is the context of the Flores de Mayo practice and activities. Apart from this, the medium of the image consisted of plants that are native and historically significant to the Philippines.

The body of the image is made of Molave, and the face and hands were made of Narra. Conclusively, the use of native flora is a unique perspective in studying history and promoting wellbeing. The Faura Project’s three-fold aim was also manifested in the succeeding two Flores de Mayo festivals, but with different themes. In 2019, they championed parks as “lungs” of the urban landscape. Such a theme was timely considering that the Arroceros Forest Park was under threat that year. Meanwhile, in 2021, they celebrated the 500 years of heritage with local flora. In her conclusion, Dr. Achanzar-Labor stressed the significance of digital platforms. Prior to the pandemic, they were already utilizing this to promote their projects and advocacies. The increasing number of participants in Flores de Mayo festivals and conferences reflect the growing interest of the public. Moreover, it corroborates the three-fold ends of attaining intellectual, artistic, and spiritual well-being through heritage awareness and responsibility. Dr. Achanzar-Labor remarked that the continuously increased interest in their projects even amid the pandemic is all the more reason to move forward. She concluded “Indeed, there is hope and promise in increasing pride of place and pagpapahalaga through balik-sangkahalamanan” Poster Presentation 6 Title of Presentation: Presenter: Designation:

Alay-Sayaw Tungo sa Ginhawang Bayan: Arts and Culture-Based Advocacy for Holistic Development Prof. Grace Odal-Devora, Ph. D. Department of Arts and Communication, College of Arts and Sciences University of Philippines Manila

Dr. Grace Odal-Devora began her presentation by narrating her journey in the art of dance. She shared her experiences in performing traditional dance, one of which is the Wayang wong of Indonesia. In this dance, the movements imitated those of the Wayang leather puppets which are believed to be controlled by God, thus invoking divine energy with every movement. Dr. Odal-Devora admired the traditional dance as it is not about the self, but on being at one with the energies within the body. From then on, she pursued the field of spiritual and ritual dance. In 1989, she encountered the babaylan figure as she explored spiritual dance in other religious traditions. She was inspired by the babaylan dance’s free-flow, shamanic and ritual healing, thanksgiving, and supplication for rain. She coordinated with indigenous groups and advocated for the art. She was invited to perform alay-sayaw in communities in Rodriguez, Rizal, and Tayabas, Quezon. She was also invited to perform a rain-invoking dance in Angat Dam, after which it surprisingly rained two days after a dry period in the surrounding areas. She also provided lectures on Philippine myths and legends such as the Mutya ng Pasig, to instill environmental advocacy towards the youth. In 1997, she developed the Full Moon Bathala Dance Ritual Offering. She then discussed the impact of her works in heritage preservation through storytelling in San Juan, Batangas. She said that myths and legends improved the well-being and psyche of the children and the community by reconnecting them to their own heritage (i.e. the Mutya/guardians of their place), thus promoting social cohesion, harmony, and well-being. Dr. Odal-Devora highlighted the connection between the well-being and values of the people, citing pakikipagkapwa sa inang-bayan as Filipinos’ basis for “oneness” with nature. She believes that reconnecting with one’s intangible heritage (i.e., spirits associated with their place) is a means of being connected with the collective psyche.

Collective well-being or ginhawang-bayan was achieved in the awareness of living at one with their guardian spirit. Thus, the performance of the Full Moon Alay-Sayaw and the healing arts played a major role in reconnecting the people to their folk memory. After discussing her work in reconstructing a traditional rain dance from the memory of residents in a community, Dr. Odal-Devora underscored the role of alay-sayaw in community empowerment. It instills an understanding of a fair interaction with nature and its resources through the concept of a spiritual oblation or pag-aalay of the self as a community to nature. Therefore, the alay-sayaw is also a form of collective thanksgiving to the environment that can instill proper values for fair and sustainable use of natural resources and a healthy coexistence with the environment. It is an art that can improve the social cohesion and spiritual health of a community and enrich its cultural heritage. Dr. Odal-Devora concluded by defining alay-sayaw as a “spiritual technology” in that it is applied to positively impact health and wellness. She remarked that energy cannot be created nor destroyed, but transformed, and alay-sayaw is a means for transforming negative energy to positive with the use of our inner energy. Aware of the general underappreciation of modern dancers to her works, she still pursued her passion. To quote Dr. Odal-Devora, “If you have a deep desire for something, you won’t mind being misunderstood and being laughed at because there’s a greater push. And not following that [desire] gives more pain than embarrassment does.” Her endeavors were showcased through the invitation of and cooperation with local and national government agencies and non-government organizations as part of larger cultural empowerment. This empowerment is then manifested as a gift of spiritual healing and environmental awareness for communities.

Conclusion Consistent with the discussion during the first day of the Research Summit, this session reiterated the essence of a community-based approach in heritage conservation. More importantly, it demonstrated that heritage is tied with Filipinos' identity. Thus, it cements solidarity among communities and provides a sense of belongingness. People become inspired and empowered to actively promote and value heritage. Heritage conservation is also an instrument in advancing the local government's welfare goals. While this session shed light on the impacts of heritage conservation on citizen well-being, the third day of the Research Summit focuses on the challenges encountered in heritage conservation and management. Prepared by: Fatima Corrine A. Garcia Ma. Isabel V. Vinzons John Lemuel T. Magnaye

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Day 3: Regional Issues and Direction in the Conservation and Management of Cultural and/or Natural Heritage August 17, 2021 This panel hopes to bring to light the issues surrounding the conservation and management of natural and cultural heritage across the country. It also hopes to explore the following questions: Where are local government units succeeding? What new policies are needed to support regional programs in conservation? the achievement or maintenance of this?

Guest Speakers Regional Issues and Directions in the Conservation and Management of Cultural Heritage Gilbert Golez Marin Head, Provincial Culture, Arts, History and Tourism Office Provincial Government of Iloilo Gilbert Marin completed his Bachelor of Arts degree in Broadcast Communication double majoring in Management at the University of the Philippines Visayas. He has earned units in the MMEd Program and MMPM Program of the University of the Philippines Visayas. He worked in the academe as Head Tutor in the University of the Philippines Visayas for 5 years. Gilbert served in the Planning and Development Office of the Province of Iloilo where he handled Tourism and Environment Sectors. He became the Provincial Tourism Officer at the Office of Culture, Arts, History and Tourism at the Province of Iloilo. He is now the Department Head of the Office of Culture, Arts, History and Tourism at the Province of Ilvoilo. Poster Presentations Quiapo Land Use Forum 2021 Arch. Abigail N. Ko Kapitbahay sa Kalye Bautista at Iba Pang Lugar The Terrible Twos: The Mangyan Iraya Tribe Towards Dependency, and Continued Self-Sufficient Forest Conservation L.Ar. Charl Justine B. Darapisa Environmental Landscapes Studio Laboratory College of Architecture University of the Philippines Diliman Pagbalangkas: Issues and Opportunities on Natural Heritage Branding and Sustainability – The Case of UNESCO World Heritage Nomination for Samar Island Natural Park (SINP), Philippines

Avi Ben P. Andalecio Jame Monren T. Mercado, MACHS Dr. Eric B. Zerrudo, Ph. D. Dean Gezzez Giezi G. Granado, DCL University of Santo Tomas College of Tourism and Hospitality Management UST Research Center for Social Sciences and Education UST Graduate School - Center for Conservation of Cultural Property and Environment in the Tropics Moderator Victor Estrella Technical Adviser, Cultural Leadership Institute Nayong Pilipino Foundati Victor Estrella recently served as an intern at the International Centre for the Study of the Preservation and Restoration of Cultural Property (ICCROM) in Italy. He was a Hughes Research Fellow at the Center for Southeast Asian Studies of the University of Michigan, Ann Arbor in 2018, and an Asian Graduate Fellow at the Asia Research Institute of the National University of Singapore in 2016. He currently teaches at the Philippine Normal University Manila and Ateneo de Manila University, and serves as Technical Adviser for Curriculum Development and Learning Materials of the Cultural Leadership Institute of the Nayong Pilipino Foundation.

Nayong Pilipino Foundation Research Summit 2021 Executive Summary Day 3: Regional Issues and Directions in the Conservation and Management of Cultural and/or Natural Heritage August 17, 2021 | 1:30 PM Philippine Standard Time The third week of the Nayong Pilipino Foundation’s first Research Summit opened with remarks from the Executive Director of the Nayong Pilipino Foundation, Gertrudes Duran-Batocabe. She expressed her gratitude and appreciation to the guest speakers from the panel who gladly accepted the invitation of the Foundation to share their current initiatives and insights, the independent researchers who submitted their entries for a poster presentation, and the general participants who continue to join the event. Executive Director Batocabe also presented a brief background and thrust of the Research Institute and the Nayong Pilipino Foundation as a whole. Continuing from the previous sessions, the third session of the Research Summit titled Regional Issues and Directions in the Conservation and Management of Cultural and/or Natural Heritage, tackled the challenges and strategies of local government tourism units, and brought to light issues surrounding conservation and management of the Philippine natural and cultural heritage. The panel explored the questions of where the local government units are succeeding, and if there are new policies needed to support the regional programs in conservation. The third panel expanded on the general idea through the knowledge and expertise of the invited guest panelists and independent researchers from the poster presentations, who have made efforts in addressing their challenges.

The virtual event was held on Zoom and simultaneously streamed live on the Nayong Pilipino Foundation Official Facebook Page. The third panel was moderated by Victor P. Estrella, Technical Adviser from the Cultural Leadership Institute of the Nayong Pilipino Foundation. The panel presenter for this session was Gilbert Golez Marin, the current Head of the Office of Culture, Arts, History and Tourism of the Province of Iloilo. He brought insights and discussed the state of cultural and heritage tourism for the region of Western Visayas, particularly the city of Iloilo. There were three poster presenters, Ms Abigail N. Ko, a researcher with a background in architecture, Mr. Charl Justine Darapisa from the University of the Philippines Diliman College of Architecture specializing in Landscape Architecture, and a collaboration coming from different branches from the University of Santo Tomas (UST), namely the University of Santo Tomas College of Tourism and Hospitality Management, UST Research Center for Social Sciences and Education, and the UST Graduate School - Center for Conservation of Cultural Property and Environment in the Tropics with Avi Ben P. Andalecio, Jame Monren T. Mercado, Eric B. Zerrudo, Ph.D., and Dean Gezzez Giezi G. Granado, DCL. The Nayong Pilipino Foundation (NPF) Deputy Executive Director for Operations, Laya Boquiren-Gonzales, Ph.D., presented the goals and advocacies of the NPF Research Institute, and gave a short recap of the previous session before presenting the theme and the presenters for this session. PANEL PRESENTATION Title of Presentation: Panelist: Designation:

Provincial Issues and Directions in the Conservation and Management of Cultural Heritage Gilbert Golez Marin Head of the Office of Provincial Culture, Arts, History and Tourism of the Province of Iloilo

Mr. Gilbert Golez Marin began his presentation by highlighting the importance of culture as the foundation of our nation and as the cumulative civilization of our people. He emphasized that every local government unit must commit to the development of the cultural sector for its support and growth. The current status for the region of Western Visayas was also presented, where after their tourism and development planning training, according to Mr. Marin, “What binds us together is actually the cultural and heritage portfolio,” on which the different provinces recognize the contribution of the culture and heritage sector as its major tourist attraction. The local government is mandated to implement the National Policy on Culture and Heritage, or National Cultural Heritage Act of 2009 (RA 10066), for the promotion of culture and development of fine arts, creative and performing arts among others. Despite the commitment and support of the government towards the sector, the implementation of policies in the culture sector continues to face major challenges. Several issues were highlighted such as: 1. 2. 3. 4. 5. 6. 7.

