Issue7

NEW BUSINESS

MATTERS Yo u r l o c a l b u s i n e s s t o b u s i n e s s j o u r n a l

Points of interest in this issue: • Black Label Events Open Day 3pm Wed 24th Feb (p3) • Join Gym for FREE at the Village Bournemouth (p5) • FREE Landlord Seminar 7pm Wed 24th Feb (p12) • Business Women’s Lunch 12pm Thurs 25th Feb (p14) • Photo Spot Competition to win meal for two (p15) • FREE to visit NBM Open Exhibition Wed 17th March

Helping your business to develop and grow!

Issue 07/2010

February/March

SEMINARS & MINUTE NETWORKING At the New Business Matters Open Exhibition on Wednesday 17th March we are holding various sessions as listed below.

9am - Avoid costly mistakes managing staff!

Regardless of whether you have one member of staff or 1000, managing them on a daily basis can be complicated. We give you an insight into what we believe to be the 5 costliest mistakes when managing staff and how to ensure that you don’t end up being the one paying the price. If you are a business owner and employ staff then this seminar is for you!

By Yvonne Guérineau from Jaluch Ltd in Ringwood (HR Strategy & Advice) www.jaluch.co.uk

10am - Morning Minute Networking Session This Minute Networking Session gives you the opportunity to stand up for a minute and speak to around 30 to 40 business people to tell them about your products and services, whilst at the same time handing out your Business Cards and Company Literature, with open networking at the end after everyone has had their say.

11am - Daring to do things differently!

What task right now seems impossible that if it were possible would transform your business? Would it be; the types of clients you deal with, being positive and forward thinking, introducing new products or services, or something else? Topics in this seminar/workshop will include breakthrough thinking and much, much more, so it is ideal for business Owners, Partners, Directors and Senior Management.

By Tom Ross from Dale Carnegie in Ferndown - The world wide business development organisation! www.dalecarnegie.co.uk

2pm - Legal issues for new & growing businesses!

This seminar will explain the legal issues to which both new and existing businesses should have regard and the practical steps that should be taken to give them firm foundations for future growth. Areas to be covered will include terms of trading, employment/customer & supplier contracts, property leases, shareholder/partnership agreements and much more. Fixed fee legal health checks will be offered to attendees on a first come, first served basis.

By Dickinson Manser Solicitors in Poole www.dickinsonmanser.co.uk

3pm - Afternoon Minute Networking Session This Minute Networking Session gives you the opportunity to stand up for a minute and speak to around 30 to 40 business people to tell them about your products and services, whilst at the same time handing out your Business Cards and Company Literature, with open networking at the end after everyone has had their say.

4pm - Learn how to create ‘killer’ adverts!

Over 50% of all advertising is a waste of money, don’t let it be yours! In this seminar you will learn: the key principles behind successful advertising, how to design and create adverts for optimum “buy” appeal, what makes a great headline and how to create the layout to make it sell. This is a seminar that you and your Marketing Managers do not want to miss!

By Charlie Haddon from ActionCOACH in Ferndown - The World's #1 Business Coaching Firm www.actioncoach.com/charliehaddon

For more information or to register your details for one of these sessions, which cost £5 to attend, please telephone 01202 233580 or send an email to sales@newbusinessmatters.com

NEW BUSINESS MATTERS

Editor’s Note I don’t know about you, but Christmas now seems so far away – let’s hope the same can be said for the bad weather! The snow can cause a lot of disruption for businesses and to be honest we can all do without any other reasons for holding us back to explore what I think will be quite a buoyant year, especially if we all pull together and try to keep trade local, an initiative driven by the Federation of Small Businesses and one that I personally support.

It may be a slow start to the year for a lot of companies, but I am optimistic that by the time Easter arrives, which is early this year with Good Friday on 2nd April, that we will all be saying goodbye to the recession. Having said that the only way we can ensure a bright future is to be supportive of each other and to that end I hope you will all come along to our Open Exhibition on Wednesday 17th March at AFC Bournemouth.

It is FREE for all businesses to visit and further details of this business to business exhibition, including information about attending a Seminar or Minute Networking session can be found on the opposite page. If you would like to exhibit then we have Standard or Premier Exhibitors Packs available with details listed in our advert on the back cover.

We are dedicated to ‘Helping your business to develop and grow’ and by working together I am confident we will all have a better year!

Peter Westwood

February/March

Contents 03 05 06 07 09 11 12 13 14 15 17 18 19 21 23 24 25 26 26 27 27 28

EVENTS FITNESS FREIGHT FSB MATTERS HOTELS LEGAL LETTINGS LIGHTING NETWORKING PHOTOGRAPHY PRINTING SIGNS STORAGE TELECOMS TRAINING VIRTUAL PA WEBSITE MAGNETS MEDIATION CLEANING WINE OFFER RECOVERY

To enjoy exclusive rights within NEW BUSINESS MATTERS, by being the only company advertising in your trade or profession, please contact Peter Westwood on 01202 233580 or email sales@newbusinessmatters.com To receive a FREE copy go to www.newbusinessmatters.com

Page 1

EVENT MATTERS

February/March

Do you have difficulty in finding the right venue?

