Module Overview

This module enables students to gain experience in developing business ideas to fully formed concepts. Students taking this module are likely to have a wide variety of business types and may be at different stages of venture creation. Therefore, the syllabus and the content of the learning journey provide a flexible and dynamic approach to suit the needs of the individual’s business and personal development. The module applies a semi-structured programme of learning activities as a means for students to develop their knowledge of business start-up; students will then be supported to apply this knowledge to their own business during the course of the module to foster development and growth.

Module Aims:

• To facilitate and support students in developing new venture ideas into sustainable business models, or in running their own business. • To present the opportunity to apply knowledge of key business functions to a real-life business venture. • To develop students’ ability to meaningfully communicate the value of the products, services or ideas they generate. • To support students to become independent self-directed learners via goal setting and developmental approaches. • To create a low-risk learning environment which allows students to explore their entrepreneurial intentions and effectiveness

Intended Knowledge Outcomes

• To understand how to critically evaluate market opportunities to explore the viability of new venture creation ideas. • To develop knowledge of appropriate theory and practice of key business functions including market research, financial sustainability, intellectual property and marketing to a new venture. • To understand how to apply the above knowledge to an original idea in order to develop it into a business model. • To develop an awareness of issues which affect the economy, environment and individuals which directly influence venture creation.

Intended Skills Outcomes

• To develop effective SMART goal setting skills for business and personal development. • To develop effective networking skills in order to validate ideas or build support networks. • To develop business acumen and the ability to design a sustainable business model. • To be able to evaluate issues and make decisions in situations of ambiguity, uncertainty and risk. • To be able to identify areas of personal strengths and weaknesses and reflect on founder development. • To develop pitching skills and be able to articulate the value of a new venture.