Low appreciation of cultural and heritage assets by some sectors; Lack of comprehensive cultural map and regional cultural statistics/data; The lack of adequate or appropriate presentation and communication of the significance of a place to both the visitor and the community can lead to a lack of understanding and appreciation of the culture and heritage of the place; Absence or lack of a local policy; Limited awareness of act and policies within the sector; Ineffective enforcement of regulations; and Absence of a municipal, provincial or regional culture-related body to oversee harmonization and mainstreaming of all culture-related programs, projects and activities.

The representative from the Provincial Tourism Office of Iloilo presented solutions, responses, and possible reasons on why these issues exist such as the need for the involvement of different actors in order to raise appreciation of culture, the effects of government control during the pandemic, tourism as not a priority, lack of a culture and heritage plan in most provinces of Western Visayas, units having not followed through with the ordinance, and inadequate funding and human resources to manage the tourism sector. Mr. Marin then presented different realizations about these different issues such as the need for tourism which can assist in conservation by generating funds. Through conducting tourism orientation and appreciation seminars, local government units are able to continue essential professional development for tourism, encouraging involvement. Another realization he shared was the need for community involvement, as Mr. Marin said, “We need, really, to have the community involved in the preservation and conservation processes.” By doing municipal tourism development plan workshops, locals are able to identify their own culture. Natural and cultural heritage diversities and living cultures, he shared, are major tourist attractions, if managed poorly can threaten their physical nature, integrity and significant characteristics. In order to streamline the different attractions, an inventory of tourism attractions and geo-tagging, or mapping, makes it easier to collate all the heritage assets. He then presented some of the cultural heritage of Iloilo such as the panyam-is being one of the local delicacies of the province which made the province recognized as a culinary gastronomic destination. The final realization is that due to the benefits tourism is able to bring, Mr. Marin shared that the communities must be able to care for and maintain their own cultural heritage. He then talked about different ways they are able to promote local culture and heritage. One of them is to host annual events such as the annual Indigenous Fiber Fashion Fair which showcases different clothes made with handwoven fabrics which are, and can be, worn by different people. Another is destination marketing in Tumandok where different students were sent to different municipalities and given the space to create their own booths and sell in their respective areas. Showcasing of products from backyard industries, in Bugana, is another effective method to encourage farming and visiting of local farms. Mr. Marin closed his presentation with, “We must work hand-in-hand to preserve portions of our colorful pasts and weave historical value into the fabric of our communities. In doing so, we will learn that our history can be a drawing card for tourism and a rallying point for neighborhood pride. (said also in the presentation).” His discussion ended with a video that showcased different festivals, dances, and the cultural heritage of Iloilo and Western Visayas. Panel Discussion Similar to the previous sessions, the moderator, Mr. Victor P. Estrella, conducted the Question and Answer segment after the speaker. He began by asking the speaker, Mr. Marin, “How are Iloilo’s cultural and heritage plans and efforts integrated, or synced, with part of the whole Panay culture and heritage plan? Mr. Marin replied that there is a regional heritage plan which was initiated with the National Economic Development Authority (NEDA), which is also incorporated into the regional tourism and development plan. Each municipality creates these plans, which combined with the crisis management plan is passed to the regional management, he added. Another question from the moderator was, “How do you manage the culture and heritage of Panay, Bukidnon when 4 different provinces share its heritage?” Mr. Marin answered that each of the provinces has their own plans, and they make sure to take care of the indigenous people living there. Questions from the general audience were also submitted and entertained, from the Zoom chatbox, “How do you think you could address heritage awareness problems in the local communities?” Mr. Marin responded that during the pandemic season, social media was taken advantage of as people do fieldwork and post pictures of schools, ancestral houses and different icons which can help in refreshing the memories of the people. Mr. Marin also answered a question about how they sustain and maintain their programs, where he shared that it is indeed difficult to sustain their programs as due to his belief in sustainability, they have to do it annually, making sure to include it for the budget in partnership from the private sector, allowing for easier implementation of the programs. Another factor to account for is the constant change in administration. He added that it is hard to continuously rely on the administration due to the varying stances of mayors and the need for people to multi-task.

The general audience expressed their interest in the local delicacies of Iloilo that Mr. Marin shared during his presentation, asking if they could order these delicacies and have them shipped to Manila. Mr. Marin gladly replied that they would love to take orders as it is one way people could learn about the local food culture. However, the local sellers are unable to do so due to their old age and fear of contracting the Coronavirus. In lieu of that, they have documented the culinary tradition of Iloilo. Even though they would want to sell in Manila the short shelf-life of coconut-based food makes it hard to ship the food products while making it available for consumption. An interesting question posed from the audience requesting an elaboration on how to do the crisis management plan. Mr. Marin explained that it is difficult to do, which also required to be rewritten due to the onset of the Coronavirus. They are currently gathering data and having templates to work with, it will be much easier. A follow-up question was, “Do you see in the coming years after the pandemic, when you do the tourism plan, there will be an incorporated crisis management and risk management [plan]?”, Mr. Marin responded that there will be, as existing plans do not match with government mandated quarantines guidelines. A question coming from the Facebook Live Stream audience asked, “Isn't it possible to have an ordinance or law to allow the beneficial tourism programs to be continuously implemented by the next administration at the local level?” Mr. Marin quickly replied that there are already approved ordinances and can create additional ordinances, however, there are only a few who implemented them. Another question is, “How do you promote participation or volunteerism in your programs? Do they have incentives?” The response from Mr. Marin is that there is only the experience which comes from the involvement of the students, which makes sure that the students know more about their locality and history. “I will bring them to the farm. I will bring them scuba diving, to marine protected areas, some of them haven’t been in a cave, some of them haven't seen a graveyard… It's enough consolation for me to know that they are enjoying,” he added. The last question entertained during this Q&A session is, “Can/How do you measure the effectiveness of your programs in promoting/conserving your heritage?”. In all the programs, they have a checklist which the audiences rate and give their feedback for improvement. Extensive documentation of icons should have been done by local government units (LGUs). However, as the LGUs are unable to perform the inventory due to other jobs, Mr. Marin and his department steps in to perform the inventory themselves. POSTER PRESENTATIONS Poster Presentation 1 Title of Presentation: Presenter: Designation:

Quiapo Land Use Forum 2021 Arch. Abigail N. Ko Kapitbahay sa Kalye Bautista at Iba Pang Lugar

Through her degree in architecture, the poster presenter, Ms. Abigail N. Ko was able to get involved in the Quiapo neighborhood. She began her presentation with different issues she observed such as neglect of environmental, societal, and cultural values of the neighborhood due to the lack of awareness of the value of old, or ancestral, houses, misunderstandings and unresolved conflicts and tension passed down due to city development. In order to increase awareness about the land use and building regulations, Ms. Ko emphasized the importance of understanding the role, and hearing the concerns of its stakeholders. There are many heritage structures throughout the city of Manila which need to be protected, awareness for development and mutual trust and understanding. as well as cooperation between the stakeholders are crucial. Ms. Ko also highlighted the importance of Hidalgo street as a vital part of the heritage of Quiapo. In a forum that Ms. Ko had attended, she discovered that there are many misconceptions and misunderstandings about each other’s roles and ideas, which the forum was able to mitigate by learning from one another. Other findings revealed that a lot of city development was left to do with few resources to work with, existing collaboration between sectors is already ongoing, however, more sectors should join the collaboration as well as there are many unknown exemptions.

She concluded that community issues and aspirations to address these issues is a work in progress, and a policy must be developed to guide and to align everyone, and to be aware of the needs of the present and future stakeholders. Poster Presentation 2 Title of Presentation: Presenter: Designation:

Terrible Twos: The Mangyan-Iraya Tribe towards Dependency, and Continued Self-Sufficient Forest Conservation L.Ar. Charl Justine B. Darapisa Environmental Landscapes Studio Laboratory College of Architecture University of the Philippines Diliman

Mr. Darapisa introduced his presentation by presenting the centrality of nature conservation as the Mangyan-Iraya tribe is able to be self-sufficient through their created indigenous mechanisms. Nature conservation is connected to how they worship their gods, and receive blessings and protection. However, the government has been involved with the local tribes such as the National Greening Program (NGP) which plants trees with the help of the local communities. This was in fulfillment of the Philippines’ commitments and the United Nations’ sustainable goals and biodiversity market. A Venn Diagram was used to compare the Terrible Twos and the NGP, child-behavior psychology, which is bounded between their reliance on adults and their desire to be independent, due to limited verbal skills this has become a problem for parents. In comparison to NGP, NGP participants rely on incentives which allows them to go back to a traditional lifestyle. Through scenario building, they are able to maximize differences from past and present, and explore different possible scenarios, or even an ideal scenario. Reduction or delay of monthly incentives built up three scenario responses from informants. The best case scenario is where the Mangyan-Iraya are able to bounce back, another is that they have to rely on other communities owning pieces of land and they have to pay back with interest, the last scenario is that they have to work hard to be able to meet and get their incentives. Due to their dependence and inability to do kaingin, the Mangyan-Iraya tribe is not able to maintain their heritage. Even though they have been given incentives and empowerment, they are unable to pass down their heritage to their children. A crucial point made by Mr. Darapisa, “Experiencing one’s culture develops identity and provides a clear picture of one’s heritage… virtual robs the opportunity for the younger generation to learn their culture.” Mr. Darapisa proposed that the National Greening Program should have flexible implementation to inculcate indigenous practices and locally appropriate actions by striving for sociocultural nature talks with engagement. Poster Presentation 3 Title of Presentation: Presenter:

Pagbalangkas: Issues and Opportunities on Natural Heritage Branding and Sustainability – The Case of UNESCO World Heritage Nomination for Samar Island Natural Park (SINP), Philippines Avi Ben P. Andalecio, Jame Monren T. Mercado, Eric B. Zerrudo, Ph.D., Dean Gezzez Giezi G. Granado, DCL University of Santo Tomas College of Tourism and Hospitality Management, UST Research Center for Social Science and Education and the UST Graduate School Center for Conservation of Cultural Property and Environment in the Tropics

Mr. Andalecio began the presentation with the definition of the Filipino word “pagbalangkas” which means formulation or conceptualization. The conceptualization of place branding strategies by the government, the different factors and aspects of sustainable development, place branding through tourism is linked to each other. In the case of Sri Lanka, Mr. Andalecio cited the work of Gnanapala and Sandaruwani in 2016, where several adverse effects came from over-prioritizing tourism, unsustainable construction and infrastructure development, and poor heritage, cultural interpretations and site management. In order to fix this, the researchers presented that there is a need for multi-governmental cooperation and coordination must be implied, citing Ripp and Rodwell in 2017. In the Philippines, Samar Island Natural Park (SINP) is located on an island in Eastern Visayas, and Mr. Andalecio mentioned that according to Barcelo in 2019, the island is divided by three administrative regions and consists of low-land forests: Eastern Samar, Western Samar, and Northern Samar. He also mentioned that this region is also “home to the largest track of relatively intact lowland forest in the country,” according to a work done by Barcelo and Holden in 2012. In SINP, the researchers mentioned that there are four identified areas that have rich biodiversity and significance in its endemism, citing Barcelo. The study of Barcelo and Holden also identified different issues and opportunities on conservation and sustainable development for the UNESCO World Heritage’s Nomination Phase for SINP. It also determined the different efforts mandated and implemented by government agencies, in the national and local level, assessing the impacts of plans and programs for SINP as a UNESCO Heritage Site. The research used a qualitative case study design to comprehensively understand the views and opinions of stakeholders and the current situation on Samar Island Natural Park management, plans and programs. Virtual focus group discussion was done for appropriate oral evidence, and a grid was utilized for analyzing the interview. Taking over the presentation, Mr. Mercado highlighted the crucial roles that the government has played, from municipalities to regional. Different development plans have been drawn up for the Samar Island Natural Park (SINP), being identified as a protected area under RA 7586, and later amended by RA 11038. According to Mr. Mercado, due to legal technicalities, the SINP is managed by different stakeholders, such as the Department of Environment and Natural Resources (DENR) in Region 8, the Department of Tourism in Region 8 (Tourism Development), Regional Ecotourism Committee, various local government units in the provincial, city, and municipal levels, people’s organizations, and non-government organizations. Mr. Mercado added that this structure provides a, “systematic process on how to conceptualize and implement programs for conservation and development.” The stakeholders have plans such as the Samar Island Development Plan, Samar Island Master Tourism Development Plan, and the General Management Plan (GMP); the Samar Island Natural Park Sustainable Tourism and Strategic Development Plan 2022-2031 is also being conceptualized as part of the UNESCO nomination dossier. Findings were divided between the representation of Samar Island Natural Park (SINP), organizational management, policies, plans and programs, and the findings of the virtual focus groups discussions of the stakeholders from the government sector. Tourists and excursionists are already visiting significant areas in SINP which helps in uplifting the livelihood of the people in the area. The government also observed how the local communities benefited from the current local tourism programs implemented. The local communities of SINP diversified their livelihood and means of income beyond tourism such as “banig weaving, food catering, assistance in different adventure-related activities, and community tour guiding,” said Mercado. The local tourism programs implemented by the government also helped divert the lifestyle of the local communities to a more sustainable means of living, moving away from the traditional means of kaingin, or slash and burn, before the programs were implemented. An important point on how to sustain local resources was made by Mr. Mercado, “Sustaining local resources and the environment can be achieved by implementing carrying capacity, tourism activity limitation, and the development through the use of eco-tourism principle and capacity.” The researchers from the University of Santo Tomas also touched on the importance of education in sustainable tourism practices, Mr. Mercado mentioned that natural and cultural heritage and tourism of the Samar Island Natural Park are already integrated in the local curriculum, competencies, and programs. This was made possible through the local Department of Education (DepEd) Division in Samar, and the students who participated in this program are given certifications by the Technical Education And Skills Development Authority (TESDA) regional office. The implementation of these programs contributed to the sense of pride among the local residents for having their community identified as a tourist attraction.