By Jo Gibbs from Black Label Events inding the right Venue for

natural daylight? Also, are there

fainthearted! Ask colleagues if

Seminars, Meetings and

enough tables and chairs to

they have used a venue before

events can prove difficult!

accommodate your guests and

and any feedback they can

To help I would suggest that you

you should make a note of what

provide.

start with a checklist of the

equipment you may need to

things that you will definitely

ensure you can show a

need, followed by a list of

presentation during the day?

facilities that will definitely make

Simple requirements may be

Labels Events who are based at

your event a memorable one.

things like Flipcharts, Projectors

the AFC Bournemouth Stadium

Definite needs could be a

and Screens, but are any of

complex at Dean Court. We

choice between conference

these included in the room hire

can accommodate all events

suites that can be tailored to

or day delegate rate and

with suites to suit all group

hold an array of events - from a

supplied by the venue or is

sizes and catering to suit all

single, dedicated room for a

there an extra charge?

budgets, with rooms for up to

business meeting, to perhaps a

You may also need to tailor

far larger area for a product

your food & beverage

Plus, with added touches such

launch, a press conference,

requirements to compliment

as WiFi, break-out rooms and

your function and it would be

loads of parking spaces, this is a

Whatever you want you must

sensible to chose a venue that

unique venue for your event,

be precise in your requirements

could offer you all these

which will be organised from

and then you will be able to

facilities as well as competitive

start to finish by a designated

select a venue from a list of

rates and advice on day

co-ordinator. We are also easy

suitable providers, obviously

delegate packages and

to find, located just off to the

taking in to account the car

obviously room or hall hire.

left of the main A338 (Wessex

F

seminar or exhibition.

parking space available, as there is nothing more frustrating than turning up to an event only to find you have to park hundreds of yards away.

If you are finding difficulty in finding such a venue then you should take a look at Black

400 people.

Way) as you approach Perhaps you should also choose

Bournemouth from East.

somewhere that assigns you with your own personal Events Coordinator, whose job it is to create an event that’s exactly

For more information please contact one of the Black Label Events sales team on 01202 726395.

The main thing to find out is if

right for you. Running an event

the rooms are big enough for

takes a lot of work and

Black Label Events, AFC

your needs and are they air

organisation and can be very

Bournemouth, Dean Court,

conditioned with enough

stressful. It is not for the

Bournemouth, BH7 7AF

To receive a FREE copy go to www.newbusinessmatters.com

Page 3

FINANCE MATTERS

February/March

Are you seeking finance for your business?

By David Chalcraft, Henley Business Finance

S

eeking ANY form of finance for your Business in 2010 could prove to be a challenge, especially if you do not know where to go, let alone where to get the best Rates and Terms and Conditions?

Did you realise that there are many, many viable alternatives to your current Business Bank and probably your best choice at the moment would be to approach a completely Independent Business Finance Broker who will have very wide contacts in the Business Finance world, including the Banks.

Most reputable Commercial Finance Brokers will give you a FREE Consultation, where you will be able to analyse your present situation and receive advice on the best options available, totally without obligation!

If you are seeking a Commercial Mortgage or Loan, Invoice Finance (cash-flow problems), Asset Finance, Business start-up, Business expansion, Equipment purchase or Leasing, refinance existing assets including Plant and Equipment or you just want to renegotiate your Bank Facility, then you need the help of an independent, reputable, and preferably, local Commercial Finance Broker.

At Henley Business Finance we challenge you to get a better rate elsewhere, rather than through our Independent Business Broking Services!

Come to us first for a completely free consultation and accept our challenge! Please remember it is totally without obligation and the sooner you do it the sooner you could be the beneficiary of better business finance in 2010!

With all these benefits you can see why lots of people use an Independent Commercial Finance Broker such as Henley Business Finance. For further information contact David Chalcraft on 01929 422210 or email david@henleybusinessfinance.com

• Commercial Mortgages • Invoice Discount/Factoring • Vehicle Leasing • Business Loans • Hire Purchase • Working Capital • Property Development Finance Visit our website and use our flow chart to discover our extensive range of business finance solutions

Tel: 01929 422210 email: david@henleybusinessfinance.com

www.henleybusinessfinance.com Page 4

To advertise in this local journal telephone 01202 233580

FITNESS MATTERS

February/March

Your Full-Proof Guide to Gym Success!

By Robert Fordham M.Sc, B.Sc (Hons), Exercise Physiologist ith memories of Christmas fading fast, the temptation to let that New Years resolution become little more than a brief delusion has never been greater.

But there is no time like the present. So abandon those excuses! Make this your absolute guide to getting started and in five simple steps you’ll be right on track.

you to go because you have an appointment, but will also build foundations for subsequent visits.

Step 1: Find a suitable location

Step 4: Develop a routine

Time is valuable so remember to choose somewhere close to home, or en-route to work. I also strongly recommend getting a tailored tour from an exercise professional to ensure you feel comfortable in your new surroundings.

Habit refers to the automaticity with which exercise is incorporated into daily routine. The adoption of progressive habitual modifications will be conducive to positive physiological changes.

Step 2: Get acquainted

Routines become monotonous, so ensure you keep challenging yourself. After all, variety is the spice of life! And at a time of catastrophic global recession, where better to invest than in yourself?

W

Your first visit can be an overwhelming and intimidating experience. To prevent this, set up a few personal training sessions. This will not only force

Step 3: Set short and long term goals Take the time to set achievable goals. Whilst we all want to make huge aesthetic improvements, these must be progressive and realistic. Success is ultimately the sum of small, repeatable efforts.

Step 5: Mix it up

To receive a FREE copy go to www.newbusinessmatters.com

Page 5

FREIGHT MATTERS

December/January

Going Green with Road Trains?

By Andy Fletcher from Transworld GB

W

ell the Industry has been going over board in trying to find ways of reducing costs, and of course, the all important carbon footprint – whatever that might be or mean!

So far we have an enormous amount of effort going in to cost reductions in Air Freight but such immediate reductions are counter-balanced by increased costs in security.

The deep-sea shipping companies have all agreed to a reduction in hourly transit speed thereby showing a decent operating cost reduction. In addition more Companies are looking towards marine transportation rather than road, especially on European routes.

