Nayonika Ghosh August 2016
Typeface Classification
: Helvetica : Grotesque Sans Serif typeface Principles of Design : Dominance, Hierarchy The difference in the scale of the two letterforms emphasizes on the letterform “G”. Also, the position of the letterform “N” on the letterform “G” shows that “N” is dependent on “G” to maintain it’s stability, thus making the letterform “G” more dominant and powerful in the composition.
Typeface : Rockwell Classification : Slab serif typeface Principles of Design : Balance Both the letterforms have the same stroke width, which in itself gives a sense of stability and uniformity to the composition. The ligature creates a continuous and uniform structure. The text at the centre of the composition provides a sense of balance and an equal distribution of weight across the composition.
Typeface : Didot Classification : Modern Serif typeface Principle of Design : Movement, Contrast The unstable form of the letterform “G” provides a sense of motion, while the letterform “n” provides a sense of stability. Even though the letterform “n” is smaller as compared to “G” it tends to provide stability to the composition. Thus, the position of the letterform juxtaposes it’s scale which is contrasting.
Typeface Classification
: Gill Sans : Humanist Sans Serif typeface Principle of Design : Balance The alignment and the weight of the letterforms in the composition are balanced.This also provides stability to the composition.
Typeface : Rockwell and Didot Principle of Design : Movement For this composition, I worked with creating a composition such that “N” was dependent on “G”. The inclination of the letterforms contributes to the principle of motion.
Typeface : Rockwell and Helvetica Principle of Design : Unity The letterform “N” merges with the letterform “G” and provides a sense of uniformity. It almost looks like it is a part of the same structure and displays unity in form.
Typeface : Didot and Gill Sans Principle of Design : Dominance, Contrast The Gill Sans letterform “g” has very less stroke difference as compared to the Didot letterform “N”.I worked with scale and structure of the letterform. Placing the looped “g” over the linear “N” draws more attention towards the letterform “G” as it is more dynamic as compared to the structure of “N”, thus making it dominant in the composition.
Typeface : Gill Sans and Rockwell Principle of Design : Contrast In this composition, the colour and scale of the letterforms oppose each other and thus display the principle of contrast.
Typeface : Gill Sans and Didot Principle of Design : Balance, Harmony and Repetition Using analogous colours as a colour pallette makes the composition neutral. I worked on distributing the weight of each letterform equally throughout the composition, such that the principle of balance would be communicated through it. The analogous colour scheme further contributes to the balance of the composition and also displays visual harmony and continuity through the composition.
Typeface : Rockwell and Helvetica Principle of Design : Dominance, background and foreground In this composition, I worked with the same colour scheme and various opacities to highlight the background and foreground. The opaque Rockwell letterform “n” lies dominant in the composition as it is layered with a shadow provided by the Helvetica “n”. Also, the use of various opacities in an analogous colour scheme also helps in following the principle of colour interaction which further facilitates in distinguishing in between the background and foreground.
Typeface : Helvetica I decided to work with Helvetica as it has minimal stroke differences. I choose to work with letterforms “N” and “G” to explore their nature. In this composition, I wanted to work with the structure of the typeface and create a pattern that enhances this nuance of the letterform. Thus, I used lines to create a repetitive pattern which complements the structure of the letterform and the typeface.
Typeface : Didot I decided to work with a modern serif typeface and use the contrast in the strokes to create a pattern. I mirrored the letterform “n” and repeated it multiple times to create a continuous pattern. I converted the positive black “n” in the dominant letteforms “g” into negative white, such that principle of continuity and repetition remains constant throughout the composition.