The University of Santo Tomas researchers mentioned the negative effects due to having a tourist attraction in the area, namely overcrowding of natural tourist attractions, increased carbon footprint, waste disposal, and unsustainable infrastructure development. However, they mentioned that the local government sees the importance of a sustainable economy in the region. The local government mitigates this through job opportunities and availability of sustainable income of the community, sustainable infrastructure development based on the significance of the Samar Island Natural Park, as well as capacity-building through the community and other related stakeholders through formal and informal education. The issues encountered regarding the management of the Samar Island Natural Park (SINP) were shared by the researchers, one of which is that there is no responsible formal organization which unifies the three provinces of Samar, the local government unit’s (LGU) own development and sustainability programs, problem in a unified associated guideline and violation of protocol, and the current pandemic effect on the site have affected much of the management. In order to adapt to the pandemic situation, they must adhere to the new guidelines, the stakeholders are also implementing ecotourism, and the proposal of turning areas into ecotourism sites in order to protect the areas. They further emphasized that, “the success of SINP’s sustainable tourism development lies on the prioritization programs set by LGUs.” To conclude the presentation, the government provided the necessary guidance and direction of the plan. Stakeholders also hold vital importance as they are able to manage the programs alongside the government and determine the current situation and apply proper solutions. Failure to adhere or follow the guidelines will result in financial loss, and more importantly biodiversity loss. The researchers advised, especially due to the pandemic, that the DOT and DENR regional offices, and LGUs must revisit the current strategic programs that they have specifically on tourism development to ensure that the programs are aligned with the industry standards. Poster Discussion The moderator for the third session of the Research Summit, Mr. Victor P. Estrella, started the Q&A session with a question to Ms. Abigail Ko, “How did your reflection in the place-making in Quiapo affect your practice as an architect.” Ms. Ko replied that it has affected her to the point that she once considered changing her course, taking her masteral degree; she knew that Architecture major in Development Management is her specialty. Another question from the moderator to Mr. Darapisa, “Do you know how NGP was created? How was the National Greening Project law made? Can you really consider the NGP as an outsider to the Mangyans?” Mr. Darapisa talked about the importance of the law, and a presence of a disconnect between the national policy and indigenous groups. The NGP does not necessarily know what is important to the indigenous groups which provide the need for engagement between the two. A follow-up question was raised to Mr. Darapisa, “Was this part of a bigger research project? Can you enlighten us? Because landscape architecture in the indigenous forestry… have you had any process for free and prior consent from the indigenous group? Mr. Darapisa spoke about how landscape architecture is a growing discipline, however he wants to see spaces and to work with indigenous people. For the consent, they were able to receive consent from the DENR and easily gain trust from the community. Two questions to the UST Research Team were asked by the moderator, “Why is branding important in sustainability, is there a direct connection between branding and sustainability?” And, “How is SINP's branding differ from other natural parks in the Philippines?” Mr. Mercado replied that face branding is important as an economic factor as it gives the ability to generate income, which the region severely lacks. The moderator followed-up with a question if SINP is an ASEAN heritage park, however it is not listed as one of the ASEAN heritage parks, but rather as a national park. Another question was followed-up, whether UNESCO's recognition is needed in terms of money, protection and sustainability. Answering this was Mr. Andalecio, who replied that branding is able to change the psyche of local communities, “a sense of pride.” The branding also affects the parameters of sustainable development, economic, sociocultural and environmental.

Conclusion Continuing with the theme of conservation of cultural and heritage, this session has tackled different sustainable development plans coming from the local governments of some provinces of the country. Each has presented their own takes on the current situation and how they are trying to approach sustainable development. Prepared by: Elyssandres Jomei Abara

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Day 4: Impacts of Tourism on Natural and/or Cultural Heritage Protection August 19, 2021 In 2020, the Nayong Pilipino Foundation produced its Sustainable Tourism Framework as an initial roadmap for sustainable tourism in the Philippines. This panel delves deeper into the issue of balancing the interests of tourism and conservation. It will explore both the adverse and positive effects of tourism on natural and cultural heritage protection. What policies and/or new capacities are required of our tourism officials?

Guest Speakers The Case of Guiuan During the Quincentennial Commemoration Amado G. Hagos, Jr. Senior Tourism Operations Officer Head, Cultural Affairs Section Batangas Provincial Tourism and Cultural Affairs Office Graduated Bachelor of Arts in Philosophy and pursued his penchant for theater and became an actor, set and stage designer, costume designer, light designer, lyricist, playwright, composer, and musical director. He was the founder and Program Director of the Institutional Culture and Arts Program and the Artistic Director of St. Bridget College Performing Arts Center from June 2001 to September 2017. Since 2001, he has been able to stage various musical productions, shows, and concerts. He started his government service from October 2017 up to present. Amado is a Senior Tourism Operations Officer and Head of the Cultural Affairs Section of the Batangas Provincial Tourism and Cultural Affairs Office. As a cultural practitioner and public servant, he works for the enhancement and promotion of the identity that is good, beautiful, noble, and unique in the province of Batangas, to awaken a heightened sense of pride and self-worth of Batangueños.

The Case of Guiuan During the Quincentennial Commemoration Jeffrey P. Yap Senior Tourism Operations Officer Intramuros Administration Jeffrey P. Yap finished A.B. Philosophy at San Beda University and M.A. English Studies, major in Creative Writing at the University of the Philippines Diliman. He became a fellow of J. Elizalde Navarro National Workshop and Kritika National Workshop on Art and Cultural Criticism, and has published a number of essays on the preservation of the built heritage in Manila, which has been his advocacy since 2005. He conducts special tours of Manila’s suburbs focusing on culture and history, and as a Senior Tourism Operations Officer of the Intramuros Administration since 2013, he has been doing research on the history and development of the Walled City.

Poster Presentations Assessing Attendee Motivation, Expectation and Attitude Towards the Development of Nueva Ecija’s Taong-Putik Festival Kristelle S. Lamson, MSHRM Central Luzon State University Effects of Visual Pollution in Intramuros: Basis for Heritage Preservation Jefferson S. Marcelo Faculty Bashri D. Abdullah Ferifranco V. Tolingin, Jr. Student Taguig City University Moderator Victor Estrella Technical Adviser, Cultural Leadership Institute Nayong Pilipino Foundati Victor Estrella recently served as an intern at the International Centre for the Study of the Preservation and Restoration of Cultural Property (ICCROM) in Italy. He was a Hughes Research Fellow at the Center for Southeast Asian Studies of the University of Michigan, Ann Arbor in 2018, and an Asian Graduate Fellow at the Asia Research Institute of the National University of Singapore in 2016. He currently teaches at the Philippine Normal University Manila and Ateneo de Manila University, and serves as Technical Adviser for Curriculum Development and Learning Materials of the Cultural Leadership Institute of the Nayong Pilipino Foundation.

Nayong Pilipino Foundation 2021 Research Summit Executive Summary Day 4: Impacts of Tourism on Natural and/or Cultural Heritage Protection August 19, 2021 | 1:30 PM Philippine Standard Time The Nayong Pilipino Foundation Deputy Executive Director (DED) Laya Boquiren-Gonzales, Ph.D. opened the session by introducing Executive Director Gertie Duran-Batocabe for her opening remarks as she gave everyone a warm welcome. DED Boquiren-Gonzales expressed her gratitude to the general audience who continue to participate in the programs of the Nayong Pilipino Foundation Research Institute and the organization as a whole. The resource speakers Amado G. Hagos of the Batangas Provincial Tourism and Cultural Affairs Office and Jeffrey P. Yap from the Intramuros Administration were acknowledged,along with the independent researchers that presented their posters, and the audience which consisted of art, culture, heritage, and tourism enthusiasts.

The Nayong Pilipino Foundation Research Institute was introduced as a fulfillment of the Foundation’s mandate of promoting cultural and developmental studies, and producing knowledge-products that ought to be disseminated and applied to the problems of the masses in the fields of social sciences and humanities. The butterfly is a symbol that can be seen as the Research Institute’s logo which signifies “the knowledge and our love of our natural & cultural heritage should be pollinated in various heritage places so that it will move us to conservation action for future generations”, as explained by DED Boquiren-Gonzales. The institute’s studies that were done and are pending peer review were also introduced and enumerated: “An introductory guide to emerging threats to cultural tourism sites in the Philippines” and “The Last Kawit Irasan pressures and prospects for a cultural and educational tourism program towards heritage conservation,” along with ongoing research on World War II Monuments, Music as an Intangible Cultural Heritage, and Urban Parks & Wellbeing that are all aimed to be finished before the end of 2021. Over the past sessions, we have been learning about cases on how heritage sits in places and unless we understand where we are and what connections our heritage brings, and if it is going to be difficult to bring management actions. So, it is always important to ask, “What are the things that are important to us, and what we hold dear? More importantly, why and for whom do we protect them?”, these are the things we have to focus and think about when we are planning on the local level. The session’s moderator is once again Mr. Victor P. Estrella who is the Technical Adviser for curriculum development and learning materials of the Nayong Pilipino Foundation (NPF) Cultural Leadership Institute, as introduced by DED Laya Boquiren-Gonzales. The theme of the session, Impacts of Tourism on Natural and/or Cultural Heritage Protection, delves deeper into the issue of balancing the interests of tourism and conservation while making use of the Sustainable Tourism Framework that was produced by NPF in the year 2020. This theme will explore both the adverse and positive effects of tourism on natural and cultural heritage protection, while looking at the possible policies and/or new capacities required of our tourism officials. PANEL PRESENTATIONS Panel Presentation 1 Title of Presentation: Panelist: Designation:

Batangas Festival Celebrations: Community-Based Event for Cultural Tourism Amado G. Hagos, Jr. Senior Tourism Operations Officer, Head, Cultural Affairs Section, Batangas Provincial Tourism and Cultural Affairs Office

Mr Amado “Madz” G. Hagos, Jr., started his talk by citing the Batangas Provincial Tourism and Cultural Affairs Office’s vision of having a caring community where the tourism is adaptive, ecologically sustainable, and a driver of economic growth by creating environmentally and socially responsible tourist destinations that provide income and employment opportunities for the people. The objectives of the office also focus on empowering and improving the tourism of Batangas while integrating the role of the community. Here, the festivals of Batangas will use its role by promoting traditions, arts, and culture while strengthening the bond of both the locals and the visitors. The types of Batangueño festivals were briefly explained: festivals with Religious Origin, Crafts, Industries and Products festival, Cultural Festival which give attention to the deeply rooted traditions, and Indigenous Community festivals which focus on endemic folkways/traditions. An example of the last type is the Sublian festival from the town of Alitagtag. Subli is a traditional ritual dedicated to the Mahal na Poong Sta. Cruz (Holy Cross) and consists of a prayer, dance, and music. It is indigenous to the province of Batangas where it is observed in different versions depending on the municipality. The Subli is more than the 8-minute performance that most people see nowadays in formal and secular events. The traditional Subli is performed from two hours until a weeklong because of how it reflects upon the significant aspects of Batangueño identity.