But what about Road freight? Well there are now excellent British built electric vans and trucks which for “local” work are totally ideal and worth the investment . But they do have a restricted

range and therefore are not currently suitable for overnight countrywide trucking. That’s where Mr Denby comes in!

In Europe there are trials for “Road Trains” which consist of an articulated truck PLUS a similar sized trailer. Now before you get on your soapbox about unsuitable roads etc etc just consider this. If an intelligent company sets up warehouses adjacent to motorway junctions then there is no problem in a “Road Train” running along the motorway between sites, thereby reducing the number of journeys without causing any additional problem on the roads.

Mr Denby (M.D. of Dendy, the hauliers) put such a vehicle on British roads a short while ago. It was of course impounded within minutes of operation, but someone has to be the pioneer.

Good luck to you Mr Denby.

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T. Lewisham is a fiercely independent international freight forwarder and haulage courier company, offering an enormous range of International Air Freight, Shipping, Road Movement and Forward Services in the UK and around the world.

Our knowledge and experience gained over 35 years in international freight forwarding, has enabled us to stay at the forefront of the specialised haulage / courier and shipping industry.

“On time, On cost, and to your Total Satisfaction” Contact us Now – you’ll profit from the experience!

T. Lewisham Ltd PO Box 5391, Ebblake Industrial Estate, VERWOOD, UK, BH31 6ZX Tel: 01725 517066 • Mobile: 07980 382049 • Skype: transworldgb • Fax: 08717301941 Email: info@transworldgb.com • www.transworldgb.com

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To advertise in this local journal telephone 01202 233580

FSB MATTERS

To receive a FREE copy go to www.newbusinessmatters.com

February/March

Page 7

HOTEL MATTERS

February/March

How to save money on hotel accommodation?

By Brendan Westwood, Ramada Encore Hotel

T

o be honest the simple answer is not to use hotels, especially in the current economic climate, more and more companies are opting to ask their employees to do the extra two hour drive home, instead of putting them up in a hotel for the night.

But is that really the answer? In the short term, and without wishing to ruin my business, then the answer has to be YES, but is it sustainable, and then the answer has to be NO. So how can you find a good hotel at a reasonable price? If you consider Bournemouth as a destination, you have plenty of hotels to choose from. All of them have their own strengths and weaknesses, so the question really should be, what do YOU need in a hotel?

A good friend of mine once told me, that he looks for hotels based on the 5Gs, a Good location, Good shower, Good room, Good breakfast and a Good price.

town, yet within a ten minute walk to the centre, and within easy access to the main roads, but far enough away to help with noise reduction.

Good shower This unfortunately can only be tested once you have actually stayed at the designated hotel.

However most hotels have power showers in place, and when you are negotiating your rate, it might be worth seeing a selection of rooms to check they all have the same facilities.

Good room The older style hotels do have some lovely rooms and amazing beds in them, but they also have the single room with a single bed, which invariably, tends to be the room a business person might get. When you negotiate a special corporate rate, you should also agree to have a double room. This will give you more space to move around, making you more relaxed for a better nights sleep.

Good breakfast Good location My own suggestion would be a hotel on the outskirts of the

Basically you have three options as far as breakfast goes. In some hotels you have to pay extra for

it, some offer a continental option included in your rate and others give you both a hot and cold selection. Irrespective of your breakfast preference, I would double check the start time. Most hotels start breakfast from 7 or 7.30am, but a good business hotel will run it from 6.30am, to enable the corporate guest to actually eat breakfast and be at the office on time.

Good Price In the hotel industry, as with most businesses, rates/prices are based on supply and demand.

In the winter you will get good rates, but in the height of the summer, it is normally double what you would pay in the winter. The way to get around this is to negotiate a set rate for the year, allowing you to get a good price and the right location.

As a local hotelier I would have to say we can offer everything above and a little bit more as well, so if you would like the 5Gs, and would like a negotiated rate for the year, then please call me on 01202 291266 or email Brendan@encorebournemouth. co.uk for more information.

To receive a FREE copy go to www.newbusinessmatters.com

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LEGAL MATTERS

February/March

New regulations for the provision of services

By Mark Daniels, Dickinson Manser

D

o you provide services?

If so you may need to change or add to the information you give to buyers.

The Provision of Services Regulations 2009 , which became law on 28 December set out important new obligations for all service providers in the UK and indeed are part of EU-wide harmonisation of the law on services.

If you are a service provider, you need to take steps to ensure that you meet the information provisions set out in regulations 7 – 12. The regulations also make it easier to provide services throughout the European Economic Area. There are some services excluded from the regulations such as financial services, social services, security services, gambling, healthcare, cinemas, temporary work agencies, transport and electronic communications.

Those businesses which fall within the regulations must provide to customers include information such as the name of the business and legal form

(such as sole trader, limited company, a geographic address, if registered for VAT, the VAT number details of any guarantees offered for products and the nature of the services if this is not obvious, price for the services etc. Customers must also be told how to complain about the services. Regulation 7 provides that the supplier must also make available contact details where recipients can request information or make a complaint – this must include a telephone number and one or more of a postal address, fax number or email address.

Suppliers by regulation 9(1) must supply the following information about price if the recipient asks for it. Where the price is not pre-determined by the business for a given type of service, the price of the service must be given or, if an exact price cannot be given, the method for calculating the price so that it can be checked by the recipient, or a sufficiently detailed estimate. There are also special rules for regulated professions. Also, information must be given on any other

activities carried out which are directly linked to the service and on the measures taken to avoid conflicts of interest. That information should be included in any information document in which the business gives a detailed description of the services. Information on codes of conduct should also be provided if any. The information must also be given in good time before the contract is concluded or before the service is provided when there is no written contract. This is so that the recipient has enough time to digest the information and change their mind about entering into the contract.

