Assessment 2 Details: Start-up Pitch (50%) This assessment requires you to deliver an individual presentation outlining your full solution which you have been developing across Semester 2. You should provide details of your sustainable business model and cover marketing and social media, your sales strategy, financial sustainability, intellectual property and legal considerations, founder skills/talent planning, as well as any further market research that was conducted in Semester 2. Your presentation should last 15 minutes, and you should prepare to respond to Q&A from the assessors for a further 10 minutes. You must also provide a Supporting Appendix which provides additional information to that offered in the presentation. The appendix is an opportunity for you to offer further details which have been explored, but which are not essential to cover in the presentation due to the time constraints. This means that you need to decide what the most important information is to include in your verbal presentation, and then supplement your presentation with anything else that you would like to demonstrate to the assessors that you have considered. An essential requirement of this Appendix is your reflective log which evidences your 25 hours of learning activities. NCL2100: Semester 2 Assessment Criteria Further market research (10%)
Fail 0-39
There will be no evidence of further market research from Semester 1.
Third 40-49
There will be highly limited evidence of any further research from Semester 1.
2:2 50-59
2:1 60-69
There will be evidence of some further market research building on what you learnt from your target market from Semester 1. You will use this research to justify a few of the business model decisions you have made such as branding choices or marketing techniques.
There will be evidence of good further market research building on what you learnt from your target market from Semester 1. You will use this research to further validate your idea and justify some of the business model decisions you have made such as branding choices, marketing techniques,
13
70-79
You will outline further detailed market research that has been undertaken in Semester 2 in order to validate your idea and sense check the business model that you have built around your solution. This may include things such as: evidence gathered from conversations
1st
80+
In addition, you will outline highly impressive multi-level market research (more than one round of primary research) which builds on your understanding of your customer’s problem.