More than a dance, Subli is a narrative that depicts stories of love, faith, and devotion. “Subli is an encompassing Batangueño identity”, explains Hagos. Subli is a vow or panata, a song or awit, a play or laro, and a dance or sayaw. Aside from this, the office has strategies to raise consciousness of the locals and academe. The provincial government extends its support to the local government unit with subsidies, while creating a plan to organize a Subli summit. The goal of the summit is to make Subli as a permanent ordinance-based province wide-celebration called “Subli Ala Eh Festival”. This festival will be crucial in showcasing the different facets of Subli that not just promotes their rich heritage and unique traditions of the Batangueños, but also demonstrates the vibrant culture of the province. Hagos concluded his discussion by emphasizing the importance of communication and collaboration between the government, locals, and tourists to be able to plan, manage, and promote the campaigns on the cultural heritage of the province. To quote Mr. Amado G. Hagos, Jr., “We want to establish a wide connection to [the] community and to make it inclusive,” which can be done by protecting the stakeholders, securing the income of the locals while satisfying the expectations of the customers. Creative business methods such as demonstrations on how to dance the Subli, Subli merchandise, and staging a musical production. Panel Presentation 2 Title of Presentation: Panelist: Designation:

The Walled City as a Showcase: Towards the Success of Heritage Tourism in Intramuros Jeffrey P. Yap Senior Tourism Operations Officer, Intramuros Administration

The second resource speaker is the Senior Tourism Operations Officer of Intramuros Administration, Mr. Jeffrey Yap. He has been able to publish several essays on his advocacy on the preservation of built heritage in Manila while conducting special tours on the culture & history of the city’s suburbs. His presentation entitled “The Walled City as a Showcase: Towards the Success of Heritage Tourism in Intramuros” is a paper that was published by the National Commission for Culture & the Arts (NCCA). It aims to investigate the programs of Intramuros Administration (IA), both past and present, on whether they follow the guiding principles and steps of the National Trust for Historic Preservation (NTHP). These can establish a successful and sustainable heritage tourism program for the Walled City of Manila. Before moving on towards the objectives, Mr. Yap defined important concepts of the paper. Cultural heritage tourism is, “travelling to experience the places and activities that authentically represent the stories and people of the past and present.” and mentions how the main objective of IA is to continue the story of Intramuros while making it readily accessible to the public. He continues by providing UNESCO’s definition of cultural heritage as the legacy of physical science artifacts and intangible attributes of a group or society that are inherited from past generations and are being maintained in the present so that the future generations can benefit from them. History is Intramuros’ “branding”. For a brief background of the history of the walled city, it was stated that it started as a small area named Manila where Raja Sulayman lived. The grid walls were slowly built progressively throughout the centuries depending on the need of that period. Because of its strategic location, it is without question the reason why the Spanish colonizers occupied this area. Intramuros was a place of power because it was the center of military, religion, education, and governance, as well as a commercial center because of the galleon trade. Moving on the answering the objectives of the paper, the five guiding principles from NTHP that must be followed by the IA include 1) Collaboration, 2) Find What Fits, 3) Enliven Site Interpretation, 4) Focusing on What is Authentic and Unique about the Community, and 5) Preserve and Protect Cultural sites & Resources. Mr. Jeffrey Yap expounds on how IA’s programs from the past & present reflect these principles.

For the first principle, The Intramuros Administration (IA), has been collaborating and partnering with various embassies, agencies, and NGOs from the 1970s up until present. One of the earliest partners include Philippine Educational Theater Association or PETA, and the Agustinians of San Agustin Museum. Some others include Bahay Tsinoy, Barbara’s Heritage Restaurant, and the BamBike Ecotours. For the government agencies, IA is known to be partners of the Department of Tourism’s Culture and Arts of Manila, and more. The second is on whether IA can determine the realistic types of cultural heritage tourism the community needs and can provide support for. “We maximize the use of our sites, in particular, the sites that are of interest to the general public”, explained Mr. Yap. An example of this is the opening of the dungeon which piqued the interest of the visitors. To help the people understand the importance of architecture in relation to history, structures such as the Casa Manila Patio is a good example of Bahay na Bato. A program called Open House happens from time to time where the families can enjoy the sites on selected weekends for free, and activities prepared by the administration are also offered for the visitors to do. The third focuses on whether IA enlivens site interpretation, or simply put, finds ways to engage the visitors’ five senses. Some ways IA supports this principle are the live bands on open spaces, interactive museums, and improvement of markers or signs. They also provide unique experiences such as wine tasting in Destileria Limtuaco Museum where you can taste the different liquors throughout history. The fourth guiding principle is ensuring the Authenticity and Uniqueness about the community. Mr Yap shares: “the remaining structures in Intramuros, particularly San Agustin Church, would have the authenticity that we need for Intramuros – the story that needs to be told”. Additionally, infrastructures like the Café 4 Cantos reflect the authenticity of both Spanish and Filipino cuisine, such as paella. The last, and possibly the most important principle is on whether the IA Preserves and Protects its Cultural Sites and Resources. Through the mandate and mission & vision, Mr. Yap ensures that “the general appearance of Intramuros shall conform to Philippine-Spanish architecture of the 16th to 19th century” and added that its mission & vision aims for “cultural heritage & national historical preservation that contributes to the national cultural & socio-economic progress”. As proof, the Aduana Ruins which was formerly known as the Customs House Manila, is now undergoing restoration to become the home of the National Archives of the Philippines. The plazas, such as the Plaza Roma, are continuously being improved for the benefit of the public. The development of Cultural Heritage Tourism undergoes different phases or steps, namely 1) Cultural Heritage Resource Assessment & Evaluation, 2) Identification of Human & Financial Resources, 3) Preparation for Visitors, Protect and Manage Cultural, Historic, and Natural Resources, and 4) Public Relations, Advertising, Graphic Materials, and Promotions. The next question is about whether IA follows this process. For the first step that must be in line with IA’s development plans is on cultural heritage resource assessment & evaluation, the Urban Planning and Community Development of Intramuros exists to aid in construction, renovation, permits, inspections, and maintenance of public areas. The second step on identifying human and financial resources is still being followed by the administration despite the pandemic where partnerships with educational institutions are being prioritized to support the kalesa riders, kutseros, pedicab drivers by providing donations during this crisis. Additionally, the vaccination of the staff was prioritized. The third step on preparing for visitors and managing cultural, historical, and natural resources can be seen by the efforts of the IA during the pandemic; it was made sure that protocols from the Inter-Agency Task Force (IATF) were adhered to. There are also online discussions that were initiated during the pandemic called Intramuros Learning Sessions (ILS). These talks are completely free for the public and e-certificates will be given to those who attend. Natural resources such as the Nilad plant, where the name of Manila was derived from, is located in the ASEAN gardens and is well taken care of in its natural habitat. The last step on public relations, advertising, graphic materials, and promotions is a phase that the IA never fails to follow. IA adheres to promotions online where the growth of likes and engagements became very progressively successful.

The aim was to provide the public with accessible educational materials. Projects such as the Kulay ng Kasaysayan and #travelfromhome are campaigns that are introduced in line with this objective. Of course, we must not forget that ILS is also known to partner up with different institutions such as the Nayong Pilipino Foundation Research Institute. “Despite the challenges, we admittedly are aware of a number of problems that Intramuros has at the moment, especially during the pandemic,” concludes Mr. Yap. He ends his discussion by ensuring the listeners that sustainable tourism is still being practiced and the public is always reminded to be mindful of their actions and to respect the history and heritage of the sites. Panel Discussion Mr. Hagos mainly focused on intangible cultural heritages and Mr. Yap on tangible cultural heritages but both focused on identity and identity building. In the question-and-answer portion, Mr. Hagos mentions how Subli is a tradition that has become adapted and transformed to different versions depending on the locality to be more engaging to tourists. However, the essence of the dance, song, and play itself is still present. Festival guidelines are also given to LGUs to preserve the cultural identity that Subli provides, and subsidies or support is given to them in case all guidelines adequately are met. “Culture is the heart of tourism”, shares Mr. Hagos. For the questions on Intramuros, challenges on a change in administration are indeed present, but the IA is able to handle these by continuing the projects of the past administration. Mr. Yap also makes sure that colonization is not being glorified when preserving the walled city, but the Philippine history of Intramuros, in all periods, is being promoted. “The structures that you see are physical manifestations of history, and not glorifying anything”, he presses. Programs for the illegal settler families or ISFs in terms of relocation and livelihood are also being prioritized in partnership with government and non-government agencies. Intermission As a short intermission number, a video entry entitled Ingenious Indigenous from NPF’s Rhizomatic Interventions project was shown. A team from Davao showcased different Mindanao indigeous architecture and the essential features that categorizes them as such. The culture of different indigenous groups from Mindanao can be reflected by the differences and similarities they have when it comes to constructing their houses. Of the 67 indigenous groups, five of these were emphasized because of their unique architectural style: Ata Paquibato’s Binanwa, Bagobo-Klata’s Bolloy, Obu Manobo's Baoy, Matigsalug’s https://www.youtube.com/watch?v=k8npqrPxks0 Baley, and the Bagobo-Tagabawa’s Bale. The video entry may be accessed through this link.

POSTER PRESENTATIONS Poster Presentation 1 Title of Presentation: Presenter: Designation:

Assessing Attendee Motivation, Expectation and Attitude Towards the Development of Nueva Ecija's Taong-Putik Festival Kristelle S. Lamson, MSHRM Central Luzon State University

Kristelle S. Lamson from Nueva Ecija then proceeded to present her study on Assessing Attendee Motivation, Expectation and Attitude Towards the Development of Nueva Ecija’s Taong-Putik Festival. As a brief background, Nueva Ecija in Central Luzon is known as the Rice Bowl of the Philippines.