It would be wise now to have your terms and conditions, web sites, brochures and marketing material checked to ensure compliance with the Regulations.

Please contact Mark Daniels on 01202 673071 or for further information send an email to m.daniels@dickinsonmanser.co.uk

To receive a FREE copy go to www.newbusinessmatters.com

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LETTINGS MATTERS

February/March

Tenancy deposits – 3 years on!!!

By Sharon Moore from Move on Rentals Although I understand that due to rogue landlords and yes rogue letting agents, the government in their infinite wisdom approved three deposit schemes and made it law in April 2007 that all deposits must be protected under one of these schemes if your tenant is in an Assured Shorthold Tenancy. What I do not understand is why the adjudicators keep changing their minds!

2. Carpet was ‘accidentally’ damaged and the inventory at the beginning noted good condition. The adjudicator decided it was the responsibility of the Landlord to ensure he had insurance and the tenant should therefore only be responsible for the excess part of the insurance.

Here are three examples: 1. The Check-Out noted a "bad stain" left on the lounge carpet by the tenants, in contrast with its "excellent condition" before the tenants' arrival. The landlord was unable to remove the stain despite employing cleaning services. The adjudicator considered that it was entirely reasonable to charge the replacement to the tenant.

If any deductions from a tenant deposit are required then it is up to the Landlord to prove otherwise. Inventories with dated photographs, interim inspection reports and check out reports are vital in putting your case forward.

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3. Cigarette burn to 2 year old carpet in the middle of the lounge. The adjudicator decided the carpet was still fit for purpose and awarded only £40.

The initial three year period comes to an end in April 2010 for all three schemes and one wonders if they will all be renewed?

To advertise in this local journal telephone 01202 233580

LIGHTING MATTERS

February/March

What is it you do again?

By John Bullock, Lighting Design We’d got to the end of what I thought had been

lighting designers – and most of them are

a successful initial meeting when the client

associated, overtly or not, with the supply of

delivered her bombshell: “The thing is – I don’t

equipment. In other words, they are selling you

quite understand what it is that you do.” Now

light fittings, not addressing the finer points of

there comes a point in every career when you

your lighting requirements.

get a bit lazy and such basics tend to be ignored. So what should a client expect from an independent lighting designer?

The relationship between client and designer is a simple one; the client pays a fee for good design and sound advice and that is the sum total of the

The important thing about independent advice is

designer’s income. But as designers eat much as

in the adjective. It means that the designer sits

anyone else, those fees need to be proportionate

above the hubbub of the lighting marketplace.

to the services offered. If the fee isn’t enough to

There shouldn’t be any financial connection

sustain a decent existence then the designer is

between the person doing the specifying and the

either augmenting their income from elsewhere,

equipment being proposed. And be aware of this:

or they’re living under a bridge somewhere.

there are loads of people out there claiming to be

Caveat emptor – as the Romans used to say.

To receive a FREE copy go to www.newbusinessmatters.com

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NETWORKING MATTERS

December/January

Helpful Hints on Network Talking?

By Eleanor Storey of Tasty Marketing

O

ne of the things I find most daunting when it comes to networking is talking about me and my business for a whole minute. It doesn’t sound like long, but when you have twenty or more pairs of eyes on you; 60 seconds can seem like a lifetime.

What you need is a speech that you have prepared, learned and you are comfortable with.

An introductory speech should be; 1.

2.

3.

4.

5.

4. Make sure you mention a unique selling point of your company.

At Mickey Mouse Designs, we create all of our initial designs using traditional drawing techniques, as we have found this makes the process more involved.

5. End with a strong call to action, a short

Concise Relevant Memorable Engaging Compelling

sentence that requests the listener to take action now.

To formulate your 60 seconds, you can follow these basic steps; 1. Say ‘good morning’ or ‘good afternoon’ as if you are starting a normal conversation. Not only does it draw attention to you, it’s good manners and gives the impression of being at ease (just don’t mutter it while looking into your lap?).

2. Introduce yourself by your full name, your role within your company and what you do.

Good morning, I’m Jane Smith, Director of Mickey Mouse Designs, the imaginative Dorset-based design agency.

3. State who you work with and who you want to work with. This is a great place to use a real life example of what you have done well for a client. Listeners relate well to people, so this is an ideal opportunity to engage them.

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We work with businesses looking to create a distinctive and noticeable identity through high quality design. Recently we worked with a local dairy farm to help them promote milk to local supermarkets. Our designs were successful and now their products are being considered for stock.

We are offering everyone here a free design review, so if you would like to know more about how we can improve your profile, talk to me today or contact me on the number on my card.

Focus on Poole Business Women’s Lunch This women-only networking lunch group meets monthly at Storm Fish Restaurant in Poole. Each session starts at 12pm and has an approachable, comfortable format. Attendees enjoy a mouthwatering lunch with a variety of dishes followed by a talk from one of the members.

Each session costs £16 for members to attend (£24 for non-members).

The next meeting is on the 25th February, and if you are interested please email info@businesswomenslunchclub.co.uk.

To advertise in this local journal telephone 01202 233580

PHOTOGRAPHER MATTERS

December/January

Seeker Is Our 'Generation'!

By Steve Cook, Seeker Photography he Seeker is not only a classic song written by Pete Townsend and performed by The Who, but also the inspiration behind the name of Poole based company, Seeker Photography. Now in our eleventh year we are continually growing and seeking new areas in which we can help the business community. We saw the need for local images and with this in mind we launched Seeker Photos.com - the Image Library.

catalogue for people to choose from, with a wide variety of Dorset landscapes and other images representing the south coast, local companies can advertise the fantastic area that we work in.