It is also known for the Taong-Putik festival that is done to give thanks for a fruitful harvest, cure for sickness, and remembering the kindness of John the Baptist. This festival is known for the devotees to wear dried banana leaves while covering their body with mud. This tradition was said to originate from WWII in Japanese occupation. Filipino men were to be penalized for the mysterious death of 13 Japanese soldiers. However, prior to the punishment, the people prayed to St. John the Baptist to help them, and heavy rain poured. In Japanese culture, heavy rain means not to continue with the task you are supposed to do. This research will be advantageous for the local government of Aliaga, Nueva Ecija to be the basis for the creation of policies and marketing strategies that can develop and improve the province as a cultural heritage tourism site. Using convergent parallel mixed methods, the attendees’ motivations, expectations, and attitudes in visiting the cultural heritage destinations were systematically identified. Results from Ms. Lamson’s study show that for visitors, the festival was described as authentic, unique, rich in history, and about religion and spiritual activity. For devotees, it was seen as culture, devotion, faith, tradition. Using thematic analysis, the event is generally described to be unique and authentic. For the visitors’ travel motivation, there is the push and pull factor: the Push factor is on visiting the festival to experience the cultural and religious performance; and the Pull factor can be seen with the local people because of their friendly and hospitable characteristics. Travel expectations of tourists were seen to include new knowledge, exposure to beautiful scenes, and memorable experiences. And lastly, the attitudes of the visitors towards the festival are seen to be satisfaction, worthiness, attractiveness, happiness. “By creating a tourism development plan, this can help in making the festival as well as the community of Aliaga, Nueva Ecija to be known globally,” claims Lamson. She added how its competitiveness in the tourism market can be a huge advantage in providing opportunities for the local community. This study will also be important in preserving the cultural heritage and provide knowledge to tourists on the culture of Bibiclat, Aliaga, Nueva Ecija. Poster Presentation 2 Title of Presentation: Presenters: Designation:

Effects of Visual Pollution in Intramuros: Bases for Heritage Preservation Prof. Jefferson S. Marcelo, Bashri D. Abdullah, Ferifranco V. Tolingin, Jr. Taguig City University

The next presenters are researchers from Taguig City University namely Jefferson S. Marcelo, Bashri D. Abdullah, and Ferifranco V. Tolingin who focused on the Effects of Visual Pollution in Intramuros: Bases for Heritage Preservation. “Preserving heritage sites can sustain the culture and tell the story of the place,” starts Bashri Abdullah. Aside from the cultural aspect, it will also be essential in boosting the tourism of a place. He added how heritage sites are arguably the physical component of a city’s history and identity. Despite its importance to the community, it is no surprise that most of these sites are now being neglected to keep its value as modernity causes these places to no longer tell their histories because of visual pollution. Visual pollution is defined as an atmosphere that is contaminated visually. It can be in the form of graffiti, illegal parking, overcrowded areas, and informal settlers. This type of pollution can induce distractions, eye fatigue, decrease in option diversity, and loss of identity. Through descriptive observation, the team has found that visual pollution is prevalent in Intramuros. It is affecting the cultural heritage value of the site and through time, may lose its cultural identity in the process. The participants were made to answer the assessment on the effect of visual pollution in terms of Identify, Protect, Preserve, Promote, and Disseminate factors. Using a purposive sampling technique, 100 residents and local and international of Intramuros were surveyed using a questionnaire prepared by the researchers. The data was then tallied and given to the statistician for analysis. The researchers would like to allow the readers to recognize the potential factor that causes visual pollution in Intramuros.

Results showed that there is a lack of discipline in the identity factors. There is also a need to further improve the local rules and regulations, as well as the infrastructures and establishments that increase the impacts of the preservation of the walled city. There is additional emphasis on implementing the Strategy for the Effective Mainstreaming of People’s Living Entitlements program or SIMPLE program since it will help the community in lessening the impact of visual pollution on the walled city. In terms of the issues on informal settlers, the SIMPLE program is also concluded to be useful by providing benefits, subsidiaries, and socialized housing units outside the district. Lastly, strengthening the existing rules and regulations on the site is also recommended in order to preserve the cultural identity of the site. Poster Presentation Discussion Mr. Hagos suggests that the findings on the study on Taong-Putik festival be used for a Cultural Comprehensive Plan, instead of only on a Tourism Development Plan as was recommended by the study. Since TDPs are mostly used for economic development, an intangible heritage such as the Taong Putik festival could be protected and preserved better as a cultural heritage if it will be used in a local CDP. This can also help this intangible culture in being a candidate for grants and funding from the NCCA and local government institutions since it will be seen as part of the cultural identity of the people. Sir Yap from the Intramuros Administration acknowledges and recognizes the issues of the walled city, as observed by the University of Taguig City on the visual pollution of Intramuros. The other concerns mentioned by the study, however, are already being dealt with. The Senior Tourism Officer clarified that the concerns regarding ISFs must be gradually communicated with the community and programs and projects are already underway for the people. Mr. Marcelo raised other concerns regarding the limitations of their study, with the emphasis of limited mobility due to the pandemic, while also making sure that the researchers are interested in making sure their findings become useful in the future after further improvement. Mr. Victor Estrella reconfirms the definition of informal settlers and mentions how the idea of informal settlers seen as a “visual pollution” have nuances with other ideas, which is acknowledged by the team. The event ended by providing a link for the feedback form for the participants of the NPF-RI Research Summit Day 4 and also presenting the certificates of appreciation to the speakers and poster presenters. Lastly, a tourism video from the Museo ng Batangas. Prepared by: Andrea Victoria U. Quinto

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Day 5: Art and the Creative Industries Amidst the Pandemic August 24, 2021 One year since the outbreak of the COVID-19 Pandemic, how have creative industries responded to the needs of educators, businesses, and other enterprises under a work-from-home setup? This panel explores the question on “What new policies are needed to support and sustain the Filipino creative in a post-pandemic Philippines?”

Guest Speakers How Animation has Adapted to the Pandemic Marla D. Rausch Vice President for Strategic Partnerships Board Member SIKAP (Creative Content Creator’s Association of the Philippines, Inc.)

Marla D Rausch is a CEO, thought-leader, and trailblazer in the area of motion-capture animation. She has built Animation Vertigo and Animation Vertigo Asia (based in Manila, Philippines) from the ground up to now a top of mind studios, working on both AAA games and box office hit movies, with clients from all over the world. She is also the Managing Partner of Kampilan Productions, LLC., a US based content development studio; focusing on the hidden and untold stories of culture, values, and people from the Philippines and Asia. She is also the writer/director of the 3D animated feature, Kampilan. Marla sits on the board of SIKAP (Creative Content Creator’s Association of the Philippines, Inc.), The Filipina Women’s Network (USA), and the Animation Council of the Philippines. She is also a member of the following international associations: International Game Developers Association, Motion capture Society, Women in Animation, and Women in Games International. She is a passionate advocate for original creative content coming from the Philippines and from Filipinos in general.

New Trends Emerging in Educational Content Because of the Pandemic Gerard Anthony O. Navarro Mentor SIKAP (Creative Content Creator’s Association of the Philippines, Inc.) Gerard Navarro brings years of extensive production experience and insight to both local and international opportunities in the Multimedia Industry. He is currently one of the only 7 instructors in the Philippines recognized by Japan’s CG Arts Society to conduct their CG Creator Certification in the Philippines. Currently, he divides his time between being a Multimedia Consultant for UNICEF, a part-time lecturer at Mint International college, and a certified licensed drone pilot for commercial shoots. He was also a Multimedia Consultant for the United Nations (UNDP) New York office for almost 2

Early in his career, he was the youngest artist to have ever been promoted to Senior Broadcast Designer for ABS-CBN Global The Filipino Channel, leading the team for almost 8 years producing a total of 9,500 video projects during that time and earning 2 nominations for Promax Asia from 2006-2015. Gerard also has been active in the freelance scene, most notably making Visual Effects and Computer Graphics Animation for local movies and commercials. His hard work paid off when their team at Ignite Studios received Best Picture and Best Visual Effects Back in 2005. Recently, he has also successfully launched his YouTube Channel and Facebook Page called Digital Guro Tutorials where he shares his industry experience through step-by-step video tutorials in Filipino. Using Filipino as his way of communicating his knowledge, Digital Guro Tutorials has gained almost 48 thousand followers in less than 6 months since the start of the COVID-19 Pandemic until today.

The Emergence of Creative Content in the Midst of the Pandemic Miguel Matthew “Magoo” Del Mundo, MBA President SIKAP (Creative Content Creator’s Association of the Philippines, Inc.) Magoo Del Mundo is a consultant on IP Ecology, Strategy and Development. He does Business Development and IP Ecology for several animation studies, as well as comic creators, both in the Philippines and abroad, and is the Co-Founder and current President of the Creative Content Creator’s Association of the Philippines (SIKAP) and is part of the Advisory Board of the British Council’s Creative Communities Learning Labs. Magoo is also one of the lead producers for Soundmind Music Productions, a specialized sound and music project studio, alongside veteran composer and sound designer, James Amargo. Magoo has written music for both local and international video games, TV shows, Movies, Musicals, and Live Events. His latest single, Pride, as well as the rest of his music is currently available on digital music platforms like Spotify, Amazon Music, iTunes, and Apple Music.

Keynote Speaker Post-Pandemic Futures: Agile Programming and the Publishing Value Chain Charisse Aquino-Tugade Executive Director National Book Development Board

Charisse Aquino-Tugade is a cultural worker, primary mover for Culturaid, Founder of The Manila Collectible Co., Founding Director of Museo ng Muntinlupa, and Executive Director of the National Book Development Board (NBDB). With interdisciplinary experience that spans the public and private sector, she creates an environment that empowers and amplifies voices, connecting communities and organizations that otherwise might not cross paths. As the Executive Director of NBDB, she is currently working on the National Book Database to standardize publishing industry metadata and bibliographic information for Filipino-authored publications. She also envisioned and is spearheading The Book Nook — storytelling and reading community sites that provide Pinoy books for kids and kids-at-heart from Ifugao to Tawi-Tawi. She has a B.A. in Anthropology and Marketing from San Francisco State University and is pursuing her graduate studies in Museum Studies at Harvard.

Poster Presentations Kaya Pa Ba?: Pre-service Preschool Music Teachers in Online Remote Education During the COVID-19 Pandemic Anna Patricia Rodriguez-Carranza Assistant Professor, College of Music University of the Philippines Diliman Green Practices Amidst COVID-19 Pandemic Among Restaurants Allimar M. Nuevo Associate Professor University of Mindanao Tagum College Community Museums and COVID-19: The Case of Museo ng Muntinlupa Precious Aeryk R. Iñosa Assistant Curator Museo ng Muntinlupa

Moderator Kara Garilao Heritage Consultant Trustee, ICOMOS Philippines

Kara Garilao holds a Master’s Degree in Heritage Conservation from the University of Sydney, Australia. She is a historian by training and was a Heritage Consultant at Graham Brooks and Associates, Architects, Planners, and Heritage Consultants in Sydney. She has prepared Heritage Impact Assessments and co-wrote Conservation Management Plans. She is now pursuing her interests in Philippine history and heritage management. Kara spent two and a half years teaching Philippine History and Heritage Assessment and Interpretation at Ateneo de Manila University among her other industry-related experiences. She served as the Technical Adviser and Program Head at the Nayong Pilipino Foundation - Research Institute for more than a year where she co-wrote the NPF Sustainable Tourism Framework and wrote the Research Institute Manual. She has also been a host at the Dunong: NPF Podcast. She is a Heritage Consultant at Hijors Tours - Center for Agriculture and Resource Development Mutually Reinforcing Institutions where she is providing technical advice relating to Heritage Interpretation and existing Hijos Tours programs, and for Heritage Interpretation in response to the COVID-19 Pandemic. Kara currently sits as a member of the Board of Trustees of the International Council on Monuments and Sites (ICOMOS) Philippines.

Nayong Pilipino Foundation Research Summit 2021 Executive Summary Day 5: Art and the Creative Industries Amidst the Pandemic August 24, 2021 | 9:30 AM Philippine Standard Time The Nayong Pilipino Foundation Research Institute continues its commitment to be a think-do-tank on public policies concerning heritage, tourism, cultural industries, and creative industries through the Research Summit for 2021. The 5-day event gathered art, culture, heritage, and tourism experts from local government units, government agencies, and civil societies to share their insights to the Foundation’s stakeholders and the general public. As the culminating session of the 1st Nayong Pilipino Foundation Research Summit, it has the theme Art and the Creative Industries Amidst the Pandemic that was held via Zoom and was publicly streamed live on the Nayong Pilipino Foundation’s (NPF) Official Facebook Page on August 24, 2021. The moderator for the fifth session of the Summit was Ma. Karina V. Garilao, who was the NPF Research Institute’s previous Technical Adviser and Program Head. She is currently a Heritage Consultant at Hijos Tours and a member of the Board of Trustees of the Board of Trustees of the International Council on Monuments and Sites (ICOMOS) in the Philippines. The Nayong Pilipino Foundation - Research Institute (NPF-RI) invited colleagues from SIKAP, or the Creative Content Creator’s Association of the Phils., Inc., namely Marla D. Rausch, Vice President for Strategic Partnerships and Board Member of SIKAP, Gerard Anthony O. Navarro, one of SIKAP’s mentors in their programs, and Miguel Anthony “Magoo” Del Mundo, who is the President of SIKAP. In addition to the resource speakers, the last session of the Summit also included Charisse Aquino-Tugade, Executive Director of the National Book Development Board who graced the event as a Keynote Speaker. Similar to the previous sessions of the Summit, the program also included poster presentations delivered by Anna Patricia Rodriguez-Carranza, Allimar M. Nuevo, and Precious Aeryk Iñosa. NPF Executive Director, Gertrudes M. Duran-Batocabe, opened the session by welcoming all the participants, speakers, and presenters to the final session of the Research Summit. Subsequently, another opening remark was delivered by Dr. Laya Boquiren-Gonzales, NPF Deputy Executive Director for Operations. Dr. Boquiren-Gonzales gave a brief preview of what had been discussed in the previous sessions and welcomed the participants for the final session. Prior to the start of the presentations from the guest speakers, Ms. Garilao welcomed Mr. Magoo Del Mundo to introduce SIKAP and its thrusts. The final panel of the summit aimed to look into the state of the creative industries one year since the outbreak of the COVID-19 pandemic and the possible ways forward for all sectors affected by it. The presentations and discussions in the fifth and final session offered insights on the following questions: •

How have the creative industries responded to the needs of educators, businesses and other enterprises under a work-from-home setup?

•

What new policies are needed to support and sustain the Filipino creative in a post-pan demic Philippines?

PANEL PRESENTATIONS Panel Presentation 1 Title of Presentation: Panelist: Designation:

How Animation has Adapted to the Pandemic Marla D. Rausch Vice President for Strategic Partnerships, Board Member SIKAP (Creative Content Creator’s Association of the Philippines Inc.)

Animation, which includes both the service side and original content creation, was the focus of the first presentation in this session. At the beginning of her talk, Marla D. Rausch, a CEO and a trailblazer in the area of motion-capture animation, briefly gave a disclaimer on how animation, as an industry, is not as prolific in the Philippines as it is in other countries. Thus, most of the information and data in her presentation are coming from global markets, mainly the United States and Europe. Ms. Rausch then proceeded and shared a Wall Street Journal headline featuring an animated cartoon captioned with the words “Why You’re Going to See More Animation (Thanks, Pandemic)” and a brief remark that as traditional TV production struggles, the medium has steamed ahead, in some cases saving fall lineups or enhancing live-action episodes. It is interesting that animation made its way as a headline in one of the most well-known news agencies. This is a manifestation of how animation has been growing prior to the COVID-19 Pandemic and how it became more in demand even with the current shutdowns, lockdowns, and strict physical distancing guidelines. Nonetheless, the SIKAP Vice President for Strategic Partnerships still acknowledged that even the animation and creative industry struggled in transitioning from traditional workspaces to a work-from-home setup. A part of the concern was how the creatives will acquire the hardware and software needed to continue creating at the comfort of their homes. The effect of the pandemic on the entertainment industry was also discussed. Live action shoots, theaters, and production studios were all shut down. Although new streaming video content platforms emerged swiftly such as Kumu and Peacock, it did not automatically result in the production of additional content. There were still fewer TV programs and fewer movie releases in the market. With this being the reality, digitalization and animation of contents became a priority. A noteworthy example of this is the American crime thriller television series called The Blacklist. As the production of the series was put into a halt due to the pandemic, its producers decided to resort to what was available. Thus, the show closed out its seventh season using animated scenes with all the work done remotely. It was further emphasized that animation in the new normal is still normal. The industry has always been on a rise even before the pandemic began and continued to do so. In terms of pipelines and workflow, it even seemed like the animation set-up was almost prepared for the repercussions brought by the pandemic. Due to the given conditions, demand for animators is now on the rise. The challenge, especially for the Philippines, remains largely in the area of technology, infrastructure, and training. Nevertheless, the strains due to remote work only resulted in slow down and not shut down, at least for the animation industry.

To conclude her presentation, Ms. Rausch comprehensively presented the challenges and opportunities for animation now that we are still in the middle of a pandemic. First on the list of challenges is the ability to attract funding due to the disruptive effect of COVID-19 pandemic on the economy. She acknowledged that it is indeed unlikely to find investors who really feel the need to fund such projects not just in the Philippines, but elsewhere. However, Ms. Rauch still believes that it is an opportunity that needs to be taken advantage of given the abundance of unique content and stories Filipino creators have in store. Adding on the list of challenges mentioned earlier, are the ability to train animators remotely, hire new personnel, and provide the needed hardware and software in a work-from-home setup. Most importantly, among the challenges that the industry faces, is the demand for good content. It was mentioned that the rising number of new shows or content from different platforms comes with the challenge to actually find something that you, as an individual and a consumer, are genuinely interested in. On the other hand, there are also opportunities that await the industry. Some of the presented opportunities include the affirmation that everyone is in the same boat. Creatives and other stakeholders involved are all looking to take advantage of animated content creation. This eagerness runs across borders and is felt in countries such as China, Japan, the United States, and the United Kingdom. There is also a rise in the number of platforms available resulting in more demand. Lastly, the audience reach is only becoming bigger in the past couple of years. As a final point, Ms. Rauch highlighted the importance of support and funding for the industry to continue thriving. This includes support and funding to produce fresh content as well as to actually bring it out in the market. There is also a call for a need in infrastructure, hardware, software, and inventory in the animation and creative industry. Panel Presentation 2 Title of Presentation: Panelist: Designation:

New Trends Emerging in Educational Content Because of the Pandemic Gerard Anthony O. Navarro Mentor SIKAP (Creative Content Creator’s Association of the Philippines Inc.)

The second presentation was delivered by Gerard O. Navarro, a Multimedia Consultant for UNICEF, a part-time lecturer at Mint International College, and a certified licensed drone pilot for commercial shoots. Additionally, he is one of the mentors in SIKAP and is currently one of only seven instructors in the Philippines recognized by Japan’s CG Arts Society to conduct their GC Creator Certification here in the Philippines. One of his most current endeavors is his YouTube Channel and Facebook Page called Digital Guro Tutorials where he shares his industry experience through step-by-step video tutorials in Filipino. In his presentation, he discussed new trends in educational content brought by the COVID-19 pandemic particularly to educational creators. He began by pointing out the dramatic transition from traditional teaching methods to a fully virtual arrangement. Forced by necessity, teachers became content creators overnight. Considering the current setup of educators, it became a must to learn a lot of new multimedia and technological skills. This is to ensure that students remain to have the best learning experience possible in an unfamiliar arrangement.

To give concrete solutions and recommendations, Mr. Navarro shared a list of content creation tools, royalty free resources, Google Meets interactivity tools, and Gather Town for education. For each tool, website, or application shared, a brief demonstration of how it runs was also executed. There were also tips on how educators can gain extra income using their own modules or self-produced learning materials. Starting with content creation tools for educators, Mr. Navarro shared an online application called Loom. It allows its users to simultaneously record their camera, microphone, and presentation. Interested users may sign-up for free but a premium subscription is also available for $8. It is available both on desktop and mobile devices. Another application sampled was the Open Broadcaster Software or OBS. It originally came from the game streaming industry but its features could also be utilized by the education sector. OBS is entirely free and allows users to record video on their webcam with presentations. This application is accessible through desktops. Next on the list is Canva PRO. It helps its users create powerpoint or keynote presentations with various templates readily available. It is free for educators but for additional features, a subscription is also available for Php 299 per month or Php 2,490 per year. Canva PRO is available both on desktop and mobile devices. For noise cancelling applications, Krisp was recommended. This is applicable not just for recordings but also for live or real-time meetings. Users may enjoy this application for free but with a limit of 240 minutes per week. For unlimited use, a premium subscription is available for $60 per year. This application is only available on desktops. Moving forward, the panel presenter spoke about royalty free resources. The initial example was www.Slidesgo.com, a website that allows users to download 10 templates per month for free and Php 200 per month for unlimited templates. Similar to Canva PRO, presets are available for download. Added on the list of royalty free resources is www.pexels.com. It is donated by the creative community allowing its users to download unlimited photos and videos. Creators may freely use these photos and videos even on their Youtube channels without being flagged for copyright infringement. Similar to this is www.unsplash.com, a site usually used by UX and UI designers. Last on the list of royalty free resources is www.flaticon.com. This website is perfect for creators who use cliparts and vector graphics in their output and presentations. Its best feature is that it allows users to download unlimited vector icons free of charge. The next portion of the presentation talked about special interactivity tools that educators may use in their classes. This includes www.peardeck.com, an interactive presentation tool where teachers can ask questions in their presentations and get instant feedback. It has a 30 day free trial with an actual fee of $17 per month. It is best used with desktops or laptops. Almost similar to this is www.nearpod.com. One main difference compared to Peardeck is the price range of the subscriptions available. Users may use it for free but only up to a 100MB storage while others may opt for a paid subscription ranging from $120 - $349 per year. The downside is that it is not accessible for mobile users.

Ending up the list of interactivity tools is www.kahoot.com. It also allows presenters to ask questions in the powerpoints and receive instant feedback. The con of this tool is that participants need to have an extra device. To give more recommendations on how educators can keep their classes interesting for students, Mr. Navarro introduced www.gather.town which is classified as a “game-ified” video calling tool. It is a web-based video calling software that has features similar to that of Zoom combined with Zelda. Its features include free use of up to 20 users, allows the user to share screen, has map builder and emoticons, and largely proximity-based. The disadvantage is that it does not provide a recording feature. This tool works best for educational mazes. For an extra source of income, www.teacherspayteachers.com was endorsed by the speaker. Educators may upload their modules in this site and get paid as a content creator. Another developing technology is local LMS start-ups such as www.lycon.com. Once a presentation is uploaded on this site, students may send their payment to the creator via GCash, Palawan Express, Credit Card, and other modes of payment. As a conclusion of his presentation, Mr. Navarro emphasized the importance of knowing the copyright contract at school or with your respective employer. He narrated that some of his colleagues have had issues regarding usage of multimedia materials. For him, the right of educators to their own content should be protected. If faced with similar concerns, his advice is to report it to www.IPOPhil.gov.ph. Panel Presentation 3 Title of Presentation: Panelist: Designation:

The Emergence of Creative Content in the Midst of the Pandemic Miguel Matthew “Magoo” Del Mundo President SIKAP (Creative Content Creator’s Association of the Philippines Inc.)

For the final panel presentation of the session, Magoo Del Mundo, Co-Founder and current President of SIKAP, tackled the Emergence of Creative Content in the Midst of the Pandemic. He mainly focused on three important points. These include the changes that has been happening in the landscape particularly on how prosumerism and participatory culture has been driving the demands and changes in the industry, a more detailed description of what is SIKAP, its initiatives, and the sectors that they are engaging in, and lastly, a list of tangible examples of their projects. Mr. Del Mundo formally began his presentation by establishing SIKAP’s mantra that is to produce “locally made content consumed globally”. To clarify what it meant, he further explained that global consumption is not limited to overseas Filipino workers, or OFWs, and Filipinos based abroad, but also by people of other nationalities and cultures. Moreover, a situationer of what has been happening in the different online platforms available has been explored. For example, Netflix subscriptions increased to 203 million as of January 2021 despite the price increase that has been implemented. Tiktok, one of the most famous social content platforms, has seen a 75% growth in users as of September 2020. Additional data for Tiktok indicates that there are 689 million active users per month on a global scale. On the other hand, Facebook has begun to aggressively deploy its video and live streaming platforms. There are also local applications like Kumu where performers could stream their content and monetize what they produce. Capping off the list is YouTube.