It is always important for businesses to use fresh photography on their promotional material and websites and local images can help to connect with local markets. Seeker Photos.com has a whole

You can find more information and view the exciting new Seeker Photos.com - the Image Library, with downloads from only ÂŁ5.00, by logging on to www.seekerphotos.com

T

Because we wanted Seeker Photos.com to offer the very best local images we opened it up to all contributors and the website now features over 2000 images with more than 80 contributing photographers. We live in a great part of the country, your customers live and work here because they love it, connect with them by accentuating what you love about the area.

To receive a FREE copy go to www.newbusinessmatters.com

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PRINTING MATTERS

February/March

How to find a good Printer?

By Peter Westwood, Authentic Colour Print Ltd

I

t is sometimes more difficult to find a good Printer than it is to find a good Solicitor or an Accountant, mainly due to the simple fact that many print companies are run by ex-machine minders and not true professional business people. As such their ability to look after your every need is sometimes beyond their expertise and as far as ‘after sales care’ is concerned then it is pretty non-existent.

However, to point you in the right direction I have tried to put together a simple six point plan of action that will help you choose the right printer: 1. On the first contact with a printer do not communicate by sending out an email with your requirements and asking for a quotation, because all this will do is get you a price and surely you do not buy on price alone?

2. Pick up the phone and speak with someone to see what sort of help and advice you will receive. This is essential if you want to get a good understanding of what type of company they are and to see if you would feel comfortable in dealing with them.

3. You should ideally select at least four print companies to talk to over the telephone. If you feel happy with their response then ask them to send your quotes in the post.

This way you will be able to see how professional they are.

4. When you have studied all of this information you should then choose two printers with whom you feel you can develop a good relationship with, because this is essential if you want to receive the best service possible.

5. Visit these printers and ask for the guided tour. Ask questions about their machinery, in particular is it a B3, B2 or B1 press as size is important. Also ask if it has four or five units as a fifth unit is good for spot colour or sealing in-line.

6. Finally look at what systems they have in place to ensure you will receive your job on time when you want it.

This may seem a daunting task, but if you follow this six point plan, you will end up with the printer you want, which could be essential for the future development of your company?

However, I hear you say “I do not have time for all of that” and if this is the case then you should choose a reputable Print Broker/Management company to do this for you.

Find a good one and they will also be able to help you with the initial design concepts and produce finished artwork in a print ready format.

Alternatively, they will check the artwork you supply to ensure it is print ready, thereby eliminating costly errors.

To receive a FREE no obligation consultation please contact Peter Westwood at Authentic Colour Print for a service that is truly ‘above and beyond’ their competitors.

Authentic Colour Print Limited, Spacemaker House, 518 Wallisdown Road, Bournemouth, Dorset, BH11 8PT. Tel: 01202 532277 Email: info@authenticcolour.co.uk www.authenticcolour.co.uk

To receive a FREE copy go to www.newbusinessmatters.com

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SIGN MATTERS

February/March

How can I stand out from the crowd?

By Ken Lovell from Message Crazy.

W

hen you walk down any busy high street you will normally see loads of different types of signs, but which ones catch your eye? When buying a sign perhaps the most important thing to consider is how can I stand out from the crowd?

You could consider eye catching, electronic sign products such as Create-A-Message signs - for instant 'Write On - Wipe Off' messages. Here the text is written on an acrylic panel and lit by LED's, which can be programmed for colour and flashing. They are extremely effective for cafe/restaurant window menus and advertising posters.

Probably the most unique product available today is a mirror sign, which automatically switches from illuminated advertisement or sign to a normal mirror when someone stands in front of

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them. These are particularly suitable for hotels, health clubs, cinemas and lifts, plus many other applications.

When you are looking for a sign company to show you how you can stand out from the crowd then you should ensure that they can offer a complete range of signs including various types of posters, foamex and rigid substrate banners, as well as an innovative design and artwork service.

If you are having difficulty in finding a company who can supply you with all of the above products then you should contact Messagecrazy who offers complete peace of mind for warranty, on-going service, help and advice.

All of the above and many more sign and message related products are on our website www.messagecrazy.com where full information and the opportunity to buy online can be found.

To advertise in this local journal telephone 01202 233580

STORAGE MATTERS

February/March

Self Storage – the more attractive proposition?

By Karl Fuller, Space Maker Self Storage

ith a new year upon us, I thought I would take the time to reflect on the past year and the advice that has been both given & sought through this business journal in what we must all agree, has been one of the most difficult years in many of our times.

level and even small business start-ups, and these are all avenues that have allowed a company such as Space Maker to almost buck the UK trend of 2009.

Though we have all seen and heard of other industries that have unfortunately suffered, the storage industry as a whole has seen a small upturn, which gives renewed optimism that businesses can still grow despite all the negativity that’s around.

With both revenue and occupancy levels increased during the year, it would seem that storage is becoming a more and more attractive proposition for both domestic & business clientele alike.

W

When I look back through some of the previous articles, I see the simple advice given on matters such as de-cluttering for house sales, to downsizing retail units to a more manageable

So, as we start 2010, if a storage requirement might be the answer to your problems, then please feel free to contact any of the Space Maker Team on 01202 524242 to discuss your particular needs in more detail.

on self storage units

To receive a FREE copy go to www.newbusinessmatters.com

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TELECOM MATTERS

February/March

Selecting the Right VoIP Phone System

By Anita Potten, Director, TX Installations You’re excited about VoIP and the benefits and savings that come with implementing a VoIP phone system. Your excitement is understandable, who wouldn’t want a system that promises so much? But before you go about allocating a budget and selecting that prime system there are a few questions you should answer • What type of phone system best fits your business?

Advances in IP communications have made it possible to have a fully functional phone system hosted by your service provider (known as Hosted VoIP) in addition to a premise based phone system. In general if your phone system is going to be used by more than 100 users based on a single site a premise based solution could be your best choice. If your business phone system will have users based in multiple locations, you should look at hosted based solutions.

• Why are you looking for a new phone system?

Besides the fact that you need to send and receive phone calls, what are the most important things that you are looking to get out of your phone system? The truth is most VoIP phone systems are similar. This is why it is important for you to know things like, are you looking for auto-attendant, voicemail, voicemail-to-email or find-me-follow me capability? Make a list of all of the things that you need to get out of your new system in addition to the things that would be nice to have.

• Will your phone system integrate with other business systems?

which business systems require integration with your new VoIP system so ask about integration when you are being presented a solution.

• Will you be deploying, maintaining and supporting the phone system yourself?

If you have a capable IT staff you may choose to deploy and maintain the system yourself. If you do not have an IT staff you might want to consider looking into a hosted VoIP solution or select a capable reseller that can provide these services for you.

• What is the total cost of ownership?

You love the fact that VoIP can save you money, but will it? You need to look at the total cost of owning a VoIP phone system.

Buying purely on price will get you into trouble: more reliable, expandable systems do tend to cost more per user up front. The savings you will see in the long run though make it worthwhile. As your company grows you will want to add users to your system, so find out how easily the system can be upgraded as new features and technologies are released, so it has to be scalable.

If you follow this advice and walk through each of these steps you are going to find other questions you will need to answer. But that’s the point - you need to go through the proper steps to make sure that you are selecting the right VoIP phone system.

TXI are VoIP experts and can build you a system from the ground up that is crammed with features and loaded with benefits for less then you’d expect. For further information please contact the sales team at TXI on 01202 233550.

One of those juicy benefits you hear about is the ability for a VoIP phone system to integrate with other business systems like your CRM or ERP platform. Some systems offer API’s for integration with certain software, however other phone systems do not. You should know

To receive a FREE copy go to www.newbusinessmatters.com

Page 21

The Dale Carnegie Course®

High Impact Presentations

A training process that improves company profitability by improving employee performance. Interactive sessions elicit full participation in the learning process through practice and group discussion. As people experience breakthrough training in “real life” situations, self-confidence and productivity increase. Can be tailored for groups interested in becoming more productive teams.

Intensive training that concentrates on developing presentation skills.

Participants learn methods for planning and delivering effective presentations, as well as how to respond to questions from audiences, the media, and in impromptu situations. Presentations are video taped for review and personal coaching is provided during training.

Sales Advantage This cutting-edge programme trains sales professionals to build relationships that open more doors and close more sales. Participants learn concrete, practical selling techniques that help them establish rapport and create solutions. Sales Advantage focuses on consultative selling and examines the steps to sell customers based upon listening to what they need. Sales Advantage’s proven method can be customised and applied to any field.

Leadership Training for Managers This highly concentrated programme focuses on primary management functions and communication skills development. Enhances leadership ability, including motivating, fostering cooperation, and building teamwork.

Encourages short-term and long-term planning and goal setting.

Customised Corporate Solutions

Dale Carnegie Training ® 6 Whittle Road Ferndown Industrial Estate Dorset BH21 7RU

blg@dalecarnegie.com

Training customised for the specific requirements of an organisation. All programmes include a comprehensive assessment of company needs, interviews with personnel at all levels, and an analysis of corporate mission statements. Fast-paced training sessions hone communication skills, build teamwork, and encourage better time and stress management. Posttraining reviews and evaluations help ensure long-term effectiveness.

Executive Coaching Programme A programme for developing greater awareness of how executives and professionals are perceived, and ways to influence and improve that perception. Participants focus on key elements of creating, communicating and maintaining a leadership image.

World Class Customer Service This programme focuses on delivering superior service that not only satisfies customers but also transforms them into business partners. We equip your employees with the ability to perform their role of winning and retaining customers, to figure out customer priorities and apply tested strategies to foster enduring relationships.

High Performance Teams This programme turns talented individual players into high performing team members. We offer business people the techniques to implement critical team processes, such as defining shared goals and clarifying individual responsibilities.

TRAINING MATTERS

February/March

A Customer Success Story!

By Tom Ross, Dale Carnegie Training

I

n an increasingly complex and competitive world, time has become a precious and invaluable commodity, especially for professionals who make a living selling their advice, talent and expertise. For companies engaged in knowledge-based businesses, investing time in employees' professional development can pay off handsomely in sustaining their competitive advantage.

Boyes Turner is regarded as one of the UK’s finest regional law firms. Over the last seven years it has repositioned itself, reviewed its culture and invested heavily in mostly organic growth. The result has seen turnover more than double and profits rise exponentially, plus it included an increase in their staff by 70% An important part of this rapid growth was down to the guidance and support that an external professional training company has provided to Andrew Chalkley, the law firm’s full time chief executive and partner, as well as a number of other key members of the firm.

Chalkley was aware of the benefits that could be achieved

by using skilled external trainers. At the top of his agenda was embedding a firm wide commitment to the development of the business’ key resources - its fee earning lawyers and support staff. At the heart of Chalkley’s effort was a strengthening of an already robust HR team and making senior managers aware of the value that HR could add to the business. Typical of this is the way that the HR team supports the business’ senior managers in a process of continual self evaluation and improvement.

The results are self evident and Boyes Turner has recently (according to the Sunday Times) become the best regional law firm to work for in its class, following on from being the best law firm to work for in the South East and one the 20 most vibrant law firms in the UK (Legal Business). It has also recently been a finalist in the Lloyds TSB Management Team of the Year awards.