From 30 million channels in 2019, to 7 more million channels generated by the end of 2020. A 2019 statistic also shows that in every 15 million YouTube Creators, 18 million videos per month are uploaded. Interesting increase in the number of users was also experienced by Webtoon amounting from 15 million readers in 2019 to 16.5 million active users daily in 2020. All the data that has been mentioned is only a manifestation of a greater demand for content now. Given all this data, how does SIKAP, as an association that focuses on animation, comics, character illustrations, and video games, come into the picture? What does SIKAP do to contribute in producing not just any kind of content but good content? How is it really responding to the current situation of creators? One of its main responses is the SIKAP Animation Pitch Lab, or SAPL Program. In this project, 6 out of over 30 intellectual property (IP) teams were identified to undergo a two-phase workshop with international animation leaders. After an extensive mentorship experience, participants should be able to present their IPs, shows, and animated TV Series and features in front of an international panel composed of executives, co-producers, and investors. The main goal is for locally made IPs to reach the global stage. SIKAP has also been very aggressive in terms of partnerships. An example to this is their participation in the Philippine International Comics Online Festival that will be held on September 11, 2021. Their aim in obtaining this partnership is for comic creators to see that there are revenue streams in what they do and that there are many possible ways to monetize their content. Other partnerships include that of Philippine Indie Games Initiative or Project PIGI. Its program is similar to SAPL wherein they are looking for 10 different game development projects that will eventually be turned into a video game. Through various workshops, the goal is to pitch these projects internationally. To better exhibit what SIKAP has been doing in the midst of the pandemic, here are few of its tangible projects: Kampilan, Strange Initiatives, Sitio Balete, Aplhabesties, Weekday the 13, Barangay 143, Anito, My Ghost Where’d You Go, The Kindred Chronicles Between Two Worlds, and Wit & Power. Mr. Del Mundo ended his presentation with an emphasis on the fact that the western world is looking at us now for new stories but they would not look at us forever. He further encouraged the audience to get their stories told well and actually be launched into the global arena. Again, now is the opportune time to get our stories told. Panel Discussion The moderator, Ms. Kara Garilao, started with the Question and Answer Portion of the fifth session by asking the following questions: How do you define good content? Can you learn how to produce good content? It was first answered by Ms. Marla Rausch. She began by stating that it depends on the kind of content being discussed. For the story slant of content, it is all very subjective. Consumers or audiences have their own preferences of what is good and what is not. What makes good content is when you see that the story is well developed, where the audience can connect with the characters and the general concept of the story - where you get lost in the imagery and the storyline and you can be a part of that. As long as it pulls the people in, you can say it is good content.

On the educational slant, as answered by Mr. Navarro, creating good content for education also requires good and creative storytelling. Creating content should not be limited to just videos, it can be through podcasts and other mediums available. For example, instead of traditional powerpoint presentations for history classes, educators may provide students with podcasts where they can listen to the lecture while doing other activities. He also mentioned Marshall McLuhan’s theory that if you change the story into a different delivery system, it will have a different effect on the audience or listener. To reinforce and integrate the first two answers, Mr. Del Mundo stated that regardless of whatever medium it is, good content is seen in the power of the narrative and of how it engages with its audience. Aside from that, he also believes that good content is something that is easily understood. For the second question, Ms. Rausch was asked the following: Are mainstream content creators a bit out of touch? Do they underestimate the audience’ reception and consumption of content that makes them revert to tropes with the thinking that only that kind of content is marketable or attractive? She answered by saying that if these “tropes” are the only thing attractive to the audience, then why shows like Spiderman and Ironman are so successful? Even KPop, a content so different from what is familiar, is heavily consumed in the Filipino market. To her, it is a matter of not presuming that the audience needs something in a particular formula. Creators should not assume what the audience wants. Creators should tell stories that will engage the audience and allow them to connect with it freely. As a follow up question, Ms. Garilao asked if there are avenues available for interested individuals to learn more about content creation. Ms. Rausch answered by citing a specific example which is what was discussed by Mr. Del Mundo in his presentation - SIKAP’s SAPL Program. To give more details, she shared that this program includes discussions regarding storytelling, cinematography, animation, rights and negotiations, and pitching. SIKAP also provides public creative writing workshops and other opportunities for those interested in honing their craft. In addition to narrative-focused workshops, Mr. Del Mundo shared that they are also providing mentorship on more specific and intentional topics such as writing for fiction and novels. The next question touches on the economic value of the industry in the Philippines as compared to that of other countries such as Korea and Southeast Asian countries. What is the state of the animation and creative industry economically speaking now that we are in the middle of a pandemic? Mr. Magoo Del Mundo truthfully answered that it is hard to say what the Philippine numbers look like in terms of revenue. What he has is the data from the United States regarding the value of the IP-focused creative sector amounting up to $6.6 trillion dollars. China has even bigger numbers than that of the US but it remains unreleased. This only goes to show how much potential this industry has in terms of economic value and how much it could contribute to the Philippine economy if given proper support. This is the same reason why SIKAP has been active in legislation. They believe that proper support, including infrastructures, good internet connectivity, and whatnot, is needed for the industry to grow. More than that, government support through proper legislation is a must.

For the last question in this panel discussion, “What is the recommended hardware and software for those who want to get started?”. Mr. Navarro shared his insights by stating certain applications like Loom for pre-recorded lectures and Blender for animation. As an additional tip, he encouraged utilizing tutorial videos made by other content creators showing tips and tricks on how to get started in the business. To close the discussion, Ms. Rausch added that the pandemic has affected how fast things are created because of the advance in technology. A lot of what we have now are exceptionally user friendly. Technology has also been catching up with real-time content creation. KEYNOTE PRESENTATION Title of Presentation: Speaker: Designation:

Post-Pandemic Futures: Agile Programming and the Publishing Value Chain Charisse Aquino-Tugade Executive Director, National Book Development Board

As a part of the culminating session, the Nayong Pilipino Foundation invited the Executive Director of the National Book Development Board, Charisse Aquino-Tugade. Her talk focused on agile programming and the publishing value chain in the Philippines. She also gave a brief overview of the National Book Development Board (NBDB) and its causes. NBDB was defined as a catalyst that empowers Filipinos to read while also empowering the publishing value chain. This chain includes readers and non-readers, creatives, publishers, and the whole distribution process. Similar to what was discussed in the panel presentations, Executive Director (ED) Tugade emphasized the importance of Intellectual Property and how this should be strengthened in the Philippines. She proceeded by pointing out that NBDB serves not just the readers but also creatives, publishers, booksellers, organizations, and the government itself. The goal is to encourage reading and to increase access to quality Filipino-authored and published reading materials to all segments of the population. Additionally, it aims to provide research, wider opportunities on content creation, and expanded business opportunities on the economic side of the chain. Moving forward, ED Tugade discussed the pressing issues in the Philippines not just in the time of the pandemic but also issues that have been going on for a long time in terms of readership. Below is the list of issues that NBDB has been working on: 1. 2. 3. 4.

Functional Literacy - Low functional literacy rate among children aged 10-14 and in areas such as R08, R12, and BARMM. Low Readership - Low readership among children and young adults as revealed by the 2017 Readership Survey. Youth Prefer Online Interaction - Teens prefer short online content such as buzz, vlogs, and vines and online games over books. Misrepresentation of Philippine History and Culture - Addressing accuracies in terms of historical and cultural representation.

5. 6. 7. 8. 9. 10.

Low Number of Titles - Low number of titles produced compared to neighboring countries in the Southeast Asia region. Access to Philippine-Authored Books are Low - Limited access to books, constrained in terms of affordability and logistics access. Import-Export Disparity - Huge disparity between the number of books imported and exported considering the enormous market for books in the country. Barriers to Entry for Reading Spaces Minimal Research on Publishing Industry Value Chain and Market Analysis No Literary Agents to Represent the Philippines

As a course of action, NBDB focuses on four main slants – education, research, creative capacity, and business development. It is also currently working on the internal situation which includes reviewing policies, capacitating its employees, retooling the programs, and strengthening partnerships. Other important steps taken are removing bureaucracy, disaggregating the budget, reviewing the mission and vision, and retooling the communication and customer service of the agency. For the next couple of years, NBDB’s strategic vision is to increase our Cultural and Creative footprint within our country and the World through storytelling. This will mainly go about two matters. First is to encourage a reading culture by increasing mother tongue publications, establishing and developing heritage-based inclusive storytelling and reading communities, and automating all databases while making it accessible to the public. The second aspect is more on the business side which is to improve competitiveness. This means increasing the market, partnerships, and collaborations, capacitating creatives, and becoming an efficient resource partner. Moreover, The Book Nook, one of NBDB’s main programs was also discussed. The goal is to build 52 storytelling and reading sites or communities all around the country. In some ways, this solves the issue of barriers to entry presented earlier. Some examples are those found in Ifugao, Samar, and Lake Sebu. The materials in these reading spaces are focused on the community and are Filipino-authored books. Other virtual programs are also offered by the agency to cater more interested individuals. They have the Author on Author program where two different authors from completely different fields converse and exchange ideas. They also had a discussion about Trese and the process behind its production. This is to inspire more creatives to put their work out in the market. To name more programs of NBDB, we have The Book Club, The Chill Session, and KritiKa: Criticisms on Philippine Criticism. To conclude her presentation, ED Tugade mentioned that there are movements to really showcase Filipino-made produce to the international scene. For NBDB, this means more engagement in international festivals and book fairs. In line with this, they will be joining this year’s Frankfurt Book Fair – the world’s largest trade fair for books.

Q&A (Keynote Presentation) Prior to reading the questions from the audience, the moderator first mentioned the strong relationship between having a good culture for reading and the consumption of cultural products. In line with this, the first question asks to what extent is price a barrier for reading. ED Tugade answered by stating that when we think about books, people always talk about price but somewhat forget that we have libraries where we can borrow books. She added that people spend on foreign books, which are much more expensive than those published locally, thus the perspective that local books are lower in quality. For her, this is an aspect that should be visited by the agency. She acknowledged that it is of course a barrier but we also need to encourage people to read using other means. These days, people either trade books online or use audiobooks. With that said, we need to strengthen policies that make books more accessible for everyone, incorporating prices people can afford, and making them available in spaces more accessible to the public. The next question pertains to what is the average reading level among Filipinos. According to ED Tugade, it depends on the region. It is more based on the functional literacy of the population. As mentioned earlier, BARMM is one of the regions in the lower brackets in terms of this classification. A member of the audience also asked the presenter to expound a bit on the heritage-based inclusive storytelling or The Book Nook. In this program, NBDB develops sites that will serve as active spaces for readers mainly in indigenous areas. According to her, heavy training on how to handle such sites is also done in these communities to make sure that the locals are involved. One of the last few questions that came in asks on what else could be done to improve the book reading culture in the country. As a response, ED Tugade stated that work should be done to have more market access points. There should also be more fun Pinoy books available rather than foreign books. Lastly, she mentioned that there should be more programming, book clubs, and other initiatives that could encourage a better reading culture. As a final question, Ms. Garilao asked what kind of books are being purchased in the country. ED Tugade responded with the words that people will only buy what is available to them. This calls for a wider options of books available to the public to really cater their needs and wants in terms of the kind of book that they will consume. This is a facet that will be explored more in further studies under NBDB. POSTER PRESENTATIONS Poster Presentation 1 Title of Presentation: Presenter: Designation:

Kaya Pa Ba?: Pre-Service Preschool Music Teachers in Online Remote Education during the COVID-19 Pandemic Anna Patricia Rodriguez-Carranza Assistant Professor, College of Music University of the Philippines

The objective of Ms. Carranza’s study is to shed light on the expectations and actual experiences of pre-service preschool music teachers in music education, as well as projections of their future career. The documentation was done through voluntary questionnaires and anecdotal observations with her students as primary correspondents. Rest assured that all students involved were informed of their participation in this study.