The Challenge How to develop people and their ability to work in teams?

This is absolutely key to building a successful law firm and many professional services firms have dabbled at this, but few have cracked it.

The Solution Choosing an experienced training company like Dale Carnegie is essential, as they will coordinate a well thought out strategy and place a practitioner on hand to sense check, help out and discuss ideas, add value and makes things happen faster. Dale Carnegie’s customised approach allows senior managers to develop a greater awareness of effective people development faster and in turn improves their ability as coaches and mentors.

The Results Dale Carnegie Training played an active role in formulating Boyes Turner's strategy and helped the company realise that the better a company takes care of its internal customer - its employees - the better it will take care of its external customer. The partners' commitment to living their values ultimately transformed the culture and paved the way for the firm’s future success.

Contact one of the sales team at Dale Carnegie on 01202 892891 to find out how we can we can help you with the funding and planning of your future training needs!

To receive a FREE copy go to www.newbusinessmatters.com

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VIRTUAL PA MATTERS

February/March

The benefits of a Virtual PA?

By Linda Nicol, Managing Director, PA Central

B

asically a Virtual PA is the same as having your own Personal Assistant working in your office – it’s just that they work remotely, as part of your team ensuring your business is professionally run.

Even with today’s technology, without a PA or support service, you can still miss important telephone calls and some clients or prospects just won’t leave messages. Not answering calls quickly can make a company look small or inefficient and in today’s market image is critical in portraying a professional appearance to both clients and prospects.

In business first impressions count and the person answering the phone will be the first contact any prospects and customers alike have, get it right and you win, get it wrong and you can lose that all important business.

When looking for this kind of service select a company that gives a friendly, professional service, right from answering your phones to providing full business support services. Also look to someone who offers short as well as long term monthly contracts and cover maternity and holiday periods.

Essentially a Virtual PA will reduce your core business costs as you do not need to have admin office accommodation, expensive office equipment, or any of the worries and overheads of employing admin staff.

At PA Central we’ve invested in the most up to date office equipment and advanced software that provides a fully integrated telephone system allowing us to easily work with you, providing your clients with a totally seamless service leaving you to do what you do best, running your business.

So busy your admin is stopping you becoming even more successful?

No time to answer your telephone calls?

Losing valuable business?

PA Central provide professional, efficient, good value business support services.

• Telephone answering and message monitoring • Thorough diary management • Making travel arrangements • Preparing presentations • Document preparation through to complete business administration services

PACentral The Hub of YOUR Business Call Us on 0800-008-7336 Visit our website at www.pacentral.co.uk or contact us at enquiries@pacentral.co.uk Page 24

To advertise in this local journal telephone 01202 233580

WEBSITE MATTERS

February/March

Five Awkward Questions to ask your Web Designer

By Murray Cowell, Belmont Internet Marketing

S

pring's a great time to take a fresh look at your website.

But how do you know if your web designer's any good?

Here are five ‘awkward questions’ to help you find out.

1. Who owns the code?

You paid for the site, you should own it! Holding your site hostage is no way for your web designer to win your loyalty.

2. Do you get a Content Management System (CMS)?

In the past you had to pay your designer to make changes to your site. Today, a CMS allows you to update the site yourself for free.

3. Will it be designed in-house?

Some designers outsource to India or Eastern Europe. Then they add their profit, and so does the company arranging the work. It costs just as much, but with a fraction of the control.

4. Is it custom-designed from scratch?

Some designers use cheap templates or site-building software. Quality designers create your design from scratch. If your designer restricts you you'll get a site like everyone else's instead of the site you want.

5. Can your designer advise on other aspects of Internet Marketing?

Your web designer should be able

to advise you on how to structure an Internet Marketing campaign so that your site can be found.

Otherwise you'll waste time and money.

If your designer answers these questions well, you're in safe hands.

If he shifts uncomfortably or stares at the floor, it's time to look elsewhere.

Being able to trust your web designer is vital. Picking the wrong one will cause you major headaches. Get it right and your web design hassles will be over.

For more Awkward Questions please visit: www.belmontinternetmarketing. co.uk/Ten-Questions

To receive a FREE copy go to www.newbusinessmatters.com

Page 25

Helping to Reduce our Carbon Footprint!

By Jonathan Cullum, Grenwing Technologies Ltd

S

save

fuel

save energy

save

love your

environment

CALL US NOW 01202 874104 Email: info@greenwinguk.com www.greenwinguk.com

ince their launch in early 2009 Greenwing Technologies wing span (pun intended) has grown considerably, simply by helping to SAVE customers (domestic, commercial and industrial) money on the fuel they use and burn.

They do this by offering a refreshingly easy to install product that will reduce fuel bills, without changing supplier, whilst also helping to minimise our CARBON FOOTPRINT! Many domestic customers have experienced great results in just a few days.

These swift and positive results have also been felt by various commercial companies, including Allianz Insurance who saved over 20% on their GAS bill in 2009! Further projects that are taking flight in 2010 include the Village Hotels in Bournemouth, Castlepoint Shopping Centre and more recently the pub chain JD Wetherspoon.

Greenwing Technologies are confident that many companies will follow suit as soon as the news of their environmentally green products spread.

Their mission is to significantly help reduce our CARBON FOOTPRINT by applying their devices to as many homes and businesses across the UK, Europe and eventually the rest of world.

The consumption of all fossil fuel burning applications would be reduced considerably and more importantly so would our CARBON FOOTPRINT. Many businesses with a Green Agenda, supporting the CRC (Carbon Reduction Commitment) will benefit greatly by reducing fuel bills in this way.

If you would like to find out how you can SAVE money and get your "green wings" to reduce your CARBON FOOTPRINT, then please FREEPHONE Greenwing Technologies on 0808 108 0870 or email info@greenwingwinguk.com

Conflict in the workplace?

A Mediation Dorset Commercial and Workplace Mediation Conflict Resolution Training Mediation Skills Training Call Dave Beeston on

01305 257717 for a consultation Email: info@mediationdorset.co.uk

www.mediationdorset.co.uk Registered office: 22 High East Street, Dorchester, Dorset DT1 1EZ Registered charity 1123239

Page 26

s a result of the financial situation that faces many businesses today, your organisation may well be facing a situation of having to restructure or re-deploy employees. This is something that many managers find difficult to handle, and therefore conflict and allegations of favouritism, unfairness and mistreatment can occur. Mistrust can also occur between managers and those employees who remain within the organisation.

Experience has shown that entrenched positions can be adopted when problems are overlooked or inflamed, whereas fully trained and skilled mediators can help employees move towards a more constructive and satisfactory solution.

Mediation Dorset can help to resolve complex and challenging disputes swiftly, effectively and with as little disruption as possible. Our qualified and experienced mediators work with all parties in a dispute to establish their underlying needs and interests encourage dialogue and ultimately facilitate an agreed resolution – thus allowing your business to move on.

To advertise in this local journal telephone 01202 233580

Does your office have Sick Building Syndrome?

By Leah-Danielle Davis, Nova Contract Cleaners

S

colleagues did not clean up after themselves and over a third complained that poor hygiene was making their working environment unsafe.

A 1984 World Health Organisation report into the syndrome suggested that up to 30% of new and remodelled buildings may be linked to SBS. Many employers do not realise what dangers SBS can cause to their employees. Symptoms such as irritation of the eyes, nose and throat due to floating dust particles. Other symptoms include Dermatitis, which can be caused by dirty surfaces such as desks, chairs and keyboards.

In this case prevention is most definitely more cost effective than cure. Have your building regularly cleaned, sanitise your keyboards and mouse, and dust those pictures and shelves. Once your building looks great, your staff will feel good too. Their performance will be boosted, their energy levels will be high and you can reap the financial rewards!

ick Building Syndrome (SBS) was first coined in the 70’s. SBS is a combination of ailments associated with an individual’s place of work.

A survey of 1000 workers by support services firm Resource GB has revealed that half of all employees who took part in the research said they are embarrassed when clients or customers visit their work premises because of a lack of cleanliness.

Meanwhile, 10% of those polled described their office toilets as ‘filthy’, a quarter claimed that their

For your Sick Building Syndrome Remedy, call us at Nova Contract Cleaners on 01202 536770 or email sales@nova-cleaners.co.uk Nova Contract Cleaners, Nova House, 12 Smithfield Road, Bournemouth, Dorset, BH9 2QJ www.nova-cleaners.co.uk

Email: info@templarwines.com

Phone: 01202 300331

How to Taste Wine by Jeff Bowden of Templar Wines This issue of NBM brings you an introduction to the “6 S’s of wine tasting” they will be covered individually in the coming months.

1. Sight 2. Swirl 3. Smell 4. Slurp 5. Spotting Faults 6. Summarise To the uninitiated, the thought of wine tasting can seem daunting. We are used to drinking our wine with meals, usually in a relaxed and convivial setting. The thought of imitating the professionals who sip and spit and talk about bouquets that bring to mind tar and

rotting compost may be a bit off-putting. But mastering the art of tasting is essential in order to get the most out of your wine drinking.

The essential elements of tasting are easy to learn and will help you to decide which kinds of wines you enjoy – or dislike – and why. As time goes by and you gain more experience, you will grow more confident in your assessment of the wines you taste.

The important thing to remember is that anyone can be a good taster, as long as they have an unimpaired sense of smell and taste, and are prepared to concentrate.

Templar Wines’ next gourmet wine and dine evenings are at the Hallmark Hotel (01202 751000), Friday 26th February and Westpoint Bistro (01202 556605), Wednesday 10th March. Both events cost £35 per head including food and wine.

To receive a FREE copy go to www.newbusinessmatters.com

Page 27

RECOVERY MATTERS

Page 28

October/November

To advertise in this local journal telephone 01202 233580

NEW BUSINESS

MATTERS Open Exhibition Yo u r l o c a l b u s i n e s s t o b u s i n e s s j o u r n a l

Wednesday 17th March 2010 (Starts at 9am and finishes at 5.30pm)

AFC Bournemouth Dean Court, Bournemouth, BH7 7AF

FREE to all Business Visitors Simply send an email to sales@newbusinessmatters.com or telephone 01202 233580 to register your details and gain FREE entry into this business to business exhibition.

Minute Networking Sessions £5 + Vat We are holding two sessions throughout the day, where you will have a minute to speak to around 30 business people about your products or services. One at 10am and the other at 3pm.

Seminars (Interesting and Informative) £5 + Vat There will be four Seminars giving interesting and informative information throughout the day.

9am – HR Matters, 11am – Training Matters, 2pm – Legal Matters, 4pm – Advertising Matters

Standard or Premier Exhibitor Packages Standard (1500mm wide) = £125 plus Vat - Premier (3000mm wide) = £195 plus Vat. Includes one or two small tables, buffet lunch with refreshments & one parking space.

The idea of our Open Exhibition is to get as many local business people as possible in front of each other in just one day, so if you are looking for ‘new business’ then it’s well worth attending!

For further information please telephone 01202 233580 or send an email to sales@newbusinessmatters.com

New Business Matters UK Limited, Spacemaker House, 518 Wallisdown Road, Bournemouth BH11 8PT