For transparency, Ms. Carranza disclosed that out of the 10 students enrolled in her class, only 6 of them responded to the questionnaire. Their ages ranged from 20 to 25 years old, coming from different class standings. They also have different degrees of teaching experiences prior to and during the pandemic. To begin her discussion of the outcomes of the study, she first discussed the new components of pre-school music education in the time of the pandemic. These were not taught in school but are now applied by pre-school music teachers due to necessity. It includes creating or performing online and collaborating with other educators and stakeholders. Additionally, she shared that she asked her students if they still want to pursue their career in music education given the current fully virtual setup. In her statement she said that the current method of teaching is far from what the student-teachers have been preparing for in their classes pre-pandemic. The response of her students was generally positive, affirming that they still want to pursue this career given the current conditions. Only one of the respondents had doubts of continuing the said career path. The hesitancy is due to the nature of communication to preschool students in an online setup. The synthesis of her study asserted that there are four different skills that are most essential for pre-school music teachers in a post-pandemic and D-VUCAD world. First on the list are musical skills which include tuneful singing arrangement, improvisation, and accompaniment. Second are pedagogical skills that come with interactive online classroom management, communication skills, and purposeful lesson planning. Third are social skills such as having empathy, being mindful, good stress management, and rapport building. Lastly, given the online setup, music teachers must obtain computer literacy skills and basic audio-video editing skills. Poster Presentation 2 Title of Presentation: Presenter: Designation:

Green Practices Amidst the COVID-19 Pandemic Among Restaurants: Basis for an Enhancement Program Allimar M. Nuevo Associate Professor, University of Mindanao Tagum College

Mr. Nuevo began his presentation by discussing how traveler and consumer behavior changed in order to adapt to the new reality. Data would show the growing significance of the food industry in a rapidly changing world. Inevitably, this growth comes along with rising waste disposal. With escalating issues on global warming and other environmental apprehensions, it is now vital for everyone to show concern. Much more for the hospitality sector who has so much to contribute to this matter. As affiliates of the industry, the question now is on what can be done to help develop and sustain green practices. Continuing his presentation, Mr. Nuevo pointed out the absence of local research regarding the immediate effects of green practices among restaurants in Tagum City. He further stated that with this predominant situation, the lack of sustainable green practices in food production and services can have a substantial environmental impact. To give a more detailed background regarding his study, Mr. Nuevo tackled the research design used, as well as the research locale and research sample. He emphasized that this study was done in the middle of the pandemic using a quantitative descriptive research design. It involved 17 identified restaurants in Tagum City, Davao Del Norte with a total of 387 restaurant employees as respondents.

The result of this study suggests that there is a high level of green practices among restaurants in Tagum City with an overall mean of 3.81. This could be attributed to the high rating given by the respondents in all indicators. Listed below are the indicators used in the study arranged from most to least observed practices as predicted by the mean: 1. 2. 3. 4. 5. 6.

Green Building and Construction - 4.19 Water Efficiency and Conservation - 4.01 Recycling and Composting - 3.92 Sustainable Food - 3.79 Non-Toxic Cleaning and Chemical Products - 3.66 Energy Efficiency and Conservation - 3.32

He proceeded to discuss suggested enhancements for the restaurants in Tagum City as part of the goal to develop and sustain green practices. In terms of energy efficiency and conservation, the suggested strategy is to use energy saving bulbs and solar energy. For non-toxic cleaning and chemical products, the results suggest the use of eco-friendly chemical cleaners. On sustainable food, it is highly encouraged to utilize environmentally friendly products such as local agricultural produce. Lastly, to improve recycling and composting practise, proper segregation must be observed and implemented. In line with what has been discussed, Mr. Nuevo suggested a program to the management of the restaurants involved. This is to conduct a 1-day seminar wherein all key result areas will be discussed semi-annually per restaurant. It is mainly for awareness and continuous learning experience in providing quality services to the customers as well as valuing their corporate social responsibility. Mr. Nuevo concluded his presentation by stating that strengthening green practices in restaurants while we are in the middle of a pandemic is actually cost-saving and beneficial to the environment. Protection for the environment means protection for the business. To synthesize his recommendations, he believes that restaurants should give attention to awareness, innovation, discipline, and commitment to future research. Poster Presentation 3 Title of Presentation: Presenter: Designation:

Community Museums and COVID-19: The Case of Museo ng Muntinlupa Precious Aeryk R Iñosa Assistant Curator, Museo ng Muntinlupa

The third and last poster presenter of the session and the summit, Assistant Curator, Precious Aeryk R. Iñosa, comes from the Museo ng Muntinlupa. It is a premiere city museum and cultural center located in Southern Metro Manila. It operates under the division of Tourism, Culture, and the Arts Department of the City Government of Muntinlupa by presenting the story of the city. To give a brief description of the museum, Ms. Iñosa informed the audience that the Museo ng Muntinlupa is one of the largest city museums in the country. With over 3,000 square meters and 5 stories, it houses a contemporary art space and a research center. It also features meeting spaces and a 200-seat theater for performances and conferences.

Since its opening in March of 2019, it has accommodated thousands of guests each month and has hosted different exhibits. It also became a venue for several educational programs such as lectures, workshops, special tours, cultural performances, film screenings, and pop-up libraries – all open to the general public. Within a year of operations, the museum was able to receive over 40,000 guests in total. Similar to any institution, the pandemic altered the operations of the museum. According to Ms. Iñosa, the grand lobby is currently used by the City Health Office as the city’s main swabbing facility. Due to this situation, the museum remains closed even with the current guidelines allowing such establishments to reopen with limited capacity. Most of the staff was also deployed to other government offices that need additional aid under the current circumstances. In terms of budget, the priority of the local government of Muntinlupa is on its pandemic response. As a response, the Museo ng Muntinlupa streamlined its operations by focusing on facilities and maintenance, nurturing its growing network, and helping the community in its fight against COVID-19. For the building management, the museum continued in preserving and maintaining the cleanliness and security of the facility. For personal development, the staff actively participated in various museum training, lectures, and workshops while they continue working on partnerships with different organizations. One good example of how their operations shifted is seen on the deployment of staff as drivers of e-tricycles that offer free rides to commuters, particularly frontliners and assistants in the vaccination program of the city. Ms. Iñosa also talked about their two main programs amidst the pandemic. First is the #MuseoFromScreen. It is an online engagement platform that bridges the community. Under it are social media engagements and webcasts regarding heritage, culture, and arts. Another main program is the #MuseoCommunity where the museum encourages the wider public to take part in writing history. Under this program are virtual and physical exhibitions as well as research. The enhanced digital presence of the museum was also taken into consideration. In fact, it remains as the most followed city museum within the National Capital Region. In just over a year, its Facebook followers tripled organically. To conclude her presentation, Ms. Iñosa emphasized that although the museum industry is considered non-essential under the current conditions, the Museo ng Muntinlupa staff proved to be essential. They are essential in offering additional support to other offices. More importantly, they are essential in fulfilling the museum’s mandate – educating the Muntinlupeños the museum way. Poster Discussion The question and answer portion for the poster presentations began with ED Tugade’s question for Ms. Iñosa. She asked, “What are your plans moving forward in the next year? Are you planning for opening or more online programming?”. As per the strategic plan by the museum team, they will remain focused on online programs given that their facilities are still used for the city’s COVID-19 response. Aside from that, they are currently drafting the Memorandum of Understanding for better partnerships in the next three years.

As a follow up question, Ms. Garilao asked if the entry to the museum was free of charge prior to the pandemic and how they sustain the museum. Ms. Iñosa shared that it was free of charge although there are already plans of implementing fees once it reopens. In terms of sustaining, the museum remains to be a government-funded museum. The next set of questions were for Ms. Carranza. First was from Mr. Del Mundo who asked how the methods of teaching teachers have adapted to the pandemic? Additionally, how could content creators like those of SIKAP address the situation in the educational field? For Ms. Carranza, there are many things to recontextualize. One is on adjusting and managing the screen time for children. SIKAP can come into the picture by making quality content that maximizes the limited screen time of the children in school. She also suggested having materials ready not just for the students but also for the parents. It will encourage them to learn together with their kids by becoming more involved in the process. Another follow-up question was given by Ms. Garilao for Ms. Carranza. She asked how music classes are assessed in an online setup and how educators could say that their class is doing well given the technical difficulties experienced by both teachers and students. According to Ms. Carranza, it is based on the philosophy that the educator is using. Especially at the pre-school level, it is more about integrating music into everyday life. In the context of the pandemic, wellness and enjoyment is more important than the theoretical and technical aspect. Moving on, the next question is directed to Mr. Nuevo asking if the restaurants are telling their green story or will this detract from the food that is supposedly their main product. If so, what media are they using to tell these stories? Based on his observation, it is being told through the aesthetic appeal of the restaurants. Food sustainability is also practiced by partnering with the local agriculture sector. It is also more on the ambience of these restaurants that their green stories are reflected on. For the final question, previous panel presenter Jayper Merla asked Ms. Iñosa on how the Museo ng Muntinlupa built its collection of memorabilia. She responded that they are still in the process of building their collection but what they mainly do is ask the community to share whatever they have. This includes submission of old photos that were later on published on the museum’s official Facebook page. Additionally, physical items may also be loaned to the museum to be a part of the collection. Conclusion Serving as the culminating program of the Research Summit, this session reiterated the importance of a multi-sectoral approach in handling issues and concerns regarding tourism, heritage, culture, and the arts. It emphasized the important role of creatives and technology in general for our society to thrive during these trying times and to prepare us for a post-pandemic world. Through these meaningful collaborations, more Filipino artists and creatives will be encouraged to continue creating and telling their stories not just locally but also on the global stage. Prepared by: Ira Felicia T. Hachero

Department of Tourism Office of the Secretary Bernadette Romulo-Puyat Secretary of Department of Tourism Maria Acela Katrina Padua Head Executive Assistant Atty. Edwin R. Enrile Undersecretary for Legal and Special Concerns and Chief of Staff Howard Lance A. Uyking Assistant Secretary for Branding and Marketing Communications Atty. Lara Victoria O. Estevez-Austria Director for Legal Affairs Service Reynaldo M. Rosas, MNSA Director for Internal Audit Service Carlos L. Magnaye Director - Office of Special Concerns

Nayong Pilipino Foundation Office of the Executive Director Getrudes M. Duran-Batocabe Executive Director Diana M. Onate Public Relations Officer III Administrative and Finance Office Atty. Joyce Ann A. Caigas Deputy Executive Director I Marketing and Operations Office Dr. Laya Boquiren-Gonzales, Ph. D. Deputy Executive Director II

Nayong Pilipino Foundation Board of Trustees Edgar Frederick V. Generoso Chairperson Gertrudes M. Duran-Batocabe Executive Director Teresita M. Amansec Trustee Bartolome L. Atienza Trustee Atty. Judy A. Lardizabal Trustee

Nayong Pilipino Foundation Research Institute Ma. Karina V. Garilao Program Head and Technical Adviser (July 2020 - June 2021) Laya Boquiren-Gonzales, Ph. D. Interim Program Head (July 2021) Kristine Kate A. Lim Senior Researcher, Technical Adviser (January 2020 - June 2021) Sarah P. Bendaña Junior Researcher Jess Immanuel P. Espina Junior Researcher

Nayong Pilipino Foundation Operations and Marketing Maria Jessica Jhoy F. Uyan Project Development Officer Tamara Kriss L. Bañez Project Officer Ralph Joseph Y. Fabros Project Officer Miguel Angelo T. Medina Multimedia Artist Princess P. Lagman Marketing Staff (June 2020 - June 2021)

Special Acknowledgements Victor Estrella Technical Adviser, Nayong Pilipino Foundation Patrick John Mansujeto Learning Resource Head, Nayong Pilipino Foundation Anna Pineda Senior Collections Researcher, Nayong Pilipino Foundation Charisse Aquino-Tugade Executive Director, National Book Development Board Miguel Anthony “Magoo” Del Mundo President, SIKAP Marla D. Rausch Vice President for Strategic Partnerships, SIKAP Gerard Anthony O. Navarro Mentor, SIKAP

National Book Development Board • SIKAP (Creative Content Creators Association of the Philippines) • University of the Philippines Manila • University of Santo Tomas • University of the Philippines Diliman • Taguig City University • CARD MRI Hijos Tours Inc. • Provincial Tourism Office of Bataan • Bataan Cultural Heritage Preservation Division • Municipality of Guiuan • Provincial Government of Iloilo • Iloilo Provincial Culture, Arts, History, and Tourism Office • Provincial Tourism and Cultural Affairs Office of Batangas • Intramuros Administration

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